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Soundism
Soundism is a group of music producers and sound engineers with music recording studios located in Stockholm, Gothenburg and Västerås in Sweden. They are part of the Swedish hip hop culture. Not only have new artists emerged, but also other actors in the hip hop culture that are less visible to the general public. Soundism has been one of the supporters of hip hop artists in Sweden, which meant that they could put forward recordings to the international scene. Growing out creating music of prerecorded music on vinyl records with the Dj style Turntablism, Soundism understood what sound that was required for hip hop records. Previous music producers and studios in Sweden mainly focused on pop or rock music. Hip hop music has origins in reggae music, which partially explains Soundism's work within both of these genres. In 2001, Papa Dee got his reggae song ''Hottie Hottie Girls'' featuring Lady Saw remixed by Soundism. The graffiti themed Promoe song ''These Walls Don't Lie'', ...
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Vladi Vargas
Vladi Vargas (born 11 August 1971) is a music producer and sound engineer in Västerås, Sweden. Starting out as a Dj, he was one of the pioneers in the Hip Hop culture in Sweden. During the 1980s he participated in several national DJ competitions and rap battles. Later in the 1990s, Vladi Vargas began to produce music and worked more in recording studios. Today, Vladi Vargas is linked to Soundism where he has been involved in a long list of Hip Hop and Reggae music productions. Many are record collector items, in 2025 Discogs listed more than 80 records where Vladi Vargas was credited. As a sound engineer, his mixing or mastering includes, for example: *Promoe's "White Man's Burden" and "Long Distance Runner" hip hop albums. *Junior Kelly's "Rasta Should Be Deeper" reggae hit song. *Embee featuring José Gonsalez "Send Someone Away" hip hop ethno cross over single. *Måns Zelmerlöw "The Prayer" pop song. Vladi Vargas has been credited for his work on "Tellings from Solitaria" ...
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Promoe
Promoe (Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a Swedish rapper and singer. He is a member of the Swedish hip hop group Looptroop Rockers, formed in Västerås, Sweden, in 1992. Promoe follows a vegan and straight edge lifestyle. Place in contemporary hip hop Promoe released his third album in 2006, entitled ''White Man's Burden''. It was followed by a DVD titled ''Standard Bearer'', which included a documentary about the development of ''White Man's Burden'' and a concert from Copenhagen. In 2006, the German rapper Kool Savas released a diss track where he slighted Promoe, German artists, and international artists. Promoe responded with the song "", which he posted on the German hip hop site rap.de, and was also released on a 7" LP and the CD of ''Standard Bearer'' in 2007. Kool Savas did not respond. Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie", produced by DJ Large and mixed by Soundism, u ...
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Embee
Embee is a Swedish hip hop DJ and producer. He was born Magnus Bergkvist on February 24, 1977 in Badelunda, Västmanland, Sweden. He is best known for his work with Swedish hip-hop group Looptroop Rockers. His first solo album ''Tellings from Solitaria'' won a Swedish Grammy Award for best hip hop or soul release of 2005. Collaborations include Capleton, Dilated Peoples, Saïan Supa Crew, José González, Seinabo Sey, Sabina Ddumba, Jojje Wadenius to name a few. Recording history He was born and spent his childhood in Västerås Sweden. At the age of 19, he moved to Gothenburg. He formed Looptroop in the early 1990s with Cosmic and Promoe two MCs who he had met in school. He started working with Promoe in 1991 and Cosmic joined them in 1993 to form ''Looptroop''. Their first demo tape ''Superstars'' was released in 1993. Embee worked in the US as a solo DJ for a year in the mid-1990s and released a number of solo singles and EPs during that time. He returned to Sweden i ...
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Junior Kelly
Keith Morgan (born 23 September 1969), better known by his stage name Junior Kelly, is a Jamaican reggae singer. Career Born in Kingston, Jamaica, Kingston, Morgan was educated at St. Catherine High School.Junior Kelly Biography
, Allmusic. Retrieved 18 May 2016
The younger brother of DJ Jim Kelly, he made his first recording in 1985, and after his brother's death worked under the name Junior Kelly. A string of singles in the 1990s had limited success (his 1995 single "Go to Hell", an attack on the Jamaican political system, was banned from the airwaves in his home country), but his 1999 hit "If Love So Nice" led to an album, ''Rise'', recorded in the UK with Mafia & Fluxy. "If Love So Nice" went on to further success both in Jamaica and internationally.
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Bombay Vikings
Bombay Vikings are a pop group that combine Indian pop and classical music, formed in 1994 in Stockholm, Sweden. The band was started by Neeraj Shridhar, Oscar Söderberg, and Mats Nordenborg, and became popular with remixes of old Bollywood hits such as "Kya Soorat Hai", "Woh Chali" and "Chod Do Anchal". The group was popular both in the Indian subcontinent and overseas among the Indian music community, due to its unusual combination of classic Bollywood style and European experimentation. It was the first group to sing in Hinglish, a mix of Hindi and English, a brainchild of its front-man, Neeraj Shridhar. History Formation Bombay Vikings were formed in 1994 in Stockholm, Sweden. The three experienced musicians met when Mats introduced Neeraj Shridhar and Oscar Söderberg to each other. The band was born primarily due to a common interest of Indian melodies from sources such as Hindi films and classical music. Neeraj became the lead vocalist and back-up guitarist, and als ...
