''Just Women's Sports'' (''JWS'') is an American news website and media company focused on

women's sports Women and girls have participated in sports, physical fitness, and exercise throughout history. However, the extent of their involvement has varied depending on factors such as country, time, geographical location, and level of economic develo ...

. It was founded in 2020 by former soccer player Haley Rosen. The company creates content across social, web, and audio platforms, and has produced podcasts by athletes such as

Kelley O'Hara Kelley Maureen O'Hara (born August 4, 1988) is an American former professional association football, soccer player. She represented the United States women's national soccer team, United States national team on 160 occasions, winning two FIFA ...

Sam Mewis Samantha June Mewis (born October 9, 1992) is an American former professional association football, soccer player who played as a midfielder. Mewis is the editor-in-chief and podcast host of ''The Women's Game'' from ''Men in Blazers''. Raised i ...

, Lynn Williams,

A'ja Wilson A'ja Riyadh Wilson ( ; born August 8, 1996) is an American professional basketball player for the Las Vegas Aces of the Women's National Basketball Association (WNBA). Wilson played for the South Carolina Gamecocks women's basketball, South Car ...

, and

Napheesa Collier Napheesa Collier ( ; born September 23, 1996), nicknamed "Phee", is an American professional basketball player for the Minnesota Lynx of the Women's National Basketball Association (WNBA). Collier is also a founder of the Unrivaled (basketball le ...

History

''Just Women's Sports'' was founded in January 2020 by Haley Rosen (born June 1, 1993), a former soccer player from

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, who played for the

Stanford Cardinal The Stanford Cardinal are the college athletics in the United States, athletic teams that represent Stanford University. Stanford's program has won 138 National Collegiate Athletic Association, NCAA team championships, the List of NCAA schools ...

in college and briefly played professionally. She aimed to address the disproportionate lack of media coverage of women in sports (said to be about four percent of all sports coverage). The company began by producing content on its website, newsletter, and social media. In May 2020,

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

supported the company with a grant for female entrepreneurs in sports.

, a former Cardinal player and a two-time

World Cup A world cup is a global sporting competition in which the participant entities – usually international teams or individuals representing their countries – compete for the title of world champion. The event most associated with the name is ...

–winning member of the United States national soccer team (USWNT), was approached to advise the company before taking an interest in the idea of hosting a podcast. This became the ''Just Women's Sports'' podcast (later ''The Players' Pod''), in which O'Hara interviews leading female athletes about the arc of their lives from childhood through their career. The podcast's first episode came out on July 21, 2020, featuring O'Hara's friend and USWNT teammate

Alex Morgan Alexandra Morgan Carrasco (born Alexandra Patricia Morgan; July 2, 1989) is an American former professional association football, soccer player.She co-captained the United States women's national soccer team, United States national team with ...

. A group of

venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...

ists including

Kevin Durant Kevin Wayne Durant (born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). Durant has won two List of NBA champions, NBA champ ...

—plus athletes such as O'Hara,

Elena Delle Donne Elena Delle Donne (born September 5, 1989) is an American former professional basketball player for 10 seasons as a member of the Washington Mystics and Chicago Sky. Delle Donne played college basketball for the Delaware Blue Hens from 2009 to ...

Hilary Knight Hilary Atwood Knight (born July 12, 1989) is an American ice hockey Forward (ice hockey), forward for PWHL Seattle of the Professional Women's Hockey League (PWHL). She is also captain of the United States women's national ice hockey team. She ...

and

Arike Ogunbowale Arike Ogunbowale (born March 2, 1997) is an American professional basketball player for the Dallas Wings of the Women's National Basketball Association (WNBA). She played college basketball for the Notre Dame Fighting Irish, before being drafted ...

—provided

seed funding Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests ...

of in May 2021, before a further investment group led by

Joe Tsai Joseph Chung-Hsin Tsai ( zh, t=蔡崇信, poj=Chhòa Chông-sìn; born January 1964) is a Taiwanese-Canadian billionaire business magnate, lawyer, and philanthropist. He is a co-founder and chairman of the Chinese multinational technology company ...

added the next year. Rosen was named to the ''Forbes'' 30 Under 30 list in November 2021. In 2022, Rosen delivered a TEDx talk called "The problem with women's sports," which argued that internal stakeholders had hindered the growth of women's sports by mis-marketing athletes and teams. In 2023, Rosen said the company had reached over 75 million users and generated over 250 million social impressions during the

2023 FIFA Women's World Cup The 2023 FIFA Women's World Cup was the ninth edition of the FIFA Women's World Cup, the quadrennial international women's association football, football championship contested by List of women's national association football teams, women's nat ...

Content

''Just Women's Sports'' produces multiple podcasts and web series, along with its daily social and web coverage. ;''Kelley on the Street'' (2022–) :YouTube series hosted by Kelley O'Hara. Woman-on-the-street interviews about women's soccer. ;''Just Women's Sports'' (2020–2022) :Podcast hosted by Kelley O'Hara. Features interviews with athletes of many sports. ;''Tea with A & Phee'' (2020–2021) :Podcast hosted by basketball players

and

. Features interviews with basketball players. ;''Snacks'' (2021–2023) :Podcast hosted by soccer players

and Lynn Williams. Features interviews with USWNT, NWSL and international soccer players. ;''The Soccer Show'' (2021) :YouTube series hosted by soccer player

Haley Kopmeyer Haley Judith Kopmeyer (born June 28, 1990) is an American association football, soccer goalkeeper (association football), goalkeeper who last played for Orlando Pride of the National Women's Soccer League, NWSL. She previously played for Seattle ...

and soccer coach David Copeland-Smith. Features interviews with soccer players. ;''Off the Ball'' (2021–2022) :YouTube series hosted by soccer player

Ali Riley Alexandra Lowe Riley (born 30 October 1987) is a professional association football, footballer who plays as a Defender (association football), defender for Angel City FC, Angel City of the American National Women's Soccer League (NWSL). Born in ...

, providing behind-the-scenes look at the

NWSL The National Women's Soccer League (NWSL) is a women's professional Association football, soccer league and the highest level of the United States soccer league system#Women's leagues, United States soccer league system (alongside the USL Supe ...

. ;''The Players' Pod'' (2022) :Podcast hosted by soccer player

. Features interviews with athletes of many sports. ;''NetLife'' (2022) :Podcast hosted by basketball coach

Dawn Staley Dawn Michelle Staley (born May 4, 1970) is an American basketball coach and former player who is the head coach for the South Carolina Gamecocks women's basketball team. A point guard, she played college basketball for the Virginia Cavaliers an ...

. Features interviews with basketball players, coaches, and others. ;''The 91st'' (2023) :Podcast hosted by soccer player Midge Purce and journalist Katie Nolan. Focuses on the

References

External links

*{{Official website American sport websites American companies established in 2020 Internet properties established in 2020 2020 podcast debuts Works about women's sports

History

Content

References

Further reading

External links