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Powel Crosley Jr. (September 18, 1886 – March 28, 1961) was an American
inventor An invention is a unique or novel device, method, composition, idea, or process. An invention may be an improvement upon a machine, product, or process for increasing efficiency or lowering cost. It may also be an entirely new concept. If an ...
,
industrialist A business magnate, also known as an industrialist or tycoon, is a person who is a powerful entrepreneur and investor who controls, through personal enterprise ownership or a dominant shareholding position, a firm or industry whose goods or ser ...
, and
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
. He was also a pioneer in
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
and owner of the
Cincinnati Reds The Cincinnati Reds are an American professional baseball team based in Cincinnati. The Reds compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Divisi ...
major league
baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
team. In addition, Crosley's companies manufactured Crosley
automobile A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
s and radios, and operated
WLW WLW (700 AM broadcasting, AM) is a commercial radio, commercial news/talk radio station city of license, licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as "The Big One". Its studios ...
radio station. Crosley, once dubbed "The Henry Ford of Radio," was inducted into the
Automotive Hall of Fame The Automotive Hall of Fame is a hall of fame and museum honoring influential figures in the history of the automotive industry. Located in Dearborn, Michigan, a suburb of Detroit, US. The Hall of Fame is part of the MotorCities National Herita ...
in 2010 and the
National Radio Hall of Fame The Radio Hall of Fame, formerly the National Radio Hall of Fame, is an American organization created by the Emerson Radio Corporation in 1988. Three years later, Bruce DuMont, founder, president, and CEO of the Museum of Broadcast Communicati ...
in 2013. He and his brother, Lewis M. Crosley, were responsible for many firsts in consumer products and broadcasting. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Crosley's facilities produced more
proximity fuze A Proximity Fuse (also VT fuse or "variable time fuze") is a fuse that detonates an explosive device automatically when it approaches within a certain distance of its target. Proximity fuses are designed for elusive military targets such as air ...
s than any other U.S. manufacturer and made several production design innovations.
Crosley Field Crosley Field was a Major League Baseball park in Cincinnati, Ohio. It was the home field of the National League's Cincinnati Reds from 1912 through June 24, 1970, and the original Cincinnati Bengals football team, members of the second (1937) a ...
, a stadium in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
, Ohio, was renamed for him, and the street-level main entrance to
Great American Ball Park Great American Ball Park is a baseball stadium in Cincinnati, Ohio, United States. It is the ballpark of Major League Baseball's Cincinnati Reds, and opened on March 31, 2003, replacing Cinergy Field (formerly Riverfront Stadium), the Reds' fo ...
in Cincinnati is named Crosley Terrace in his honor. Crosley's Pinecroft estate home in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
, and Seagate, his former winter retreat in
Sarasota, Florida Sarasota () is a city in and the county seat of Sarasota County, Florida, United States. It is located in Southwest Florida, the southern end of the Tampa Bay area, and north of Fort Myers, Florida, Fort Myers and Punta Gorda, Florida, Punta Gord ...
, are listed in the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
.


Early life and education

Powel Crosley Jr. was born on September 18, 1886, in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
, Ohio, to Charlotte Wooley (Utz) (1864–1949) and Powel Crosley Sr. (1849–1932), a lawyer. Powel Jr. was the oldest of the family's four children. Crosley became interested in the mechanics of
automobile A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
s at a young age and wanted to become an automaker. While living with his family in College Hill, a suburb of Cincinnati, 12-year-old Crosley made his first attempt at building a vehicle. Crosley began high school in College Hill and transferred to the Ohio Military Institute. In 1904, Crosley enrolled at the
University of Cincinnati The University of Cincinnati (UC or Cincinnati, informally Cincy) is a public university, public research university in Cincinnati, Ohio, United States. It was founded in 1819 and had an enrollment of over 53,000 students in 2024, making it the ...
, where he began studies in engineering but switched to law, primarily to satisfy his father. He dropped out of college in 1906 after two years of study.


Marriage and family

Crosley married Gwendolyn Bakewell Aiken (1889–1939) in Hamilton County, Ohio, on October 17, 1910. They had two children. After his marriage, Crosley continued to work in automobile sales in Muncie to earn money to buy a house, while his wife returned to Cincinnati to live with her parents. The young couple saw each other on the weekends until Crosley returned to Cincinnati in 1911 to live and work after the birth of his first child. Gwendolyn Crosley, who suffered from
tuberculosis Tuberculosis (TB), also known colloquially as the "white death", or historically as consumption, is a contagious disease usually caused by ''Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can al ...
, died at the Crosleys' winter home in
Sarasota, Florida Sarasota () is a city in and the county seat of Sarasota County, Florida, United States. It is located in Southwest Florida, the southern end of the Tampa Bay area, and north of Fort Myers, Florida, Fort Myers and Punta Gorda, Florida, Punta Gord ...
, on February 26, 1939. Crosley married Eva Emily Brokaw (1912–1955) in 1952. She died in Cincinnati, Ohio.


Real estate

Crosley's primary residence was Pinecroft, an estate home built in 1929 in the Mount Airy section of Cincinnati, Ohio. He also had Seagate, a winter retreat in
Manatee County, Florida Manatee County is a county in the U.S. state of Florida. As of the 2020 United States census, 2020 U.S. Census, the population was 399,710. Manatee County is part of the Bradenton-Sarasota-Venice, Florida Metropolitan Statistical Area, North Por ...
, built for his first wife, Gwendolyn. In addition, Crosley owned several vacation properties.


