Search engine optimizationPractice and strategies of increasing online visibility Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising.DiscoverabilityDiscoverability is the degree to which something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and in marketing, since products and services cannot be used if people cannot find it or do not understand what it can be used for.
Search engineThe term search engine refers to a search application that provides links to web pages and other relevant information on the Web (or the Internet in general) in response to a user's query. Users submit their queries through a web browser or a mobile app, and the results page generally displays a collection of hyperlinks together with brief descriptions and relevant images.
Ranking (information retrieval)Ranking of query is one of the fundamental problems in information retrieval (IR), the scientific/engineering discipline behind search engines. Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.Information architectureInformation architecture is the structural design of shared information environments, in particular the organisation of websites and software to support usability and findability. The term information architecture was coined by Richard Saul Wurman. Since its inception, information architecture has become an emerging community of practice focused on applying principles of design, architecture and information science in digital spaces.
WebsiteA website, occasionally written as web site, and sometimes contextually shortened to just site, is the set of one or more web pages published under a common domain name, served from a web server. They are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media, and are usually known and referred to by a common name; often that of their respective owning organisational brand or some portion of their domain name.
GoogleAmerican multinational technology companyGoogle LLC ( , ) is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands.
World Wide WebThe World Wide Web (also known as WWW, W3, or simply the Web) is a global interconnected information system that enables content sharing over the Internet. It facilitates access to documents and other web resources according to specific rules of the Hypertext Transfer Protocol (HTTP). The Web was invented by English computer scientist Tim Berners-Lee while at CERN in 1989 and opened to the public in 1993. It was conceived as a "universal linked information system".
E-commerceType of business industry usually conducted over the internetE-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet.
AccessibilityAccessibility is the design of products, devices, services, vehicles, or environments to be usable by disabled people. The concept of accessible design and practice of accessible developments ensures both "direct access" (i.e. unassisted) and "indirect access" meaning compatibility with a person's assistive technology (for example, computer screen readers). Accessibility can be viewed as the "ability to access" and benefit from some system or entity.
United StatesCountry primarily in North AmericaThe United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean.
User interface designUser interface (UI) design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. In computer or software design, user interface (UI) design primarily focuses on information architecture. It is the process of building interfaces that clearly communicate to the user what's important.*As an Amazon Associate I earn from qualifying purchases.