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is a Japanese multinational investment holding company headquartered in
Minato, Tokyo is a Special wards of Tokyo, special ward of Tokyo, Japan. It is also called Minato City in English. Minato was formed in 1947 as a merger of Akasaka, Tokyo, Akasaka, Azabu and Shiba, Tokyo, Shiba wards following Tokyo City's Local Autonomy Ac ...
, that focuses on
investment management Investment management (sometimes referred to more generally as financial asset management) is the professional asset management of various Security (finance), securities, including shareholdings, Bond (finance), bonds, and other assets, such as r ...
. The group primarily invests in companies operating in
technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...
that offer goods and services to customers in a multitude of markets and industries ranging from the internet to automation. With over $100 billion in capital at its onset, SoftBank's Vision Fund is the world's largest technology-focused venture capital fund. Fund investors included
sovereign wealth fund A sovereign wealth fund (SWF), or sovereign investment fund, is a state-owned investment fund that invests in real and financial assets such as stocks, Bond (finance), bonds, real estate, precious metals, or in alternative investments such as ...
s from countries in the
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
. The company is known for the leadership of its controversial founder and largest shareholder Masayoshi Son. Its investee companies, subsidiaries and divisions, including several unprofitable
unicorns The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unico ...
, operate in robotics, artificial intelligence, software, logistics, transportation, biotechnology, robotic process automation, proptech, real estate, hospitality,
broadband In telecommunications, broadband or high speed is the wide-bandwidth (signal processing), bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Inter ...
, fixed-line telecommunications,
e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
,
information technology Information technology (IT) is a set of related fields within information and communications technology (ICT), that encompass computer systems, software, programming languages, data processing, data and information processing, and storage. Inf ...
, finance, media and marketing, and other areas. Among its most internationally recognizable current stockholdings are stakes in Arm (semiconductors), Alibaba (e-commerce), OYO Rooms (hospitality),
WeWork WeWork Inc., headquartered in New York City, is a provider of coworking spaces, including physical and virtual shared spaces, in approximately 600 buildings in 125 cities. WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey. Ove ...
(coworking) and
Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telecommunications provider in Europe by revenue. It was formed in 199 ...
(telecommunications). SoftBank Corporation, its spun-out affiliate and former flagship business, is the third-largest wireless carrier in Japan, with 45.621 million subscribers as of March 2021. SoftBank was ranked in the 2024
Forbes Global 2000 The ''Forbes'' Global 2000 is an annual ranking of the top 2000 public companies in the world, published by: sales, profit, assets and market value. The list has been published annually since 2003. By country Forbes Global 2000 as of 2023: ...
list as the 461st largest public company in the world. The logo of SoftBank is based on the flag of the Kaientai, a naval trading company founded in 1865, near the end of the
Tokugawa shogunate The Tokugawa shogunate, also known as the was the military government of Japan during the Edo period from 1603 to 1868. The Tokugawa shogunate was established by Tokugawa Ieyasu after victory at the Battle of Sekigahara, ending the civil wars ...
, by Sakamoto Ryōma. Although SoftBank does not affiliate itself to any traditional
keiretsu A is a set of companies with interlocking business relationships and shareholdings that dominated the Japanese economy in the second half of the 20th century. In the legal sense, it is a type of business group that is in a loosely organized al ...
, it has close ties with
Mizuho Financial Group The , known from 2000 to 2003 as Mizuho Holdings and abbreviated as MHFG or simply Mizuho, is a Japanese banking holding company headquartered in the Ōtemachi district of Chiyoda, Tokyo, Japan. The group was formed in 2000-2002 by merger of Dai- ...
, its primary lender. On January 21, 2025, it was announced that Softbank, along with OpenAI and
Oracle An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination. Descript ...
, would launch what was announced to be an artificial intelligence infrastructure system in conjunction with the US government, titled
Stargate ''Stargate'' is a military science fiction media franchise owned by Amazon MGM Studios. It is based on Stargate (film), the film directed by Roland Emmerich, which he co-wrote with producer Dean Devlin; production company StudioCanal owns the ...
. The project is estimated to cost $500 billion. President Trump stated that the infrastructure was developed to have American-made AI in the United States. The project will be funded over the course of the next four years.


History


Founding and early years

SoftBank was founded in September 1981 as SOFTBANK Corp by then-24-year-old Masayoshi Son, initially as a software distributor. The company entered the publishing business in May 1982 with the launches of the Oh! PC and Oh! MZ magazines, about
NEC is a Japanese multinational information technology and electronics corporation, headquartered at the NEC Supertower in Minato, Tokyo, Japan. It provides IT and network solutions, including cloud computing, artificial intelligence (AI), Inte ...
and Sharp computers respectively. Oh!PC had a circulation of 140,000 copies by 1989. It would go on to become Japan's largest publisher of computer and technology magazines and trade shows. In 1994, the company went
public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öf ...
, valued at $3 billion. In September 1995, SoftBank agreed to purchase US-based
Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related servi ...
publishing for $2.1 billion.