Pinecroft

Pinecroft, Crosley's two-story, ,
Tudor Revival Tudor Revival architecture, also known as mock Tudor in the UK, first manifested in domestic architecture in the United Kingdom in the latter half of the 19th century. Based on revival of aspects that were perceived as Tudor architecture, in rea ...
-style mansion and other buildings on his estate in Mount Airy was designed by
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
-based architect
Dwight James Baum Dwight James Baum (June 24, 1886 – December 14, 1939) was an American architect most active in New York and in Sarasota, Florida. His work includes Cà d'Zan, the Sarasota Times Building (1925), Sarasota County Courthouse (1926), early resid ...
and built in 1928–29. Crosley's daughter, Marth Page (Crosley) Kess, sold the property after her father's death in 1961, and the Franciscan Sisters of the Poor acquired the property in 1963. Saint Francis Hospital bought a portion of the property north of the Crosley mansion in 1971 and built a hospital, which was renamed Mercy Hospitals West in 2001. The land surrounding the home has been subdivided into parcels, but the Franciscan Sisters have used the mansion as a retreat since the early 1970s. Pinecroft was added to the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 2008. See also:


Seagate

Seagate, also known as the Bay Club, along
Sarasota Bay Sarasota Bay is a lagoon located off the central west coast of Florida in the United States. Though no significant single stream of freshwater enters the bay, with a drainage basin limited to 150 square miles in Manatee and Sarasota counties, it ...
in the southwest corner of
Manatee County, Florida Manatee County is a county in the U.S. state of Florida. As of the 2020 United States census, 2020 U.S. Census, the population was 399,710. Manatee County is part of the Bradenton-Sarasota-Venice, Florida Metropolitan Statistical Area, North Por ...
, was a Mediterranean Revival-style home designed for Crosley by
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and
Sarasota Sarasota () is a city in and the county seat of Sarasota County, Florida, United States. It is located in Southwest Florida, the southern end of the Tampa Bay area, and north of Fort Myers and Punta Gorda. Its official limits include Sarasota Ba ...
architect George Albree Freeman Jr., with Ivo A. de Minicis, a
Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
, architect, drafting the plans. Sarasota contractor Paul W. Bergman built the winter retreat in 1929–30 on a parcel of land. The two-and-a-half-story house include ten bedrooms and ten bathrooms, as well as auxiliary garages and living quarters for staff. The house contains and is reportedly the first residence built in Florida using
steel Steel is an alloy of iron and carbon that demonstrates improved mechanical properties compared to the pure form of iron. Due to steel's high Young's modulus, elastic modulus, Yield (engineering), yield strength, Fracture, fracture strength a ...
-frame construction to provide protection against fires and
hurricane A tropical cyclone is a rapidly rotating storm system with a low-pressure area, a closed low-level atmospheric circulation, strong winds, and a spiral arrangement of thunderstorms that produce heavy rain and squalls. Depending on its ...
s. After Crosley's wife, Gwendolyn, died of tuberculosis at the retreat in 1939, he rarely used the house. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Crosley allowed the
U.S. Army Air Corps The United States Army Air Corps (USAAC) was the aerial warfare service component of the United States Army between 1926 and 1941. After World War I, as early aviation became an increasingly important part of modern warfare, a philosophical ri ...
to use the retreat for its airmen training at the nearby Sarasota Army Air Base. Crosley sold his estate property in 1947 to the D and D Corporation. Mabel and Freeman Horton purchased the property in 1948 and owned Seagate for nearly forty years. The house and was added to the
National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
on January 21, 1983, by a subsequent owner who intended to build an exclusive
condominium A condominium (or condo for short) is an ownership regime in which a building (or group of buildings) is divided into multiple units that are either each separately owned, or owned in common with exclusive rights of occupation by individual own ...
project on the site using the historic house as a clubhouse, but the project failed when the economy faltered shortly thereafter.
Kafi Benz Kafi Benz (born 1941) is an American author and artist who began participation in social entrepreneurship through environmental preservation and regional planning in 1959 as a member of the ''Jersey Jetport Site Association'', which opposed plans ...
, the Friends of Seagate Inc., a nonprofit corporation, and local residents saved Seagate from commercial development, and initiated a campaign for its preservation and public acquisition. In 1991 the state of Florida purchased the property and of the bay-front estate that included the structures that Crosley had built in 1929–30. A larger portion of the original property was developed into a satellite campus for the
University of South Florida The University of South Florida (USF) is a Public university, public research university with its main campus located in Tampa, Florida, Tampa, Florida, United States, and other campuses in St. Petersburg, Florida, St. Petersburg and Sarasota, ...
. The
University of South Florida Sarasota-Manatee A university () is an institution of tertiary education and research which awards academic degrees in several academic disciplines. ''University'' is derived from the Latin phrase , which roughly means "community of teachers and scholars". Uni ...
campus opened its new facilities in August 2006. The present-day mansion, called the Powel Crosley Estate, is used as a meeting, conference, and event venue.


Vacation homes

Crosley, an avid sportsman, also owned several sports, hunting, and fishing camps, including an island retreat called Nikassi on McGregor Bay,
Lake Huron Lake Huron ( ) is one of the five Great Lakes of North America. It is shared on the north and east by the Canadian province of Ontario and on the south and west by the U.S. state of Michigan. The name of the lake is derived from early French ex ...
, Canada; Bull Island, South Carolina; Pimlico Plantation, along the Cooper River north of
Charleston, South Carolina Charleston is the List of municipalities in South Carolina, most populous city in the U.S. state of South Carolina. The city lies just south of the geographical midpoint of South Carolina's coastline on Charleston Harbor, an inlet of the Atla ...
; Sleepy Hollow Farm, a retreat in
Jennings County, Indiana Jennings County is a county located in the U.S. state of Indiana. As of 2020, the population was 27,613. The county seat is Vernon. History Jennings County was formed in 1817. It was named for the first Governor of Indiana and a nine-term c ...
and a house at Cat Cays,
Bahamas The Bahamas, officially the Commonwealth of The Bahamas, is an archipelagic and island country within the Lucayan Archipelago of the Atlantic Ocean. It contains 97 per cent of the archipelago's land area and 88 per cent of its population. ...
.


