Juan José López García, known as Juanjo López (

Lleida Lleida (, ; ; '' see below'') is a city in the west of Catalonia, Spain. It is the capital and largest town in Segrià county, the Ponent region and the province of Lleida. Geographically, it is located in the Catalan Central Depression. It ...

, 1980) is a Spanish researcher and entrepreneur in the digital sector. As a researcher and academic, he is a specialist in digital marketing (e-commerce).

Academic and teaching development

Juan José López holds a PhD in Law and Society from the Universidad a Distancia de Madrid (UDIMA) and has several postgraduate degrees, including the PDG from

IESE Business School IESE Business School is the Catholic Church, Catholic graduate business school of the University of Navarra. It was established in Barcelona in 1958 by Opus Dei. From 1963, in collaboration with Harvard Business School, it offers a two-year Maste ...

. His doctoral thesis, "Análisis de las acciones de marketing digital en el ámbito B2C a partir de un estudio empírico" (''Analysis of digital marketing actions in the B2C environment based on an empirical study''), was read in 2018. His research activity is focused on the study of user behavior on the internet and the optimization of digital campaigns. Through teaching, he has contributed to the professionalization of brand ambassadors and other digital actors. Since 2015 he has been an associate professor at UDIMA on

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

and since 2013 at ESIC on digital marketing. He has been a professor, director and tutor at the EOI Business School, of a variety of subjects in the digital world and business (2009-19), and has taught at the

University of Navarra The University of Navarra is a private Catholic research university located on the southeast border of Pamplona, Navarre, Spain. It was founded in 1952 by Saint Josemaría Escrivá de Balaguer, the founder of '' Opus Dei'', as a corporat ...

Autonomous University of Barcelona The Autonomous University of Barcelona (; Spanish: ; ; UAB) is a public university mostly located in Cerdanyola del Vallès, near the city of Barcelona in Catalonia, Spain. , the university consists of 57 departments in the experimental, lif ...

, and at the universities of Coruña, Granada, Baleares, Elche, Pablo de Olavide, and Camilo José Cela, among other educational institutions. He has been president of the Asociación de Jóvenes Empresarios de Madrid (AJE, 2017-20) and president of Entrepreneurship at the Confederación de Empresarios de Madrid (CEIM; 2018-20), from where he supported entrepreneurs to face the challenges of the pandemic.

Professional career

After working for several companies, in 2007 he founded the agency Royal Comunicación. The group is present in Finland and Colombia. Royal Comunicación is a partner of

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

Meta Meta most commonly refers to: * Meta (prefix), a common affix and word in English ( in Greek) * Meta Platforms, an American multinational technology conglomerate (formerly ''Facebook, Inc.'') Meta or META may also refer to: Businesses * Meta (ac ...

, and

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

, and is an official collaborator of the Observatorio Vodafone. As a professional in the digital sector, he has given conferences and seminars at the Digital Marketing Congress in Jaén,

Plasencia Plasencia () is a municipality of Spain belonging to the province of Cáceres, Extremadura. , it has a population of 41,047. Plasencia is located in the Western-Central Iberian Peninsula, to the south of the Sistema Central. Housing primarily ...

, Ecofin (Emprendedoras con alma),Foro Ecofi
"Emprendedoras con alma"
13/03/15 CEIM and the family business, Hosteltur, Club Financiero Génova, Puro Marketing Day, and others. He is a member of the jury for the Best in Travel Awards, and the TOP5 Excellence digital marketing Awards.

Publications

* ''From 0 to 3.0 Digital Marketing''. Ediciones Punto Didot, 2015. * "Digital Marketing Actions that achieve higher user acquisition and loyalty: An Analytical Study" ''Futuro Internet'' 2019, 11(6), 130. * The use of the shopping cart: the problem of abandonment in e-commerce" ''Springer'' 2022

References

{{DEFAULTSORT:Lopez, Juanjo 1980 births Living people Spanish academics Market researchers Writers from Catalonia