What Happens Here, Stays Here
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What Happens Here, Stays Here (also referred to as What Happens in Vegas, Stays in Vegas) is a
slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...
and
advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
for the city of
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
.


Background

The original slogan was created in 2003 by the Las Vegas Convention and Visitors Authority and
advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...
R&R Partners. The idea was to brand Las Vegas as more than a gambling destination, promoting adult freedom and empowerment. In 2020, the campaign was updated and launched as "What Happens Here, Only Happens Here."


In popular culture

When the "What Happens Here, Stays Here" ads debuted in February 2003, they became an almost instant "cultural phenomenon" according to ''Advertising Age''. The phrase was referenced by numerous pop culture mainstays, including ''
Saturday Night Live ''Saturday Night Live'' (''SNL'') is an American Late night television in the United States, late-night live television, live sketch comedy variety show created by Lorne Michaels and developed by Michaels and Dick Ebersol that airs on NBC. The ...
'', ''
Meet the Press ''Meet the Press'' is a weekly American television Sunday morning talk show broadcast on NBC. It is the List of longest-running television shows by category, longest-running program on American television, though its format has changed since th ...
'', ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'', '' Wheel of Fortune'', the
Academy Awards The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence in ...
, and others. Two years after the campaign debuted, then- First Lady,
Laura Bush Laura Lane Welch Bush (née Welch; born November 4, 1946) is an American educator who was the first lady of the United States from 2001 to 2009 as the wife of George W. Bush, the 43rd president of the United States. Bush was previously the fir ...
, used the tagline in a discussion with
Jay Leno James Douglas Muir Leno ( ; born April 28, 1950) is an American television host, comedian, and writer. After doing stand-up comedy for years, he became the host of NBC's ''The Tonight Show with Jay Leno, The Tonight Show'' from 1992 until 200 ...
on ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has been broadcast on NBC since 1954. The program has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2 ...
''. A survey in ''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
'' called the campaign the "most effective" of 2003. The slogan became the name of the 2008 American comedy '' What Happens in Vegas''. It also inspired a song of the same name by Usher, as well as the film series ''
The Hangover ''The Hangover'' is a 2009 American comedy film directed by Todd Phillips, and written by Jon Lucas and Scott Moore. It is the first installment in ''The Hangover'' trilogy. The film stars Bradley Cooper, Ed Helms, Zach Galifianakis, H ...
''.


See also

* What happens on tour, stays on tour * When in Rome, do as the Romans do


References

Advertising campaigns American advertising slogans 2003 neologisms Culture of Las Vegas {{Nevada-stub