Early career

Crosley began work selling bonds for an
investment banker Investment banking is an advisory-based financial service for institutional investors, corporations, governments, and similar clients. Traditionally associated with corporate finance, such a bank might assist in raising financial capital by unde ...
; however, at the age of twenty-one he decided to pursue a career in automobile manufacturing. The mass-production techniques employed by
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automob ...
also caught his attention and would be implemented by his brother, Lewis, when the two began manufacturing radios in 1921. In 1907 Crosley formed a company to build the Marathon Six, a six-cylinder model priced at $1,700, which was at the low end of the luxury car market. With $10,000 in capital that he raised from investors, Crosley established Marathon Six Automotive inexpensive automobile, in
Connersville, Indiana Connersville is a city in Fayette County, Indiana, United States, east by southeast of Indianapolis. The population was 13,324 at the 2020 United States census, 2020 census. The city is the county seat of and the only incorporated town in th ...
, and built a
prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...
of his car, but a nationwide financial panic caused investment capital to dwindle and he failed to fund its production.Banks, "Big Dream, Small Car," pp. 29–30. Still determined to establish himself as an automaker, Crosley moved to
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
,
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
, where he worked for Carl G. Fisher as a shop hand at the Fisher Automobile Company. Crosley stayed for about a year, but left after he broke his arm starting a car at the auto dealership. After recovering from his injury at home in College Hill, Crosley returned to Indianapolis in 1909 to briefly work for several auto manufacturers, including jobs as an assistant sales manager for the Parry Auto Company and a salesman for the
National Motor Vehicle Company The National Motor Vehicle Company was an American manufacturer of automobiles in Indianapolis, Indiana, between 1900 and 1924. One of its presidents, Arthur C. Newby, was also one of the investors who created the Indianapolis Motor Speedway. T ...
. He also volunteered to help promote National's auto racing team. His next job was selling advertising for ''Motor Vehicle'', an automotive trade journal, but left in 1910 to move to
Muncie, Indiana Muncie ( ) is a city in Delaware County, Indiana, United States, and its county seat. It is located in East Central Indiana about northeast of Indianapolis. At the 2020 census, the city's population was 65,195, down from 70,085 in the 2010 c ...
, where he worked in sales for the Inter-State Automobile Company and promoted its racing team.Banks, "Big Dream, Small Car," pp. 30–31.


Early automobile and parts manufacturer

After returning to Cincinnati, Ohio, in 1911, Crosley sold and wrote advertisements for local businesses, but continued to pursue his interests in the automobile industry. He failed in early efforts to manufacture cars for the Hermes Automobile Company and cyclecars for the De Cross Cyclecar Company and the L. Porter Smith and Brothers Company before finding financial success in manufacturing and distributing automobile accessories.Banks, "Big Dream, Small Car," p. 31. In 1916 he co-founded the American Automobile Accessory Company with Ira J. Cooper. The company's bestseller was a tire liner of Crosley's invention. Another popular product was a flag holder that held five American flags and clamped to auto radiator caps. By 1919 Crosley had sales of more than $1 million in parts. He also diversified into other consumer products such as
phonograph A phonograph, later called a gramophone, and since the 1940s a record player, or more recently a turntable, is a device for the mechanical and analogue reproduction of sound. The sound vibration Waveform, waveforms are recorded as correspond ...
cabinets, radios, and home appliances. Crosley's greatest strength was his ability to invent new products, while his brother, Lewis M. Crosley, excelled in business. Lewis also became head of Crosley's manufacturing operations. In 1920, Crosley first selected independent local dealers as the best way to take his products to market. He insisted that all sellers of his products must give the consumer the best in parts, service, and satisfaction. Always sensitive to consumers, his products were often less expensive than other name brands, but were guaranteed. Crosley's "
money back guarantee A money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made. The 18th century entrepreneur Josiah Wedgwood pioneered many of ...
" set a precedent for some of today's most outstanding sales policies.


Radio manufacturer

In 1921 Crosley's young son asked for a
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
, a new item at that time, but Crosley was surprised that toy radios cost more than $100 at a local department store. With the help of a booklet called "The ABC of Radio," he and his son decided to assemble the components and build their own crystal radio set. Crosley immediately recognized the appeal of an inexpensive radio and hired two University of Cincinnati students to help design a low-cost set that could be mass-produced. Crosley named the radio the "Harko" and introduced it to the market in 1921. The inexpensive radio set sold for $7, making it affordable to the masses. Soon, the Crosley Radio Corporation was manufacturing radio components for the rapidly growing industry and making its own line of radios.Banks, "Big Dream, Small Car," p. 32. By 1924 Crosley had moved his company to a larger plant and later made subsequent expansions. The
Crosley Radio Corporation Powel Crosley Jr. (September 18, 1886 – March 28, 1961) was an American inventor, industrialist, and entrepreneur. He was also a pioneer in radio broadcasting and owner of the Cincinnati Reds major league baseball team. In addition, Crosley's ...
became the largest radio manufacturer in the world in 1925; its slogan, "You’re There With A Crosley," was used in all its advertising. In 1925 Crosley introduced another low-cost radio set. The small, one-tube, regenerative radio was called the "
Crosley Pup Powel Crosley Jr. (September 18, 1886 – March 28, 1961) was an American inventor, industrialist, and entrepreneur. He was also a pioneer in radio broadcasting and owner of the Cincinnati Reds major league baseball team. In addition, Crosley's ...
" and sold for $9.75. While Victor had the rights to "
His Master's Voice His Master's Voice is an entertainment trademark featuring a dog named Nipper, curiously peering into the horn of a wind-up gramophone. Painted by Francis Barraud in 1898, the image has since become a global symbol used across consumer elect ...
", its famous trademark showing
Nipper Nipper ( – September 1895) was a British dog. He is best known as the subject of ''His Master's Voice'' (1898), painted posthumously by his second owner, Francis Barraud. The painting became a worldwide entertainment trademark, with Nip ...
listening to a
phonograph A phonograph, later called a gramophone, and since the 1940s a record player, or more recently a turntable, is a device for the mechanical and analogue reproduction of sound. The sound vibration Waveform, waveforms are recorded as correspond ...
, Crosley adopted a mascot in the form of a dog with
headphone Headphones are a pair of small loudspeaker drivers worn on or around the head over a user's ears. They are electroacoustic transducers, which convert an electrical signal to a corresponding sound. Headphones let a single user listen to an ...
s listening to a Crosley Pup radioA cute, pudgy little dog named Bonzo, the creation of British artist George E. Studdy, became the inspiration for a variety of commercial merchandise, such as toys,
ashtray An ashtray is a wikt:receptacle, receptacle for ash from cigarettes, cigars, and other smokable products. Ashtrays typically are made of fire-retardant material such as glass, heat-resistant plastic, pottery, metal, or rock (geology), stone. It ...
s,
pincushion A pincushion (or pin cushion) is a small, stuffed cushion, typically across, which is used in sewing to store pins or Sewing needle, needles with their heads protruding to take hold of them easily, collect them, and keep them organized. Pincus ...
s, trinket boxes, car mascots,
jigsaw puzzle A jigsaw puzzle (with context, sometimes just jigsaw or just puzzle) is a tiling puzzle that requires the assembly of often irregularly shaped interlocking and mosaicked pieces. Typically each piece has a portion of a picture, which is comple ...
s, books,
calendar A calendar is a system of organizing days. This is done by giving names to periods of time, typically days, weeks, months and years. A calendar date, date is the designation of a single and specific day within such a system. A calendar is ...
s, candies, and
postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. In some places, one can send a postcard f ...
s. The headphone-wearing Bonzo was also associated with the Crosley Pup radios. See
In 1928 Crosley's firm arranged for the construction of the Crosley Building at Camp Washington, a Cincinnati neighborhood, and used the facility for radio manufacturing, radio broadcasting, and for manufacturing other devices. In 1930 Crosley was marketing the "Roamio," with "screen grid neutrodyne power speaker" for automotive use. Priced at $75, before accessories and installation, it was claimed to be able to receive thirty stations with no signal strength change.


