Victory, Dallas, Texas
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Victory Park is a master planned development northwest of
downtown Dallas Downtown Dallas is the central business district (CBD) of Dallas, Texas, United States, located in the geographic center of the city. It is the second-largest business district in the state of Texas. The area termed "Downtown" has traditionally ...
,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
(
USA The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...
) and north of Spur 366 (Woodall Rodgers Freeway). It is along Interstate 35E, part of the Stemmons Corridor and Uptown. The
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
3 billion project, at , is just north of the West End Historic District of downtown Dallas. When it is finished, the project will contain more than 4,000 residences and of office and retail space.


History

Victory Park was developed by Ross Perot, Jr., son of billionaire tycoon
Ross Perot Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
, who was a majority owner of the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Southwest Division (NBA), Southwest Divisi ...
NBA The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...
basketball team. Perot envisioned Victory Park as an "urban lifestyle destination." Anchored by the
American Airlines Center The American Airlines Center (AAC) is a multi-purpose List of indoor arenas, indoor arena located in the Victory Park, Dallas, Victory Park neighborhood in downtown Dallas, Texas. The arena serves as the home of the Dallas Stars of the National ...
, home of the Mavericks, the entire development was planned at a very detailed level by its developers.Will Doig
Urban entertainment districts: Blocks where no one has fun
Salon.com, May 19, 2012, accessed May 19, 2012.
The development has been criticized as being a "collection of imposing hyper-modern monumental structures, high-end chain stores, enormous video screens, expensive restaurants, a sports arena and tons of parking, completely isolated from the rest of the city by a pair of freeways . . . like the schizophrenic dream of some power-hungry capitalist technocrat." However, other journalists have countered this criticism of New Urbanist principles, citing that developments like Victory Park build on a classic, centuries old formula and "are not a quick fix but the slow weaving together of smart, sometimes big, often small, urban solutions" to create viable and enduring community destinations.Nancy Egan

Urban Land, July 18, 2011, accessed May 27, 2014.


Tenants


Current tenants

The
American Airlines Center The American Airlines Center (AAC) is a multi-purpose List of indoor arenas, indoor arena located in the Victory Park, Dallas, Victory Park neighborhood in downtown Dallas, Texas. The arena serves as the home of the Dallas Stars of the National ...
: Home of the
Dallas Mavericks The Dallas Mavericks (often referred to as the Mavs) are an American professional basketball team based in Dallas. The Mavericks compete in the National Basketball Association (NBA) as a member of the Southwest Division (NBA), Southwest Divisi ...
and
Dallas Stars The Dallas Stars are a professional ice hockey team based in Dallas. The Stars compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Conference. The Stars ...
, was the first tenant located in Victory Park. The facility opened in July 2001. Plaza Towers : office towers bordering AT&T Plaza. In 2012,
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
relocated their local radio stations (
KLIF The Norwegian Climate and Pollution Agency (, ''Klif''), named Norwegian Pollution Control Authority (, ''SFT'') until 2010, was a Norway, Norwegian etat, government agency from 1974 to 2013 when it was merged into the Norwegian Environment Agency ...
,
KLIF-FM WBAP-FM (93.3 MHz, "''Newstalk WBAP''") is a commercial radio station licensed to Haltom City, Texas, and serving the Dallas-Fort Worth Metroplex. The station is owned by Cumulus Media, and the broadcast license is held by Radio License Holdi ...
,
KPLX KPLX (99.5 FM, "99.5 The Wolf") is a commercial radio station broadcasting a gold-based country radio format. It is licensed to Fort Worth, Texas, and serves the Dallas-Fort Worth Metroplex. KPLX is owned by Cumulus Media, with studios and ...
,
KSCS KSCS (96.3 FM broadcasting, FM) is a commercial radio station licensed to Fort Worth, Texas, and serving the Dallas–Fort Worth metroplex. The station is owned by Cumulus Media and broadcasts a country music radio format. The studios are in t ...
, KTCK AM/ FM, and WBAP) here. One Victory Park: A large office building across the street from the American Airlines Center and the W Hotel; houses the Dallas office of Big 4 accounting firm
Ernst & Young EY, previously known as Ernst & Young, is a multinational corporation, multinational professional services partnership, network based in London, United Kingdom. Along with Deloitte, KPMG and PwC, it is one of the Big Four accounting firms, Big F ...
, corporate headquarters for PlainsCapital Bank, and the Dallas offices of Haynes and Boone. The buildings ground level features a .
Balducci's Balducci's Food Lover's Market is a specialty gourmet food retailer in the Mid-Atlantic United States with eight grocery stores, owned by Albertsons since 2020. History The Balducci family patriarch, Louis, an immigrant from Corato, Italy, b ...
, a luxury gourmet grocer, Lucy Boutique and a
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
. This building features an environmentally friendly underfloor air system. Conditioned air for the occupants is provided by raised floor custom air handling units located in the tenant space that delivers 62 degree air into a raised access floor plenum. This underfloor air system provides users with the ability to control their own space temperature as well as improving the ventilation effectiveness. When building churn occurs, workstation moves can be performed easier with lower cost and less product waste.
Perot Museum of Nature and Science The Perot Museum of Nature and Science (shortened to Perot Museum) is a natural history and science museum in Dallas, Texas, in Victory Park. The museum was named in honor of Margot and Ross Perot. The current chief executive officer of the mus ...
:
Thom Mayne Thom Mayne (born January 19, 1944) is an American architect. He is based in Los Angeles. In 1972, Mayne helped found the Southern California Institute of Architecture (SCI-Arc), where he is a trustee and the coordinator of the Design of Cities po ...
-designed museum dedicated to science, nature and the environment.


