The Shop, Distributive and Allied Employees' Association (SDA) is a private sector
trade union
A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
in
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
, representing
retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
,
fast-food and
warehousing
A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the rural–urban fringe, out ...
workers, and has branches in each
state and territory. Its membership is predominantly in casual and insecure employment within retail and fast food establishments. The union also represents a significant membership of workers from culturally and linguistically diverse backgrounds.
The main categories of workers covered by the SDA are retail, fast food and warehousing workers
but the SDA also covers reserve and backdock employees, pharmacies, footwear repairing, modelling, and hairdressing/beauty. The SDA has overlapping with other trade unions and their areas of coverage, such as the
Australasian Meat Industry Employees Union in the case of retail meat employees and the
United Workers Union's coverage of warehousing employees and bakers employees.
The SDA has branches across Australia. There is the Victorian Branch; New South Wales & ACT Branch; Newcastle & Northern Branch; Queensland Branch; South Australian/Northern Territory & Broken Hill Branch; Western Australian Branch; and the Tasmanian Branch. The SDA is affiliated to several organisations, which include the
Australian Labor Party
The Australian Labor Party (ALP), also known as the Labor Party or simply Labor, is the major Centre-left politics, centre-left List of political parties in Australia, political party in Australia and one of two Major party, major parties in Po ...
(ALP), the
Australian Council of Trade Unions
The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated trade union, unions and eight t ...
, and the global union federation,
UNI Global Union
UNI Global Union, formally Union Network International (UNI), is a global union federation for the skills and services sectors, uniting national and regional trade unions. It has affiliated unions in 150 countries representing 20 million workers ...
. Through its affiliation to the ALP, the union has maintained strong political involvement.
History
Early history
During the 1890s and the early 1900s, the predecessors of the SDA first came into existence in most states, particularly through 'Early Closing Associations' focused on restricting shop trading hours. These Associations had begun campaigning for a reduction in working hours from 14 to 12 hours a day as early as 1844.
In 1908, unions representing retail and warehousing workers in
New South Wales
New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...
,
Queensland
Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...
,
Victoria and
South Australia
South Australia (commonly abbreviated as SA) is a States and territories of Australia, state in the southern central part of Australia. With a total land area of , it is the fourth-largest of Australia's states and territories by area, which in ...
combined to become the Shop Assistants and Warehouse Employees Federation of Australia. It was registered as a union under the
Commonwealth Conciliation and Arbitration Act 1904
The ''Commonwealth Conciliation and Arbitration Act 1904'' (Cth) was an Act of the Parliament of Australia, which established the Commonwealth Court of Conciliation and Arbitration, besides other things, and sought to introduce the rule of law ...
.
Over time, unions in Tasmania, Newcastle, Broken Hill and Western Australia became part of the national union. In 1972, the union changed its name to the Shop, Distributive and Allied Employees' Association.
In the 1940s and 50s, the union was involved with the
Australian Labor Party
The Australian Labor Party (ALP), also known as the Labor Party or simply Labor, is the major Centre-left politics, centre-left List of political parties in Australia, political party in Australia and one of two Major party, major parties in Po ...
's (ALP)
Industrial Groups
The Industrial Groups were groups formed by the Australian Labor Party (ALP) in the late 1940s, by Catholic ALP members aligned with B. A. Santamaria's "Movement" within the ALP from 1944, to combat alleged Communist Party infiltration in the t ...
that were organised to counter communists in the unions. These unions de-affiliated themselves with the
Victorian ALP during the
ALP split of 1955.
The SDA re-affiliated with the
Australian Labor Party
The Australian Labor Party (ALP), also known as the Labor Party or simply Labor, is the major Centre-left politics, centre-left List of political parties in Australia, political party in Australia and one of two Major party, major parties in Po ...
in the 1980s under Labor leader
Bob Hawke
Robert James Lee Hawke (9 December 1929 – 16 May 2019) was an Australian politician and trade unionist who served as the 23rd prime minister of Australia from 1983 to 1991. He held office as the Australian Labor Party, leader of the La ...
and is currently a member of the
Labor Right
The Labor Right (LR), also known as Labor Forum, Labor Unity or simply Unity, is one of the two major political factions within the Australian Labor Party (ALP). It is nationally characterised by social democratic to Third Way economic policies ...
faction of the party.
