Penney OpCo LLC,
doing business as
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
JCPenney and often abbreviated JCP, is a midscale American
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...
chain
A chain is a wikt:series#Noun, serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression (physics), compression but line (g ...
operating 667 stores across 49 U.S. states and Puerto Rico.
Departments inside JCPenney stores include Mens, Womens, Boys, Girls, Baby, Bedding, Home, Fine Jewelry, Shoes, Lingerie, ''The Salon by InStyle'', ''Sephora inside JCPenney'', as well as
leased departments such as
Seattle's Best Coffee,
US Vision optical centers, and
Lifetouch portrait studios.
Most JCPenney stores were initially located in downtown areas, but, as
shopping mall
A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...
s grew in popularity during the 1960s, the chain began relocating and developing stores to anchor the malls. In recent years, JCP has opened stores in
power centers, as well as stand-alone stores, sometimes adjacent to competitors. The company has been an Internet retailer since 1998, and it has streamlined its catalog and distribution while undergoing renovation improvements at store level.
In May 2020, JCPenney filed for
Chapter 11 bankruptcy protection and, in September 2020,
Brookfield Asset Management
Brookfield Asset Management Inc. is a Canadian Multinational corporation, multinational company that is one of the world's largest alternative investment management companies, with over US$725 billion of assets under management in 2022. It ...
and