"So What" is a song released by the South Korean girl group
Loona
Loona (commonly stylized in all caps or as LOOΠΔ; ; ja, 今月の少女, Kongetsu no Shōjo, Girl of the Month) is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project ...
. It was released on February 5, 2020, as the lead single from their mini-album ''
'. It earned their first music show win on ''
M! Countdown
''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul.
...
'' on March 12.
Background and release
On December 15, 2019, a teaser title Number 1 or #1 was released. On January 1 at midnight, Loona released a teaser for their EP ''
' with the title "Coming Soon". They had previously shared the promotional single "
365" from the EP. A few days later on January 10, they released another teaser titled Number 2 or #2, which revealed their comeback date as February 5, 2020. Between January 14 and 19, teaser photos for the group were released, with the first teaser photo of HyeJu (formerly Olivia Hye), and the second of HyunJin. A day later the tracklist for the EP was released, including "So What". On January 23, another teaser titled Number 3 or #3 was released along with teasers for the members being issued between January 24 and 27. The final teasers to be released were "To all LOONA's around the world", a highlight medley, and lastly a teaser for the music video.
Commercial performance
The song debuted at number 89 on the
''Billboard'' K-Pop Hot 100
The K-pop Hot 100 is a music singles chart in South Korea, launched by '' Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...
chart becoming their first entry on the chart. On the US World songs chart the song peaked at number 4 becoming their second highest-peaking song on the chart.
Promotion
On January 8, 2020,
Blockberry Creative
Blockberry Creative (Hangul: 블록베리크리에이티브) is a South Korean record label formed in 2016. It is a subsidiary of Polaris Entertainment. The label is home to the girl group Loona and soloist Sunye.
History
Blockberry Creative ...
announced that the leader HaSeul would be sitting out from promotions due to health reasons. On February 5, the day of the song's release, Loona planned to hold a showcase for "So What" at 8:00PM. Due to COVID-19 concerns, on February 2, Blockberry Creative announced that the showcase was canceled for fans, and it would be held without them as planned. On February 25, a few weeks after ''
's release, Loona made their first appearance on ''
Weekly Idol
''Weekly Idol'' is a South Korean variety show that began in 2011 and currently airs Wednesdays at 7:30 PM KST on MBC M, and 12:00 AM KST on MBC Every1. It is one of the longest-running variety shows to air on satellite TV in Japan.
The sh ...
'' as special guests with
Oh My Girl
Oh My Girl (, also stylized as OH MY GIRL and OMG) is a South Korean girl group formed by WM Entertainment. The group is composed of six members: Hyojung, Mimi, YooA, Seunghee, Yubin and Arin. Originally an eight-piece group, JinE left the ...
's
Seunghee
Hyun Seung-hee (; born January 25, 1996), known mononymously as Seunghee (), is a South Korean singer and a television personality. She is a member of the South Korean girl group Oh My Girl.
Career Pre-debut
Seunghee was a regular name in var ...
and
Hyojung
Choi Hyo-jung (; born on July 28, 1994), better known mononymously as Hyojung is a South Korean singer. She is the leader of the South Korean girl group Oh My Girl.
Early life
Hyojung was born on July 28, 1994, in Anyang, Gyeonggi-do, South K ...
.
Accolades
On March 12, 2020, Loona received their first music show win on
Mnet's
M Countdown
''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul.
...
with the song.
Charts
Release history
See also
*
List of ''M Countdown'' Chart winners (2020)
References
{{Loona
2020 songs
2020 singles
Blockberry Creative singles
Loona (group) songs