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Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Commercial Marketing
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Skin Cancer
Skin cancers are cancers that arise from the Human skin, skin. They are due to the development of abnormal cells (biology), cells that have the ability to invade or metastasis, spread to other parts of the body. It occurs when skin cells grow uncontrollably, forming malignant tumors. The primary cause of skin cancer is prolonged exposure to ultraviolet (UV) radiation from the sun or tanning devices. Skin cancer is the most commonly diagnosed form of cancer in humans. There are three main types of skin cancers: basal-cell skin cancer (BCC), squamous-cell skin cancer (SCC) and melanoma. The first two, along with a number of less common skin cancers, are known as nonmelanoma skin cancer (NMSC). Basal-cell cancer grows slowly and can damage the tissue around it but is unlikely to spread to distant areas or result in death. It often appears as a painless raised area of skin that may be shiny with telangiectasia, small blood vessels running over it or may present as a raised area wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Jupitermedia
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provided business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion. Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The company announced it would liquidate itself on December 22, 2015. History In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (''Virtual Reality World'', ''CDrom World'', and ''Internet World'') and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Corporate Social Responsibility
Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or charitable nature by engaging in, with, or supporting Professional services, professional service volunteering through pro bono programs, community development, administering Grant (money), monetary grants to Nonprofit organization, non-profit organizations for the Common good, public benefit, or to conduct Ethics, ethically oriented business and investment practices. While CSR could have previously been described as an internal organizational policy or a business ethics, corporate ethic strategy, similar to what is now known today as environmental, social, and governance (ESG), that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Sustainable Marketing
Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining ''green marketing'' is not a simple task. Other terms that are often used interchangeably are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the recent marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but also seek to challenge those approaches and provide a substantially different perspective. More specifically, these approaches seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. The legal implications of marketing claims call for caution or overstated claims can lead to regulatory or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
People For The Ethical Treatment Of Animals
People for the Ethical Treatment of Animals (PETA; ) is an American animal rights nonprofit organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. Founded in March 1980 by Newkirk and animal rights activist Alex Pacheco (activist), Alex Pacheco, the organization first gained attention in the summer of 1981 during what became known as the Silver Spring monkeys case.Schwartz, Jeffrey M. and Begley, Sharon. ''The Mind and the Brain: Neuroplasticity and the Power of Mental Force'', Regan Books, 2002, p. 161ff. * Pacheco, Alex and Francione, AnnaThe Silver Spring Monkeys in Peter Singer (ed.) ''In Defense of Animals'', Basil Blackwell 1985, pp. 135–147. The organization opposes factory farming, fur farming, animal testing, and other activities it considers to be exploitation of animals. The organization's controversial campaigns have been credited with drawing media attention to animal rights issues, but have also been widely criticize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
AIDS
The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, preventable disease. It can be managed with treatment and become a manageable chronic health condition. While there is no cure or vaccine for HIV, Management of HIV/AIDS, antiretroviral treatment can slow the course of the disease, and if used before significant disease progression, can extend the life expectancy of someone living with HIV to a nearly standard level. An HIV-positive person on treatment can expect to live a normal life, and die with the virus, not of it. Effective #Treatment, treatment for HIV-positive people (people living with HIV) involves a life-long regimen of medicine to suppress the virus, making the viral load undetectable. Treatment is recommended as soon as the diagnosis is made. An HIV-positive person who has an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Sanitation
Sanitation refers to public health conditions related to clean drinking water and treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation systems aim to protect human health by providing a clean environment that will stop the transmission of disease, especially through the fecal–oral route.SuSanA (2008)Towards more sustainable sanitation solutions . Sustainable Sanitation Alliance (SuSanA) For example, diarrhea, a main cause of malnutrition and stunted growth in children, can be reduced through adequate sanitation. There are many other diseases which are easily transmitted in communities that have low levels of sanitation, such as ascariasis (a type of intestinal worm infection or helminthiasis), cholera, hepatitis, polio, schistosomiasis, and trachoma, to name just a few. A range of sanitation technologies and approaches exists. Some examples are community-led total sanita ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Water Treatment
Water treatment is any process that improves the quality of water to make it appropriate for a specific end-use. The end use may be drinking, industrial water supply, irrigation, river flow maintenance, water recreation or many other uses, including being safely returned to the environment. Water treatment removes contaminants and undesirable components, or reduces their concentration so that the water becomes fit for its desired end-use. This treatment is crucial to human health and allows humans to benefit from both drinking and irrigation use. Types Drinking water treatment Water contamination is primarily caused by the discharge of untreated wastewater from enterprises. The effluent from various enterprises, which contains varying levels of contaminants, is dumped into rivers or other water resources. The wastewater may have a high proportion of organic and inorganic contaminants at the initial discharge. Industries generate wastewater as a result of fabrica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Sustainable Consumption
Sustainable consumption (sometimes abbreviated to "SC") is the use of products and services in ways that minimizes human impact on the environment, impacts on the environment. Sustainable consumption can be undertaken in such a way that needs are met for present-day humans and also for future generations. Sustainable consumption is often paralleled with sustainable production; consumption refers to use and disposal (or recycling) not just by individuals and households, but also by governments, businesses, and other organizations. Sustainable consumption is closely related to sustainable products, sustainable production and sustainable living, sustainable lifestyles. "A sustainable lifestyle minimizes Ecology, ecological impacts while enabling a flourishing life for individuals, households, communities, and beyond. It is the product of individual and collective decisions about aspirations and about satisfying needs and adopting practices, which are in turn conditioned, facilitated, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Marine Conservation
Marine conservation, also known as ocean conservation, is the protection and preservation of ecosystems in oceans and seas through planned management in order to prevent the over-exploitation of these marine resources. Marine conservation is informed by the study of marine plants and animal resources and ecosystem functions and is driven by response to the manifested negative effects seen in the environment such as species loss, habitat degradation and changes in ecosystem functions and focuses on limiting human-caused damage to marine ecosystems, restoring damaged marine ecosystems, and preserving vulnerable species and ecosystems of the marine life. Marine conservation is a relatively new discipline which has developed as a response to biological issues such as extinction and marine habitats change. Marine conservationists rely on a combination of scientific principles derived from marine biology, Ecology, oceanography, and fisheries science, as well as on human factors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