Radio broadcasting

Once Crosley established himself as a radio manufacturer, he decided to expand into broadcasting as a way to encourage consumers to purchase more radios. In 1921, soon after he built his first radios, Crosley began experimental broadcasts from his home with a 20-watt transmitter using the call sign 8CR. On March 22, 1922, the
Crosley Broadcasting Corporation The Crosley Broadcasting Corporation was a radio and television broadcaster founded by radio manufacturing pioneer Powel Crosley Jr. It had a major influence in the early years of radio and television broadcasting, and helped the Voice of Americ ...
received a commercial license to operate as
WLW WLW (700 AM broadcasting, AM) is a commercial radio, commercial news/talk radio station city of license, licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as "The Big One". Its studios ...
at 50 watts. Dorman D. Israel, a young radio engineer from the University of Cincinnati, designed and built the station's first two radio transmitters (at 100 and 1,000 watts). The Crosley Corporation claimed that, in 1928, WLW became the first 50-
kilowatt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
commercial station in the United States with a regular broadcasting schedule. In 1934, Crosley put a 500-kilowatt transmitter on the air, making WLW the station with the world's most powerful radio transmitter for the next five years. (On occasion, the station's power was boosted as high as 700,000 watts.) Throughout the 1930s, Cincinnati's WLW was considered "the Nation's Station," producing many hours of network programming each week. Among the entertainers who performed live from WLW's studios were
Red Skelton Richard Bernard Skelton (July 18, 1913September 17, 1997) was an American entertainer best known for his national old-time radio, radio and television shows between 1937 and 1971, especially as host of the television program ''The Red Skelto ...
,
Doris Day Doris Day (born Doris Mary Kappelhoff; April 3, 1922 – May 13, 2019) was an American actress and singer. She began her career as a big band singer in 1937, achieving commercial success in 1945 with two No. 1 recordings, "Sentimental Journey ...
,
Jane Froman Ellen Jane Froman (November 10, 1907 – April 22, 1980) was an American actress and singer. During her thirty-year career, she performed on stage, radio, and television despite chronic health problems due to injuries sustained in a 1943 plane cr ...
,
Fats Waller Thomas Wright "Fats" Waller (May 21, 1904 – December 15, 1943) was an American jazz pianist, organist, composer, and singer. His innovations in the Harlem stride style laid much of the basis for modern jazz piano. A widely popular star ...
,
Rosemary Clooney Rosemary Clooney (May 23, 1928 – June 29, 2002) was an American singer and actress. She came to prominence in the early 1950s with the song "Come On-a My House", which was followed by other pop numbers such as "Botch-a-Me (Ba-Ba-Baciami Piccin ...
, and the
Mills Brothers The Mills Brothers, sometimes billed The Four Mills Brothers and originally known as Four Boys and a Guitar, were an American jazz and traditional pop vocal quartet who made more than 2,000 recordings that sold more than 50 million copies and g ...
. In 1939, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) ruled that WLW had to reduce its power to 50 kilowatts, partly because it interfered with the broadcasts of other stations, but largely due to its smaller competitors, who complained about the station's technical and commercial advantages with its 500-kilowatt broadcasts. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, WLW resumed its powerful, 500-kilowatt transmissions in cooperation with the U.S. government. The 500-kilowatt transmitter was crated for shipment to Asia, but the war ended before it was shipped. WLW's engineers also built high-power shortwave transmitters on a site about north of Cincinnati. Crosley Broadcasting, under contract to the U.S. government, began operating the Bethany Relay Station, which was dedicated on September 23, 1944, to broadcast "
Voice of America Voice of America (VOA or VoA) is an international broadcasting network funded by the federal government of the United States that by law has editorial independence from the government. It is the largest and oldest of the American internation ...
" programming. The relay station's broadcasts continued until 1994. Crosley's broadcasting company eventually expanded into additional markets. The company was experimenting with
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
broadcasting as early as 1929, when it received an experimental television license from the Federal Radio Commission (FRC), which later became the FCC. Crosley Broadcasting did not go on-air with regular television programming as
WLWT WLWT (channel 5) is a television station in Cincinnati, Ohio, United States, affiliated with NBC and owned by Hearst Television. The station's studios are located on Young Street, and its transmitter is located on Chickasaw Street, both in th ...
until after Crosley sold the company to Aviation Corporation (
Avco Avco Corporation is a subsidiary of Textron, which operates Textron Systems Corporation and Lycoming. History The Aviation Corporation was formed on March 2, 1929, to prevent a takeover of CAM-24 airmail service operator Embry-Riddle Compa ...
) and he had become a member of Avco's board of directors..


Appliance and consumer products manufacturer

In the 1930s Crosley added refrigerators and other household appliances and consumer goods to his company's product line. Crosley's "
Icyball Icyball is a name given to two early refrigerators, one made by Australian Sir Edward Hallstrom in 1923, and the other design patented by David Forbes Keith of Toronto (filed 1927, granted 1929), and manufactured by American Powel Crosley Jr., ...
" was an early non-electrical refrigeration device. The unit used an evaporative cycle to create cold, and had no moving parts. The dumbbell shaped unit was "charged" by heating one end with a small kerosene heater. Crosley's company sold several hundred thousand Icyball units before discontinuing its manufacture in the late 1930s. In 1932 Crosley had the idea of putting shelves in the doors of refrigerators. He patented the "Shelvador" refrigerator and launched the new appliance in 1933. At that time it was the only model with shelves in the door. In addition to refrigerators, Crosley's company sold other consumer products that included the "XERVAC," a device purported to "revitalize inactive
hair Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals. The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and ...
cells" and "stimulate hair growth". Crosley also introduced the "Autogym," a motor-driven weight-loss device with a vibrating belt, and the "Go-Bi-Bi," a "rideable baby walker," among other products.Gugin and St. Clair, p. 80.


