Luisana Pérez Fernández is a Venezuelan-American communications expert and political advisor. She served as Special Assistant to the President and director of Coalitions media for the Joe Biden administration.

Early life and education

Pérez is a native of

Caracas Caracas ( , ), officially Santiago de León de Caracas (CCS), is the capital and largest city of Venezuela, and the center of the Metropolitan Region of Caracas (or Greater Caracas). Caracas is located along the Guaire River in the northern p ...

Venezuela Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...

. She earned a Bachelor of Arts degree in international studies from the

Central University of Venezuela Central is an adjective usually referring to being in the center of some place or (mathematical) object. Central may also refer to: Directions and generalised locations * Central Africa, a region in the centre of Africa continent, also known as ...

Career

In 2018, she became involved in the re-election campaign of Democratic Senator

Bill Nelson Clarence William Nelson II (born September 29, 1942) is an American politician, attorney, and former astronaut who served from 2001 to 2019 as a United States Senate, United States senator from Florida and from 2021 to 2025 as the Administrator ...

as the Hispanic press secretary and spokesperson. Luisana also served as district director for Florida State Senator José Javier Rodríguez and as deputy director of communications for

Miami-Dade County Miami-Dade County () is a county located in the southeastern part of the U.S. state of Florida. The county had a population of 2,701,767 as of the 2020 census, making it the most populous county in Florida and the seventh-most-populous coun ...

Mayor Daniella Levine Cava, where she collaborated with the integration of Hispanic media in communication plans. In 2020, she joined the

Joe Biden 2020 presidential campaign On April 25, 2019, former vice president Joe Biden released a video announcing his candidacy in the 2020 Democratic Party presidential primaries. On November 3, 2020, Biden and his running mate, Kamala Harris, defeated incumbent Republican p ...

Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

, and worked as deputy director of communications for the

Florida Democratic Party The Florida Democratic Party is the affiliate of the Democratic Party in the U.S. state of Florida, headquartered in Tallahassee. Former commissioner of agriculture Nikki Fried is the current chair. Andrew Jackson, the first territorial go ...

(FDP) and as director of Hispanic media. Her tasks included designing messages on topics such as the

Temporary Protected Status Temporary protected status (TPS) is given by the United States government to eligible nationals of designated countries, as determined by the Secretary of Homeland Security, who are present in the United States. In general, the Secretary of Hom ...

(TPS) for Venezuelans, immigration, and health care. Pérez obtained U.S. citizenship in August 2020, voting for the first time in the 2020 presidential election for Biden. She subsequently worked as a press secretary and spokesperson for the

United States Department of Health and Human Services The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the US federal government created to protect the health of the US people and providing essential human services. Its motto is ...

(HHS) led by Secretary

Xavier Becerra Xavier Becerra (; born January 26, 1958) is an American attorney and politician who served as the 25th United States secretary of health and human services, a position he held from March 19, 2021 to January 20, 2025. He is the first Latino to h ...

, where she collaborated to implement campaigns to improve vaccination rates against the coronavirus among Hispanics and to promote the special enrollment period of the

Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act (PPACA) and informally as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Presid ...

(ACA) ordered by Biden in response to the crisis generated by the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. On 2 September 2021, the

White House The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...

announced the addition of Luisana to Biden's presidential team as the new director of Hispanic media, replacing Audrey López. Formerly, she was a Special Assistant to the President and White House Director of Coalitions Media.

Personal life

In 2011, Pérez emigrated from

to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, seeking new opportunities. She became an American citizen in 2020.

References

{{DEFAULTSORT:Pérez, Luisana Mass media people from Caracas Venezuelan emigrants to the United States Venezuelan women journalists Biden administration personnel Year of birth missing (living people) Living people Central University of Venezuela alumni