The Mercedes-Benz Group
AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German
multinational automotive corporation headquartered in
Stuttgart,
Baden-Württemberg
Baden-Württemberg (; ), commonly shortened to BW or BaWü, is a German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants across a ...
, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of
Benz & Cie. and
Daimler Motoren Gesellschaft
Daimler-Motoren-Gesellschaft (abbreviated as DMG, also known as ''Daimler Motors Corporation'') was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) an ...
in 1926. The company was renamed DaimlerChrysler upon acquiring the American automobile manufacturer
Chrysler Corporation in 1998, and was again renamed Daimler AG upon divestment of Chrysler in 2007. In 2021, Daimler AG was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group.
The Mercedes-Benz Group's marques are
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarter ...
for cars and vans (including
Mercedes-AMG
Mercedes-AMG GmbH, commonly known as AMG, is the high-performance subsidiary of Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles. The company has its headquarters in Af ...
and
Mercedes-Maybach
Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of '' Luftschiffbau Zeppelin GmbH'', an ...
) and
Smart. It has shares in other vehicle manufactures such as
Daimler Truck,
Denza,
BAIC Motor
BAIC Motor Corporation Limited is a Chinese automaker headquartered in Beijing. The H shares (foreigner share in offshore market) of the company were traded in the Hong Kong Stock Exchange. It was part of BAIC Group, itself a subsidiary of Beiji ...
and
Aston Martin
Aston Martin Lagonda Global Holdings PLC is an English manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated ...
.
By unit sales, the Mercedes-Benz Group is the thirteenth-largest car manufacturer. The group provides financial services through its
Mercedes-Benz Mobility arm. The company is a component of the
Euro Stoxx 50 stock market index
In finance, a stock index, or stock market index, is an index that measures a stock market, or a subset of the stock market, that helps investors compare current stock price levels with past prices to calculate market performance.
Two of the ...
. The central company headquarters, the Mercedes-Benz offices, a car assembly plant, the
Mercedes-Benz Museum and the
Mercedes-Benz Arena are situated in the Mercedes-Benz complex in Stuttgart . China is currently the company's largest market, accounting for around 37% of all sales in 2021.
History
1926–1998: Daimler-Benz

The Mercedes-Benz Group origin is in an ''Agreement of Mutual Interest'' signed on 1 May 1924 between
Benz & Cie. (founded 1883 by
Karl Benz
Carl Friedrich Benz (; 25 November 1844 – 4 April 1929), sometimes also Karl Friedrich Benz, was a German engine designer and automotive engineer. His Benz Patent Motorcar from 1885 is considered the first practical modern automobile and fir ...
) and
Daimler Motoren Gesellschaft
Daimler-Motoren-Gesellschaft (abbreviated as DMG, also known as ''Daimler Motors Corporation'') was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) an ...
(founded 1890 by
Gottlieb Daimler
Gottlieb Wilhelm Daimler (; 17 March 1834 – 6 March 1900) was a German engineer, industrial designer and industrialist born in Schorndorf ( Kingdom of Württemberg, a federal state of the German Confederation), in what is now Germany. He wa ...
and
Wilhelm Maybach
Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers".
From the late 19th ce ...
). Both companies continued to manufacture their separate automobile and internal combustion engine
marque
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
s until 28 June 1926, when Benz & Cie. and Daimler-Motoren-Gesellschaft formally merged – becoming Daimler-Benz AG (
Aktiengesellschaft
(; abbreviated AG, ) is a German word for a corporation limited by share ownership (i.e. one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria, Switzerland (where it is equiva ...
) – and agreed that thereafter, all of the factories would use the brand name of "
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarter ...
" on their automobiles. The inclusion of the name Mercedes in the new brand name honored the most important model series of DMG automobiles, the
Mercedes
Mercedes may refer to:
People
* Mercedes (name), a Spanish feminine name, including a list of people and fictional characters with the given name or last name
Automobile-related
* Mercedes (marque), the pre-1926 brand name of German automobile m ...
series, which were designed and built by
Wilhelm Maybach
Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers".
From the late 19th ce ...
. They derived their name from a 1900 engine named after the
daughter of
Emil Jellinek. Jellinek became one of DMG's directors in 1900, ordered a small number of
motor racing
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of tw ...
cars built to his specifications by Maybach, stipulated that the engine must be named ''Daimler-Mercedes'', and made the new automobile famous through motorsports. That race car later became known as the ''
Mercedes 35 hp''. The first of the series of production models bearing the name Mercedes had been produced by DMG in 1902. Jellinek left the DMG board of directors in 1909.
The name of
Daimler
Daimler is a German surname. It may refer to:
People
* Gottlieb Daimler (1834–1900), German inventor, industrialist and namesake of a series of automobile companies
* Adolf Daimler (1871–1913), engineer and son of Gottlieb Daimler
* Paul Da ...
as a marque of automobiles had been given by Gottlieb Daimler for use by other companies. It is or was used principally by
Daimler Motor Company and
Austro-Daimler later
Steyr-Daimler-Puch but also, very briefly by
Daimler Manufacturing Company and
Panhard-Daimler, and others. The new company, Daimler-Benz, did not obtain consent to include Daimler in its brand name and used the name Mercedes to represent the Daimler-Motoren-Gesellschaft interest.
Karl Benz
Carl Friedrich Benz (; 25 November 1844 – 4 April 1929), sometimes also Karl Friedrich Benz, was a German engine designer and automotive engineer. His Benz Patent Motorcar from 1885 is considered the first practical modern automobile and fir ...
remained as a member of the board of directors of Daimler-Benz AG until his death in 1929.
Although Daimler-Benz is best known for its
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarter ...
automobile brand, during
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, it also created a notable series of engines for German
aircraft
An aircraft is a vehicle that is able to fly by gaining support from the air. It counters the force of gravity by using either static lift or by using the dynamic lift of an airfoil, or in a few cases the downward thrust from jet engines. ...
,
tank
A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and good battlefield mobility provided by tracks and a powerful e ...
s, and
submarines
A submarine (or sub) is a watercraft capable of independent operation underwater. It differs from a submersible, which has more limited underwater capability. The term is also sometimes used historically or colloquially to refer to remotely ...
. Its cars became the first choice of many Nazi, Fascist Italian, and Japanese officials including
Hermann Göring
Hermann Wilhelm Göring (or Goering; ; 12 January 1893 – 15 October 1946) was a German politician, military leader and convicted war criminal. He was one of the most powerful figures in the Nazi Party, which ruled Germany from 1933 to 1 ...
,
Adolf Hitler
Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Nazi Germany, Germany from 1933 until Death of Adolf Hitler, his death in 1945. Adolf Hitler's rise to power, He rose to power as the le ...
,
Benito Mussolini
Benito Amilcare Andrea Mussolini (; 29 July 188328 April 1945) was an Italian politician and journalist who founded and led the National Fascist Party. He was Prime Minister of Italy from the March on Rome in 1922 until his deposition in ...
and
Hirohito
Emperor , commonly known in English-speaking countries by his personal name , was the 124th emperor of Japan, ruling from 25 December 1926 until his death in 1989. Hirohito and his wife, Empress Kōjun, had two sons and five daughters; he was ...
