Sol Price (January 23, 1916 – December 14, 2009) was an American retailer and the founder of
FedMart,
Price Club (which ultimately merged into
Costco
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
) and
PriceSmart. He was considered the "father" of the "
warehouse store
A warehouse store or warehouse supermarket is a food and grocery retailer that operates stores geared toward offering deeper discounted prices than a traditional supermarket. These stores offer a no-frills experience and warehouse shelving stock ...
"
retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
model.
Early life and education
Price was born in The Bronx in New York City, the son of Samuel and Bella Price,
Jewish
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
immigrants to the United States from
Minsk
Minsk (, ; , ) is the capital and largest city of Belarus, located on the Svislach (Berezina), Svislach and the now subterranean Nyamiha, Niamiha rivers. As the capital, Minsk has a special administrative status in Belarus and is the administra ...
(Belarus), in the early years of the 20th century. The family relocated to San Diego in the early 1920s.
Price graduated from
San Diego High School
San Diego High School (SDHS) is an urban public high school located on the southern edge of Balboa Park, San Diego, California, Balboa Park in San Diego, California, United States. It is the oldest high school in the San Diego Unified School Dist ...
in 1931, attended
San Diego State University
San Diego State University (SDSU) is a Public university, public research university in San Diego, California, United States. Founded in 1897, it is the third-oldest university and southernmost in the 23-member California State University (CS ...
in 1932, and earned his undergraduate degree (in philosophy) and
Juris Doctor
A Juris Doctor, Doctor of Jurisprudence, or Doctor of Law (JD) is a graduate-entry professional degree that primarily prepares individuals to practice law. In the United States and the Philippines, it is the only qualifying law degree. Other j ...
degrees from the
University of Southern California
The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
in 1936 and 1938, respectively. By 1938, he had married his girlfriend Helen Moskowitz; they eloped to
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
. Price was admitted to the
California Bar in November 1938.
He founded a firm which merged to become
Procopio Law (known at the time as Procopio, Price, Cory, and Schwartz) where he worked until 1954.
Career
Price launched the first
FedMart in 1954 and, together with his son, Robert, Giles Bateman, a nephew, Rick Libenson and others, founded
Price Club in 1976. The company went public in 1980.
In 1993
Costco
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
merged with Price Club to form PriceCostco.
Leadership in the new organization was shared between Sol Price's son, Robert, and
James Sinegal. After eight months, PriceCostco spun a separate company called
Price Enterprises, led by the younger Price. PriceSmart continues to operate warehouse clubs in Latin America and the Caribbean, while the domestic operations became Costco.
Sam Walton
Samuel Moore Walton (March 29, 1918 – April 5, 1992) was an American business magnate best known for Co-founding the retailers Walmart and Sam's Club, which he started in Rogers, Arkansas, and Midwest City, Oklahoma, in 1962 and 1983 res ...
of
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
wrote in his book ''Made in America'' that he "borrowed" "as many ideas from Sol Price as from anybody else in the business".
He added that he especially liked the idea of calling his discount chain "Wal-Mart" because he "really liked Sol's FedMart name". In 1983, Walton dined with Price and later that year the first
Sam's Club
Sam's West, Inc. (doing business as Sam's Club) is a chain of membership-only warehouse club retail stores in the United States owned by Walmart. It was founded in 1983 and named after Walmart founder Sam Walton as Sam's Wholesale Club. , Sam's ...
opened in
Oklahoma City, Oklahoma
Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the List of capitals in the United States, capital and List of municipalities in Oklahoma, most populous city of the U.S. state of Oklahoma. The county seat ...
. Later when asked how it felt to be the father of an industry (the warehouse retail industry—like Costco and Sam's Club), Sol replied, "I wish I'd worn a condom." Costco's longest-serving CEO, Sinegal, learned the retail business largely through working his way up FedMart's corporate ladder. In
CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
's 2012 documentary on Costco, Sinegal indicated that Price had been his mentor, as well as the person who taught him to be "tough" in business, and to display a sense of "social responsibility" toward employees.
Philanthropy
In the late 1980s, Price donated $2 million to the construction of a new student center on the campus of
University of California, San Diego
The University of California, San Diego (UC San Diego in communications material, formerly and colloquially UCSD) is a public university, public Land-grant university, land-grant research university in San Diego, California, United States. Es ...
.
[
] Named for Price,
Price Center, which houses the main student bookstore, food court, movie theater, ballrooms, and meeting rooms, opened on April 21, 1989.
In 2011, the Price Family Charitable Fund donated $50 million to the University of Southern California's School of Policy, Planning, and Development. The school was renamed the
USC Sol Price School of Public Policy as a result of the donation.
Price was responsible for injecting money and aiding the renaissance of the
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
mid-city neighborhood of
City Heights, near his childhood home. He was a member of the Board of Trustees for the Urban Institute in
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
,
the Board of Directors for the Center on Budget and Policy Priorities,
the Consumer Affairs Advisory Committee of the
U.S. Securities and Exchange Commission
The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
, and the San Diego Financial Review Panel.
References
{{DEFAULTSORT:Price, Sol
1916 births
2009 deaths
American people of Belarusian-Jewish descent
Businesspeople from New York City
Businesspeople from San Diego
San Diego State University alumni
USC Gould School of Law alumni
American businesspeople in retailing
American chief executives
Lawyers from San Diego
Philanthropists from New York (state)
20th-century American philanthropists
20th-century American businesspeople
20th-century American lawyers
20th-century American Jews
21st-century American Jews
San Diego High School alumni