Baseball team owner and sportsman

In February 1934, Crosley purchased the
Cincinnati Reds The Cincinnati Reds are an American professional baseball team based in Cincinnati. The Reds compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Divisi ...
professional baseball team from Sidney Weil, who had lost much of his wealth after the Wall Street Crash of 1929. Crosley kept the team from going bankrupt and leaving Cincinnati. He was also owner of the Reds when the team won two
National League National League often refers to: *National League (baseball), one of the two baseball leagues constituting Major League Baseball in the United States and Canada *National League (division), the fifth division of the English football (soccer) system ...
titles (in 1939 and 1940) and the World Series in 1940. Crosley was also a pioneer in broadcasting baseball games on the radio. On May 24, 1935, the first nighttime game in Major League baseball history was held at Cincinnati's
Crosley Field Crosley Field was a Major League Baseball park in Cincinnati, Ohio. It was the home field of the National League's Cincinnati Reds from 1912 through June 24, 1970, and the original Cincinnati Bengals football team, members of the second (1937) a ...
, which was renamed in Crosley's honor after he acquired the team (before this, the ballpark was named Redland Field), between the Cincinnati Reds and
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. The Phillies compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. Since 2004, the team's home stadium has ...
under newly installed electric lighting. With attendance at its evening games more than four times greater that its daytime events, the team's financial position was greatly improved. Crosley also approved baseball's first regularly-scheduled play-by-play broadcasts of all scheduled games on his local station,
WSAI WSAI (1360 AM broadcasting, AM) is a radio station in Cincinnati, Ohio. Owned and operated by iHeartMedia, its studios, as well as those of iHeartMedia's other Cincinnati stations, are in the Towers of Kenwood building next to I-71 in the Kenwo ...
, whose call letters stood for "sports and information," and later on WLW. The coverage increased attendance so much that within five years all 16 major league teams had radio broadcasts of every scheduled game. On a personal level, Crosley was an avid sportsman. Although he never had a pilot's license, Crosley owned several
seaplane A seaplane is a powered fixed-wing aircraft capable of takeoff, taking off and water landing, landing (alighting) on water.Gunston, "The Cambridge Aerospace Dictionary", 2009. Seaplanes are usually divided into two categories based on their tech ...
s, such as the Douglas Dolphin, and
airplane An airplane (American English), or aeroplane (Commonwealth English), informally plane, is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, Propeller (aircraft), propeller, or rocket engine. Airplanes come in a vari ...
s, including building five Crosley "Moonbeam" airplanes. In addition, Crosley claimed that at one time he was slotted to be a driver in the
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indian ...
, but that claim was not entirely accurate. He was entered but broke his arm working for Carl Fisher (see above). Crosley was also the owner of
luxury yacht A superyacht or megayacht is a large and luxurious pleasure vessel. There are no official or agreed upon definitions for such yachts, but these terms are regularly used to describe professionally crewed motor or sailing yachts, ranging from t ...
s with powerful engines, and an active fisherman who participated in celebrated tournaments in Sarasota, Florida. He served as president of the Sarasota area's Anglers Club and was a founder of the American Wildlife Institute. Crosley owned several sports, hunting, and fishing camps: Nikassi, an island retreat in Ontario, Canada; Bull Island off the coast of South Carolina; a hunting retreat he called Sleepy Hollow Farm in Jennings County, Indiana, and a Caribbean vacation home at Cat Cays, Bahamas.Banks, "Big Dream, Small Car," p. 33.


Aircraft manufacturer

The Crosley "Moonbeam" was built in
Sharonville, Ohio Sharonville is a city largely in Hamilton County, Ohio, Hamilton County in the U.S. state of Ohio. The population was 14,117 at the 2020 United States Census, 2020 census. Sharonville is part of the Cincinnati metropolitan area and located about ...
and was first flown on December 8, 1929. It was designed by Harold D. Hoekstra, an employee of Crosley's when Crosley was president of the Crosley Aircraft Company. (Hoeskstra later became Chief of Engineering and Design for the
Federal Aviation Administration The Federal Aviation Administration (FAA) is a Federal government of the United States, U.S. federal government agency within the United States Department of Transportation, U.S. Department of Transportation that regulates civil aviation in t ...
.) Unique features of this aircraft are the square tube longerons used in the fuselage construction, use of torque tubes instead of control cable, and the corrugated aluminum ailerons. Original power was supplied by a four-cylinder inverted inline 90 hp Crosley engine. At one time it was also tested with a 110 Warner Scarab engine. N147N reportedly was the first airplane on which the spoilers were tested (in May 1930) as a lateral control device. Five Moonbeams airplanes were produced. The first was a three-place parasol; next, a four-place, high wing cabin model; third and fourth were one place high wings. Due to the Great Depression, planned production did not take place. N147N is the last of these planes in existence. It is housed at the Aviation Museum of Kentucky in Lexington Kentucky. In 1933 Frenchman Henri Mignet designed the HM.14 "Pou du Ciel" ("Flying Flea"). He envisioned a simple aircraft that amateurs could build, and even teach themselves to fly. In an attempt to render the aircraft stall proof and safe for amateur pilots to fly, Mignet staggered the two main wings. The Mignet-Crosley "Pou du Ciel" is the first HM.14 made and flown in the United States. Edward Nirmaier, a Crosley employee, and two other men built the airplane in November 1935 for Crosley, who believed that the affordable "Flea" could become a popular aircraft in the United States. After several flights, a crash at the Miami Air Races in December 1935 finally grounded the Crosley HM.14. Although the airplane enjoyed a period of intense popularity in France and England, a series of accidents in 1935-36 permanently ruined the airplane's reputation.


