The WEMF AG für Werbemedienforschung collects figures on media usage in

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

and

Liechtenstein Liechtenstein (, ; ; ), officially the Principality of Liechtenstein ( ), is a Landlocked country#Doubly landlocked, doubly landlocked Swiss Standard German, German-speaking microstate in the Central European Alps, between Austria in the east ...

Tasks

According to its own statements, WEMF "provides, as a neutral and independent industry research organisation, transparency in the media and advertising market". In Switzerland and Liechtenstein, this includes national readership research and the certification of print media editions, marketing-related studies and statistics in the media and advertising sector. The WEMF MACH research system is relevant for print media, cinema and sponsorship. With the' MACH Consumer', WEMF publishes the largest annual consumer study in Switzerland, and compiles comparative data for the evaluation of different media ("MA Strategy"), as well as the study "Total Audience", which combines press data with online data.

Organisation

WEMF was founded in 1964 as a "neutral, not-for-profit research organisation" in order to create transparency in the media and advertising market. The founders and shareholders were four interest groups in the Swiss advertising industry. WEMF is organised as an

Aktiengesellschaft (; abbreviated AG ) is a German language, German word for a corporation limited by Share (finance), share ownership (i.e., one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria ...

under Swiss law. The association holds 100% of the shares (share capital CHF 1,000,000) and does not pursue any profit-making purpose. It elects the Board of Directors of WEMF. The general assembly is the supreme organ of the association.

References

External links

* Mass media companies established in 1964 Swiss companies established in 1964 Mass media companies of Switzerland Companies based in Zurich District 9 of Zurich {{Switzerland-company-stub