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Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and co-founder of production company Filmes Zapatero. He is a 7-time nominee and two time
Latin Grammy Award The Latin Grammy Awards (stylized as Latin GRAMMYs) are awards presented by the Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from any ...
winner for his music videos “ Ojos Color Sol” ( Calle 13) (featuring actors
Gael García Bernal Gael García Bernal (; born 30 November 1978) is a Mexican actor and filmmaker. He is known for his performances in the films ''Amores perros'' (2000), ''Y tu mamá también'' (2001), ''Bad Education (2004 film), Bad Education'' (2004), ''The Mot ...
and María Valverde) and “ Loco de Amor” (
Juanes Juan Esteban Aristizábal Vásquez (born 9 August 1972), known professionally as Juanes, is a Colombian musician who was a member of the Rock music, rock band Ekhymosis and is now a solo artist. Since releasing his solo debut album ''Fíjate B ...
). His second collaboration with
Juanes Juan Esteban Aristizábal Vásquez (born 9 August 1972), known professionally as Juanes, is a Colombian musician who was a member of the Rock music, rock band Ekhymosis and is now a solo artist. Since releasing his solo debut album ''Fíjate B ...
titled
Mis Planes son Amarte ''Mis Planes Son Amarte'' ( English: ''My Plans Are to Love You'') is the seventh studio album by Colombian recording artist Juanes. The album won Latin Grammy Award for Best Pop/Rock Album at the 18th Annual Latin Grammy Awards. It was released ...
(coincidentally Latin music's first visual album), got López Mari his 6th
Latin Grammy The Latin Grammy Awards (stylized as Latin GRAMMYs) are awards presented by the Latin Recording Academy to recognize outstanding achievement in the Latin music industry. The Latin Grammy honors works recorded in Spanish or Portuguese from any ...
nomination and his 4th for Best Music Video, Long Form. His music video/documentary " El Apagón - Aquí vive gente" for
Bad Bunny Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by
Juanes Juan Esteban Aristizábal Vásquez (born 9 August 1972), known professionally as Juanes, is a Colombian musician who was a member of the Rock music, rock band Ekhymosis and is now a solo artist. Since releasing his solo debut album ''Fíjate B ...
, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the music video for
Baile Inolvidable "Baile Inolvidable" (stylized as "BAILE INoLVIDABLE"; ) is a song by Puerto Rican rapper Bad Bunny. It was released on January 9, 2025, through Rimas Entertainment, as the third single from his sixth solo studio album ''Debí Tirar Más Fotos'' ( ...
(
Bad Bunny Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
), the first Salsa song to reach #1 in
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
's global charts.


Career

Kacho López Mari started his career in the field of graphic design. After transitioning into film, in the now-defunct production company Paradiso Films, López Mari founded Filmes Zapatero with his partner, award-winning producer Tristana Robles in 2011. He got his start directing music videos for Reggaeton/Underground artists like
Tego Calderón Tegui Calderón Rosario (born February 1, 1972) is a Puerto Rican rapper, singer and actor. He began his musical career in 1996 (as Tego Tec) and was supported by the famous Puerto Rican rapper Eddie Dee, who invited him on his second studio a ...
and
Daddy Yankee Ramón Luis Ayala Rodríguez (; born February 3, 1976), known professionally as Daddy Yankee (), is a Puerto Rican rapper, singer, songwriter, and actor who rose to worldwide prominence in 2004 with the song "Gasolina". Dubbed the "Honorific ...
, directing the videos for the singles " Abayarde" and "
Gasolina "Gasolina" () is a song on Puerto Rican rapper Daddy Yankee's 2004 album '' Barrio Fino'' (''Nice 'Hood''). Glory sings the line "dame más gasolina" ("give me more gas"), although she is not credited. The song was released as the album's lead ...
" respectively. Throughout his career, López Mari has directed music videos for
Bad Bunny Benito Antonio Martínez Ocasio (; born March 10, 1994), better known by his stage name Bad Bunny, is a Puerto Rican rapper and singer. Known as the " King of Latin Trap", Bad Bunny is credited with helping Spanish-language rap music achieve m ...
,
Ricky Martin Enrique Martin Morales (born December 24, 1971), known professionally as Ricky Martin, is a Puerto Rican singer, songwriter and actor. He is known for his musical versatility, with his Ricky Martin albums discography, discography incorporati ...
,
Juanes Juan Esteban Aristizábal Vásquez (born 9 August 1972), known professionally as Juanes, is a Colombian musician who was a member of the Rock music, rock band Ekhymosis and is now a solo artist. Since releasing his solo debut album ''Fíjate B ...
,
Ile Ile or ILE may refer to: Ile * Ile, a Puerto Rican singer * Ile District (disambiguation), multiple places * Ilé-Ifẹ̀, an ancient Yoruba city in south-western Nigeria * Interlingue (ISO 639:ile), a planned language * Isoleucine, an amino a ...
, Aventura,
Daddy Yankee Ramón Luis Ayala Rodríguez (; born February 3, 1976), known professionally as Daddy Yankee (), is a Puerto Rican rapper, singer, songwriter, and actor who rose to worldwide prominence in 2004 with the song "Gasolina". Dubbed the "Honorific ...
, Calle 13,
Don Omar William Omar Landrón Rivera (born February 10, 1979), known professionally as Don Omar, is a Puerto Rican rapper, singer, songwriter, record producer, and actor. He is also known as the " King of Reggaeton" by music critics and fans alike. The ...
,
Tego Calderón Tegui Calderón Rosario (born February 1, 1972) is a Puerto Rican rapper, singer and actor. He began his musical career in 1996 (as Tego Tec) and was supported by the famous Puerto Rican rapper Eddie Dee, who invited him on his second studio a ...
and
Chayanne Elmer Figueroa Arce, better known under the stage name Chayanne, (born June 28, 1968) is a Puerto Rican Latin pop singer and actor. As a solo artist, Chayanne has released 21 albums and sold over 15 million records worldwide, making him one of ...
among many others.


Filmography


Music videos


Accolades


References

{{DEFAULTSORT:Lopez Mari, Kacho Living people People from Santurce, Puerto Rico Puerto Rican film directors American music video directors American graphic designers 1975 births