1995–2009 expansion

In the 1990s, Son made large investments in Internet services and the so-called new economy in general. SoftBank bought COMDEX from The Interface Group on 1 April 1995 for $800 million and ZDI on 29 February 1996. SoftBank sold COMDEX to Key3Media, a spin-off of
Ziff Davis Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related servi ...
, in 2001. In 1996, SoftBank formed a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
with American internet company
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
, creating
Yahoo! Japan is a Japanese web portal. It was the most-visited website in Japan, nearing monopolistic status. According to ''The Japan Times'', as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as a search engine, ...
(now
LY Corporation , trading as LYC, is a Japanese internet company owned by A Holdings, a joint venture between SoftBank Group of Japan, and Naver Corporation of South Korea, founded in 2023 by the merger of Z Holdings, and four subsidiaries including Line Co ...
), which would become a dominant site in the country. In another highly publicized investment, SoftBank bought 80% of memory manufacturers Kingston Technology in 1996. When the owners-founders (John Tu and David Sun) announced plans to distribute $100,000,000 of the $1.5B windfall to Kingston employees, it created a very high-profile media stir that lasted well through the 1996 Christmas season; it was on all US networks, as well as international media. A few years later, in 1999, after the market for memory softened substantially, SoftBank sold the company back at a loss to the original owners for about a third of the original price. In October 1999, SoftBank became a
holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
. In 2000, SoftBank made its most successful investment$20 million to a then-fledgling Chinese Internet venture called Alibaba. This investment turned into $60 billion when Alibaba went public in September 2014. In February 2000, SoftBank Ventures Asia was founded under the leadership of Masayoshi Son to focus on investment in Korean-based Internet companies. On 28 January 2005, SoftBank became the owner of the
Fukuoka SoftBank Hawks The are a Japanese professional baseball team based in Fukuoka, Fukuoka Prefecture. They compete in Nippon Professional Baseball (NPB) as a member of the Pacific League. Founded on February 22, 1938, as the Nankai Club, being the first Kansai t ...
, a
Nippon Professional Baseball is a professional baseball league and the highest level of baseball in Japan. Locally, it is often called , meaning simply ''Professional Baseball''; outside of Japan, NPB is often referred to as "Japanese baseball". The roots of the league ...
team. On 17 March 2006, SoftBank announced its agreement to buy Vodafone Japan, giving it a stake in Japan's $78 billion mobile markets. In April 2006, SoftBank purchased a 23% stake in
Betfair Betfair is a British Gambling, gambling company founded in 2000. Its product offering includes betting exchange, sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in London, alongsi ...
, an Internet betting exchange. In August 2006, SoftBank sold all its shares of SBI Group to a subsidiary of SBI's holding company, making SBI independent. On 1 October 2006, Vodafone Japan changed its corporate name and service brand name to "SoftBank Mobile" and "SoftBank" respectively. On 28 January 2008, it was announced that SoftBank and Tiffany & Co. collaborated in making a limited 10 model-only phone. This phone contains more than 400 platinum diamonds, totaling more than 20 carats. The cost is said to be more than 100,000,000 yen.


2010–2016 acquisitions

On 3 February 2010, SoftBank acquired 13.7% in Ustream. On 1 October 2010, Ayumi Hamasaki became the commercial spokesperson. On 3 October 2012, the takeover of competitor eAccess was announced. On 1 July 2013, SoftBank announced that Willcom was a wholly-owned subsidiary, after the termination of rehabilitation proceedings. eAccess was merged with Willcom, which resulted in a new subsidiary and brand from Yahoo! Japan, Ymobile Corporation. On 15 October 2012, SoftBank announced plans to take control of American
Sprint Nextel Sprint Corporation was an American telecommunications company. Before being Merger of Sprint Corporation and T-Mobile US, acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 5 ...
by purchasing a 70% stake for $20 billion. On 6 July 2013, the United States
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
approved SoftBank's acquisition for $22.2 billion for a 78% ownership interest in Sprint. On 6 August 2013, SoftBank bought 2% more shares of Sprint Corporation, increasing its ownership stake to 80%. In October 2013, SoftBank acquired a 51% stake in Supercell for a reported $2.1 billion. Later on 25 October 2014, they invested $210 million in OlaCabs, $627 million in Snapdeal with a 30% stake in the company on 28 October 2014, and a $100 million investment in Housing.com for a 30% stake in November 2014. In 2013, the company bought a controlling stake in French company Aldebaran Robotics, which was rebranded SoftBank Robotics. In 2014, teams from both companies co-designed Pepper, a humanoid robot. In 2015, SoftBank increased its stake to 95%. In 2015, SoftBank acquired DramaFever. In May 2015, Masayoshi Son said he would appoint Nikesh Arora, a former
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
executive, as Representative Director and President of SoftBank. Arora had been heading SoftBank's investment arm. On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, increasing its total stake to 73.2% and becoming the sole external shareholder of the company. In June 2015, SoftBank announced it would invest US$1 billion in the Korean e-commerce website Coupang as part of its overseas expansion plans. In July 2015, SoftBank announced the renaming of the company from SoftBank Corp to SoftBank Group Corp. Meanwhile, SoftBank Mobile was renamed to SoftBank Corp, the now-former name of the company as a whole. On 16 February 2016, SoftBank announced they would repurchase a record 14.2% of shares, valued at $4.4bn, to boost investor confidence. On 31 March 2016, they announced they would sell shares worth $7.9 billion of their stake in Alibaba Group. On 21 June 2016, SoftBank sold its 84% stake in Supercell for a reported US$7.3 billion to
Tencent Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...
. On 3 June 2016, Softbank agreed to sell most of its stake in
GungHo Online Entertainment is a Japanese video game developer and publisher. They are primarily known for hosting the Japanese server of '' Ragnarok Online'' (developed by its listed Korean subsidiary Gravity), as well as their development of '' Ragnarok DS'' for the N ...
(approximately 23.47%) for about $685 million, ending Softbank's majority ownership. The offer was completed by 22 June. In June 2016, Nikesh Arora stepped down amidst pressure from investors. Board member Ron Fisher and Baer Capital Partners founder Alok Sama undertook Arora's overseas investment duties. One month later, Son announced the company's largest deal ever to buy British chip designer Arm Holdings for more than US$32 billion. This acquisition was completed on 5 September 2016. On 6 December 2016, after meeting with the then United States
President-elect An ''officer-elect'' is a person who has been elected to a position but has not yet been installed. Notably, a president who has been elected but not yet installed would be referred to as a ''president-elect'' (e.g. president-elect of the Un ...
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, chief executive Masayoshi Son announced SoftBank would be investing US$50 billion in the United States toward businesses creating 50,000 new jobs.