Automaker

Of all Crosley's dreams, success at building an affordable automobile for Americans was possibly the only major one eventually to elude him. In the years leading up to
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Crosley developed new products that included reviving one of his earliest endeavors at automobile design and manufacturing. In 1939, when Crosley introduced the low-priced Crosley automobiles, he broke with tradition and sold his cars through independent appliance, hardware, and department stores instead of automobile dealerships.Banks, "Big Dream, Small Car," p. 34. See also: The first Crosley Motors, Inc. automobile made its debut at the
Indianapolis Motor Speedway The Indianapolis Motor Speedway is a motor racing circuit located in Speedway, Indiana, United States, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Brickyard 400, and and formerly the home of the U ...
on April 28, 1939, to mixed reviews. The
compact car Compact car is a vehicle size class—predominantly used in North America—that sits between subcompact cars and mid-size cars. "Small family car" is a British term and a part of the C-segment in the European car classification. However, before ...
had an wheelbase and a ,
two-cylinder The engine configuration describes the fundamental operating principles by which internal combustion engines are categorized. Piston engines are often categorized by their cylinder layout, valves and camshafts. Wankel engines are often categoriz ...
, air cooled
Waukesha engine Waukesha is a brand of large stationary reciprocating engines produced by INNIO Waukesha Gas Engines, a business unit of the INNIO Group. It builds large gas engines and related industrial equipment for natural gas compression and for power gen ...
. Crosley estimated that his cloth-top car, which weighed less than , could get fifty miles per gallon at speeds of up to fifty miles per hour. The sedan model sold for $325, while the coupe sold for $350. Panel truck and pickup truck models were added to the product line in 1940. During the pre-war period, the company had manufacturing plants in Camp Washington, Ohio;
Richmond, Indiana Richmond () is a city in eastern Wayne County, Indiana, United States. Bordering the state of Ohio, it is the county seat of Wayne County. In the 2020 United States census, 2020 census, the city had a population of 35,720. It is the principal c ...
; and
Marion, Indiana Marion is a city in and the county seat of Grant County, Indiana, United States, along the Mississinewa River. The population was 28,310 as of the 2020 United States census, 2020 census. It is named for Francis Marion, a brigadier general from ...
. When the onset of war ended all automobile production in the United States in 1942, Crosley had produced 5,757 cars. After World War II ended, Crosley resumed building its small cars for civilian use. His company's first post-war automobile rolled off the assembly line on May 9, 1946.Banks, "Big Dream, Small Car," pp. 36–37. The new Crosley "CC" model automobile continued the company's pre-war tradition of offering small, lightweight, and low-priced cars. It sold for $850 and got thirty to fifty miles per U.S. gallon. In 1949 Crosley became the first American carmaker to put
disc brakes Disc or disk may refer to: * Disk (mathematics), a two dimensional shape, the interior of a circle * Disk storage * Optical disc * Floppy disk Music * Disc (band), an American experimental music band * ''Disk'' (album), a 1995 EP by Moby Other ...
on all of its models. Unfortunately for Crosley, fuel economy ceased to be an inducement after gas rationing ended, and American consumers also began to prefer bigger cars. Crosley's best year was 1948, when it sold 24,871 cars, but sales began to fall in 1949. Adding the Crosley "Hotshot" sports model and an all-purpose vehicle called the "Farm-O-Road" model in 1950 did not stop the decline. Only 1,522 Crosley vehicles were sold in 1952. Crosley sold about 84,000 cars before closing down the operation on July 3, 1952. The Crosley plant in Marion, Indiana, was sold to the
General Tire and Rubber Company Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles, and semi trucks. Founded in 1915 in Akron, Ohio by William Francis O'Neil, Winfred E. Fouse, Charles J. Jahant, Robert Iredell, ...
.


War-production contractor

Crosley's company was involved in war production planning before December 1941, and like the rest of American industry, it focused on manufacturing war-related products during World War II. The company made a variety of products, including
proximity fuze A Proximity Fuse (also VT fuse or "variable time fuze") is a fuse that detonates an explosive device automatically when it approaches within a certain distance of its target. Proximity fuses are designed for elusive military targets such as air ...
s, experimental military vehicles, radio
transceiver In radio communication, a transceiver is an electronic device which is a combination of a radio ''trans''mitter and a re''ceiver'', hence the name. It can both transmit and receive radio waves using an antenna, for communication purposes. The ...
s, and
gun turret A gun turret (or simply turret) is a mounting platform from which weapons can be fired that affords protection, visibility and ability to turn and aim. A modern gun turret is generally a rotatable weapon mount that houses the crew or mechanis ...
s, among other items.Banks, "Big Dream, Small Car," pp. 34–35. See also:


Proximity fuzes

The most significant Crosley's wartime production was the
proximity fuze A Proximity Fuse (also VT fuse or "variable time fuze") is a fuse that detonates an explosive device automatically when it approaches within a certain distance of its target. Proximity fuses are designed for elusive military targets such as air ...
, which was manufactured by several companies for the military. Crosley's facilities produced more fuzes than any other manufacturer and made several production design innovations. The fuze is widely considered the third most important product development of the war years, ranking behind the
atomic bomb A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission or atomic bomb) or a combination of fission and fusion reactions (thermonuclear weapon), producing a nuclear expl ...
and
radar Radar is a system that uses radio waves to determine the distance ('' ranging''), direction ( azimuth and elevation angles), and radial velocity of objects relative to the site. It is a radiodetermination method used to detect and track ...
. Ironically, Crosley himself did not have U.S. government security clearance and was not involved with the project. Without government security clearance, Crosley was prohibited from entering the area of his plant that manufactured the fuzes and did not know what top-secret products it produced until the war's end. Production was directed and supervised by Lewis M. Clement, the Crosley company's vice-president of engineering. James V. Forrestal, U.S. Secretary of the Navy said: "The proximity fuze has helped blaze the trail to Japan. Without the protection this ingenious device has given the surface ships of the Fleet, our westward push could not have been so swift and the cost in men and ships would have been immeasurably greater."
George S. Patton George Smith Patton Jr. (11 November 1885 – 21 December 1945) was a general in the United States Army who commanded the Seventh Army in the Mediterranean Theater of World War II, then the Third Army in France and Germany after the Alli ...
, Commanding General of the Third Army, remarked: "The funny fuze won the
Battle of the Bulge The Battle of the Bulge, also known as the Ardennes Offensive or Unternehmen Die Wacht am Rhein, Wacht am Rhein, was the last major German Offensive (military), offensive Military campaign, campaign on the Western Front (World War II), Western ...
for us. I think that when all armies get this shell we will have to devise some new method of warfare."