, who most notably used the
Mercedes-Benz 770 luxury car. Daimler also produced parts for German arms, most notably barrels for
Mauser
Mauser, originally Königlich Württembergische Gewehrfabrik ("Royal Württemberg Rifle Factory"), was a German arms manufacturer. Their line of bolt-action rifles and semi-automatic pistols has been produced since the 1870s for the German arm ...
Kar98k
The Karabiner 98 kurz (; "carbine 98 short"), often abbreviated Karabiner 98k, Kar98k or K98k and also sometimes incorrectly referred to as a K98 (a K98 is a Polish carbine and copy of the Kar98a), is a bolt-action rifle chambered for the 7.92×5 ...
rifles. During
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Daimler-Benz had over 60,000 concentration camp prisoners and other forced laborers to build machinery. After the war, Daimler admitted to its links and coordination with the
Nazi
Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right politics, far-right Totalitarianism, totalitarian political ideology and practices associated with Adolf Hit ...
government.
In 1966, Maybach-Motorenbau GmbH merged with Mercedes-Benz Motorenbau Friedrichshafen GmbH to form Maybach Mercedes-Benz Motorenbau GmbH, under partial ownership by Daimler-Benz. The company is renamed Motoren und Turbinen-Union Friedrichshafen GmbH (MTU Friedrichshafen) in 1969.
In 1989,
Daimler-Benz InterServices AG (Debis)
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactur ...
was created to handle data processing, financial and insurance services, and real estate management for the Daimler group.
In 1995,
MTU Friedrichshafen
MTU Friedrichshafen GmbH is a German manufacturer of commercial internal combustion engines founded by Wilhelm Maybach and his son Karl Maybach in 1909. Wilhelm Maybach was the technical director of Daimler-Motoren-Gesellschaft (DMG), a prede ...
became a wholly owned subsidiary of Daimler-Benz.
1998–2007: DaimlerChrysler

In a so-called "merger of equals," or "marriage made in heaven", according to its then CEO and architect
Jürgen E. Schrempp
Jürgen Erich Schrempp (born September 15, 1944, in Freiburg) was the CEO of Daimler-Benz from May 1995 to December 31, 2005, which became DaimlerChrysler, a German-American car and truck manufacturer. Following a decision of the board taken on J ...
, Daimler-Benz and United States-based automobile manufacturer
Chrysler Corporation, the smallest of the main three American automakers, merged in 1998 in an exchange of shares and formed DaimlerChrysler AG. Valued at 38 billion, it was the world's largest ever cross-border deal.
The terms of the merger allowed Daimler-Benz's non-automotive businesses such as Daimler-Benz InterServices AG, "debis AG" for short, to continue to pursue their respective strategies of expansion. ''debis AG'' reported revenues of $8.6 bn (DM 15.5 bn) in 1997.
The merger was contentious with investors launching lawsuits over whether the transaction was the 'merger of equals' that senior management claimed or actually amounted to a Daimler-Benz takeover of Chrysler. A
class action
A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class action ...
investor lawsuit was settled in August 2003 for US$300 million while a suit by billionaire investor activist
Kirk Kerkorian was dismissed on 7 April 2005. The transaction claimed the job of its architect, Chairman Jürgen E. Schrempp, who resigned at the end of 2005 in response to the fall of the company's share price following the transaction.
Another issue of contention is whether the merger delivered promised synergies and successfully integrated the two businesses.
Martin H. Wiggers' concept of a platform strategy like the VW Group, was implemented only for a few models, so the synergy effects in development and production were too low. As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that appeared to integrate elements from both sides of the company, including the
Chrysler Crossfire, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2 L V6, and the
Dodge Sprinter/
Freightliner Sprinter, a re-badged
Mercedes-Benz Sprinter
The Mercedes-Benz Sprinter is a light commercial vehicle (van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodg ...
van.
In 2000, DaimlerChrysler acquired the
Detroit Diesel Corporation and placed its on-highway division under Daimler Trucks North America. The off-highway division was placed under MTU Friedrichshafen to form MTU America. Detroit Diesel branding has been maintained by DTNA and MTU America. In 2005, MTU-Friedrichshafen was sold to the Swedish investment firm EQT Partners. That same year, DaimlerChrysler
entered into an alliance with Mitsubishi Motors Corporation in an effort to reach the Asian market.
["Don't Wait For More" (boxout)](_blank)
Murakami Mutsuko, '' Asiaweek'' vol.26, no.13, 7 April 2000, The alliance resulted in the platform sharing between the
2002-2013 Colt and
first-generation Smart Forfour, but the declining performance of Mitsubishi led DaimlerChrysler to sell its shares back by 2004.
["DaimlerChrysler dumps Mitsubishi"](_blank)
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
, 23 April 2004
Chrysler reported losses of US$1.5 billion in 2006. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008.
DaimlerChrysler had reportedly approached other carmakers and investment groups to sell Chrysler in early 2007. General Motors was reported to be a suitor, but Daimler agreed to sell the Chrysler unit to
Cerberus Capital Management
Cerberus Capital Management, L.P. is an American private equity firm,Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Quayle, Chairman, Cerberus Global Investments, LLC". specializing in distressed investing ...
in May 2007 for US$6 billion and completed the sale on 3 August 2007. Through most of its history, Chrysler has been the smallest of the "Big 3" U.S. automakers, but in January 2007, DaimlerChrysler, excluding its luxury
Mercedes
Mercedes may refer to:
People
* Mercedes (name), a Spanish feminine name, including a list of people and fictional characters with the given name or last name
Automobile-related
* Mercedes (marque), the pre-1926 brand name of German automobile m ...
and Maybach lines, also outsold traditionally second place Ford, though behind
General Motors and
Toyota
is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
. The original agreement stated that Cerberus would take an 80.1 percent stake in the new company, Chrysler Holding LLC. DaimlerChrysler changed its name to Daimler AG and retained the remaining 19.9% stake in the separated Chrysler LLC.
The terms saw Daimler pay Cerberus US$650 million to take Chrysler and associated liabilities off its hands. Of the US$7.4 billion purchase price,
Cerberus Capital Management
Cerberus Capital Management, L.P. is an American private equity firm,Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Quayle, Chairman, Cerberus Global Investments, LLC". specializing in distressed investing ...
was to invest US$5 billion in Chrysler Holdings and US$1.05 billion in Chrysler's financial unit. The de-merged Daimler AG received US$1.35 billion directly from Cerberus but directly invested US$2 billion in Chrysler itself. Chrysler filed bankruptcy in 2009.
DC Aviation rose in 2007 from the previous DaimlerChrysler Aviation, an auxiliary of DaimlerChrysler AG, which was established in 1998.
2007–2022: Daimler AG

In May 2010, the ''Shenzhen BYD Daimler New Technology Co., Ltd.'', trading as "Denza" was established between
BYD and Daimler
to produce luxury electric vehicles.
