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Skift is a travel industry news site. Skift also provides market research and marketing services to the travel industry.
Skift was founded in 2012 by Rafat Ali and Jason Clampet. The name Skift, which means "shift" or "transformation" in
Since 2014, Skift has held its annual Skift Global Forum in New York City to discuss the future of travel with the executives of the travel industry.
In 2017, Skift held its first "Skift Forum Europe" event in London and in 2019, it held its first "Skift Forum Asia" in Singapore.
Nordic languages
The North Germanic languages make up one of the three branches of the Germanic languages—a sub-family of the Indo-European languages—along with the West Germanic languages and the extinct East Germanic languages. The language group is also r ...
, was chosen by Ali and Clampet to highlight the ongoing changes in the future of travel.
Background
In July 2012, Rafat Ali founded Skift and assumed the role of CEO. Co-founder Jason Clampet, formerly ofFrommer's
Frommer's () is a travel guide book series created by Arthur Frommer in 1957. Frommer's has since expanded to include more than 350 guidebooks in 14 series, as well as other media including an eponymous radio show and a website. In 2017, the com ...
, joined as Skift's head of product. For its launch, Skift raised about $500,000 in funding from investors, including L. Gordon Crovitz, Craig Forman
Craig Forman is an American entrepreneur, media executive, and former foreign correspondent who served as chief executive officer of The McClatchy Company. He previously worked at ''The Wall Street Journal''. He is currently a partner at NextNews ...
, Jim Friedlich
James Friedlich (born February 2, 1957) is an American media and philanthropy executive. He is chief executive officer and executive director of the Lenfest Institute for Journalism, a non-profit organization that supports innovative journalism i ...
, Tom Glocer, Vishal Gondal, Jason Hirschhorn
Jason Hirschhorn is an American media executive and entrepreneur. He is the CEO of REDEF, a digital content curation company, and its chief curator.
References
{{DEFAULTSORT:Hirschhorn, Jason
New York University alumni
Living people
Chief ...
. In May 2013, Skift announced that it raised an additional $1.1 million in seed financing from a group of investors led by Lerer Ventures.
Skift's revenue comes from three main sources: branded content, subscriptions, and a series of global events - of which the flagship is the Skift Global Forum held annually in New York.
Research and advertising
Skift produces twice-monthly reports, analyst calls, and data sheets on travel trends aimed at professionals in the travel industry, which are available by paid subscription. ''The New York Times'', CNBC, and ''The Verge'' have cited Skift studies in their reporting. In January 2015, Skift launched a print magazine, ''Skift Megatrends'', built around the company's annual travel trend forecast. SkiftX is Skift's advertising andbranded content Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image ...
studio. As of 2015, 30 percent of Skift's business came from SkiftX, which has created microsite
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its ...
s, videos, and custom trend reports for companies within the travel industry.
Conferences
Since 2014, Skift has held its annual Skift Global Forum in New York City to discuss the future of travel with the executives of the travel industry.
In 2017, Skift held its first "Skift Forum Europe" event in London and in 2019, it held its first "Skift Forum Asia" in Singapore.
References
External links
* {{official, https://skift.com/ Internet properties established in 2012 American travel websites Business intelligence companies Digital media organizations