Women
During the war years of the 1940s the retail industry changed from being a substantially male occupation to having large numbers of women. The SDA was instrumental in achieving equal pay for women in 1975,
with women comprising more than 65% of the SDA's membership as of 2010.
The union was heavily involved in achieving the 44-hour working week in 1945 and then the 38-hour week in 1984. Other achievements include winning redundancy pay in 1986, four weeks annual leave in 1974 and 12 months maternity leave in 1979.
In 1987, the SDA helped facilitate compulsory employer payments of 3% superannuation for employees paid into industry fund
REST Super with joint union-employer directors.
Recent history
In 1991, the Australian Hairdressers, Wigmakers and Hairworkers Employees' Federation and the Mannequins' & Models' Guild of Australia merged with the SDA.
The SDA has a history of campaigning across the broader union movement. It was the biggest financial contributor to unions in the
1998 Australian waterfront dispute and the '
Your Rights At Work' campaign, which is credited with overturning
John Howard
John Winston Howard (born 26 July 1939) is an Australian former politician who served as the 25th prime minister of Australia from 1996 to 2007. He held office as leader of the Liberal Party of Australia. His eleven-year tenure as prime min ...
's
WorkChoices
WorkChoices was the name given to changes made to the federal industrial relations laws in Australia by the Howard government#Fourth term: 2004–2007, Howard government in 2005, being amendments to the ''Workplace Relations Act 1996'' by the '' ...
laws.
It continues this tradition today through its contribution to the
ACTU's ''Change The Rules'' campaign focused on reforming Australian industrial relations in the lead up to the
2019 federal election.
The SDA was led for 36 years from 1978 to 2014 by National Secretary
Joe de Bruyn. De Bruyn was previously Senior Vice President of the
Australian Council of Trade Unions
The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated trade union, unions and eight t ...
ACTU and was President of global union federation
UNI Global Union
UNI Global Union, formally Union Network International (UNI), is a global union federation for the skills and services sectors, uniting national and regional trade unions. It has affiliated unions in 150 countries representing 20 million workers ...
from 2010 to 2014. He did not stand for re-election in 2014 and former NSW Branch Secretary Gerard Dwyer was elected National Secretary by the SDA's National Council. De Bruyn remained the SDA's honorary National President until he was replaced by Victorian Branch Secretary Michael Donovan 2018.
In the 1980s, under the leadership of de Bruyn, the SDA strongly supported the Polish free trade union movement,
Solidarity
Solidarity or solidarism is an awareness of shared interests, objectives, standards, and sympathies creating a psychological sense of unity of groups or classes. True solidarity means moving beyond individual identities and single issue politics ...
. The SDA brought Solidarity on tour to Australia to pressure the repressive, communist
Polish Government as well as financially support charities that assisted Poland in its transition from communism.
In 2015, ABC's
Four Corners
Four Corners is a region of the Southwestern United States consisting of the southwestern corner of Colorado, southeastern corner of Utah, northeastern corner of Arizona, and northwestern corner of New Mexico. Most of the Four Corners regio ...
reported widespread wage theft and exploitation at
7-Eleven
7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings.
The chain was founde ...
franchise stores. In response, the SDA established a hotline and dedicated team of industrial officers to help workers recover lost wages. The union has made numerous submissions calling for a reform of the Franchise Code of Conduct.
Following the 2017 launch of
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
in Australia, the SDA and the
Transport Workers Union formed the ''Online Retail & Delivery Workers Alliance''. The alliance is part of a global movement led by
UNI Global Union
UNI Global Union, formally Union Network International (UNI), is a global union federation for the skills and services sectors, uniting national and regional trade unions. It has affiliated unions in 150 countries representing 20 million workers ...
and its affiliates to organise workers in Amazon fulfilment centres.
Industrial activity
Youth wages
Australia operates a system of youth wages where it is legal for workers under the age of 21 to be paid a percentage of the adult wage rate for their job. The SDA has campaigned and called for the abolition of junior wages for decades.