In November 2014, Daimler announced it would acquire 25 percent of Italian motorcycle producer
MV Agusta
MV Agusta (, full name: MV AGUSTA Motor S.p.A., original name: Meccanica Verghera Agusta or MV) is a motorcycle manufacturer founded by Count Domenico Agusta on 19 January 1945 as one of the branches of the Agusta aircraft company near Milan in ...
for an undisclosed fee. MV Holding acquired the 25 percent of MV Agusta back from Daimler in December 2017.
On 3 August 2015,
Nokia
Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finlan ...
announced that it had reached a deal to sell its
Here digital maps division to a consortium of three German automakers—
BMW, Daimler AG, and
Volkswagen Group
Volkswagen AG (), known internationally as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. The company designs, manufactures and distributes passenger and commercial ...
, for €2.8 billion.
This was seen as an indication that the automakers were interested in automated cars.
In 2017, Daimler announced a series of acquisitions and partnerships with car startups focused on car sharing, in a move towards what it sees as the next generation of car ownership and usage.
Part of its corporate strategy is to "transition from being an automobile manufacturer to a mobility services provider".
In April 2017 it announced a partnership with
Via, a New York-based ride-sharing app, to launch a new ride-sharing service across Europe. In September, it was announced that Daimler had led a fundraising round for car-sharing start up
Turo, which is a platform that lets owners rent their vehicles out to other users. It also acquired Flinc, a German startup that has built an app for peer-to-peer-style carpooling, has invested in Storedot,
Careem,
Blacklane and
FlixBus, and has acquired
car2go
Share Now GmbH is a German carsharing company, formed from the merger of Car2Go and DriveNow. Since 2022, it is a subsidiary of the Free2Move division of multinational automaker Stellantis providing carsharing services in urban areas in Europe, ...
and mytaxi (now
Free Now).
Li Shufu of Chinese automobile manufacturer
Geely
Zhejiang Geely Holding Group Co., Ltd (ZGH), commonly known as Geely (吉利 "auspicious"), is a Chinese multinational automotive company headquartered in Hangzhou, Zhejiang. The company is privately held by Chinese billionaire entreprene ...
took a 9.69% stake in the company, through Tenaciou3 Prospect Investment Limited, in February 2018, making it the company's largest single shareholder. Geely is already known from its ownership of
Volvo Car Corporation. In September 2018, Daimler invested $155 million in US-based electric bus and its battery management technology manufacturer
Proterra.
In July 2019,
BAIC Group
Beijing Automotive Group Co., Ltd. (BAIC) is a Chinese state-owned automobile manufacturer headquartered in Shunyi, Beijing. Founded in 1958, it is the sixth largest automobile manufacturer in China, with 1.723 million sales in 2021.
The com ...
purchased a 5% stake in Daimler, which is a reciprocal shareholder in
BAIC's Hong Kong listed subsidiary.
In September 2019, Daimler announced that it would be "stopping its
internal combustion engine
An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal co ...
development initiatives as part of its efforts to embrace
electric vehicle
An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes c ...
s."
[Daimler abandons internal combustion engine development to focus on EVs]
, accessed 20 September 2019.
In February 2020, Daimler partnered with
Twelve to create the world's first
C-pillar made with
polycarbonate
Polycarbonates (PC) are a group of thermoplastic polymers containing carbonate groups in their chemical structures. Polycarbonates used in engineering are strong, tough materials, and some grades are optically transparent. They are easily work ...
from CO
2 electrolysis in an effort towards a fully
carbon neutral fleet.
In February 2021, Daimler said it planned to rename itself adopting the name of its flagship marque, Mercedes-Benz, and spun off its heavy commercial vehicles unit,
Daimler Truck, into a separate
listed company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (list ...
. Daimler Truck is listed on the Frankfurt Stock Exchange and its first trading day was on 10 December 2021.
In the 2021 review of
WIPO
The World Intellectual Property Organization (WIPO; french: link=no, Organisation mondiale de la propriété intellectuelle (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishin ...
's annual
World Intellectual Property Indicators Daimler ranked 8th in the world, with 65 of its designs in industrial design registrations being published under the
Hague System during 2020.
This position is up on its previous 10th place ranking in 2019.
2022–present: Mercedes-Benz Group
On 28 January 2022, CEO Ola Källenius announced that Daimler will be rebranded as Mercedes-Benz to pursue a higher valuation for the company as it shifts deeper into electric vehicles packed with digital gadgets. On 1 February 2022, Daimler officially changed its registered company name to Mercedes-Benz Group AG.
Corporate affairs
Management
Ola Källenius became the Chairman of Mercedes-Benz Group and Head of Mercedes-Benz Cars on 22 May 2019.
, the members of the Board of Management of Mercedes-Benz Group AG were:
*
Ola Källenius: Chairman of the Board of Management of Mercedes-Benz Group AG and Mercedes-Benz AG.
*
Renata Jungo Brüngger: Integrity and Legal Affairs.
*
Jörg Burzer Jörg or Joerg () is a German name, equivalent to George in English.
* Jörg Bergmeister, German race car driver
* Jörg Frischmann, German Paralympian athlete
* Jörg Haider, Austrian politician
* Jörg Andrees Elten (also Swami Satyananda), Germ ...
: Production and Supply Chain Management.
*
Sabine Kohleisen
The Sabines (; lat, Sabini; it, Sabini, all exonyms) were an Italic people who lived in the central Apennine Mountains of the ancient Italian Peninsula, also inhabiting Latium north of the Anio before the founding of Rome.
The Sabines divi ...
: Human Resources and Director of Labor Relations.
*
Markus Schäfer: Chief Technology Officer responsible for Development and Purchasing.
*
Britta Seeger
Britta Seeger (born 25 September 1969) is a German business executive. She is currently the second female member of the Board of Management of Daimler AG alongside Renata Jungo Brüngger and, after her predecessor Christine Hohmann-Dennhardt, t ...
: Mercedes-Benz Cars Marketing and Sales.
*
Hubertus Troska
Hubertus or Hubert ( 656 – 30 May 727 A.D.) was a Christian saint who became the first bishop of Liège in 708 A.D. He is the patron saint of hunters, mathematicians, opticians and metalworkers. Known as the "Apostle of the Ardennes", he was ...
: Greater China
* Harald Wilhelm: Finance and Controlling and Head of Mercedes-Benz Mobility
2019 shareholder structure according to the BaFin
According to the German Securities Trading Act (Wertpapierhandelsgesetz, WpHG) paragraph § 38 owner of rights like
financial options to buy common shares with voting rights have to be reported in case certain threshold values are achieved. These owners must report the sum of owned common shares and potential rights to buy additional shares.
The German
Federal Financial Supervisory Authority
The Federal Financial Supervisory Authority (german: Bundesanstalt für Finanzdienstleistungsaufsicht, Bundesanstalt für Finanzdienstleistungsaufsicht) better known by its abbreviation BaFin is the financial regulatory authority for Germany. It ...