Radio transceivers, gun turrets, and other products

Also of significance were the many radio transceivers that Crosley's company manufactured during the war, including 150,000 BC-654s, a receiver and transmitter that was the main component of the SCR-284 radio set. The Crosley Corporation also made components for
Walkie-talkie A walkie-talkie, more formally known as a handheld transceiver, HT, or handheld radio, is a hand-held, portable, two-way radio transceiver. Its development during the Second World War has been variously credited to Donald Hings, radio engineer A ...
transceivers and IFR radio guidance equipment, among other products. In addition, Crosley's also manufactured field kitchens, air supply units for Sperry S-1 bombsights (used in B-24 bombers), air conditioning units,
Martin PBM Mariner The Martin PBM Mariner is a twin-engine American Maritime patrol aircraft, patrol bomber flying boat of World War II and the early Cold War era. It was designed to complement the Consolidated PBY Catalina and Consolidated PB2Y Coronado, PB2Y C ...
bow-
gun turret A gun turret (or simply turret) is a mounting platform from which weapons can be fired that affords protection, visibility and ability to turn and aim. A modern gun turret is generally a rotatable weapon mount that houses the crew or mechanis ...
s, and quarter-ton trailers. Gun turrets for
PT boat A PT boat (short for patrol torpedo boat) was a motor torpedo boat used by the United States Navy in World War II. It was small, fast, and inexpensive to build, and it was valued for its maneuverability and speed. However, PT boats were hampe ...
s and B-24 and B-29 bombers were the company's largest military contract.


Experimental military vehicles

During the war, Crosley's auto manufacturing division, CRAD (for Crosley Radio Auto Division), in Richmond, Indiana, produced experimental
motorcycles A motorcycle (motorbike, bike; uni (if one-wheeled); trike (if three-wheeled); quad (if four-wheeled)) is a lightweight private 1-to-2 passenger personal motor vehicle Steering, steered by a Motorcycle handlebar, handlebar from a saddle-style ...
,
tricycles A tricycle, sometimes abbreviated to trike, is a human-powered (or gasoline or electric motor powered or assisted, or gravity powered) three-wheeled vehicle. Some tricycles, such as cycle rickshaws (for passenger transport) and freight trikes, ...
, four-wheel-drive vehicles, and
continuous track Continuous track or tracked treads are a system of vehicle propulsion used in tracked vehicles, running on a continuous band of treads or track plates driven by two or more wheels. The large surface area of the tracks distributes the w ...
vehicles, including some amphibious models. All of these military prototypes were powered by the two-cylinder boxer engine that had powered the original Crosley automobile. Crosley had nearly 5,000 of these engines on hand when civilian automobile production ceased in 1942, and hoped to put them to use in his miniature war machines. One vehicle
prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...
was the 1942/1943 Crosley CT-3 "Pup," a lightweight, single-passenger, four-wheel-drive vehicle that was transportable and air-droppable from a
C-47 Skytrain The Douglas C-47 Skytrain or Dakota ( RAF designation) is a military transport aircraft developed from the civilian Douglas DC-3 airliner. It was used extensively by the Allies during World War II. During the war the C-47 was used for troo ...
. Six of the Pups were deployed overseas after undergoing tests at
Fort Benning Fort Benning (named Fort Moore from 2023–2025) is a United States Army post in the Columbus, Georgia area. Located on Georgia's border with Alabama, Fort Benning supports more than 120,000 active-duty military, family members, reserve compone ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...
, but the Pup project was discontinued due to several weak components. Seven of the thirty-seven Pups that were built are known to survive.


Later years

Although Crosley retained ownership of the Cincinnati Reds baseball team and Crosley Motors, he sold his other business interests, including WLW radio and the Crosley Corporation, to the Aviation Corporation (Avco) in 1945. Crosley remained on the Avco board for several years afterward. Avco put Ohio's second television station, WLWT-TV, on the air in 1948, the same year it began manufacturing television sets. Avco manufactured some of the first portable television sets under the Crosley brand name. Crosley ceased to exist as a brand in 1956, when Avco closed the unprofitable product line; however, the Crosley name was so well established that Avco's broadcasting division, owner of WLWT-TV, retained the Crosley name until 1968, seven years after Crosley's death. Crosley sold Pimlico Plantation, now demolished, in 1942, and Seagate, his winter retreat in Florida in 1947. In 1954 Crosley sold his vacation home at Cat Keys, Bahamas. In 1956 he sold Sleepy Hollow Farm in Jennings County, Indiana, to the state of Indiana for use as a
wildlife preserve A nature reserve (also known as a wildlife refuge, wildlife sanctuary, biosphere reserve or bioreserve, natural or nature preserve, or nature conservation area) is a protected area of importance for flora, fauna, funga, or features of geologic ...
. Bull Island, South Carolina, became part of a national
wildlife refuge A nature reserve (also known as a wildlife refuge, wildlife sanctuary, biosphere reserve or bioreserve, natural or nature preserve, or nature conservation area) is a protected area of importance for flora, fauna, funga, or features of geolog ...
. It is not known when Crosley sold his vacation retreat in Ontario, Canada.


