The Max Headroom signal hijacking (also known as the Max Headroom incident) was a hijacking of the
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
signals of two stations in
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, Illinois, on November 22, 1987, that briefly sent a
pirate broadcast of an unidentified person wearing a
Max Headroom mask and costume to thousands of home viewers.
The first incident took place during the sports segment of independent TV station
WGN-TV
WGN-TV (channel 9) is a television station in Chicago, Illinois, United States, serving as the local outlet for The CW. It is owned and operated by the network's majority owner, Nexstar Media Group, and is sister station, sister to the company ...
's 9:00 p.m. newscast and featured a person wearing a mask swaying erratically in front of a semi-swiveling
corrugated metal panel, apparently meant to resemble Max Headroom's animated geometric background. Unlike the later intrusion, the only sound was a loud buzz. In total, the interruption went on for almost 30 seconds before engineers at WGN were able to regain control of their broadcast tower.
The second incident occurred about two hours later during
PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
member station
WTTW
WTTW (channel 11) is a PBS member television station in Chicago, Illinois, United States. Owned by not-for-profit broadcaster Window to the World Communications, Inc., it is sister to commercial classical music radio station WFMT (98.7 FM). ...
's broadcast of the ''
Doctor Who
''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
'' serial ''
Horror of Fang Rock''. With nobody on duty at the affected tower, this signal takeover was more sustained and included distorted but audible speech. The masked figure made reference to the real Max Headroom's advertisements for
New Coke
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to ...
, the animated TV series ''
Clutch Cargo
''Clutch Cargo'' is an American animated television series created by cartoonist Clark Haas and produced by Cambria Productions, syndicated beginning on March 9, 1959. The series was notable for its limited animation yet imaginative stories, a ...
'', WGN sportscaster
Chuck Swirsky, "Greatest World Newspaper nerds", and other seemingly unrelated topics. The video concluded with the masked figure
presenting his bare buttocks to a woman with a
flyswatter while yelling "They're coming to get me!", with the woman responding "Bend over, bitch!" and lightly spanking him with it as the figure was crying and screaming. At that point, the hijackers ended the pirate transmission, and normal programming resumed after a total interruption of about 90 seconds.
A criminal investigation conducted by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
in the immediate aftermath of the intrusion could not find the people responsible and despite many unofficial inquiries and much speculation over the ensuing decades, the culprits have yet to be positively identified.
Signal intrusion
Both Max Headroom
broadcast signal intrusion incidents took place on local
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
television stations on the night of Sunday, November 22, 1987.
WGN-TV
The first intrusion took place at 9:14p.m. during the sports segment of
WGN-TV
WGN-TV (channel 9) is a television station in Chicago, Illinois, United States, serving as the local outlet for The CW. It is owned and operated by the network's majority owner, Nexstar Media Group, and is sister station, sister to the company ...
's ''
The Nine O'Clock News.'' Home viewers' screens went black for about 15 seconds before the image of a person wearing a
Max Headroom mask and sunglasses appeared. The individual rocked erratically in front of a semi-rotating
corrugated metal panel that mimicked the real Max Headroom's geometric background effect, accompanied by a staticky and garbled buzzing sound.
The entire intrusion lasted for about 30 seconds and was cut off when engineers at WGN changed the frequency of the signal
linking the broadcast studio to the station's transmitter atop the
John Hancock Center.
Upon returning to the airwaves, WGN sports anchor Dan Roan commented, "Well, if you're wondering what's happened, so am I", and joked that the computer running the news "took off and went wild". Roan then proceeded to restart his report of the day's
Chicago Bears
The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They are one of two remaining ...
game, which had been interrupted by the intrusion.
WTTW
That same night, at about 11:20p.m., the signal of local
PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
station
WTTW
WTTW (channel 11) is a PBS member television station in Chicago, Illinois, United States. Owned by not-for-profit broadcaster Window to the World Communications, Inc., it is sister to commercial classical music radio station WFMT (98.7 FM). ...
was interrupted during an airing of the ''
Doctor Who
''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
'' serial ''
Horror of Fang Rock''. The culprit was apparently the same Max Headroom impersonator, this time audible through distorted audio.
The masked figure spent the next minute or so making a quick series of brief and seemingly unrelated comments and cultural references interspersed with excited noises and exclamations. He was first heard to make a comment about "nerds", then called WGN sportscaster
Chuck Swirsky a "frickin'
liberal", held up a can of
Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
while referencing the "
Catch the wave" slogan from a recent ad campaign for
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
featuring the real Max Headroom, and held a
middle finger
The middle finger, long finger, second finger, third finger, toll finger or tall man is the third digit of the human hand, typically located between the index finger and the ring finger. It is typically the longest digit. In anatomy, it is al ...
near the camera inside what appeared to be a hollowed-out
dildo
A dildo is a sex toy, often explicitly phallic in appearance, intended for sexual penetration or other sexual activity during masturbation or with sex partners. Dildos are made from a number of materials. The shape and size are typically t ...
. After some random moaning, the masked figure sang the phrase "
Your love is fading"; hummed part of the theme song to the 1959 animated series ''
Clutch Cargo
''Clutch Cargo'' is an American animated television series created by cartoonist Clark Haas and produced by Cambria Productions, syndicated beginning on March 9, 1959. The series was notable for its limited animation yet imaginative stories, a ...