(BaFin) reports the following shareholder structure based on § 39 WpHG, (Date: Tuesday, 19 November 2019):
*
Bank of America Corporation: 20.25%
*
BlackRock, Inc.
BlackRock, Inc. is an American multi-national investment company based in New York City. Founded in 1988, initially as a risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager, with tr ...
: 5.09%
*
Harris Associates L.P.
Harris Associates L.P. is a Chicago-based investment company that manages $86 billion in assets as of September 30, 2022. Harris manages long-only U.S. equity, international equity, and global equity strategies which are offered through its mu ...
: 4.93%
*
Li Shufu with Tenaciou3 Prospect Investment Limited: 9.69%
*
Morgan Stanley
Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the f ...
: 5.7%
*
People's Republic of China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's List of countries and dependencies by population, most populous country, with a Population of China, population exceeding 1.4 billion, sli ...
: 5%
EADS shareholding
As of March 2010, Daimler owned a 22.5% share of
EADS.
In April 2013, Daimler sold its shares in EADS, and the same year, EADS restructured itself into a new aerospace company named
Airbus
Airbus SE (; ; ; ) is a European multinational aerospace corporation. Airbus designs, manufactures and sells civil and military aerospace products worldwide and manufactures aircraft throughout the world. The company has three divisions: '' ...
.
Leadership
; Daimler-Benz AG (1926–1998)
* Wilhelm Kissel (1926–1942)
*
Wilhelm Haspel (1942–1952)
* Heinrich C. Wagner (1952)
* Fritz Koenecke (1952–1960)
* Walter Hitzinger (1961–1966)
*
Joachim Zahn Professor Joachim Zahn (born Wuppertal 24 January 1914, died Munich 8 October 2002) was the chairman of Daimler Benz AG between 1971 and 1979.
Zahn was the youngest of four sons of a Wuppertal Lawyer. He himself studied law at Tübingen and la ...
(1966–1979)
* Gerhard Prinz (1980–1983)
* Werner Breitschwerdt (1983–1987)
*
Edzard Reuter (1987–1995)
*
Jürgen E. Schrempp
Jürgen Erich Schrempp (born September 15, 1944, in Freiburg) was the CEO of Daimler-Benz from May 1995 to December 31, 2005, which became DaimlerChrysler, a German-American car and truck manufacturer. Following a decision of the board taken on J ...
(1995–1998)
; DaimlerChrysler AG (1998–2007)
*
Jürgen E. Schrempp
Jürgen Erich Schrempp (born September 15, 1944, in Freiburg) was the CEO of Daimler-Benz from May 1995 to December 31, 2005, which became DaimlerChrysler, a German-American car and truck manufacturer. Following a decision of the board taken on J ...
(1998–2006)
**
Robert James Eaton (co-CEO, 1998–2000)
*
Dieter Zetsche (2006–2007)
; Daimler AG (2007–present)
* Dieter Zetsche (2007–2019)
*
Ola Källenius (2019–present)
Financial data
North Charleston expansion
On 5 March 2015, Daimler AG announced a 1,200-job package to the North Charleston region for its van plant, to allow the company to start manufacturing Mercedes-Benz Sprinter vans from scratch to meet demand in North America. From 2010, these vans were set up in Germany, then shipped to the United States partially disassembled for reassembly to avoid import tariffs. A Daimler official said that the Sprinter's popularity in North America was making that process less efficient. The North Charleston plant had been employing only 100 workers. The Sprinter is available on the U.S. market as a panel van, crew bus and chassis in several variants with three lengths and roof heights, six-cylinder diesel or gasoline engines. The Sprinter has been assembled and sold in the United States since 2001.
Brands

The Mercedes-Benz Group sells automobiles under the following
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
s worldwide:
* Mercedes-Benz Cars
**
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarter ...
**
Mercedes-AMG
Mercedes-AMG GmbH, commonly known as AMG, is the high-performance subsidiary of Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles. The company has its headquarters in Af ...
– High performance vehicles
**
Mercedes-Maybach
Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of '' Luftschiffbau Zeppelin GmbH'', an ...
– Introduced November 2014
**
Smart
***
Share Now
**
Maybach
Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of '' Luftschiffbau Zeppelin GmbH'', a ...
– production ended in 2012, but the ultra-high end
S-class and
GLS-class is sold as
Mercedes-Maybach
Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of '' Luftschiffbau Zeppelin GmbH'', an ...
* Mercedes-Benz Vans
** Mercedes-Benz (vans group)
*
Mercedes-Benz Mobility
**
Mercedes-Benz Bank
** Mercedes-Benz Financial Services
* Others
**
Mercedes AMG High Performance Powertrains
Mercedes AMG High Performance Powertrains (previously known as Ilmor Engineering and Mercedes-Benz High Performance Engines) is a Formula One engine manufacturer, owned by Mercedes-Benz.
The company supplied Sauber during the season, McLaren ...
(builds engines for Formula One racing)
Locations
The Mercedes-Benz Group has a worldwide network of production plants and research centers. The following list describes all locations around the world.
, -
,
Atlantis
Atlantis ( grc, Ἀτλαντὶς νῆσος, , island of Atlas) is a fictional island mentioned in an allegory on the hubris of nations in Plato's works ''Timaeus'' and ''Critias'', wherein it represents the antagonist naval power that bes ...
, , South Africa , ,
Foundry
A foundry is a factory that produces metal castings. Metals are cast into shapes by melting them into a liquid, pouring the metal into a mold, and removing the mold material after the metal has solidified as it cools. The most common metals ...
, , , ,
, -
,
Beijing
}
Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
, , China , ,
C-Class,
E-Class (long versions for Chinese market) &
GLK &
GLA
GLA or Gla may refer to:
Entertainment
* ''GLA'' (album), by Scottish alternative rock band Twin Atlantic
* Great Lakes Avengers, a fictional comic hero group
Science and technology
* Alpha-galactosidase, a glycoside hydrolase enzyme
* GLA ...
,
Auman trucks (assembly)
Four-cylinder engines (production & assembly),
six-cylinder engines (assembly) , , 8,878 , ,
, -
,
Bengaluru
Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...
, India
, Mercedes-Benz Research and Development
, 2900
, N/A
, -
,
Berlin
Berlin is Capital of Germany, the capital and largest city of Germany, both by area and List of cities in Germany by population, by population. Its more than 3.85 million inhabitants make it the European Union's List of cities in the European U ...
, , Germany , , Various engines, components, transmission parts and fuel systems , , 2,538 , ,
, -
,
Bremen
Bremen (Low German also: ''Breem'' or ''Bräm''), officially the City Municipality of Bremen (german: Stadtgemeinde Bremen, ), is the capital of the Germany, German States of Germany, state Bremen (state), Free Hanseatic City of Bremen (''Freie H ...
, , Germany , , C-Class (
sedan,
estate
Estate or The Estate may refer to:
Law
* Estate (law), a term in common law for a person's property, entitlements and obligations
* Estates of the realm, a broad social category in the histories of certain countries.
** The Estates, representat ...
&
coupé
A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors.
The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
), E-Class (coupé and
convertible
A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers.