2017–2018

On 30 January 2017, the ''Wall Street Journal'' wrote that SoftBank Group was "weighing an investment of well over $1 billion in shared-office space company
WeWork WeWork Inc., headquartered in New York City, is a provider of coworking spaces, including physical and virtual shared spaces, in approximately 600 buildings in 125 cities. WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey. Ove ...
, in what could be among the first deals from its new $100 billion technology fund." On 20 March, SoftBank bought a $300m stake in WeWork. On 14 February 2017, SoftBank Group agreed to buy Fortress Investment Group LLC for $3.3 billion. In February 2017, it was announced that Social Finance Inc. was close to raising $500 million from an investor group led by Silver Lake, including Softbank. On 28 March 2017, the ''Wall Street Journal'' reported that SoftBank Group Corporation had approached Didi Chuxing Technology Co. about investing $6 billion to help the ride-hailing firm expand in
self-driving car A self-driving car, also known as an autonomous car (AC), driverless car, robotic car or robo-car, is a car that is capable of operating with reduced or no human input. They are sometimes called robotaxis, though this term refers specifica ...
technologies, with the bulk of the money to come from SoftBank's planned $100 billion Vision Fund. On 18 May 2017, it was reported that Softbank had completed its single largest investment in India to date, investing $1.4 billion in
Paytm Paytm (an acronym for "Pay Through Mobile") is an Indian Multinational corporation, multinational Fintech, financial technology company, that specializes in digital wallet, digital payments and financial services, based in Noida, India. Paytm ...
. At the time, Softbank was also working on a takeover of Snapdeal by
Flipkart Flipkart Inc. is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as con ...
. On 10 August 2017, Softbank invested $2.5 billion in Flipkart. On 27 May 2017, Softbank and the Public Investment Fund of Saudi Arabia (PIF), the kingdom's main sovereign wealth fund, partnered to create the Softbank Vision Fund, the world's largest private equity fund with a capital of $93 billion. Softbank Group contributed $28 billion to the investment fund, of which $8.2 billion came from the sale of approximately 25% of British multinational Arm Holdings shares. Saudi Arabia is the principal investor in the fund, its Public Investment Fund (PIF) agreed to inject $45 billion into the Vision Fund over 5 years, becoming its largest investor. Other investors include
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
,
Qualcomm Qualcomm Incorporated () is an American multinational corporation headquartered in San Diego, California, and Delaware General Corporation Law, incorporated in Delaware. It creates semiconductors, software and services related to wireless techn ...
, Arm,
Foxconn Hon Hai Precision Industry Co., Ltd. (), Trade name, doing business as Hon Hai Technology Group () in Taiwan, Foxconn Technology Group () in China, and Foxconn () internationally, is a Taiwanese multinational corporation, multinational electron ...
, Sharp, Larry Ellison and Mubadala. The latter agreed to invest $15 billion dollars in the fund, targeting artificial intelligence, communications infrastructure, financial technology, consumer internet, mobile computing and robotics. Through Softbank Vision Fund, CEO Masayoshi Son explained his intent to invest in all companies developing technologies emphasizing global
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
, including sectors such as finance or transportation. In July 2019, SoftBank announced creating of a "Vision Fund 2", excluding participation from the Saudi Arabia government and including investors Apple, Foxconn,
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
and others. The fund is reported to focus on AI-based technology and invest approximately $108 billion, including $38 billion of its own funds. In February 2020, however, a report from ''Wall Street Journal'' stated the fund would only up with less than half of that capital. On 8 June 2017, Alphabet Inc. announced the sale of Boston Dynamics (robotics companies whose products include
BigDog BigDog is a dynamically stable quadruped military robot platform that was created in 2005 by Boston Dynamics with the Harvard University Concord Field Station. It was funded by the U.S. Defense Advanced Research Projects Agency (DARPA), but th ...
) to SoftBank Group for an undisclosed sum. On 25 August 2017, SoftBank finalized a $4.4 billion investment in WeWork. On 24 October 2017, Son announced the group would collaborate with Saudi Arabia to develop Neom, the new high-tech business and industrial city of the Saudi Kingdom. On 14 November 2017, Softbank agreed to invest $10 billion into
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
. On 29 December 2017, it was reported that a SoftBank-led consortium had invested $9 billion into Uber. The deal, to close in January 2018, would leave SoftBank as Uber's biggest shareholder, with a 15 percent stake. The deal was secured after Uber shareholders voted to "sell their shares to the Japanese conglomerate at a discounted price." Beyond SoftBank, consortium members included Dragoneer, Tencent, TPG and Sequoia. On 14 January 2018, Softbank's Vision Fund announced to invest $560 million in the German used-car sales portal Auto1. On 1 March 2018, Softbank's Vision Fund led a $535 million investment in DoorDash. In May 2018, CEO Masayoshi Son revealed during an earnings presentation that Walmart had reached a deal to buy Flipkart. On 27 September 2018, Softbank announced the investment of $400 Million in Home-Selling Startup Opendoor. In September 2018, Saudi government officials announced that a planned $200 billion project with SoftBank Group to build the world's biggest solar-power-generation project would be put on hold. In November 2018, SoftBank announced it would make an IPO of SoftBank Corp., the telecommunications operator, with the cost of share of $13.22 (which is 1,500 yen). The offer of the shares was going to last for a month. Regarding the number of shares, the total value of SoftBank Corp. will reach $21.15 billion, which would be the second-largest IPO ever made. In December 2018, SoftBank invested in ParkJockey. The startup attempts to monetize parking lots. After the investment round, general valuation of the ParkJourney reached $1 billion. In December 2018, SoftBank announced its intention to invest $1 billion on ride-hailing startup Grab. Some sources said that the total amount of investment could reach $1.5 billion.


