Niño (Ed Maverick Song)
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''Eduardo'' (stylized in
all lowercase Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally ''minuscule'') in the written representation of certain languages. The writing systems ...
) is the third
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by Mexican singer-songwriter Ed Maverick, released on 30 April 2021, by
Universal Music Mexico Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company that is a subsidiary of Comcast ** Universal Animation Studios, an American Animation studio, and a subsidiary of ...
. Mainly written by Maverick and produced by Camilo Froideval during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, it was his "musical comeback" after his temporary retirement at the end of 2019. ''Eduardo'' is a self-reflective record about Maverick's life with his unexpected fame and cyberharassment, as well as a relationship that leads nowhere. ''Eduardo Demos'', a reissue of the album with eight demo tracks, was released in May 2022.


Background and release

During his debut in music scene and the sudden commercial success of his first two records during 2018 and 2019, in part thanks to the popularity of his music on social media, Maverick began to suffer a series of harassment and ridicule in the same media that made him famous, receiving almost daily messages inciting hatred, suicide and death threats directed towards him and his family. Finally, in November 2019, Maverick made a statement on his Twitter account explaining his opinion about the harassment. He disappeared from the media and social networks for the rest of 2019, throughout 2020 he made small appearances, in the whole year he only released a live album titled ''Ed Maverick en el Metropólitan'' (), which had already been recorded during his presentation at that venue in 2019. Maverick repeatedly shared that he was working on a new album, just weeks before the released of the debut EP, when Maverick shared through Twitter, as a joke and along with an unfinished tracklist, his first idea for the name of the album: «go to hell, everyone, I don't want to be here for 2 more days here and I'm going to
Tlaxcala Tlaxcala, officially the Free and Sovereign State of Tlaxcala, is one of the 32 federal entities that comprise the Political divisions of Mexico, Federal Entities of Mexico. It is divided into Municipalities of Tlaxcala, 60 municipalities and t ...
, I already told you». Although the album title was a joke, 4 of the 5 title tracks shown were part of the final cut, being "Ropa de Bazar" released with Bratty as a single from the live album, two years before ''Eduardo''. In September 2020 he released ''Esto No Tiene Nada Que Ver con Eduardo'' (), his debut 5-track
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
with a more experimental sound compared to his previous recordings and that, in a certain way, has a similar sound to ''Eduardo'', the EP didn't released singles and no music videos were made for its promotion, nor was it released in CD or LP record. Finally on 15 April 2021, Maverick confirmed via Twitter that his new album was already being uploaded to digital platforms, and the following day he shared a screenshot showing the full length of the album; forty-four minutes and eleven seconds,. Over the course of the days that followed, Ed tweeted a countdown, finally revealing the album's release date on 25 April 2021, and making its title official, and on 27 April 2021, the album cover was revealed, this was designed by Maverick himself, which consists of a painting with 6 different versions of him in a forest background, in the words of the artist, represents: ''Eduardo'' was recorded at Topetitud Studios in Mexico City, owned by Paco Ayala and Tito Fuentes of Molotov, the same recording studio where ''Contra'' (2010) by
Vampire Weekend Vampire Weekend are an American Rock music, rock band formed in New York City in 2006 and currently signed to Columbia Records. The band was formed by lead vocalist and guitarist Ezra Koenig, multi-instrumentalist Rostam Batmanglij, drummer Chr ...
was recorded. It's an album with elements of latin alternative,
folk music Folk music is a music genre that includes #Traditional folk music, traditional folk music and the Contemporary folk music, contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be ca ...
,
neo-psychedelia Neo-psychedelia is a genre of psychedelic music that draws inspiration from the music production approaches and songwriting of 1960s psychedelia, either exploring emulations of the sounds of the era or applying its ethos to new styles of music ...
and
sadcore Slowcore, also known as sadcore, is a subgenre of indie rock characterised by its subdued tempos, minimalist instrumentation, and sombre vocal performances. Slowcore's influences are diverse, involving varying other genres, including folk rock ...
, also encompassing some experimental overtones. In an interview for ''Rolling Stone'' in Spanish, Maverick thought of the album as a two-part story, the first showing the beginning of a relationship that doesn't really lead anywhere, and the second showing a deeper, more reflective side of his life and sudden fame. This is also reflected in its title, which was chosen as self-titled album.