A convertible car's design allows an open-air driving ex ...
),
SLK,
SL, GLK , , 12,714 , ,
, -
,
Buenos Aires
Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the Capital city, capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata ...
, , Argentina , ,
Sprinter (body and assembly)
Assembly of
chassis
A chassis (, ; plural ''chassis'' from French châssis ) is the load-bearing framework of an artificial object, which structurally supports the object in its construction and function. An example of a chassis is a vehicle frame, the underpa ...
, , 1,783 , ,
, -
,
Charleston
Charleston most commonly refers to:
* Charleston, South Carolina
* Charleston, West Virginia, the state capital
* Charleston (dance)
Charleston may also refer to:
Places Australia
* Charleston, South Australia
Canada
* Charleston, Newfoundlan ...
,
South Carolina
)'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no)
, anthem = "Carolina";" South Carolina On My Mind"
, Former = Province of South Carolina
, seat = Columbia
, LargestCity = Charleston
, LargestMetro = G ...
, , USA , , Sprinter (assembly) , , 104 , ,
, -
,
Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...
,
Michigan
Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...
, , USA , , Engines, transmissions, axle assembly , , 2,164 , ,
, -
,
Düsseldorf
Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in ...
, , Germany , , Sprinter (body and assembly) , , 6,571 , ,
, -
,
East London
East or Orient is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sun rises on the Earth.
Etymology
As in other languages, the word is formed from the fa ...
, , South Africa , , C-Class (sedan) , , 2,743 , ,
, -
,
Fuzhou , , China , ,
Vito,
Viano, Sprinter
(body and assembly) , , 1,544 , ,
, -
,
Gaggenau , , Germany , ,
Manual and
automatic transmission
An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission (mechanics), transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gea ...
s, axles,
torque converters & pressed parts , , 6,280 , ,
, -
,
Gastonia,
North Carolina
North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia a ...
, , USA , , Parts production , , 1,262 , ,
, -
,
Hambach , , France , ,
Smart Fortwo and
smart electric drive , , 822 , ,
, -
,
Hamburg
Hamburg (, ; nds, label=Hamburg German, Low Saxon, Hamborg ), officially the Free and Hanseatic City of Hamburg (german: Freie und Hansestadt Hamburg; nds, label=Low Saxon, Friee un Hansestadt Hamborg),. is the List of cities in Germany by popul ...
, , Germany , ,
Axle
An axle or axletree is a central shaft for a rotating wheel or gear. On wheeled vehicles, the axle may be fixed to the wheels, rotating with them, or fixed to the vehicle, with the wheels rotating around the axle. In the former case, beari ...
s and axle components, steering columns, components for exhaust emission technology and lightweight structural parts , , 2,752 , ,
, -
,
Kassel
Kassel (; in Germany, spelled Cassel until 1926) is a city on the Fulda River in northern Hesse, Germany. It is the administrative seat of the Regierungsbezirk Kassel and the district of the same name and had 201,048 inhabitants in December 2 ...
, , Germany , , Axles,
drive shafts & other components , , 2,820 , ,
, -
,
Kecskemét
Kecskemét ( , sk, Kečkemét) is a city with county rights central part Hungary. It is the eighth-largest city in the country, and the county seat of Bács-Kiskun.
Kecskemét lies halfway between the capital Budapest and the country's thir ...
, , Hungary , ,
B-Class &
CLA-Class , , 3,358 , ,
, -
,
Kölleda
Kölleda (until 1927 Cölleda) is a small rural town in Thuringia. The municipality belongs to the district of Sömmerda and is located about ten kilometres east of the district town of Sömmerda on the edge of the Thuringian Basin. It is the thi ...
, , Germany , ,
Three- and four-cylinder engines
, , 914 , ,
, -
,
Ludwigsfelde , , Germany , , Sprinter (body and assembly) , , 1,993 , ,
, -
,
Mannheim
Mannheim (; Palatine German: or ), officially the University City of Mannheim (german: Universitätsstadt Mannheim), is the second-largest city in the German state of Baden-Württemberg after the state capital of Stuttgart, and Germany's ...
, , Germany , , Foundry, engines (production &
remanufacturing) and green technology engines) , , 5,113 , ,
, -
,
Pune
Pune (; ; also known as Poona, ( the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million As of 2021, Pune Metropolitan Region is the largest i ...
, , India , ,
C-Class,
E-Class,
GL-Class
The Mercedes-Benz GLS, formerly Mercedes-Benz GL-Class, is a full-size luxury SUV produced by Mercedes-Benz since 2006. In each of its generations it is a three-row, seven-passenger vehicle positioned above the GLE (formerly Mercedes-Benz M-Cl ...
,
M-Class,
S-Class, Research and Development , , 717 , ,
, -
,
Rastatt , , Germany , ,
A-Class
A class or A-class may refer to:
Locomotives
* CIÉ A class or CIE 001 Class, a 1955 class of Co-Co diesel locomotives used by Córas Iompair Éireann (The Irish Transport Company)
* NZR A class (1873), a class of steam tank locomotives opera ...
, B-Class &
GLA-Class , , 6,557 , ,
, -
,
Sámano-Castro Urdiales , , Spain , , Chassis , , 246 , ,
, -
,
Sindelfingen
Sindelfingen ( Swabian: ''Sendlfenga'') is a city in Baden-Württemberg in south Germany. It lies near Stuttgart at the headwaters of the Schwippe (a tributary of the river Würm), and is home to a Mercedes-Benz assembly plant.
History
* 115 ...
, , Germany , , E-Class (sedan and estate),
S-Class,
CL-Class,
CLS-Class,
AMG GT
The Mercedes-AMG GT (C190 / R190) is a grand tourer produced in coupé and roadster bodystyles by German automobile manufacturer Mercedes-AMG. The car was introduced on and was officially unveiled to the public in October 2014 at the Paris Mo ...
Research and development , , 26,134 , ,
, -
,
Stuttgart , , Germany , , Company headquarters
Engines, axles, transmissions & other components
Pre-commissioning foundry and
forgeResearch and development , , 17,973 , ,
, -
,
Toluca
Toluca , officially Toluca de Lerdo , is the state capital of the State of Mexico as well as the seat of the Municipality of Toluca. With a population of 910,608 as of the 2020 census, Toluca is the fifth most populous city in Mexico. The city f ...
, , Mexico , , Refurbishing of engines, transmissions and other components, , ,
, -
,
Tuscaloosa,
Alabama
(We dare defend our rights)
, anthem = " Alabama"
, image_map = Alabama in United States.svg
, seat = Montgomery
, LargestCity = Huntsville
, LargestCounty = Baldwin County
, LargestMetro = Greater Birmingham
, area_total_km2 = 135,7 ...
, , USA , , C-Class,
M-Class,
R-Class,
GL-Class
The Mercedes-Benz GLS, formerly Mercedes-Benz GL-Class, is a full-size luxury SUV produced by Mercedes-Benz since 2006. In each of its generations it is a three-row, seven-passenger vehicle positioned above the GLE (formerly Mercedes-Benz M-Cl ...
