Reigning Champ is a

Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...

and

athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tight ...

brand based in

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

and founded in 2007 by Craig Atkinson, who also founded wings+horns.Reigning Champ
hypebeast.com The

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

focuses on caps,

t-shirt A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...

s, hoodies,

sweatpants Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, they are called joggers. In Australia, New Zealand, and South Africa ...

, shorts, and tank tops in

cotton Cotton (), first recorded in ancient India, is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure ...

, heavyweight fleece, and merino wool. Reigning Champ is sold at 130

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...

ers worldwide. In 2021 Reigning Champ was acquired by Canadian apparel retailer

Aritzia Aritzia LP is a Canadian clothing retail company founded in Vancouver, British Columbia, by businessman Brian Hill in 1984. Aritzia sells a variety of lifestyle apparel through various upscale retail stores across Canada, the United States, ...

at a valuation of $63 million.

Collaborations

Reigning Champ worked with

adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.Reigning Champ

.com Reigning Champ has collaborated with Everest, Asics Tiger,

Major League Soccer Major League Soccer (MLS) is a professional Association football, soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanc ...

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America composed of 30 teams (29 in the United States and 1 in Canada). The NBA is one of the major professional sports leagues in the United States and Ca ...

, and Converse.

References

Street fashion Clothing brands of Canada {{canada-company-stub Companies based in Vancouver 2007 establishments in British Columbia

Collaborations

See also

References