2019–2021

On 25 September 2019, Softbank Robotics launched Whiz robotic vacuum cleaner in Singapore. In September 2019, WeWork's IPO was canceled. In December 2019, Softbank sold its interest in dog-walking startup Wag at a loss. Tadashi Yanai, Fast Retailing's CEO and Japan's richest man at the time, left the board after 18 years. In January 2020, multiple Softbank-funded startups started cutting their staff, including Getaround, Oyo, Rappi, Katerra and Zume. In February 2020, Elliott Management, an activist hedge fund, bought a $2.5 billion stake in Softbank and pushed for restructuring and more transparency, especially regarding its Vision Fund. Consequently, plans for a second Vision Fund were pushed back. In November 2019, it was announced that Line Corp. and Z Holdings were going to be a new subsidiary under
Naver Corporation Naver Corporation () is a South Korean internet conglomerate headquartered in Seongnam that operates the search engine Naver. Naver established itself as an early pioneer in the use of user-generated content through the creation of the online ...
and SoftBank Group, their respective owners. The closing was delayed until March 2021 due to COVID-19. In March 2020, SoftBank announced that it was launching an emergency ¥4.5tn ($41bn) asset sale to fund a share buyback and debt reduction. The effort was initiated by Son in order to stem a collapse in the company’s share price due to the pandemic, "This programme will be the largest share buyback and will result in the largest increase in cash balance in the history of SBG oftBank Group reflecting the firm and unwavering confidence we have in our business.". After the programme was unveiled, Softbank share price rose almost 19%. The program included a plan to repurchase ¥2tn of its shares in addition to the ¥500bn buyback it promised 10 days prior. Combined, SoftBank would be repurchasing 45% of its stock. On 1 April 2020, Sprint completed its merger of Sprint Corporation and T-Mobile US,, which was majority-owned by Deutsche Telekom, leaving T-Mobile the parent company. The merger also led to Softbank holding 24% of the new T-Mobile's shares, while 43% of shares are held by Deutsche Telekom. The remaining 33% will be held by others. In May 2020, Alibaba's co-founder and former CEO
Jack Ma Ma Yun (; born 10 September 1964), or more commonly referred as Jack Ma, is a Chinese businessman and philanthropist. He is the founder of the Jack Ma Foundation, and co-founder of Alibaba Group and Yunfeng Capital. As of May 2025, Ma's ne ...
resigned from the board. In July 2020, SoftBank announced that it was considering selling or IPOing British chip designer Arm Holdings, which has been in a feud with the Chinese over control of its local subsidiary, but it did not have the majority ownership due to a decision made by Softbank to sell off the stake to the local partner. For Q2 of 2020, the company's revenues were $12 billion. The firm announced that it would be arranging a new fund worth $555 million. The fund will be used to invest in various companies, including
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
, Apple and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. In September 2020, SoftBank Vision Fund 2 led a $100 million Series C round in Biofourmis. Also in September 2020, Softbank was identified as the Nasdaq whale, where it bought stock options valued in the billions, betting on higher prices for the biggest technology companies. That month, SoftBank sold Brightstar Corporation to Brightstar Capital Partners for an undisclosed amount. American chip design company
Nvidia Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curti ...
announced plans on 13 September 2020, to acquire ARM from SoftBank, pending regulatory approval, for a value of US $40 billion in stock and cash. This would become the largest semiconductor acquisition to date. SoftBank Group would retain a 10% share in the company, while ARM would maintain its headquarters in Cambridge. But this deal collapsed due to regulatory hurdles. In December 2020,
Hyundai Motor Group The Hyundai Motor Group (HMG; ; stylized as HYUNDAI) is a South Korean '' chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The HMG a ...
acquired an 80% stake of Boston Dynamics from SoftBank for approximately $880 million. SoftBank retains about 20% through an affiliate. In January 2021, SoftBank sold $2 billion in Uber Technologies shares through affiliate firm SB Cayman. In March 2021, SoftBank made a record $36.99 billion profit from its Vision Fund unit and investment gains via the public market debut of Coupang. SoftBank Group's net profit was $45.88 billion (¥4.99 trillion). It was the largest recorded annual profit by a Japanese company in history. The same month, Softbank's Vision Fund 2 announced investment in the eToro SPAC merger PIPE of $650 million. In April 2021, Softbank announced plans to acquire a 40% stake in AutoStore for $2.8 billion and in July 2021, it announced it would invest $870 million in the Korean hotel booking platform Yanolja. In May 2021, Softbank stated it would sell SB Energy India to Adani Green Energy, valuing the unit at $3.5 billion. The sale is speculated to mark a shift in the company's trajectory, moving away from investments in
solar energy Solar energy is the radiant energy from the Sun's sunlight, light and heat, which can be harnessed using a range of technologies such as solar electricity, solar thermal energy (including solar water heating) and solar architecture. It is a ...
towards companies dealing with artificial intelligence. Later that month, Bloomberg reported that Vision Fund could go public via a $300 million SPAC in 2021, listing in Amsterdam. In July 2021, Softbank announced that it would acquire the Yahoo Japan brand from Verizon Communications for $1.6 billion. Also in July, SoftBank invested $100 million in insurance tech company Ethos Technologies. In August 2021, Son said he would begin to make personal investments alongside Softbank Group's Vision Fund 2.


