Promoe (Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a Swedish

rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...

and singer. He is a member of the

Swedish hip hop Swedish hip hop originated in the cities of Stockholm and Malmö in the first half of the 1980s. Early on, most rappers in Sweden rapping, performed in English language, English. Funkalics and The Latin Kings (hip hop group), The Latin Kings, t ...

group

Looptroop Rockers Looptroop Rockers is a hip hop group from Västerås, Sweden. The members are the rappers Promoe (Mårten Edh), Supreme (Mathias Lundh-Isen), DJ/ Producer Embee (Magnus Bergkvist) and CosM.I.C (Tommy Isacsson). On their fourth album, ''Good ...

, formed in

Västerås Västerås () is a city in central Sweden on the shore of Mälaren, Lake Mälaren in the province of Västmanland, west of Stockholm. The city had a population of 127,799 at the end of 2019, out of the municipal total of 158,653, over 100,000 mo ...

, Sweden, in 1992. Promoe follows a

vegan Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a ve ...

and

straight edge Straight edge (sometimes abbreviated as sXe or signified by XXX or simply X) is a subculture of hardcore punk whose adherents refrain from using alcohol, tobacco, and other recreational drugs in reaction to the punk subculture's excesses. Some ...

lifestyle.

Place in contemporary hip hop

Promoe released his third album in 2006, entitled ''White Man's Burden''. It was followed by a DVD titled ''Standard Bearer'', which included a documentary about the development of ''White Man's Burden'' and a concert from

Copenhagen Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...

. In 2006, the German rapper

Kool Savas Savaş Yurderi (born 10 February 1975), known by his stage name Kool Savas, is a German rapper of Turkish Origin. Along with Taktlo$$, he formed the highly influential German rap duo Westberlin Maskulin (1997–2000). He was also a founding me ...

released a

diss track A diss track, diss record or diss song (an abbreviation of ''disrespect'' or ''disparage'') is a song whose primary purpose is to verbally attack someone else, usually another artist. Diss tracks are often the result of an existing, escalating feu ...

where he slighted Promoe, German artists, and international artists. Promoe responded with the song "", which he posted on the German hip hop site rap.de, and was also released on a 7" LP and the CD of ''Standard Bearer'' in 2007. Kool Savas did not respond. Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie", produced by DJ Large and mixed by

Soundism Soundism is a group of music producers and sound engineers with music recording studios located in Stockholm, Gothenburg and Västerås in Sweden. They are part of the Swedish hip hop culture. Not only have new artists emerged, but also other ac ...

, used a sample from Hugo Montenegro's "Classical Gas", which had already been known for its use in "Mama" by late New York-based rapper Big Punisher. On September 2, 2009, Promoe released the mixtape . Promoe released in 2009'','' which was his first album in Swedish. The song "", featured on ', received airtime on several radio stations and 120,000 views after seven days on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. "" reached #1 on . The song criticizes

Swedish culture The Culture of Sweden is characterised by its art, music, dance, literature, traditions, religious practices and more. It is similar to but distinct from the cultures of neighboring countries. Sweden's modern history has a well-established tradi ...

by mockingly using the () stereotype. The song became popular, allegedly because of the song's

Eurodisco Eurodisco (also spelled as Euro disco) is a genre of electronic dance music that evolved from disco in the middle 1970s, incorporating elements of pop music, pop and rock music, rock into a disco-like continuous dance atmosphere. Many Eurodisco ...

beat, which was commented on in the song "" (). "" uses the same beat as "", and the titles are pronounced similarly. The lyrics to "" are critical to the reception of "": The second single featured on , "", was released on September 11, 2009.

Discography

* ''Government Music'' (2001) * ''The Long Distance Runner'' (2004) * ''White Man's Burden'' (2006) * ''Standard Bearer'' (2007) * ' (2009) * (2009) * (2015) * (2016) * ''Public Enemy'' (2019) – Collaboration between Promoe and Don Martin * ''The Art of Losing'' (2019) * (2020)

Personal life

Promoe engages in

running Running is a method of terrestrial locomotion by which humans and other animals move quickly on foot. Running is a gait with an aerial phase in which all feet are above the ground (though there are exceptions). This is in contrast to walkin ...

and released a song titled "Long Distance Runner" in 2004, recorded and mixed by Soundism's Vladi Vargas and produced by Embee. Promoe has participated in the Sahara Marathon in 2016 and the Kilimanjaro Marathon in 2014.

References

External links

Looptroop official website

Promoe unofficial fansite

Promoe's MySpace

{{Authority control Swedish male rappers People from Västerås 1976 births Living people Swedish-language singers English-language singers from Sweden

Place in contemporary hip hop

Discography

Personal life

See also

References

External links