Death and legacy

Crosley died on March 28, 1961, of a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...
at the age of 74. He is buried at
Spring Grove Cemetery Spring Grove Cemetery and Arboretum is a nonprofit rural cemetery and arboretum located at 4521 Spring Grove Avenue, Cincinnati, Ohio. At a size of 733 acres (2.97 km2), it is the third largest cemetery in the United States, after the Calverto ...
in Cincinnati. Crosley liked to label himself "the man with 50 jobs in 50 years," a catchy
sobriquet A sobriquet ( ) is a descriptive nickname, sometimes assumed, but often given by another. A sobriquet is distinct from a pseudonym in that it is typically a familiar name used in place of a real name without the need for explanation; it may beco ...
that was far from true, although he did have more than a dozen jobs before he got into automobile accessories. Crosley helped quite a few inventors up the ladder of success by buying the rights to their inventions and sharing in the profits. His work provided employment and products for millions of people. A few of Crosley's company's more noteworthy accomplishments: * introduced the first compact car to American consumers (in 1939) * became the second company to install
car radio Vehicle audio is equipment installed in a car or other vehicle to provide in-car entertainment and information for the occupants. Such systems are popularly known as car stereos. Until the 1950s, it consisted of a simple AM radio. Additions si ...
s in its models * the first to introduce push-button car radios * introduced soap operas to radio broadcasts * introduced the first non-electric refrigerator (Icyball) * introduced the first refrigerator with shelves in the door (Shelvador) * launched the world's most powerful commercial radio station (WLW, at 500 kW) * installed the first lights on a major league baseball field* introduced facsimile newspaper broadcasts by radio-FAX (Reado) * the first American carmaker to have
disc brakes Disc or disk may refer to: * Disk (mathematics), a two dimensional shape, the interior of a circle * Disk storage * Optical disc * Floppy disk Music * Disc (band), an American experimental music band * ''Disk'' (album), a 1995 EP by Moby Other ...
on all its models (in 1949) Part of Crosley's Pinecroft estate, his former Cincinnati, Ohio, home, is the site of Mercy Hospitals West; however, the Franciscan Sisters of the Poor have used his mansion as a retreat since the early 1970s. Seagate, Crosley's former winter retreat on Sarasota Bay in Florida, is operated as an event rental facility. Pinecroft and Seagate have been restored and are listed in the National Register of Historic Places. Crosley's farm in Jennings County, Indiana, is the site of the present-day Crosley Fish and Wildlife Area;Banks, "Big Dream, Small Car," p. 36. Bull Island, South Carolina, is part of the
Cape Romain National Wildlife Refuge The Cape Romain National Wildlife Refuge is a 66,287 acre (267 km²) National Wildlife Refuge in southeastern South Carolina near Awendaw, South Carolina. The refuge lands and waters encompass water impoundments, creeks and bays, emer ...
. WLW radio continues to operate as an AM station. Crosley's manufacturing plants in Richmond and Marion, Indiana, are still standing, but they no longer produce automobiles. In 1973 a group of Avco executives purchased the Evendale, Ohio, operation of AVCO Electronics Division, a successor to one of Crosley's business ventures, and renamed it the Cincinnati Electronics Corporation. The company manufactured a broad range of sophisticated electronic equipment for communications and space, infrared and radar, and electronic warfare, among others. Since its creation in 1973, Cincinnati Electronics has been acquired by a handful of companies, including GEC Marconi (1981), BAE Systems (1999), CMC Electronics (2001), L-3 Communications (2004–2019), and L3Harris (2019-present). The present-day Crosley Corporation is not connected to the original Crosley. An independent appliance distributor formed the current company after purchasing the rights to the name from
Avco Avco Corporation is a subsidiary of Textron, which operates Textron Systems Corporation and Lycoming. History The Aviation Corporation was formed on March 2, 1929, to prevent a takeover of CAM-24 airmail service operator Embry-Riddle Compa ...
in 1976. Its appliances are manufactured mostly in North America by
Electrolux Electrolux AB () is a Swedish Multinational corporation, multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool Corporation, Whi ...
and
Whirlpool Corporation Whirlpool Corporation is an American multinational corporation, multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. In 2023, the Fortune 500 company had an annual revenue ...
. Crosley-branded, top-loading
washing machine A washing machine (laundry machine, clothes washer, washer, or simply wash) is a machine designed to laundry, launder clothing. The term is mostly applied to machines that use water. Other ways of doing laundry include dry cleaning (which uses ...
s are made by the Whirlpool at its plant in Clyde, Ohio. In 1984, Modern Marketing Concepts, one of the leading U.S. manufacturers of vintage-styled turntables, radios, and other audio electronics, reintroduced Crosley brand name for its
Crosley Radio Crosley Radio is an audio electronic manufacturing company headquartered in Louisville, Kentucky. It is a modern incarnation of the original Crosley Corporation which existed from 1921 to 1956. Modern Marketing Concepts resurrected the Crosle ...
. Crosley's automobiles and experimental military vehicles are in the collections of several museums. Crosleys are also sought-after vehicles by vintage auto collectors. The Crosley company's Bonzo promotional items and Crosley Pup radios have become valuable as
collectibles A collectable (collectible or collector's item) is any object regarded as being of value or interest to a collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types of collectables and terms t ...
. A papier mâché Crosley Bonzo is on display at the
Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums, Education center, education and Research institute, research centers, created by the Federal government of the United States, U.S. government "for the increase a ...
in
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
The
University of Cincinnati The University of Cincinnati (UC or Cincinnati, informally Cincy) is a public university, public research university in Cincinnati, Ohio, United States. It was founded in 1819 and had an enrollment of over 53,000 students in 2024, making it the ...
, where Crosley was a student, has named their building Crosley Tower after him.


Honors and awards

* Inducted into the
Automotive Hall of Fame The Automotive Hall of Fame is a hall of fame and museum honoring influential figures in the history of the automotive industry. Located in Dearborn, Michigan, a suburb of Detroit, US. The Hall of Fame is part of the MotorCities National Herita ...
in 2010. * Inducted into the
National Radio Hall of Fame The Radio Hall of Fame, formerly the National Radio Hall of Fame, is an American organization created by the Emerson Radio Corporation in 1988. Three years later, Bruce DuMont, founder, president, and CEO of the Museum of Broadcast Communicati ...
in 2013. * The street-level main entrance to
Great American Ball Park Great American Ball Park is a baseball stadium in Cincinnati, Ohio, United States. It is the ballpark of Major League Baseball's Cincinnati Reds, and opened on March 31, 2003, replacing Cinergy Field (formerly Riverfront Stadium), the Reds' fo ...
in Cincinnati is named Crosley Terrace in his honor.


Notes


References

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *


External links


Crosley Automobile Club Inc.

The Crosley Car Owners Club (CCOC)


North Vernon, Indiana
Crosley Radio
i
''West Coast Midnight Run''
2013 edition *
"Crosleys had the Right Formula"
''Cincinnati Enquirer''
Pinecroft
Cincinnati, Ohio
The Powel Crosley Estate
(Seagate),
Bradenton, Florida Bradenton ( ) is a city in and the county seat of Manatee County, Florida, Manatee County, Florida, United States. As of the 2020 United States census, 2020 census, the city's population is 55,698, up from 49,546 at the 2010 census. It is a pri ...
* * * {{DEFAULTSORT:Crosley, Powel Jr. 1886 births 1961 deaths American business executives American founders of automobile manufacturers Businesspeople from Cincinnati Cincinnati Reds owners History of radio in the United States Major League Baseball owners Radio electronics University of Cincinnati alumni 20th-century American businesspeople Phi Delta Theta members