2022–present

In August 2022, Softbank said that it sold its entire Uber holdings in April–July 2022. It was also reported that Softbank exited Opendoor in that quarter. Five years after Masayoshi Son’s $100 billion fund entered the financial world to much fanfare, Softbank’s venture firm was crumbling and on the verge of collapse. Its large venture vehicles struggled badly, performing in the bottom of the asset class, and many of Son’s closest associates in the effort had departed from the company. In February 2023, Toyota Tsusho announced that it had bought the controlling interest in SB Energy, which would become a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
, alongside Toyota Tsusho subsidiary Eurus Energy. In April 2023, SoftBank Group Corp. announced it was selling to a Singapore-based company run by Masayoshi Son’s youngest brother its Korea-based early-stage venture capital arm SoftBank Ventures Asia Corp. after suffering billions of dollars in losses from failed startup bets. In May 2023, the SoftBank Group announced that losses from the
SoftBank Vision Fund The SoftBank Vision Fund is a venture capital fund founded in 2017. It is managed by SoftBank Investment Advisers, a subsidiary of the SoftBank Group. With over $100 billion in capital, it is the world's largest technology-focused investment ...
had widened 70 percent to a record $32 billion from a year ago. In another divestiture of assets, SoftBank Group also sold the stake in Fortress Investment Group to Mubadala and Fortress' management. SoftBank Group's Arm filed for an IPO on 21 August 2023 on the Nasdaq. A few days earlier, SoftBank bought back the 25% stake from Vision Fund for around $16 billion, valuing Arm at over $64 billion. Arm went public on 14 September 2023 raising $4.87 billion at a $54.5 billion valuation, with SoftBank continuing to own 90.6% of the company following the offering. In December 2023, telecommunication and networking company SoftBank Corp, a subsidiary of SoftBank Group Corp, paid $513 million for a controlling stake in Irish technology company Cubic Telecom, in a deal that will net the company’s founders and its private backers a multimillion-euro payout. In May 2024, Softbank launched a joint venture with healthcare technology company Tempus AI. The aim of the venture was to provide precision medical services in Japan by utilising AI. On 27 June 2024, Bloomberg reported that SoftBank has invested in the AI search startup Perplexity AI, valuing the company at $3 billion. Perplexity AI, known for its advanced artificial intelligence technology, aims to revolutionize online search experiences. This investment aligns with SoftBank's ongoing strategy to support innovative AI companies, highlighting Perplexity AI's potential in the tech industry. The funding is expected to accelerate the startup's growth and development, further enhancing its AI capabilities and market reach. In December 2024, it was reported by CNBC that Softbank plans to invest $100 billion in the US over the next 4 years, with funding coming from various sources controlled by Softbank, including the Vision Fund, capital projects or chipmaker Arm Holdings. The investment is said to create 100,000 jobs focused on artificial intelligence and related infrastructure. In January 2025, SoftBank Group,
Oracle Corporation Oracle Corporation is an American Multinational corporation, multinational computer technology company headquartered in Austin, Texas. Co-founded in 1977 in Santa Clara, California, by Larry Ellison, who remains executive chairman, Oracle was ...
, MGX Fund Management Limited, MGX, OpenAI, and other partners established Stargate LLC, The Stargate Project as a cooperative venture aimed at building AI infrastructure in the US. With an estimated $500 billion in investment, the program seeks to generate 100,000 new jobs in the US by 2029. In February 2025, SoftBank announced a joint venture with OpenAI called SB OpenAI Japan which would develop "Advanced Enterprise AI" called "Cristal intelligence." SoftBank would spend $3 billion annually to deploy OpenAI solutions across SoftBank companies. OpenAI and SoftBank also agreed to establish a joint venture with 50:50 ownership called SB OpenAI Japan which would "serve as a springboard for introducing AI agents tailored to the unique needs of Japanese enterprises." In March 2025, SoftBank entered into an agreement to acquire Ampere Computing, a company that produces energy-efficient and high-performance processors meant to enable next-generation cloud computing and artificial intelligence (AI). This was a $6.5 billion transaction meant to be closed in the latter half of 2025. On April 23, 2025, Cantor Equity Partners, a SPAC announced a merger with Twenty One (XXI), a bitcoin acquisition company. SoftBank will own a 25% stake in the business led by stablecoin issuer Tether and bitcoin exchange Bitfinex. XXI's stated mission is "to accumulate Bitcoin and grow ownership per share." The newly-formed company is targeting to go public with 42,000 bitcoin on its balance sheet contributed by its investors.


Institutional ownership


2020

As of 30 September 2020, SoftBank ownership is as follows: * Masayoshi Son (21.25%) * The Master Trust Bank of Japan investment trusts (10.25%) * Japan Trustee Services Bank main investment trusts (5.87%) * JPMorgan Chase (7.45%) * Citibank (1.4%) * The Vanguard Group (2.19%) * Capital Group Companies (2.4%) * Baillie Gifford (1.36%)


2022

By December 2022, Masayoshi Son’s stake in the company he founded had risen to 34.2% from 32.2% as of the end of September.