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Swedish Hip Hop
Swedish hip hop originated in the cities of Stockholm and Malmö in the first half of the 1980s. Early on, most rappers in Sweden rapping, performed in English language, English. Funkalics and The Latin Kings (hip hop group), The Latin Kings, two very different acts united by their innovative use of the Swedish language, debuted a decade later and paved the way for a second, and bigger, breakthrough for Swedish Hip hop music, hip hop. Today, some of the most popular rappers use Swedish, often in different accents. History Origins Percussionist Dag Vag, Per Cussion (of reggae-punk band Dag Vag) and Grandmaster Funk are generally credited with bringing hip hop to Sweden. In 1984 they released the songs "Don't Stop", "Snow Blind" and "Payin´ The Price". Breakdancing had arrived a year earlier and spread quickly, its forerunners known as Robot Lasse, Mark (artist), Mark, Spirio and Perkeles. In 1984, Jan Fex, from Lund, released an album, "Utanför mitt liv", on Mercury Records wi ...
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Västerås
Västerås () is a city in central Sweden on the shore of Mälaren, Lake Mälaren in the province of Västmanland, west of Stockholm. The city had a population of 127,799 at the end of 2019, out of the municipal total of 158,653, over 100,000 more than the next largest of the 17 localities included in the Västerås Municipality. Västerås is the seat of Västerås Municipality, which is the capital of Västmanland County and an episcopal see. History Västerås is one of the oldest cities in Sweden and Northern Europe. The area has been populated since the Nordic Viking Age, before 1000 CE. Anundshög, Sweden's largest burial mound, is located just outside the City of Västerås. It was built about 500 CE and is over wide and is almost high. In the beginning of the 11th century, Västerås was the second largest city in Sweden; by the 12th century, it had become the seat of the bishop. The name ''Västerås'' originates from ''Västra Aros'' (), first recorded as ''Westra ...
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Pop (music)
Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop and Rock'' (Cambridge: Cambridge University Press), , pp. 95–105. During the 1950s and 1960s, pop music encompassed rock and roll and the youth-oriented styles it influenced. ''Rock music, Rock'' and ''pop'' music remained roughly synonymous until the late 1960s, after which ''pop'' became associated with music that was more commercial, wikt:ephemeral, ephemeral, and accessible. Identifying factors of pop music usually include repeated choruses and Hook (music), hooks, short to medium-length songs written in a basic format (often the verse–chorus form, verse–chorus structure), and rhythms or tempos that can be easily danced to. Much of pop music also borrows elements from other styles such as rock, hip hop, urban contemporary, ...
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Turntablism
Turntablism is the art of manipulating sounds and creating new music, sound effects, mixes and other creative sounds and beats, typically by using two or more Phonograph, turntables and a cross fader-equipped DJ mixer. The mixer is plugged into a PA system (for live events) or broadcasting equipment (if the DJ is performing on radio, TV or Internet radio) so that a wider audience can hear the turntablist's music. Turntablists typically manipulate records on a turntable by moving the record with their hand to cue the stylus to exact points on a record, and by touching or moving the platter or record to stop, slow down, speed up or, spin the record backwards, or moving the turntable platter back and forth (the popular rhythmic "scratching" effect which is a key part of hip hop music), all while using a DJ mixer's cross-fader control and the mixer's gain and equalization controls to adjust the sound and level of each turntable. Turntablists typically use two or more turntables and h ...
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Hip Hop Culture
Hip-hop culture is an art movement that emerged in New York City, in the borough of The Bronx; Primarily within the black community. Hip Hop as an art form and culture has been heavily influenced by both male and female artists. It is characterized by the key elements of rapping, Disc jockey, DJing and turntablism, and breakdancing; other elements include graffiti, beatboxing, street entrepreneurship, hip hop language, and hip-hop fashion. Many cite Hip Hop's emergence as beginning in August 1973 when brother–sister duo DJ Kool Herc and Cindy Campbell hosted the first documented indoor hip hop party and culture event in the Bronx; Helping to spark the rise of the genre. However many hiphop pioneers and historians contend that Hip Hop did not have just one founding father. The black Spades street gang and Disco King Mario, Disco king Mario of the Bronxdale Houses are also considered a vital part in the early origins of Hip Hop culture and music. As Disco King Mario was hostin ...
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Culture
Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes, and habits of the individuals in these groups.Tylor, Edward. (1871). ''Primitive Culture''. Vol 1. New York: J. P. Putnam's Son Culture often originates from or is attributed to a specific region or location. Humans acquire culture through the learning processes of enculturation and socialization, which is shown by the diversity of cultures across societies. A cultural norm codifies acceptable conduct in society; it serves as a guideline for behavior, dress, language, and demeanor in a situation, which serves as a template for expectations in a social group. Accepting only a monoculturalism, monoculture in a social group can bear risks, just as a single species can wither in the face of environmental change, for lack of functional respo ...
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Gothenburg
Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gubernatorial seat of Västra Götaland County, with a population of approximately 600,000 in the city proper and about 1.1 million inhabitants in Metropolitan Gothenburg, the metropolitan area. Gustavus Adolphus, King Gustavus Adolphus founded Gothenburg by royal charter in 1621 as a heavily fortified, primarily Dutch, trading colony. In addition to the generous privileges given to his Dutch allies during the ongoing Thirty Years' War, e.g. tax relaxation, he also attracted significant numbers of his German and Scottish allies to populate his only town on the western coast; this trading status was furthered by the founding of the Swedish East India Company. At a key strategic location at the mouth of the , where Scandinavia's largest dr ...
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