'', and said, "I still see the X!" (a reference to the last episode of that show, which is
sometimes misheard as "I stole
CBS.") He also feigned
defecation
Defecation (or defaecation) follows digestion and is the necessary biological process by which organisms eliminate a solid, semisolid, or liquid metabolic waste, waste material known as feces (or faeces) from the digestive tract via the anus o ...
(complaining of his
piles), claiming that he had "made a giant masterpiece for all the Greatest World Newspaper nerds" (WGN's call letters stand for "
World's Greatest Newspaper"), and put a knitted glove on one hand while commenting that it was dirty and his brother "had the other one". After a crude
jump cut
A jump cut is a cut (transition), cut in film editing that breaks a single continuous sequential shot of a subject into two parts, with a piece of footage removed to create the effect of jumping forward in time. Camera positioning on the subjec ...
, the main figure appeared mostly offscreen to the left with his partially exposed
buttocks
The buttocks (: buttock) are two rounded portions of the exterior anatomy of most mammals, located on the posterior of the pelvic region. In humans, the buttocks are located between the lower back and the perineum. They are composed of a lay ...
visible from the side, with a female figure wearing a
French maid
''French maid'' was a term applied in the Victorian period, Victorian and early 20th-century periods to a lady's maid of French nationality. A lady's maid was a senior servant who reported directly to the lady of the house, and accompanied h ...
costume and what appears to be a mask appearing on the right edge of the frame. The (unworn) Max Headroom mask was briefly held in view while the voice cried out, "Oh no, they're coming to get me! Ah, make it stop!" and the female figure began spanking "Max" with a
flyswatter. The image faded briefly into static, and then viewers were returned to the ''Doctor Who'' broadcast after a total interruption of about 90 seconds.
Technicians at WTTW's studios could not counteract the signal takeover because there were no engineers on duty at that hour at the
Sears Tower (now known as the Willis Tower), where the station's broadcast tower was located. According to station spokesman Anders Yocom, technicians monitoring the transmission from WTTW headquarters "attempted to take corrective measures, but couldn't". Air director Paul Rizzo recalled that "as the content got weirder we got increasingly stressed out about our inability to do anything about it". The pirate broadcast ended when the hijackers unilaterally ended their transmission. "By the time our people began looking into what was going on, it was over," said Yocom.
WTTW received numerous phone calls from viewers who wondered what had occurred.
Methods
The broadcast intrusion was achieved by sending a more powerful
microwave transmission
Microwave transmission is the transmission of information by electromagnetic waves with wavelengths in the microwave frequency range of 300 MHz to 300 GHz (1 m - 1 mm wavelength) of the electromagnetic spectrum. Microwave signal ...
to the stations' broadcast towers than the stations were sending themselves, triggering a
capture effect. Experts have said that the stunt required extensive technical expertise and a significant amount of transmitting power, and that the pirate broadcast likely originated from somewhere in the line of sight of both stations' broadcast towers, which were atop two tall buildings in
downtown Chicago. While the prank was difficult to accomplish in 1987, it became almost impossible to replicate after American television stations switched from
analog to digital signals in 2009.
Investigations
No one has ever claimed responsibility for the stunt. Speculation about the identities of "Max" and his co-conspirators has centered on the theories that the prank was either an inside job by a disgruntled employee (or former employee) of WGN or was carried out by members of Chicago's underground
hacker community. However, despite an official law enforcement investigation in the immediate aftermath of the incident and many unofficial investigations, inquiries, and online speculation in the ensuing decades, the identities and motives of the hijackers remain a mystery.
Soon after the intrusion, an
FCC official was quoted in news reporting that the perpetrators faced a maximum fine of $100,000 and up to a year in prison.
However, the five-year
statute of limitations
A statute of limitations, known in civil law systems as a prescriptive period, is a law passed by a legislative body to set the maximum time after an event within which legal proceedings may be initiated. ("Time for commencing proceedings") In ...
was surpassed in 1992, so the people responsible for the intrusion would no longer face criminal punishment should their identities be revealed.
Cultural impact
Though the incident only briefly caught the attention of the general public, it has been overtly or subtly referenced in a variety of media over the ensuing decades, with ''
Motherboard
A motherboard, also called a mainboard, a system board, a logic board, and informally a mobo (see #Nomenclature, "Nomenclature" section), is the main printed circuit board (PCB) in general-purpose computers and other expandable systems. It ho ...
'' claiming that it has been an influential "
cyberpunk
Cyberpunk is a subgenre of science fiction in a dystopian futuristic setting said to focus on a combination of "low-life and high tech". It features futuristic technological and scientific achievements, such as artificial intelligence and cyberwa ...
hacking trope".
The first reference came soon after the initial events when
WMAQ-TV
WMAQ-TV (channel 5) is a television station in Chicago, Illinois, United States, serving as the market's NBC outlet. It is owned and operated by the network's NBC Owned Television Stations division alongside Telemundo station WSNS-TV (chann ...
, another Chicago TV station, humorously inserted clips of the hijacking into a newscast during
Mark Giangreco's sports highlights. "A lot of people thought it was real – the pirate cutting into our broadcast. We got all kinds of calls about it," said Giangreco.
See also
*
Captain Midnight broadcast signal intrusion
*
Pirate television
*
Southern Television broadcast interruption
References
Further reading
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External links
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{{Culture jamming
1987 crimes in the United States
1987 in American television
1980s in Chicago
1987 in Illinois
Articles containing video clips
Masks in the Americas
Max Headroom
November 1987 in the United States
Pirate television
Television controversies in the United States
Unidentified American criminals
Unsolved crimes in the United States