Business units

SoftBank's corporate profile includes various other companies such as Japanese broadband company SoftBank BB, data center company IDC Frontier and the publishing company SB Creative. SBI Group is a Japanese financial services company that began in 1999 as a branch of SoftBank. Ymobile Corporation is another telecommunications subsidiary of SoftBank, established in 2014. In 2010, SoftBank founded Wireless City Planning (WCP), a subsidiary that planned the development of TD-LTE networks throughout Japan. SoftBank also operates SoftBank Capital, a US-based venture capital company. SoftBank owns the
Fukuoka SoftBank Hawks The are a Japanese professional baseball team based in Fukuoka, Fukuoka Prefecture. They compete in Nippon Professional Baseball (NPB) as a member of the Pacific League. Founded on February 22, 1938, as the Nankai Club, being the first Kansai t ...
professional baseball team. SoftBank also operated in the eco-power industry through subsidiary SB Energy until its sale. It has various partnerships in Japanese subsidiaries of foreign companies such as
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
(which has resulted in
Yahoo! Japan is a Japanese web portal. It was the most-visited website in Japan, nearing monopolistic status. According to ''The Japan Times'', as of 2012, Yahoo! Japan had a footprint on the internet market in Japan. In terms of use as a search engine, ...
), E-Trade, Ustream.tv, EF Education First and Morningstar, Inc., Morningstar. It also has stakes in Alibaba Group and Sprint Corporation. Other holdings include , , Arm Holdings (90.6%), Fortress Investment Group, Boston Dynamics, T-Mobile US (3.3%), Alibaba (29.5%), Yahoo! Japan, Yahoo Japan (48.17%), Brightstar Corporation, Brightstar (87.1%),
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
(15%), Didi Chuxing (c. 20%), Ola Cabs, Ola (c. 30%), Renren (42.9%), InMobi (45%), Hike Messenger, Hike (25.8%), Snapdeal (c. 30%), Fanatics (sports retailer), Fanatics (c. 22%), Improbable (company), Improbable Worlds (c. 50%),
Paytm Paytm (an acronym for "Pay Through Mobile") is an Indian Multinational corporation, multinational Fintech, financial technology company, that specializes in digital wallet, digital payments and financial services, based in Noida, India. Paytm ...
(c. 20%), Oyo Rooms, OYO (42%), Ping An Insurance (7.41%), Slack Technologies (c. 5%),
WeWork WeWork Inc., headquartered in New York City, is a provider of coworking spaces, including physical and virtual shared spaces, in approximately 600 buildings in 125 cities. WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey. Ove ...
(c. 46%), ZhongAn, ZhongAn Online P&C Insurance (5%), Compass, Inc. (c. 30.1%), AUTO1 Group (c. 20%), Wag (45%), Katerra (c. 28%), Cruise Automation (c. 19.6%), Parkjockey, ParkJockey, Tokopedia (Indonesia). There are many more companies which SoftBank has invested in.


SoftBank Corp.

is SoftBank's telecommunications subsidiary, providing both mobile and fixed-line services. It was called SoftBank Mobile until July 2015, when the Group merged SoftBank BB Corp., SoftBank Telecom Corp. and Ymobile Corporation to reflect its fixed-line and ISP operations.


J-PHONE

SoftBank's mobile communications arm began with the formation of SoftBank Telecom, Japan Telecom in 1984. The Digital Phone Group (デジタルホン, DPG, three local companies) mobile phone division was formed in 1994, and J-PHONE Co., Ltd. (J-フォン) was formed in 1999 by the DGP/ Digital TU-KA Group merger (DTG, six local companies, not to be confused with KDDI, TU-KA). Japan Telecom owned a stake of 45.1%. J-PHONE grew steadily for a decade by introducing new services and enhancements such as SkyWalker for Personal Digital Cellular, PDC, SkyMelody ringtone download, the Sha-Mail picture mail introduced following camera phones developed by Sharp Corporation, SHARP, the mobile multimedia data service J-Sky modeled after NTT DoCoMo's i-mode, and advanced Java platform, Java services based on JSCL, modeled after NTT DoCoMo's DoJa based i-appli.


Vodafone

In October 2001, the British mobile phone group Vodafone increased its share to 66.7% of Japan Telecom and 69.7% of J-Phone. On 1 October 2003, the company's name and the service brand changed to Vodafone, while the division was called Vodafone Kabushiki gaisha, K.K. or Vodafone Japan. However, in January 2005, Vodafone Japan lost 58,700 customers and in February 2005 lost 53,200 customers, while competitors NTT DoCoMo gained 184,400 customers, while Au by KDDI gained 163,700, and Willcom gained 35,000. While as of February 2005, DoCoMo's FOMA 3G service had attracted 10 million subscribers and KDDI's 3G service had attracted over 17 million subscribers, Vodafone's 3G service only attracted 527,300 subscribers. Vodafone 3G failed to attract subscribers because Vodafone reduced investments in 3G services in Japan in 2002/3; handsets did not fully match the needs and preferences of Japanese customers. At the end of February 2005, Vodafone Japan had 15.1 million customers. By the end of October 2005, the number of subscribers had fallen below 15M. During the same period, NTT DoCoMo gained 1.65 million customers, and KDDI/AU gained 1.82 million customers. Vodafone-Japan had only 4.8% of Japan's 3G market. Vodafone changed the name of its multimedia data services from J-Sky to Vodafone live! and used J-Sky's principles, technologies, and business models to introduce the Wireless Application Protocol, WAP-based Vodafone live! in Vodafone's other markets. At the end of February 2005, Vodafone live! had 12.907 million subscribers in Japan. By the end of October 2005, the number of Vodafone live! subscribers had fallen by 138,000. In March 2006, Vodafone began discussing the sale of the Vodafone Japan unit to SoftBank. Vodafone was unable to satisfy customers. Handsets had user interfaces that differed too much from the Japanese interface and lacked competitive features.