, , 3,127 , ,
, -
,
Vitoria-Gasteiz
es, vitoriano, vitoriana,
, population_density_km2 = auto
, blank_name_sec1 = Official language(s)
, blank_info_sec1 = Spanish, Basque
, timezone = CET
, utc_offset = +1
, timezone_DST ...
, , Spain , , Vito, V-Class
(body and assembly) , , 3,293 , ,
, -
,
Wanaherang, Gunung Putri,
Bogor
Bogor ( su, , nl, Buitenzorg) is a city in the West Java province, Indonesia. Located around south of the national capital of Jakarta, Bogor is the 6th largest city in the Jakarta metropolitan area and the 14th overall nationwide.[Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...]
, ,
Mercedes-Benz A Class,
Mercedes-Benz C Class,
Mercedes-Benz E Class
The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwi ...
,
Mercedes-Benz GLA Class,
Mercedes-Benz GLC Class,
Mercedes-Benz GLE Class,
Mercedes-Benz GLS Class,
Mercedes-Benz S Class, , , ,
, -
,
Samut Prakarn(Thonburi Automotive) , ,
Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...
, ,
Mercedes-Benz C Class,
Mercedes-Benz E Class
The Mercedes-Benz E-Class is a range of executive cars manufactured by German automaker Mercedes-Benz in various engine and body configurations. Produced since 1953, the E-Class falls midrange in the Mercedes line-up, and has been marketed worldwi ...
,
Mercedes-Benz GLC Class,
Mercedes-Benz GLE Class,
Mercedes-Benz GLS Class,
Mercedes-Benz S Class, , , ,
Holdings
In 2015, Daimler held interests in the following companies:
*89.29%
Mitsubishi Fuso Truck and Bus Corporation of Japan
*50%
Denza (Shenzhen BYD Daimler New Technology Co., Ltd)
*12%
Beijing Automotive Group (BAIC)
*15%
KAMAZ of Russia
*20%
Aston Martin Lagonda
Until the end of 2011, the company had also held shares in McLaren Group.
Daimler held 25% of
MV Agusta
MV Agusta (, full name: MV AGUSTA Motor S.p.A., original name: Meccanica Verghera Agusta or MV) is a motorcycle manufacturer founded by Count Domenico Agusta on 19 January 1945 as one of the branches of the Agusta aircraft company near Milan in ...
of Italy until 2017.
Daimler sold its 50% stake in
Engine Holding, to its joint venture partner,
Rolls-Royce Holdings
Rolls-Royce Holdings plc is a British multinational aerospace and defence company incorporated in February 2011. The company owns Rolls-Royce, a business established in 1904 which today designs, manufactures and distributes power systems for ...
in 2014. It is now called
Rolls-Royce Power Systems
Rolls-Royce Power Systems AG is a German company owned by Rolls-Royce Holdings with holdings in engine manufacturing brands and facilities. The company previously traded, from 2006 to 2014, as Tognum AG. Prior to 2006, the core company – MTU ...
AG.
Daimler used to own 50.1%
Automotive Fuel Cell Cooperation of Canada but the joint venture was closed in 2018.
Joint ventures and alliances
FAW and later Beijing Automotive Group
From 1986 to 1989, Daimler produced the
Mercedes-Benz W123 (200 and 230E) sedans in China under a joint venture with
FAW Group, with 828 units assembled in Changchun.
Beijing Jeep was a joint venture between Chrysler and
BAIC Motor
BAIC Motor Corporation Limited is a Chinese automaker headquartered in Beijing. The H shares (foreigner share in offshore market) of the company were traded in the Hong Kong Stock Exchange. It was part of BAIC Group, itself a subsidiary of Beiji ...
. After DaimlerChrysler was formed, its legal name was changed to
Beijing Benz in 2004, and it started producing Mercedes-Benz models in 2006.
The partnership has continued during the Daimler AG era.
In February 2013, Daimler acquired a 12% stake in BAIC Motor, becoming the first western car manufacturer to own a stake in a Chinese company.
Daimler works with China's
Beiqi Foton (a subsidiary of BAIC) to build Auman trucks.
Force Motors
Daimler has partnered with
Force Motors since the 1950s, they let Force Motors use the
OM616 on the
Force Gurkha and
Trax
Trax may refer to:
Music
* ''Trax'' (album), the debut album from Japanese electronic music group Ravex
*TRAX (band), a Korean rock band
*Trax Records, first house music label owned by Larry Sherman in Chicago
* Trax (sequencer), an old MIDI sequ ...
.
Denza
In 2010
BYD Auto
BYD Auto Co., Ltd. ("Build Your Dreams") is the automotive subsidiary of the publicly-listed Chinese multinational manufacturer BYD Company, headquartered in Xi'an, Shaanxi Province, China. It was founded in January 2003, following BYD ...
and Daimler AG created a new joint venture Shenzhen BYD Daimler New Technology Co., Ltd. In 2012 the new brand Denza was launched by the joint venture to specialise in electric cars.
Fujian Benz
In 2007 Daimler created a joint venture with
Fujian Motors Group and
China Motor Corporation and created
Fujian Benz (originally Fujian Daimler Automotive Co.).
SsangYong Motors
Between 1990 and 2010 SsangYong partnered with
Daimler-Benz
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...
. The deal was for SsangYong to develop an
SUV with
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarter ...
technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming
SUV market. This resulted in the
Musso, which was sold first by Mercedes-Benz and later by SsangYong. SsangYong further benefited from this alliance, long after
Daimler-Benz
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...
stopped selling the Musso, producing a badge engineered version of the
Mercedes-Benz MB100, the
Istana ''Istana'' is an Indonesian and Malay word meaning " palace".
Notable Istanas
*Istana Alam Shah, the official palace of the Sultan of Selangor
*Istana Besar, 19th- and early 20th-century residence of the Sultan of Johor
*Istana Bogor, one of the ...
and using Daimler designs in many other models, including the second-generation
Korando (engine and transmission), the
Rexton (transmission), the
Chairman H (chassis and transmission) and the
Kyron (transmission). Ssangyong Also Partnered with Daewoo Motors to sell the Chairman, Korando, Istana, and Musso to the rest of South Korea and Asia, Ssangyong later partnered with SAIC (Roewe) to rebadge the
Chairman W in china as the Roewe R95/850 and the
Kyron as
Roewe W5
The Roewe W5 is a mid-size luxury SUV manufactured by Roewe in China. It was first unveiled at the 2011 Auto Shanghai Exhibition.