Former tenants

WFAA-TV WFAA (channel 8) is a television station licensed to Dallas, Texas, United States, serving as the ABC affiliate for the Dallas–Fort Worth metroplex. It is owned by Tegna Inc. alongside Decatur-licensed independent station KFAA-TV (channel ...
, which had occupied a "window-on-the-world" studio in the Plaza Towers since 2007, left Victory Park in 2021 for an updated studio at the station's headquarters on Young Street.


Transportation


Commuter rail

*
Trinity Railway Express The Trinity Railway Express (TRE) is a commuter rail service in the Dallas–Fort Worth metroplex, Texas, United States. It was established by an interlocal agreement between Dallas Area Rapid Transit (DART) and Trinity Metro. Each transit auth ...
**
Victory Station Victory station is a mass transit station in Dallas, Texas, United States. It serves the Trinity Railway Express commuter rail line, DART light rail trains, and DART buses. Located along the Stemmons Corridor in the Uptown neighborhood, the ...


Light rail

* DART: and **
Victory Station Victory station is a mass transit station in Dallas, Texas, United States. It serves the Trinity Railway Express commuter rail line, DART light rail trains, and DART buses. Located along the Stemmons Corridor in the Uptown neighborhood, the ...


Education

The district is zoned to schools in the
Dallas Independent School District The Dallas Independent School District (Dallas ISD or DISD) is a school district based in Dallas, Texas, United States. It operates schools in much of Dallas County, Texas, Dallas County and is the second-largest school district in Texas and t ...
. Residents of the neighborhood are zoned to Hope Medrano Elementary School, Thomas J. Rusk Middle School and
North Dallas High School North Dallas High School is a public secondary school located in the Oak Lawn area of Dallas, Texas, United States. It enrolls students in grades 9- 12 and is a part of the Dallas Independent School District. As of 2017, the principal administ ...
.Dallas ISD




. (Maps: ES:''
Medrano
; MS:''
Rusk
; HS:''
North Dallas
.) Retrieved 1 January 2007.


References


External links

{{Coord, 32.787798, -96.810708, type:landmark, display=title Transit-oriented developments Economy of Dallas