Promotion


Singles

Three music videos were directed by the Mexican director, Hermann Neudert, and produced by his video production company, Neuderts. The same company that also filmed the music videos of "Fuentes de Ortiz", "Acurrucar", "A Mis Amigos" and "Siempre Estoy Pa Ti". For its promotion, only "Niño" (featuring Muelas de Gallo) was released as a single, being sent to Mexican radio the same day the album was released. "Gente" and a double video for Contenta and Atnetnoc" were also released. "Niño" music video received a nomination for Video of the Year at the
2021 MTV Millennial Awards The 8th Annual MTV MIAW Awards took place on July 13, 2021, at the Quarry Studios in Mexico City. It was broadcast live by MTV Latin America. The awards celebrated the best of Latin music Latin music (Portuguese language, Portuguese and ...
, but lost to " La Noche de Anoche" by
Bad Bunny Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
and
Rosalía Rosalia Vila Tobella (born 25 September 1992), known mononymously as Rosalía (, ), is a Spanish Pop music, pop and flamenco singer. She has been described as an "atypical pop star" due to her genre-bending musical styles. After being enthral ...
. * " Niño" (2021) * "Gente" (2021) * "Contenta / Atnetnoc" (2022)


Tour

Tour Eduardo was the debut world tour by Maverick, announced by him in August 2022. with which he performed in cities from South America and the US, and for the first time in European countries such as the United Kingdom, Spain and the Netherlands. No dates in Mexico were included for the tour.


Critical reception

Pablo Monroy for ''Rolling Stone'' en Español, wrote that thanks to Eduardo, his collaboration with C. Tangana on the album El Madrileño of the same year, and his honest lyrics, he became one of his magazine's "Promises Fulfilled". He also mentioned that his style, sound and lyrics were favorably influenced by artists such as Chalino Sánchez and
Sufjan Stevens Sufjan Stevens ( ; born July 1, 1975) is an American singer, songwriter, and multi-instrumentalist. He has released ten solo studio albums and multiple collaborative albums with other artists. Stevens has received Grammy and Academy Award nomina ...
. Luis Mainés from ''
Mondo Sonoro ''Mondo Sonoro'', sometimes shortened to ''la Mondo'', is a Spanish magazine established in 1994 which focuses on current alternative music, alternative, popular music, popular and indie music, as well as national emerging bands. Co-founded by Serg ...
'' gave it 8 out of 10 and wrote that "the songs that Ed Maverick has sown and that flourish in ''Eduardo'' do so with the aroma of the songs of yesteryear. The singer-songwriter is an ancient soul that speaks to us from the depths of the American continent. And the thing is that despite its universality, Ed Maverick's music cannot be understood without roots settled in the land where he was born. ''Eduardo'' lives in the same universe as "On The Road" and as a child from the last century playing cowboys and Indians. In the Mexico where the hippies of the 60s went to smoke cannabis. Dense, warm and deep. This is the music that Maverick leaves us with in ''Eduardo''. Also simple, emotional and timeless. There is something in Ed Maverick that does not place us in the middle of 2021. And that is what makes it so interesting." In November 2021 he won the Mexican Singer of the Year award at the GQ Men of the Year Awards. At the end of 2021, ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' magazine placed it at number 26 on its annual list of The 35 Best Spanish-Language Albums of 2021, placing it in fourth place as the best album by a Mexican artist of the year, just behind Calibre 50's ''Vamos Bien'',
Natalia Lafourcade María Natalia Lafourcade Silva (; born 26 February 1984) is a Mexican singer and songwriter who performs in genres such as pop rock, jazz, and folk music. Since her debut in 2002, she has been one of the most influential singers in Latin Americ ...
's ''
Un Canto por México, Vol. 2 ''Un Canto por México, Vol. 2'' (English: ''"A Song for México, Volume 2"''), is the ninth studio album by Mexican recording artist Natalia Lafourcade, based on a concert made on November 4, 2019 called ''Un canto por México para la reconstrucci ...
'' and Zoé's ''Sonidos De Karmática Resonancia''.


Year-end lists


Track listing

All tracks are produced by Camilo Froideval.


Notes

* Tracks 1 to 11 are stylized with a
semicolon The semicolon (or semi-colon) is a symbol commonly used as orthographic punctuation. In the English language, a semicolon is most commonly used to link (in a single sentence) two independent clauses that are closely related in thought, such as ...
at the end and track 12 with a stop * The tracks are also stylized in
lowercase Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''majuscule'') and smaller lowercase (more formally '' minuscule'') in the written representation of certain languages. The writing system ...
, except for 7, the only one in
uppercase Letter case is the distinction between the letters that are in larger uppercase or capitals (more formally ''#Majuscule, majuscule'') and smaller lowercase (more formally ''#Minuscule, minuscule'') in the written representation of certain langua ...


Release history


Notes


References


External links

* {{Discogs release, 23403806, Eduardo 2021 albums Albums impacted by the COVID-19 pandemic Alternative rock albums by Mexican artists Ed Maverick albums Folk rock albums by Mexican artists 2020s Spanish-language albums Universal Music Mexico albums