''Razão de Viver'' is a Brazilian telenovela produced and broadcast by SBT between May 6 and December 6, 1996, in 168 chapters. It replaced '' Sangue do Meu Sangue'' and was replaced by '.
It was written by and , with the collaboration of Nara Gomes, text supervision by , under the direction of Antonino Seabra, , and and general direction by and . It is a remake of the Brazilian telenovela , written by in 1984.
The cast includes
Irene Ravache
Irene Yolanda Ravache Paes de Melo (born 6 August 1944) is a Brazilian film, stage, and television actress. In 2008, she was nominated for an International Emmy Award for her role in ''Eterna Magia''.
Personal life
Ravache is married to journal ...
, ,
Joana Fomm
Joana Maria Fomm (born September 14, 1939) is a Brazilian actress.
Biography
Joana Fomm was born in Belo Horizonte, but her mother died when she was still a baby and she was adopted by her uncles in Rio de Janeiro.
Career
Joana began her a ...
,
Adriana Esteves
Adriana Esteves Agostinho Brichta (born 15 December 1969) is a Brazilian actress. Internationally known for her works in telenovelas, such as '' Brazil Avenue'' (2012) and '' A Mother's Love'' (2021).
She was nominated twice for the Internatio ...
Ana Paula Arósio
Ana Paula Arósio (born 16 July 1975) is a Brazilian former actress and model. She has lived in Swindon, Wiltshire, England since 2015.
Career
Arósio is one of the most popular actresses in Brazil. She started her career at the age of twelve wh ...
In 1995, SBT decided to produce a remake of ''Meus Filhos, Minha Vida'' (1985), the first original soap opera shown by the channel a decade earlier, after nine adaptations of Mexican texts. Ismael Fernandes, the author of the original, was asked to adapt the new version to the language and themes of the moment, but he refused due to other projects.
''Roda da Fortuna'', ''Pedaço de Mim'', ''Amor de Mãe,'' and ''A Dona do Jogo,'' were all considered for name the remake, which ended up being renamed ''Razão de Viver'' - a title that SBT itself had already used for a 1983 soap opera, but with no relation to the one in question. Regina created new storylines to incorporate contemporary themes and sought inspiration from the conflict of family relationships in the film Laços de Ternura (1983). It was the first contemporary soap opera produced by SBT since it resumed dramaturgy in 1994. Actress Bete Coelho debuted as one of the soap opera's directors.
Recording began on March 10, 1996, and each chapter had a budget of 35,000 dollars.
Casting
The first actress to be cast in the soap opera was Adriana Esteves, who agreed to star alongside her husband, Marco Ricca. Esteves, known for her work on
Rede Globo
TV Globo (stylized as tvglobo; , ), formerly known as Rede Globo de Televisão (; shortened to Rede Globo) or simply known as Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965 ...
, expressed interest in working on a different network. Other personalities then signed a contract with SBT to act in ''Razão de Viver'': Irene Ravache, Joana Fomm, Fúlvio Stefanini, and Mayara Magri. The production of ''Razão de Viver'' was shot in
São Paulo
São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
, utilizing some existing set designs from previous productions, like ''Éramos Seis'' (1994).
The last actors chosen were
Petrônio Gontijo
Petrônio Gontijo de Alvarenga (born July 5, 1968) is a Brazilian actor.Santo Amaro, a suburb of São Paulo, lives Luzia (Irene Ravache), an honest, hard-working widow who has raised her three children alone: André (Marco Ricca), Mário (Gabriel Braga Nunes) and Pedro (Petrônio Gontijo). She works as a seamstress for Yara (Joana Fomm), an arrogant fashion designer married to the wealthy Pascoal (Sebastião Campos), who has been having an affair with Álvaro (Eduardo Conde) for years and starts to make the maid miserable when her lover falls in love with her. Luzia, however, rediscovers love in maturity when she meets Renato (Fúlvio Stefanini), a delegate who finds himself at a moral crossroads, as he is investigating the jewel theft gang run by her son Mario and his friend Ruffo ().
André is an ambitious young man who has always dreamed of a luxurious life and, despite falling in love with the talented seamstress Zilda (Adriana Esteves), decides to seduce the moneyed Olga (Mayara Magri), Yara's daughter. Deceived, Zilda prepares to marry André without imagining that she will be abandoned, while Olga believes she has found the man of her life without knowing about the scam. The one who secretly loves Zilda is Pedro, Luzia's only honest son, a romantic and shy mechanic who is the target of the funny Júnia (Cláudia Liz), a biker who has always done everything to conquer him. Alcides (
Gianfrancesco Guarnieri
Gianfrancesco Sigfrido Benedetto Marinenghi de Guarnieri (August 6, 1934 – July 22, 2006) was an Italian–Brazilian actor, lyricist, poet and playwright
A playwright or dramatist is a person who writes play (theatre), plays, which are a fo ...
) is a social worker who tries to get Pata (
Fernanda Souza
Fernanda Rodrigues de Souza (born 18 June 1984) is a Brazilian actress and TV host.