SoftBank Mobile

On 17 March 2006, Vodafone Group announced it had agreed to sell Vodafone Japan to SoftBank for about US$15.1 billion. On 18 May 2006, the unit was renamed "SoftBank Mobile Corp.", effective 1 October 2006. On 4 June 2008, SoftBank Mobile announced a partnership with
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
and brought the iPhone (3G) to Japan later in 2008. SoftBank Mobile was the only official carrier of the iPhone in Japan until the release of iPhone 4S in 2011, when au (mobile phone company), au by KDDI began to offer it.


Technology

SoftBank Corp.'s mobile network operates W-CDMA (UMTS 3G) network ("SoftBank 3G"). SoftBank's 3G network is compatible with UMTS and supports transparent global roaming for UMTS subscribers from other countries.


Timeline

* 1981: SoftBank Corp. (currently SoftBank Group Corp.) Japan (Yombancho, Chiyoda-ku, Tokyo) established. Commenced operations as a distributor of packaged software * 1984: Japan Telecom was founded. * 1986: Japan Telecom launches leased circuit services. * 1986: Railway Telecommunication established. * 1989: Railway Telecommunication merges with Japan Telecom. * 1991: Tokyo Digital Phone established. * 1994: J-Phone starts PDC cellular service in the 1.5 GHz band, 10 MHz bandwidth. * 1997: J-Phone launches SkyWalker SMS service designed by Aldiscon and Ericsson for PDC * 1998: J-Phone launches SkyMelody ringtone download service * 1999: J-Phone launches J-Sky wireless Internet service ten months after NTT DoCoMo's i-mode, which was launched in February 1999. * 2000: J-Phone launches Sha-Mail (写メール) picture messaging service using the world's first camera phones developed by SHARP * 2001: J-Phone launches Java service with JSCL library * 2002: J-Phone launches W-CDMA 3G service for the first time * 2002: Company name was changed to Japan Telecom Holdings. The fixed-line telecommunications business was also separated to found a new Japan Telecom. * 2003: J-Phone company name is changed to Vodafone K.K., and J-Sky name is changed to Vodafone live!. Vodafone launches a Japan-nationwide David Beckham, Beckham campaign * 2003: Company name was changed to Vodafone Holdings K.K. * 2004: Vodafone K.K. merges with Vodafone Holdings K.K. and the company name is changed to Vodafone K.K. * 2004: Vodafone relaunches the 3G services in Japan a second time offering mobile phone handsets designed primarily for the European markets * 2005: Vodafone changes management and relaunches 3G services in Japan a third time * 2006: Vodafone officially announced it had agreed to sell Vodafone Japan (Vodafone K.K.) to SoftBank for a total of 1.75 trillion Japanese yen (approx US$15.1 billion) in one of the largest M&A transactions in Japan to date * 2006: SoftBank and Vodafone K.K. jointly announced, that the name of the company will be changed to a "new, easy-to-understand and familiar" company name and brand. Masayoshi Son became CEO and Representative Director of Vodafone K.K. * 2006: Headquarters moved from Atago Hills to Shiodome to integrate operations with other SoftBank group companies. * 2006: SoftBank announced that the name of the company will be changed to "SoftBank Mobile Corp." effective 1 October 2006 * 2006: SoftBank started rebranding "Vodafone" to "SoftBank." * 2006: Vodafone Japan company name is changed to "SoftBank Mobile Corp." * 2008: SoftBank Mobile releases iPhone in Japan beating NTT DoCoMo * 2008: SoftBank Mobile joins Open Handset Alliance * 2010: Softbank purchased 100% of the PHS mobile operator Willcom. * 2012: SoftBank Mobile unveils the ''Pantone 5 107SH'', a mobile phone with a built-in geiger counter. * 2015: Investment in US-based Social Finance, Inc (SoFi) announced * 2015: SoftBank Mobile was merged with SoftBank BB Corp., SoftBank Telecom Corp., and Ymobile Corporation to form a new subsidiary, SoftBank Corp., to reflect its new status of providing fixed-line and ISP operations. * 2018: SoftBank Corp. (TSE: 9434) listed on the First Section of the Tokyo Stock Exchange On 19 December 2018.


Gallery

THE PREMIUM SoftBank 821SH PG open.jpg, SoftBank 821SH PG SoftBank 001P Gold01.jpg, SoftBank 001P by Panasonic ARROWS A 202F SoftBank (2013 .08.17).jpg, SoftBank A202F by Fujitsu SoftBank 930CA BK001.jpg, SoftBank 930CA by Casio Softbank 003sh.png, SoftBank 003SH Vodafone 803T Soul Black open.jpg, Vodafone 803T by Toshiba Japanese mobile phone.jpg, J-PHONE J-SH07 by Sharp (2001) Mobile phone evolution Japan1997-2004.jpg, An evolution of J-PHONE and Vodafone cell phones, 1997–2004 Softbank-usim-card-003-ap0wc.jpg, A SoftBank Subscriber identity module#USIM, USIM card Straatbeeld Tokyo juli 2004.jpg, View of Taitō, Tokyo, with a large Vodafone sign in the background (2004) Mobile Blazer (2724270785).jpg, Mobile Blazer (2008)


Marketing

Since May 2006, SoftBank's telecommunications marketing and commercials have principally revolved around "Otosan", the canine patriarch of the otherwise human "Shirato" family. "Otosan" translates to father, and the character, a Hokkaido dog, indeed acts as the father of the family, along with the son "Kojiro" (starred by Dante Carver), mom "Masako" (Kanako Higuchi), and daughter "Aya" (Aya Ueto). The advertising series proved to be popular: CM Research Center ranked the Otousan adverts as the most popular in Japan between 2007 and 2012, based on monthly surveys of 3,000 randomly selected adults. SoftBank partnered with the Ingress (video game), Ingress augmented reality game, supporting the branded "SoftBank Ultra Link" in-game Item (gaming), item.