In 2013 the SDA began a national campaign to end youth wages for workers aged 18 years of age and the retail industry. This commenced with a case at the Fair Work Commission to remove the ninety percent rate for 20-year-olds in the retail award. The Fair Work Commission ruled in favour of the SDA's application in 2014 and the 20-year-old rate began to phase out in the retail award from 2015.
Customer violence and abuse
In 2017, the SDA launched a national public awareness campaign ''"No One Deserves a Serve"'' to combat what the union described as the growing problem of violence and abuse directed at retail workers by customers. A survey conducted by the union of 6,000 retail and fast food workers found that more than 85 per cent had experienced abuse from customers. Almost three-quarters (74 percent) of respondents were women, and 65 percent of respondents worked in front end services (like cashiers and registers) and just over half (51 percent) of respondents said that no action was taken after they reported an incident.
In 2018, the SDA launched its campaign ''Don't Bag Retail Staff'' in response to the highly publicised ban of free single-use plastic bags introduced in some states.
Public holidays
The SDA has advocated for protecting and expanding
public holiday
A public holiday, national holiday, federal holiday, statutory holiday, bank holiday or legal holiday is a holiday generally established by law and is usually a non-working day during the year.
Types
Civic holiday
A ''civic holiday'', also k ...
rights and entitlements across all Australian states and territories.
South Australia & Northern Territory
In South Australia, the SDA spearheaded the campaign to achieve part-day public holidays after 6pm on Christmas Eve and New Year's Eve. In 2012, the South Australian government legislated these new part-day public holidays into law - making it a national first. The same was achieved in the Northern Territory in 2015.
New South Wales & Newcastle
The SDA NSW and Newcastle branches launched the ''Take The Time'' campaign to protect retail closures on key public holidays, such as Christmas Day and Boxing Day, Good Friday, Easter Sunday and Anzac Day.
In 2015, the NSW government introduced changes to the Retail Trading Act to allow for a trial of retail trading on Boxing Day. As part of the ''Take The Time'' campaign, the SDA strongly opposed moves to permanently allow stores to open on Boxing Day - or any remaining trading-free days.

Victoria
In 2015, the SDA successfully campaigned for the creation of an Easter Sunday public holiday. In the same year, the Friday before AFL grand final day was also gazetted as a newly created public holiday. Following efforts by the SDA, Victoria increased its number of public holidays to 13 days per year - the highest number in the nation.
Western Australia
In 2017, the SDA Western Australian branch launched a campaign to have Easter Saturday and Easter Sunday legislated as formal public holidays. The campaign was launched amid criticism that WA only had 10 official public holidays a year - the lowest of any state or territory.
Queensland
In 2017, the SDA Queensland branch successfully campaigned for and won Easter Sunday as a legislated public holiday. It was the first new public holiday achieved in Queensland since Anzac Day in 1927.
The Queensland branch continues to campaign for Christmas Eve and New Year's Eve part-day public holidays.
Industrial approach
As a result of the SDA's coverage, the union claims it is moderate and responsible in its approach to industrial relations. Academics Robin A. Price, Janis Bailey and Amanda Pyman have argued that though "referred to pejoratively as a 'business union'", the union "has been remarkably successful as an organisation, as measured by a number of indicators, including growth and size, and pay increases relative to statutory minimum conditions". Research conducted by Ernst & Young has found that Australia ranks second (with Denmark ranked first) out of 12 countries when comparing the average monthly retail industry wage on a purchasing power parity (PPP) basis.
Criticisms
In ''Hart v Coles Supermarkets Australia Pty Ltd and Bi-Lo Pty Ltd
016FWCFB 2887'' (31 May 2016), the Full Bench of the Fair Work Commission (FWC) refused to approve an enterprise agreement for Coles Supermarkets on the basis that it did not pass the 'better off overall test' (BOOT). The FWC's decision effectively overturned a practice used by many unions since the 1980s and endorsed by the
ACTU
The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated trade union, unions and eight t ...
in the ''Daimaru Case'' in 1992. Following this decision, some media outlets criticised the union for poor outcomes in its workplace negotiations due to the union bargaining for industry-wide conditions with a result of beneath-award pay outcomes for members, despite the newly applied test not taking into account above Award conditions including Annual Leave Loading. ''
The Sydney Morning Herald
''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'' claimed that a quarter of a million workers across several major employers had been underpaid as a result of the union's negotiations, labelling it a "national wages scandal".
