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Microsite
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. Usage Microsites are typically used in web design to add a specialized group of information, either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website. Microsites used for editorial purposes maybe a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Presence
A web presence is a location on the World Wide Web where a person, business, or some other entity is represented (see also web property and point of presence). Examples of a web presence for a person could be a personal website, a blog, a profile page, a wiki page, or a social media point of presence (e.g. a LinkedIn profile, a Facebook account, or a Twitter account). Examples of a web presence for a business or some other entity could be a corporate website, a microsite, a page on a review site, a wiki page, or a social media point of presence (e.g., a LinkedIn company page and/or group, a Facebook business/brand/product page, or a Twitter account). Every web presence is associated with a unique web address to distinguish one point of presence from another. Owned vs. unowned Web presence can either be owned or unowned. Owned media exists when a single person or group can control the content that is published on its web presence (e.g. a corporate website or a personal Twitter a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Landing Page
In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page are what determine an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high-quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quality Score
Quality Score is a metric used by Google, Yahoo! (called ''Quality Index''), Facebook (called Ad Quality) and Bing that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Ads are then listed in descending order based on the result of that equation. The exact weight of Quality Score versus bid has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies. Quality Score is also used to determine if a keyword is even eligible to enter the auction and show an ad. Keywords with low or poor Quality Score might not be eligible or ads might show rarely. In late 2008, Google revealed that Quality Score was used to determine which ads it would show above organic results, and that a high-quality score could actually cause ads to jump ove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising (also called contextual targeting) is a form of targeted digital advertising. Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior. As advertisers and marketers increasingly prioritize brand safety and suitability, contextual advertising has emerged as a crucial aspect of safeguarding brand reputation and value. Contextual ads are commonly perceived as less irritating than traditional advertising, therefore influencing users more effectively. It reflects user interests, thus increasing the chance of receiving a response. How it works A contextual advertising system scans the content of a website for specific keywords and phrases and then displays advertisements based ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hybrid Vehicle
A hybrid vehicle is one that uses two or more distinct types of power, such as submarines that use diesel when surfaced and batteries when submerged. Other means to store energy include pressurized fluid in hydraulic hybrids. Hybrid powertrains are designed to switch from one power source to another to maximize both fuel efficiency and energy efficiency. In hybrid electric vehicles, for instance, the electric motor is more efficient at producing torque, or turning power, while the combustion engine is better for maintaining high speed. Improved efficiency, lower emissions, and reduced running costs relative to non-hybrid vehicles are three primary benefits of hybridization. Vehicle types Two-wheeled and cycle-type vehicles Mopeds, electric bicycles, and even electric kick scooters are a simple form of a hybrid, powered by an internal combustion engine or electric motor and the rider's muscles. Early prototype motorcycles in the late 19th century used the same principle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Car Manufacturer
The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, selling, repairing, and modification of motor vehicles. It is one of the world's largest industries by revenue (from 16% such as in France up to 40% in countries such as Slovakia). The word ''automotive'' comes from the Greek ''autos'' (self), and Latin ''motivus'' (of motion), referring to any form of self-powered vehicle. This term, as proposed by Elmer Sperry (1860–1930), first came into use to describe automobiles in 1898. History The automotive industry began in the 1860s with hundreds of manufacturers pioneering the horseless carriage. Early car manufacturing involved manual assembly by a human worker. The process evolved from engineers working on a stationary car to a conveyor belt system where the car passed through multiple stations of more specialized engineers. In the 1960s, robotic equipment was introduced, and most car ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stephan Spencer
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts. Early career Spencer holds an M.S. in Biochemistry from the University of Wisconsin-Madison. In his PhD study, he worked in the Institute for Molecular Virology and Department of Biochemistry where he developed improved visual representations of biological viruses. Spencer served as research assistant on a project researching ways to improve communication about virology on the World Wide Web. He presented a paper on this topic at the Second International Worldwide Web Conference, where he met some of the team from Netscape and got interested in web development. In 1994, while still in graduate school, Spencer developed his first website. Spencer left his PhD study to pursue a career in Internet marketing. WritersNet Spencer founded WritersNet in 1994 while a graduate student. WritersNet was acquired by Crowd ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of paper pages bound together into a book. Navigation Each web page is identified by a distinct URL, Uniform Resource Locator (URL). When the user inputs a URL into their web browser, the browser retrieves the necessary content from a web server and then browser engine, transforms it into an interactive visual representation on the user's screen. If the user point and click, clicks or touchscreen, taps a hyperlink, link, the browser repeats this process to load the new URL, which could be part of the current website or a different one. The browser has web browser#Features, features, such as the address bar, that indicate which page is displayed. Elements A web page is a structured document. The core element is a text file written in the HT ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halloween
Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian feast of All Saints' Day, All Hallows' Day. It is at the beginning of the observance of Allhallowtide, the time in the Christian liturgical year dedicated to remembering the dead, including saints (hallows), Christian martyr, martyrs, and all the faithful departed. In popular culture, Halloween has become a celebration of Horror fiction, horror and is associated with the macabre and the supernatural. One theory holds that many Halloween traditions were influenced by Celts, Celtic harvest festivals, particularly the Gaels, Gaelic festival Samhain, which are believed to have Paganism, pagan roots. Some theories go further and suggest that Samhain may have been Christianization, Christianized as All Hallows' Day, along with its eve, by the Ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organization
An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences) is an legal entity, entity—such as a company, or corporation or an institution (formal organization), or an Voluntary association, association—comprising one or more person, people and having a particular purpose. Organizations may also operate secretly or illegally in the case of secret society , secret societies, criminal organizations, and resistance movements. And in some cases may have obstacles from other organizations (e.g.: Southern Christian Leadership Conference, MLK's organization). What makes an organization recognized by the government is either filling out Incorporation (business), incorporation or recognition in the form of either societal pressure (e.g.: Advocacy group), causing concerns (e.g.: Resistance movement) or being considered the spokesperson o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
