It's Okay To Be White
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"It's okay to be white" (IOTBW) is an
alt-right The alt-right (abbreviated from alternative right) is a Far-right politics, far-right, White nationalism, white nationalist movement. A largely Internet activism, online phenomenon, the alt-right originated in the United States during the late ...
slogan which originated as part of an organized
trolling In slang, a troll is a person who posts deliberately offensive or provocative messages online (such as in social media, a newsgroup, a internet forum, forum, a chat room, an Multiplayer video game, online video game) or who performs similar be ...
campaign on the website
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, mu ...
's discussion board
/pol/ /pol/, short for Politically Incorrect, is an anonymous political discussion imageboard on 4chan. As of 2022, it was the most active board on the site. It has had a substantial impact on Internet culture. It has acted as a platform for far-right ...
in 2017. A /pol/ user described it as a
proof of concept A proof of concept (POC or PoC), also known as proof of principle, is an inchoate realization of a certain idea or method in order to demonstrate its feasibility or viability. A proof of concept is usually small and may or may not be complete ...
that an otherwise innocuous message could be used maliciously to spark
media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
backlash Backlash may refer to: Literature * '' Backlash: The Undeclared War Against American Women'', a 1991 book by Susan Faludi * ''Backlash'' (Star Wars novel), a 2010 novel by Aaron Allston * Backlash (Marc Slayton), a comic book character from ...
.
Poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s and
sticker A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side. It can be used for decoration or for functional purposes, depending on the situation. ...
s stating "It's okay to be white" were placed in streets in the United States as well as on campuses in the United States, Canada, Australia, and the United Kingdom. The slogan has been supported by
white supremacist White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
s and
neo-Nazi Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazism, Nazi ideology. Neo-Nazis employ their ideology to promote hatred and Supremacism#Racial, racial supremacy (ofte ...
s. Media coverage of the event, including
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
host
Tucker Carlson Tucker Swanson McNear Carlson (born May 16, 1969) is an American conservative political commentator who hosted the nightly political talk show '' Tucker Carlson Tonight'' on Fox News from 2016 to 2023. Since his contract with Fox News was term ...
asking "What's the correct position? That it's not okay to be white?", was seen as reacting in the way that the trolling campaign had intended.


Background

The suggestion for the use of posters with the saying originated on the message board
/pol/ /pol/, short for Politically Incorrect, is an anonymous political discussion imageboard on 4chan. As of 2022, it was the most active board on the site. It has had a substantial impact on Internet culture. It has acted as a platform for far-right ...
of
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, mu ...
, with the intent of provoking reactions. The saying was later spread by
neo-Nazi Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazism, Nazi ideology. Neo-Nazis employ their ideology to promote hatred and Supremacism#Racial, racial supremacy (ofte ...
groups and politically organized
white supremacist White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
s, including former
Ku Klux Klan The Ku Klux Klan (), commonly shortened to KKK or Klan, is an American Protestant-led Christian terrorism, Christian extremist, white supremacist, Right-wing terrorism, far-right hate group. It was founded in 1865 during Reconstruction era, ...
Grand Wizard
David Duke David Ernest Duke (born July 1, 1950) is an American politician, neo-Nazi, conspiracy theorist, and former grand wizard of the Knights of the Ku Klux Klan. From 1989 to 1992, he was a member of the Louisiana House of Representatives for the ...
and ''
The Daily Stormer ''The Daily Stormer'' is an American neo-Nazi commentary and message board website that advocates for a Second Holocaust, second genocide of Jews. It is part of the alt-right movement. Its editor, Andrew Anglin, founded the outlet on July 4, ...
''. A report by the Anti-Defamation League states that the phrase itself has a history within the white supremacist movement going back to 2001 when it was used as the title of a song by a
white power music White power music is music that promotes white nationalism. It encompasses various music styles, including rock, country, and folk. Ethnomusicologist Benjamin R. Teitelbaum argues that white power music "can be defined by lyrics that demonize ...
group called Aggressive Force as well as fliers with the phrase being spotted in 2005 and the slogan being used by a member of the
United Klans of America The United Klans of America Inc. (UKA), based in Alabama, is a Ku Klux Klan organization active in the United States. Led by Robert Shelton, the UKA peaked in membership in the late 1960s and 1970s,Abby Ferber. '' White Man Falling: Race, Gender, ...
.


Reactions

Many of the flyers were torn down, and some accused the posters of being covertly racist and
white nationalist White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a Race (human categorization), raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara ...
, while others, like Jeff Guillory, executive director of
Washington State University Washington State University (WSU, or colloquially Wazzu) is a Public university, public Land-grant university, land-grant research university in Pullman, Washington, United States. Founded in 1890, WSU is also one of the oldest Land-grant uni ...
's Office of Equity and Diversity, argued that it was a nonthreatening statement.