Career Filmography
References
External links
*
{{DEFAULTSORT:Souza, Fernanda
1984 births
Living people
Actresses from São Paulo
Brazilian peopl ...
), Rato (), and Nino (Rafael Pardo) out of a criminal life. Bruna (Ana Paula Arósio) is an aspiring model who ends up involved with Ruffo and used by him to attract targets for his gang, much to the dismay of her sister, Silvia ( Vera Zimmermann), an embittered woman who lives as a prostitute to feed them both.
Cast
Special guests
Broadcast
The telenovela was scheduled to start airing in March 1996, but the broadcaster decided to postpone it in order to air ''
Colégio Brasil
''Colégio Brasil'' (''Brazil College'') is a children's telenovela created and written by Yoya Wursch, originally transmitted on Sistema Brasileiro de Televisão, SBT from May 6, 1996, to September 20, 1996.
Cast
References
External link ...
'' and ' simultaneously, replacing ''Sangue do Meu Sangue''. Its first chapter was aired on May 6, in the 9 pm slot on SBT. Broadcast from Monday to Saturday, its last episode was aired on December 6, 1996, with a total of 168 chapters.
Due to the broadcast of the
1996 Summer Olympics
The 1996 Summer Olympics (officially the Games of the XXVI Olympiad, also known as Atlanta 1996 and commonly referred to as the Centennial Olympic Games) were an international multi-sport event held from July 19 to August 4, 1996, in Atlanta, ...
, which took place from July 19 to August 4, ''Razão de Viver'' was no longer shown on some days and fitted into the programming schedule on others. The telenovela's soundtrack received no attention from the broadcaster, which did not release a CD with the three songs reproduced in the show: ''“Redescobrir”'', by
Elis Regina
Elis Regina Carvalho Costa (March 17, 1945 – January 19, 1982), known professionally as Elis Regina (), was a Brazilian singer of Bossa nova, Música popular brasileira, MPB and jazz music. She is also the mother of the singers Maria Rita and ...
(the opening theme); ''“Mais Simples”'', by
Zizi Possi
Maria Izildinha "Zizi" Possi (, born March 28, 1956) is a Brazilian singer from São Paulo, the daughter of Italian immigrants. She sings in Portuguese, English, and Italian. In 2007, she sang at the opening of the Military World Games, alongside ...
and ''“Ternura do Gesto”'', by
Ivan Lins
Ivan Guimarães Lins (born 16 June 1945) is a Latin Grammy-winning Brazilian musician. He has been an active performer and songwriter of Brazilian popular music (MPB) and jazz for over fifty years. His first hit, "Madalena", was recorded by ...
.
Reception
Audience
Following a sequence of
soap operas
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originated from radio dramas original ...
with audience averages above 12 points, Luciano Callegari, SBT's artistic superintendent, set a target of at least 10 points for ''Razão de Viver''. The premiere, however, scored 9 points, three less than ''Sangue do Meu Sangue''. After changing the timeslot due to the 1996 Summer Olympics, the show experienced a decline in audience numbers and averaged between 6 and 8 points. Double digits were only achieved in the last two months of the soap opera when it reached 11 points on certain days, but the overall average was 8 points.
Evaluation in retrospect
Journalist Ana Cláudia Souza, from ''
Jornal do Brasil
''Jornal do Brasil'', widely known as ''JB'', is a daily newspaper published by Editora JB in Rio de Janeiro, Brazil. The paper was founded in 1891 and is the third oldest extant Brazilian paper, after the ''Diário de Pernambuco'' and ''O Esta ...
,'' praised the production of ''Razão de Viver'': “Quality lighting, well-assembled sets, good costumes and, best of all, lots of talented actors on screen. As everyone has been used to watching soap operas since they were born, the main thing in a new production is to put familiar faces on screen, people with whom the audience can immediately identify. And that wasn't lacking in SBT's production." Rogério Durst, from ''
O Globo
''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the leading daily newspaper in the country and the most prominent print publication in the Grupo Globo media conglomerate.
Founded by journalist Ir ...
'', said that ''Razão de Viver'' was the only good soap opera of the three premiered by SBT on the same day — ''Colégio Brasil'' and ''Antônio Alves, Taxista'' — and that it had aesthetic care that wasn't present in the others: " t was madewith a certain care and a lot of emotion, in that kind of bland but well-made and still tasty style of teledramaturgy that he broadcasterhas maintained since ''Éramos Seis''. Reporter Luiz Augusto Michelazzo, for the same newspaper, called Adriana Esteves the “heroine of the drama.”
Erika Palomino, from ''Folha de S. Paulo'', compared the characterization of the characters with the script, declaring it to be well constructed. Telmo Martino, also from ''O Globo'', gave a neutral assessment, saying that the soap opera was complicated and that anyone needed to watch at least ten chapters to understand it. However, Luiz Carlos Merten, from ''Estado de S. Paulo'', was critical, saying that the characters were stereotyped as “the rich bad guy and the poor good guy.”