Penalty rates, for working at night or on weekend, were scrapped in some agreements in return for higher base rates at all hours.
The union has also been criticised for its close relationship with employers, which ''The Sydney Morning Herald'' has labelled "a longstanding and cosy partnership".
One controversial aspect of this has been the widely used practice across many industries of paying an administration charge for payroll deduction of union dues from major companies. The union defended the arrangements, citing the importance of payroll deductions for members who work fluctuating hours.
Political activity
The SDA is affiliated with the
Australian Labor Party
The Australian Labor Party (ALP), also known as the Labor Party or simply Labor, is the major Centre-left politics, centre-left List of political parties in Australia, political party in Australia and one of two Major party, major parties in Po ...
and is one of the most powerful unions in the Australian Labor Party's
Labor Right
The Labor Right (LR), also known as Labor Forum, Labor Unity or simply Unity, is one of the two major political factions within the Australian Labor Party (ALP). It is nationally characterised by social democratic to Third Way economic policies ...
faction. The union has been a leading supporter of many significant Labor Party reforms including
Medicare,
Compulsory Superannuation and abolishing John Howard's
WorkChoices
WorkChoices was the name given to changes made to the federal industrial relations laws in Australia by the Howard government#Fourth term: 2004–2007, Howard government in 2005, being amendments to the ''Workplace Relations Act 1996'' by the '' ...
laws. The SDA's Victorian branch was the largest individual donor to the Victorian Labor Party in 2013–14, giving $315,667.
SDA Secretary, Gerard Dwyer, is currently an elected member of the
Australian Labor Party National Executive
The Australian Labor Party National Executive, often referred to as the National Executive, is the executive governing body of the Australian Labor Party (ALP), charged with directly overseeing the general organisation and strategy of the party ...
. Present federal members of Australia's parliamentary Labor Party that have a close association with the SDA include House of Representatives members
Tony Burke
Anthony Stephen Burke (born 4 November 1969) is an Australian politician serving as Leader of the House, Minister for Home Affairs and Minister for the Arts. He is a member of the Australian Labor Party (ALP), and has served as member of ...
,
Nick Champion and
Amanda Rishworth and Senators
Catryna Bilyk,
Raff Ciccone,
Don Farrell,
Deborah O'Neill and
Helen Polley.
Historically, the SDA leadership has taken some
socially conservative
Social conservatism is a political philosophy and a variety of conservatism which places emphasis on traditional social structures over social pluralism. Social conservatives organize in favor of duty, traditional values and social institu ...
positions especially concerning issues like
abortion
Abortion is the early termination of a pregnancy by removal or expulsion of an embryo or fetus. Abortions that occur without intervention are known as miscarriages or "spontaneous abortions", and occur in roughly 30–40% of all pregnan ...
,
IVF, and
same-sex marriage in Australia. In 2016, the SDA formally declared neutrality on the issue of same sex marriage with the National Executive of the SDA adopting a policy of supporting the right of members of the ALP to act according to their conscience on the matter. Prior to this, several SDA-aligned Labor MPs expressed public support for same-sex marriage in opposition to the SDA leadership including
Kate Ellis,
Amanda Rishworth and
Nick Champion.
See also
*
Peter Malinauskas
Peter Bryden Malinauskas (English: ; ; born 14 August 1980) is an Australian politician serving as the 47th and current premier of South Australia since 2022. He has been the leader of the South Australian branch of the Australian Labor Party ...
*
Retail and Fast Food Workers Union
*
Don Farrell
*
Joe de Bruyn
References
External links
*
{{DEFAULTSORT:Shop, Distributive And Allied Employees Association
1908 establishments in Australia
Retail trade unions
Retailing in Australia
Trade unions affiliated with the Australian Council of Trade Unions
Trade unions established in 1908
Trade unions in Australia
UNI Global Union