Overview
The Roewe W5 is based on the SsangYong Kyron and was sold exclusively in China. It features a 1.8-litre, ...
and also use the
Mercedes-Benz 5G-Tronic transmission
5G-Tronic is Mercedes-Benz's trademark name for its five-speed automatic transmission, starting off with the W5A 580 and W5A 330 (Wandler-5-Gang-Automatik bis 580 oder 330 Nm Eingangsdrehmoment; converter-5-gear-automatic with 428 or 243 ft� ...
for the W5, SAIC has been working with Daimler since the 1964 with the
Shanghai SH760
The Shanghai SH760 is a car produced in China from 1965 to 1991 primarily for government officials not important enough to warrant a Hongqi (marque), FAW Hongqi and as a taxi. The design was based on the Mercedes-Benz W180, Mercedes-Benz 220S (W18 ...
using a modified
W121 W1 could refer to:
* W1, a postcode district in the W postcode area of London
* British NVC community W1 (Salix cinerea - Galium palustre woodland), one of the woodland communities of the British National Vegetation Classification
* W-1 tool steel, ...
chassis.
Micro another company that rebadged Ssangyong's like Kyron, Actyon and Rexton using Mercedes-Benz engines.
Renault-Nissan-Mitsubishi and Daimler Alliance
On 7 April 2010,
Renault
Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...
-
Nissan executives,
Carlos Ghosn
Carlos Ghosn (; ; ar, كارلوس غصن; , born 9 March 1954) is a businessman who holds Brazilian and French nationality. Ghosn was the CEO of Michelin North America, chairman and CEO of Renault, chairman of AvtoVAZ, chairman and CEO of N ...
and
Dieter Zetsche announced a partnership between the three companies. The first fruits of the alliance in 2012 included engine sharing (
Infiniti Q50 utilising Mercedes diesel engines) and a re-badged
Renault Kangoo
The Renault Kangoo is a family of multi purpose vehicles manufactured and marketed by Renault since 1997, in commercial as well as passenger variants, across three generations. For the European market, the Kangoo is manufactured at the MCA plan ...
being sold as a
Mercedes-Benz Citan.
Alternative propulsion
Electric
Daimler AG and the utility company
RWE AG were set in 2009 to begin a joint electric car and
charging station
A charging station, also known as a charge point or electric vehicle supply equipment (EVSE), is a piece of equipment that supplies electrical power for charging plug-in electric vehicles (including electric cars, electric trucks, electric ...
test project in the German capital,
Berlin
Berlin is Capital of Germany, the capital and largest city of Germany, both by area and List of cities in Germany by population, by population. Its more than 3.85 million inhabitants make it the European Union's List of cities in the European U ...
, called "E-Mobility Berlin".
Following trials in 2007 and then with
Tesla in 2009,
Daimler is building a production
Smart electric drive car using Tesla's battery technology. Daimler temporarily invested in Tesla, saving it from bankruptcy.
Daimler's joint venture with BYD has resulted in the creation of the new brand
Denza.
In 2016, Daimler subsidiary ACCUMOTIVE announced their stationary batteries, to store up to 20 kWh of
solar power
Solar power is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Photovoltaic cells convert light into an electric current using the photovoltaic ef ...
for later use. Daimler plans to invest €1.5 billion in battery technology, and unveiled a factory in
Kamenz in May 2017.
In September 2019, Daimler redirected its
internal combustion engine
An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal co ...
development initiatives to focus on
electric vehicle
An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes c ...
technologies,
[ leaving electric propulsion rather less of an "alternative" and more the Daimler mainline. Their Research and Development department has developed a compostable battery that uses graphene-based organic cell chemistry. This means that no rare, toxic metals are needed for the battery, which makes it 100% recyclable.
]
Fuel cell
Daimler has been involved with fuel cell vehicle
A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate elec ...
development for some time, with a number of research and concept vehicles shown and demonstrated, the first being the 2002 Mercedes-Benz F-Cell car and the Mercedes-Benz Citaro
The Mercedes-Benz Citaro is a single-decker, rigid or articulated bus manufactured by Mercedes-Benz/ EvoBus. Introduced in 1997, the Citaro is available in a range of configurations, and is in widespread use throughout Europe and parts of Asi ...
hydrogen bus. In 2013, the Renault-Nissan/Daimler alliance was joined by Ford to further develop the fuel cell technology with an aim for production by 2017.
Hybrid
Mercedes-Benz launched its first passenger car model equipped with a hybrid drive system in summer 2009, the Mercedes-Benz S-Class 400 Hybrid. and the Citaro Hybrid bus in 2007. Daimler Trucks and Mitusbishi Fuso have also trialed various hybrid models including the Mitsubishi Fuso Canter Eco Hybrid
The Mitsubishi Fuso Canter Eco Hybrid is a hybrid diesel-electric commercial truck made and sold by the Mitsubishi Fuso Truck and Bus Corporation in Japan. The vehicle is being produced at the company’s Kawasaki Manufacturing Plant, in Kawasaki ...
and Mitsubishi Fuso Aero Star
The Mitsubishi Fuso Aero Star (kana:三菱ふそう・エアロスター) is a heavy-duty single-decker bus produced by the Japanese manufacturer Mitsubishi Fuso. The range was available as either a public bus or a coach. Its principal competi ...
Aero Star Eco Hybrid bus.
Biofuel research
Daimler AG is involved in a joint project with Archer Daniels Midland Company and Bayer CropScience to develop the semi-evergreen shrub jatropha curcas
''Jatropha curcas'' is a species of flowering plant in the spurge family, Euphorbiaceae, that is native to the American tropics, most likely Mexico and Central America. It is originally native to the tropical areas of the Americas from Mexico t ...
as a biofuel.
Formula One
On 16 November 2009, Daimler and Aabar Investments purchased a 75.1% stake in Brawn GP (Daimler holding 45.1%). The company was rebranded as Mercedes GP with its base in Brackley, UK and Ross Brawn remaining team principal. The Brawn purchase led to Daimler selling back its stake in McLaren
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...
in stages, completed in 2011. Mercedes continued to provide sponsorship and engines to McLaren until 2014.
Prior to the 2011 season, Daimler and Aabar Investments purchased the remaining 24.9% stake owned by the team management in February 2011. In November 2012 Aabar Investments sold its remaining shares, leaving the team (rebranded as Mercedes AMG Petronas
Petroliam Nasional Berhad (National Petroleum Limited), commonly known as Petronas, is a Malaysian petroleum, oil and natural gas, gas company. Established in 1974 and wholly owned by the Government of Malaysia, the corporation is vested w ...
F1 Team) wholly Daimler-owned.
Daimler also owns Mercedes AMG High Performance Powertrains
Mercedes AMG High Performance Powertrains (previously known as Ilmor Engineering and Mercedes-Benz High Performance Engines) is a Formula One engine manufacturer, owned by Mercedes-Benz.
The company supplied Sauber during the season, McLaren ...
which, as of 2021, supplied engines to Aston Martin
Aston Martin Lagonda Global Holdings PLC is an English manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated ...
, Williams and McLaren
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...
, in addition to Mercedes AMG Petronas.
O-Bahn
The O-Bahn system was conceived by Daimler-Benz
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...
to enable buses to avoid traffic congestion by sharing tram
A tram (called a streetcar or trolley in North America) is a rail vehicle that travels on tramway tracks on public urban streets; some include segments on segregated right-of-way. The tramlines or networks operated as public transport ...
tunnels in the German city of Essen
Essen (; Latin: ''Assindia'') is the central and, after Dortmund, second-largest city of the Ruhr, the largest urban area in Germany. Its population of makes it the fourth-largest city of North Rhine-Westphalia after Cologne, Düsseldorf and ...