Sponsorship

SoftBank bought a "team" for the America's Cup. The team was named SoftBank Team Japan, and Yanmar came on board. SoftBank Team Japan raced in the 2017 races held in Bermuda. The team members come from various backgrounds, most of whom were not Japanese. The company was the official jersey sponsor of the Japanese national basketball team at the official 2017 Asian Basketball Championship in Lebanon as well as the 2019 FIBA World Cup. SoftBank has also owned the
Fukuoka SoftBank Hawks The are a Japanese professional baseball team based in Fukuoka, Fukuoka Prefecture. They compete in Nippon Professional Baseball (NPB) as a member of the Pacific League. Founded on February 22, 1938, as the Nankai Club, being the first Kansai t ...
, a Japanese professional baseball team based in Fukuoka, since 2005. The SoftBank logo appears on the jersey, and the team has won seven Japan Series championships under SoftBank, all of which came between and .


Baby bonus

In 2015, SoftBank, along with some other companies in Japan, offered a baby bonus for employees who have children. The payments range from 50,000 yen for the first child to 5 million yen for the fifth child.


Vision fund investments

SoftBank Investment Advisers oversees SoftBank's Vision Fund, created in 2017, which invests in emerging technologies like artificial intelligence, robotics and the internet of things. It intended to develop a portfolio of 125 AI companies. According to the fund and Son, it also invested in companies to revolutionize real estate, transportation, and retail. Son claimed he would make personal connections with the CEOs of all companies funded by Vision Fund in order to boost synergies among them. Son’s original plans were to raise $100 billion for a new fund every few years, investing about $50 billion a year in startups. By 2023, after the launch of Vision Fund 1 and 2, the dismal performance of SoftBank’s funds had cast a shadow over the initial exuberance of both Masayoshi Son and his company regarding its huge, largely unprofitable intercorporate investments that had become the main mission, vision and purpose of the entire SoftBank Group.


SoftBank Ventures Asia

SoftBank Ventures Asia (SBVA) was the global Startup company, early-stage venture capital arm of the SoftBank Group The firm focused on early-stage Information and communications technology, ICT investments – including Artificial intelligence, Artificial Intelligence (AI), Internet of things, the internet of things (IoT), and Robotics, smart robotics. By October 2021, SBVA had backed more than 250 companies in 10 countries with US$1.3 billion fund under management. SoftBank Ventures Asia (SBVA) was founded in 2000 as SoftBank Ventures Korea and began its focus on South Korean market and its early-stage ventures. SBVA’s one of the early investments in South Korea included Nexon, Nexon Co, now a Korean-Japanese gaming publisher that was the largest IPO in Japan for 2011. SoftBank Ventures Asia (SBVA) expanded its focus beyond South Korea since 2011 and made several notable investments in Southeast Asia, such as Tokopedia, an Indonesian e-commerce platform, and Carro, Singapore's used-car platform. In 2018, SBVA launched a $300m venture fund ‘China Venture Fund I’, targeting Chinese start-ups, then immediately trailed by ‘SoftBank Acceleration Fund’ with $300M the following year. With continuous investment across Asia and beyond, the company renamed itself as SoftBank Ventures Asia to reflect its broadened focus on startups in the Asia-Pacific region beyond South Korea, and opened offices in Seoul, Singapore, and Beijing. With the company’s extended expertise in Information and communications technology, ICT investment, SBVA is aiming towards two investment themes, which were ‘technology innovation’ in Artificial intelligence, AI, Robotics, Semiconductor, Mobility, and AR/VR, and ‘market innovation’ in consumer, enterprise, shared economy, healthcare, etc. SBVA created $160M ‘future innovation fund’ in March 2021, focusing on AI Startup company, start-ups and made investment in AI sector including VoyagerX, AI software developer, Upstage AI, AI solution provider, and MarqVision, AI-powered Intellectual property, intellectual property (IP) protection platform. In April 2023, it was known that Masayoshi Son's SoftBank Group would sell its early-stage venture capital arm SoftBank Ventures Asia to Singapore-based The Edgeof, a newly formed investment firm led by Son's youngest brother, Taizo Son, as SoftBank Group grappled with steep losses in a myriad of investments made around the world. The operation raised governance concerns.


See also

*List of conglomerates *
LY Corporation , trading as LYC, is a Japanese internet company owned by A Holdings, a joint venture between SoftBank Group of Japan, and Naver Corporation of South Korea, founded in 2023 by the merger of Z Holdings, and four subsidiaries including Line Co ...


References


Additional sources

*.


External links

* (SoftBank Group) * (SoftBank)
The first photo sent from a phone
BBC Witness History {{DEFAULTSORT:Softbank Group SoftBank Group, 1994 initial public offerings 2018 initial public offerings Companies listed on the Tokyo Stock Exchange Companies in the Nikkei 225 Conglomerate companies of Japan Conglomerate companies based in Tokyo Internet service providers of Japan Holding companies based in Tokyo Japanese brands Keiretsu Mass media companies of Japan Mass media companies based in Tokyo Mobile phone companies of Japan Multinational companies headquartered in Japan Retail companies established in 1981 Telecommunications companies of Japan Telecommunications companies based in Tokyo Telecommunications companies established in 1981 Vodafone Japanese companies established in 1981