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An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial". Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services.

Nine NetworkNine NetworkAustralian television network Television channel Nine NetworkLogo used since 2008TypeFree-to-air television networkCountryAustraliaBroadcast areaSydneyMelbourneBrisbaneAdelaidePerthAffiliates WIN Television (Regional QueenslandNorthern NSW & Gold CoastSouthern NSW & ACTGriffithRegional VictoriaMilduraTasmaniaEastern SAWestern AustraliaDarwin) Southern Cross Media Group (Spencer Gulf & Broken Hill) Imparja Television (Remote Central & Eastern Australia) Headquarters1 Denison Street, North SydneyProgrammingLanguageEnglishPicture format1080i HDTVOwnershipOwnerFrank Packer (1956–1974)Kerry Packer (Publishing & Broadcasting Limited) (1974–1987, 1990–2006)Alan Bond (1987–1990)PBL Media (2006–2011)Nine Entertainment (2011–present)Sister channels9Gem9Go!9Life9RushExtraHistoryLaunched16 September 1956; 70 years ago (1956-09-16)FounderFrank PackerFormer namesNational Television Network (1956–1967)National Nine Network (1967–1988)LinksWebsite9now.com.auAvailabilityTerrestrialTCN Sydney (DVB-T)1057 @ 8 (191.5 MHz)GTV Melbourne (DVB-T)1072 @ 8 (191.5 MHz)QTQ Brisbane/Sunshine Coast (DVB-T)1028 @ 8 (191.5 MHz)NWS Adelaide (DVB-T)1104 @ 8 (191.5 MHz)STW Perth/Mandurah (DVB-T)1024 @ 8 (191.5 MHz)Freeview Nine metro, Darwin & remote (virtual)9/91Freeview Nine regional (virtual)8/81Freeview 9HD (virtual)90/80Streaming media9Now (Australia only) The Nine Network (commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network.Native advertisingNative advertisingNative advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases, it functions like an advertorial. The word native refers to the coherence of the content with the other media that appear on the platform.InfomercialInfomercialAn infomercial is a form of television advertisement that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program‑length commercials (long-form infomercials), and are typically 28:30 or 58:30 minutes in length.NewsprintNewsprintNewsprint is a low-cost, non-archival type of paper, consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material. Invented in 1844 by Charles Fenerty of Nova Scotia, Canada, it usually has an off-white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper (web offset, letterpress and flexographic), rather than individual sheets of paper.BroadsheetBroadsheetA broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of 22.5 inches (57 cm) in height. Other common newspaper formats include the smaller Berliner and tabloid–compact formats. Historically, the broadsheet format emerged in the 17th century as a means for printing musical and popular prints, and later became a medium for political activism through the reprinting of speeches.AdvertisingAdvertisingAdvertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement.PortmanteauPortmanteauIn literature, a portmanteau, also known in linguistics and lexicography as a blend word, lexical blend, or simply a blend, is a word formed by combining the meanings and parts of the sounds of two or more words. English examples include smog, coined by blending smoke and fog, and motel, from motor (motorist) and hotel.Marketing ethicsMarketing ethicsArea of applied ethics Marketing ethics is an area of applied ethics that examines the moral principles and standards governing the practice and regulation of marketing. It addresses ethical issues arising in areas such as advertising, promotion, pricing, product development, and distribution. Certain aspects of marketing ethics, particularly advertising and promotional practices, overlap with media ethics and public relations ethics.Merriam-WebsterMerriam-WebsterMerriam-Webster, Incorporated is an American company that publishes reference books and is mostly known for its dictionaries. It is the oldest dictionary publisher in the United States. In 1831, George and Charles Merriam founded the company as G & C Merriam Co. in Springfield, Massachusetts. In 1843, after Noah Webster died, the company bought the rights to An American Dictionary of the English Language from Webster's estate.Critical literacyCritical literacy is the application of critical social theory to literacy. Critical literacy finds embedded discrimination in media by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed their ideas about society's norms to determine whether these ideas contain racial or gender inequality.SynonymSynonymA synonym is a word, morpheme, or phrase that has a similar or identical meaning to another word, morpheme, or phrase in a given language. For example, in English, words like begin, start, commence, and initiate are synonyms: they are synonymous. The standard test for synonymy is substitution: one form can be used interchangeably without changing the meaning of the sentence.Journalism ethics and standardsJournalism ethics and standardsJournalistic ethics and standards are principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional "code of ethics" and the "canons of journalism". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations. There are around 400 codes covering journalistic work around the world.advertorialadvertorialRelated word or term.

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