Stephan Dahl (born 29 September 1971) is a British academic who holds the position of Cátedra Santander at the

New University of Lisbon NOVA University Lisbon ( pt, Universidade NOVA de Lisboa, ), or just NOVA, is a Portuguese public university whose rectorate is located in Campolide, Lisbon. Founded in 1973, it is the newest of the public universities in the Portuguese capit ...

Faculty of Social and Human Sciences The Portuguese Faculdade de Ciências Sociais e Humanas (Faculty of Social and Human Sciences - FCSH) is an organic unit of the Universidade NOVA de Lisboa (NOVA). According to its statutes, ''“the Faculty of Social and Human Sciences of NOVA U ...

and adjunct associate professor at

James Cook University James Cook University (JCU) is a public university in North Queensland, Australia. The second oldest university in Queensland, JCU is a teaching and research institution. The university's main campuses are located in the tropical cities of Cairn ...

,. Previously, he was senior lecturer at the

University of Hull , mottoeng = Bearing the Torch f learning, established = 1927 – University College Hull1954 – university status , type = Public , endowment = £18.8 million (2016) , budget = £190 millio ...

having previously taught

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

Middlesex University Middlesex University London (legally Middlesex University and abbreviated MDX) is a public research university in Hendon, northwest London, England. The name of the university is taken from its location within the historic county boundaries o ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

. He is an advocate of

diversity marketing Diversity marketing (inclusive marketing, inclusion marketing, or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market. As soc ...

Early life

Dahl grew up and was educated in Wuppertal, Germany before attending

Cass Business School Bayes Business School, formerly known as Cass Business School, is the business school of City, University of London, located in St Luke's, just to the north of the City of London. It was established in 1966, and it is consistently ranked as on ...

in London. He worked for a German music station and

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

and moved to

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

to complete his post-graduate studies before becoming an academic specialising in marketing communications, especially

health promotion Health promotion is, as stated in the 1986 World Health Organization (WHO) Ottawa Charter for Health Promotion, the "process of enabling people to increase control over, and to improve their health." Scope The WHO's 1986 Ottawa Charter for Hea ...

social marketing Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social mark ...

and

cross-cultural communication Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural commun ...

Career

In his early career, Dahl focused on cross cultural communication, authoring various books and academic articles regarding the impact of culture on marketing and business, such as ''Intercultural Skills for Business'' and ''Culture and Transformation''. Stephan Dahl was also a member of the Board of SIETAR UK. In June 2006, Dr Dahl was ranked as the 3rd Top author in Europe on the

Social Science Research Network The Social Science Research Network (SSRN) is a repository for preprints devoted to the rapid dissemination of scholarly research in the social sciences, humanities, life sciences, and health sciences, among others. Elsevier bought SSRN from S ...

, and 33rd worldwide. Recently he focuses increasingly on

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

and ethical aspects of marketing. He has spoken at several international conferences, including giving keynote addresses at the European Social Marketing Conference and Culture of Business conferences. Dahl has been an invited speaker at many universities, including Universidad de los Andes and

Chinese University of Hong Kong The Chinese University of Hong Kong (CUHK) is a public research university in Ma Liu Shui, Hong Kong, formally established in 1963 by a charter granted by the Legislative Council of Hong Kong. It is the territory's second-oldest university a ...

, and his research on the ethical implications of hybrid media featured in a Channel 4 documentary on fast food marketing, and he has been widely interviewed on the topic.

Other Interests

Dahl is an active supporter of

LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term i ...

rights organisations, serving as a volunteer and trustee for organisations such as The Foodchain, Globe Centre and London Lesbian and Gay Switchboard. In 2015, he was named as one of

Pride London Pride in London is an annual LGBT pride festival and parade held each summer in London, England. The event, which was formerly run by Pride London, is sometimes referred to as London Pride. Pride in London celebrates the diversity of the LGBTQ ...

's PrideHeros.

Bibliography

*Dahl, Stephan: ''Culture and Culture Transformation'', ECE, 1997 *Dahl, Stephan: ''Intercultural Skills for Business'', ECE, 2000 *Dahl, Stephan: ''Diversity Marketing'', Thomson, 2002 *Eagle, Lynne; Dahl, Stephan; Hill, Susie etc. al ''Social Marketing'', Pearson, 2013, *Eagle, Lynne; Dahl, Stephan; etc. al ''Marketing Communications'', Routledge, 2014, *Dahl, Stephan: ''Social Media Marketing'', Sage, 2014, *Eagle, Lynne; Dahl, Stephan: ''Marketing Ethics & Society'', Sage, 2015 *Dahl, Stephan: ''Social Media Marketing'', 2nd Edition, Sage, 2018,

References

External links

University profile
at University of Hull {{DEFAULTSORT:Dahl, Stephan 1971 births Living people Academics of Middlesex University Academics of the University of Hull Alumni of Bayes Business School Academic staff of James Cook University Academic staff of NOVA University Lisbon