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DoubleClick Inc. was an American online advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group.

GoogleGoogleAmerican multinational technology companyGoogle LLC ( , ) is an American multinational technology corporation focused on information technology, online advertising, search engine technology, email, cloud computing, software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC, and is one of the world's most valuable brands.Online advertisingOnline advertisingForm of advertising that uses the InternetOnline advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and users across digital platforms.Palm, Inc.Palm, Inc.Palm, Inc., was an American company that specialized in manufacturing personal digital assistants (PDAs) and developing software. Palm designed the PalmPilot, the first PDA successfully marketed worldwide, and was known for the Treo 600, one of the earlier successful smartphones. Palm developed the Palm OS software for PDAs and smartphones released under its line of Palm-branded devices and also licensed to other PDA manufacturers.MicrosoftMicrosoftMicrosoft Corporation is an American multinational technology company headquartered in Redmond, Washington. The company became influential in the rise of personal computers through software like Windows and has since expanded into areas such as Internet services, cloud computing, artificial intelligence, video gaming, and more.Mass mediaMass mediaMass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events. Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology.Apple Inc.Apple Inc.American multinational technology companyApple Inc. is an American multinational technology company headquartered in Cupertino, California, in Silicon Valley, and known for consumer electronics, software and online services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year.L'OréalL'OréalFrench multinational cosmetics and beauty companyL'Oréal S.A. (French:) is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. As of 2024, it is the world's largest cosmetics company. As of the early 2020s, L'Oréal owned 36 brands and 497 patents. HistoryFoundingIn the early 20th century, Eugène Paul Louis Schueller (1881–1957), a French chemist, developed a hair dye formula called l'Auréale.General MotorsGeneral MotorsAmerican multinational automotive companyThe General Motors Company (GM) is an American multinationalautomotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM.MotorolaMotorolaMotorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 as Galvin Manufacturing Corporation and was renamed Motorola in 1947. Many of Motorola's products had been radio-related communication equipment such as two-way radios, consumer walkie-talkies, cellular infrastructure, mobile phones, satellite communicators, pagers, as well as cable modems and semiconductors.Coca-ColaCoca-ColaCola soft drinkCoca-Cola, or Coke, is a colasoft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.Advertising networkAdvertising networkAn advertising network or ad network is a business that links advertisers with websites or apps that want to show ads. Its primary purpose is to match advertisers with ad publishers to fill ad space. Ad networks have expanded from primarily TV and print advertising to online advertising. Online networks use a central ad server to send, follow, and measure ads in real time.Advertising agencyAdvertising agencyAn advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.

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