RED , For Africa (written RED) is an

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...

company based in

Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...

and

Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...

. RED , For Africa is a content, consulting and data company. Its headquarters is in

Lagos Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...

. RED , For Africa owns the brands ''

YNaija ''YNaija'' is a Nigerian online content publishing platform, founded by Chude Jideonwo and Adebola Williams of RED Africa media group. ''YNaija'' launched in May 2010 with columnists and various news sources. It offers news, original content ...

,'' '' Red Media Africa'', The Future Awards Africa and StateCraft. Its founders are Chude Jideonwo and Adebola Williams. They were awarded Young Business Leader of the Year in the All Africa Business Leaders Awards in 2014.

Divisions

RED , For Africa has three divisions: Content, Consulting and Data.

Red Media Africa

Red Media Africa (RMA) is a public relations and customer experience company.

StateCraft Inc.

Its governance communication company, StateCraft, was the official communications agency for Nigeria’s president,

Muhammadu Buhari Muhammadu Buhari (born 17 December 1942) is a Nigerian politician and current president of Nigeria since 2015. Buhari is a retired Nigerian Army major general who served as the country's military head of state from 31 December 1983 to 27 A ...

during the Nigerian general election, 2015. Deploying over 3,000 volunteers and reaching over 77 million people, the digitally driven campaign communication built a media-driven national movement that is now being replicated across

West Africa West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 countries of Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, M ...

Generation Y!

Red's content arm includes the TV shows ''Rubbin’ Minds'' (Nigerian talk show for young people airing on

Channels TV Channels Television is a Nigerian independent 24-hour news and media television channel based in Lagos, Nigeria. The parent company, Channels Incorporated, was founded in 1992, a year before the Nigerian government deregulated the broadcast medi ...

), ''eXploring!'' ( ONTV Nigeria); the online magazines: ''

'' (a newspaper for young Nigerians), The ''SeptemberStandard.com'' and ''TechAfri.ca.'' Its events include The Black Ball, and The Red Summit.

The Future Project

The development arm has The Future Project (a

social enterprise A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners. Social enterprises ca ...

with a commitment to human and capital development especially in Africa) which houses The Future Awards Africa (TFAA) and The Future Enterprise Support Scheme (TFESS). TFAA is an annual award that recognises young people between the ages of 18 and 31, who have made an outstanding achievement. ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...

'' described the Awards as the "Most important awards for outstanding young Africans." TFESS is a series of seminars, workshops and conferences that help young professionals, graduates and undergraduates increase their knowledge and capacity. Code2Earn, Aiki Nigeria (an employability portal created with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

), Intern4Jobs, and Startups4Africa are some of these.

Church Culture

Church Culture is a media company under RED , For Africa. Church Culture aims to attract more people to the church. The sub-company specializes in Advertising, Media Planning and Buying, Crisis Communication, Social Media Management and Monitoring amongst others. Launched in 2017 via an Easter Show that aired on Channels TV, the platform continues to communicate through the Church Blog. Church Culture is aimed at spotlighting the church in Nigeria and its impact in Africa, and discussing how the Church can consolidate influence in society.

References

{{Reflist Mass media companies of Nigeria Companies based in Lagos