. However, the project did not materialise there; the project was built in the Australian city of Adelaide.
Bribery and corruption
On 1 April 2010, Daimler AG's German and Russian subsidiaries
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
each pleaded guilty to two counts of bribery charges brought by the U.S. Justice Department and the U.S. Securities and Exchange Commission. The parent company made a US$185 million settlement, but the company and its Chinese subsidiary remained subject to a two-year deferred prosecution agreement requiring further cooperation with regulators, adherence to internal controls and meeting other terms before final sentencing. Daimler would face harsher penalties should it fail to meet the terms of the agreement during the two-year period.
Additionally, Louis J. Freeh
Louis Joseph Freeh (born January 6, 1950) is an American attorney and former judge who served as the fifth Director of the Federal Bureau of Investigation from September 1993 to June 2001.
Graduated from Rutgers University and New York Univers ...
, a former director of the Federal Bureau of Investigation
The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...
, served as an independent monitor to oversee Daimler's compliance with anti-bribery laws.
U.S. prosecutors accused key executives of Daimler, Daimler subsidiaries, and Daimler affiliates of illegally showering foreign officials with money and gifts between 1998 and 2008 to secure government contracts around the world. The investigation for the case revealed that Daimler improperly paid some $56 million in bribes related to more than 200 transactions in at least 22 countries (including China, Russia, Turkey, Hungary, Greece, Latvia, Serbia and Montenegro, Egypt, and Nigeria, among other places) that, in return, awarded the company $1.9 billion in revenue and at least $91.4 million in illegal profits.
The SEC case was sparked in 2004 after David Bazzetta, a former auditor at then DaimlerChrysler Corp, filed a whistleblower
A whistleblower (also written as whistle-blower or whistle blower) is a person, often an employee, who reveals information about activity within a private or public organization that is deemed illegal, immoral, illicit, unsafe or fraudulent. Whi ...
complaint after he was fired for raising questions about bank accounts controlled by Mercedes-Benz units in South America. Bazzetta alleged that he learned in a July 2001 corporate audit executive committee meeting in Stuttgart that business units "continued to maintain secret bank accounts to bribe foreign government officials", though the company knew the practice violated U.S. laws.
In another attempt to silence Bazzetta, Daimler later offered to settle his termination of employment suit out of court and he eventually accepted a settlement. But Daimler's strategy with Bazzetta proved to be a failure as the U.S. criminal investigation for violating anti-bribery laws was already underway in what has been one of the most wide-ranging cases brought against a foreign corporation.
According to the charges, the bribes were frequently made by over-invoicing customers and paying the excess back to top government officials or their proxies. The bribes also took the form of luxury European vacations, armored Mercedes vehicles for high-ranking government officials and a birthday gift to the dictator of Turkmenistan
Turkmenistan ( or ; tk, Türkmenistan / Түркменистан, ) is a country located in Central Asia, bordered by Kazakhstan to the northwest, Uzbekistan to the north, east and northeast, Afghanistan to the southeast, Iran to the s ...
, Turkmenbashi (Saparmurat Niyazov
Saparmurat Atayevich Niyazov; tk, Saparmyrat Ataýewiç Nyýazow, in Cyrillic: Сапармырат Атаевич Ныязов (19 February 1940 – 21 December 2006), also known as Turkmenbashi, was a Turkmen politician who ruled ...
), including a golden box and 10,000 copies of his personal manifesto
A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto usually accepts a previously published opinion or public consensus or promotes a ...
, ''Ruhnama
The Ruhnama, or Rukhnama, translated in English as Book of the Soul, is a two volume work written by Saparmurat Niyazov, the President of Turkmenistan from 1990 to 2006. It was intended to serve as a tool of state propaganda, emphasizing the ba ...
'', translated into German.
Investigators also found that the firm violated the terms of the United Nations' Oil-for-Food Programme
The Oil-for-Food Programme (OIP), established by the United Nations in 1995 (under UN Security Council Resolution 986) was established to allow Iraq to sell oil on the world market in exchange for food, medicine, and other humanitarian needs f ...
with Iraq
Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...
by giving kickbacks worth 10% of the contract values to officials within the Iraqi government, then led by Saddam Hussein
Saddam Hussein ( ; ar, صدام حسين, Ṣaddām Ḥusayn; 28 April 1937 – 30 December 2006) was an Iraqi politician who served as the fifth president of Iraq from 16 July 1979 until 9 April 2003. A leading member of the revolution ...
. The SEC said the company made more than $4 million in profit from the sale of vehicles and spare parts in the corrupt oil-for-food deals.
U.S. prosecutors further alleged that some bribes were paid through shell companies based in the U.S. "In some cases Daimler wired these improper payments to U.S. bank accounts or to the foreign bank accounts of U.S. shell companies in order to transmit the bribe", the court papers said.
Prosecutors said that Daimler engaged in a "long-standing practice" of paying bribes, due in part to a corporate culture that encouraged the practice.
"Using offshore bank
An offshore bank is a bank regulated under international banking license (often called offshore license), which usually prohibits the bank from establishing any business activities in the jurisdiction of establishment. Due to less regulation and ...
accounts, third-party agents and deceptive pricing practices, aimler AG, its subsidiaries and its affiliatessaw foreign bribery as a way of doing business," said Mythili Raman
Mythili Raman is a Tamil American lawyer and the former acting Assistant Attorney General for the United States Department of Justice's Criminal Division.
Early life and family
Mythili is the daughter of Athishdam Tharmaratnam and grand daugh ...
, a principal deputy in the Justice Department's criminal division.
"It is no exaggeration to describe corruption and bribe-paying at Daimler as a standard business practice", Robert Khuzami, director of the SEC's enforcement division, said in a statement.
As per the agreement with prosecutors, the two Daimler subsidiaries admitted to knowingly violating the Foreign Corrupt Practices Act, which bars companies and their officials from paying bribes to foreign officials to win business. The Foreign Corrupt Practices Act applies to any company that lists its shares on U.S. stock exchange
A stock exchange, securities exchange, or bourse is an exchange where stockbrokers and traders can buy and sell securities, such as shares of stock, bonds and other financial instruments. Stock exchanges may also provide facilities for th ...
s. Daimler AG was listed with the symbol "DAI" on the New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...
, giving the Justice Department jurisdiction over the German car maker's payments in countries around the globe. Judge Richard J. Leon of the United States District Court in Washington, D.C., approved the plea agreement and settlement, calling it a "just resolution". Daimler AG agreed to settle for $2.2 billion to US and California state regulators.
References
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Vehicle manufacturing companies established in 1926
German brands
Bus manufacturers of Germany
Car manufacturers of Germany
Companies listed on the Frankfurt Stock Exchange
Multinational companies headquartered in Germany
Aabar Investments
Companies in the Euro Stoxx 50
Quandt family
Renault–Nissan–Mitsubishi Alliance
German companies established in 1926