Academia

The
University of Regina The University of Regina is a public university located in Regina, Saskatchewan, Canada. Founded in 1911 as a private denominational high school of the Methodist Church of Canada, it began an association with the University of Saskatchewan as a j ...
declared the posters divisive. University President
Vianne Timmons Vianne Timmons, OC (born 1958) is a Canadian academic who most recently served as president and vice-chancellor of Memorial University of Newfoundland from 2020 to 2023. She was president and vice chancellor of the University of Regina, from 2008 ...
said: "Simply put, these signs have no place at our university." A spokesman for a
Waterloo Region District School Board Waterloo Region District School Board (WRDSB, known as English-language Public District School Board No. 24 prior to 1999) is the public school board for the Region of Waterloo in Ontario, Canada. It operates 105 elementary schools, 16 secondar ...
commented: "Our schools are safe spaces. We want to see them be safe for all of our children, so to see this kind of thing emerge is a worry." After the signs were found at
Washington State University Washington State University (WSU, or colloquially Wazzu) is a Public university, public Land-grant university, land-grant research university in Pullman, Washington, United States. Founded in 1890, WSU is also one of the oldest Land-grant uni ...
, Phil Weiler, Vice President of University Communications, said: "one could reasonably believe the intention of the signs is to set a sense of fear and intimidation on campus". Executive director of Washington State University's Office of Equity and Diversity responded to the posters by saying: "In my mind, it's a nonthreatening statement", further stating: "Sure, it's OK to be white. It's OK to be African-American. It's OK to be Latino. It's OK to be gay." The
University of Utah The University of Utah (the U, U of U, or simply Utah) is a public university, public research university in Salt Lake City, Utah, United States. It was established in 1850 as the University of Deseret (Book of Mormon), Deseret by the General A ...
said: "If, indeed, these tactics are meant to silence our work in
diversity Diversity, diversify, or diverse may refer to: Business *Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce *Diversity marketing, marketing communication targeting diverse customers * ...
and
inclusion Inclusion or Include may refer to: Sociology * Social inclusion, action taken to support people of different backgrounds sharing life together. ** Inclusion (disability rights), promotion of people with disabilities sharing various aspects of lif ...
, please know we shall not be deterred." Concordia College said that their president was planning a meeting where students could discuss the matter. Police were contacted regarding the flyers being posted at the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
. A police department spokesperson said "the signs did not constitute a
hate crime Hate crime (also known as bias crime) in criminal law involves a standard offence (such as an assault, murder) with an added element of bias against a victim (individual or group of individuals) because of their physical appearance or perceived ...
because they did not target a specific race and because no criminal act was committed". In November 2017, Lucian Wintrich attempted to give a speech titled "It's OK to be White" at the
University of Connecticut The University of Connecticut (UConn) is a public land-grant research university system with its main campus in Storrs, Connecticut, United States. It was founded in 1881 as the Storrs Agricultural School, named after two benefactors. In 1893, ...
as an invited speaker of the school's Republican club. The speech was protested and came to an end when a protester, employed as the director of career services at
Quinebaug Valley Community College Quinebaug Valley Community College (QVCC) is a public community college in Danielson, Connecticut. History Opened in September 1971, the college has an open admissions policy with 17 programs leading to Associate degrees An associate ...
, grabbed Wintrich's speech papers from the podium and Wintrich grabbed her, resulting in
breach of peace Breach of the peace or disturbing the peace is a legal term used in constitutional law in English-speaking countries and in a public order sense in the United Kingdom. It is a form of disorderly conduct. Public order England, Wales and Northern ...
charges against Wintrich. In December 2017, the charges against Wintrich were dropped, and the woman who took the papers was charged with attempted sixth-degree
larceny Larceny is a crime involving the unlawful taking or theft of the personal property of another person or business. It was an offence under the common law of England and became an offence in jurisdictions which incorporated the common law of Eng ...
and
disorderly conduct Disorderly conduct is a crime in most jurisdictions, such as the United States and China. Typically, "disorderly conduct" is a term used to refer to any behavior that is considered unacceptable in a formal, civilized or controlled environment. ...
. She stated through her attorney she took Wintrich's speech as a form of protest, describing Wintrich's "It's OK to be White" speech as hateful language.


Media

Some media sources reacted in the way the original authors on 4chan had expected.
Tucker Carlson Tucker Swanson McNear Carlson (born May 16, 1969) is an American conservative political commentator who hosted the nightly political talk show '' Tucker Carlson Tonight'' on Fox News from 2016 to 2023. Since his contract with Fox News was term ...
on
Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...
defended the campaign in a segment entitled "High school Fliers Create Shock and Horror". Carlson asked: "What's the correct position? That it's not okay to be white?" ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
'' writer Michael Hayden said Carlson was helping to spread neo-Nazi propaganda by defending the posters, saying the slogan is being "promoted by
neo-Nazis Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazi ideology. Neo-Nazis employ their ideology to promote hatred and racial supremacy (often white supremacy), to att ...
and
white supremacists White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine o ...
." Writing for ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', Janell Ross commented on the poster campaign, saying "the white victim construct is one that experts say, not so long ago, only had traction in avowed white supremacists,
segregationists Racial segregation is the separation of people into racial or other ethnic groups in daily life. Segregation can involve the spatial separation of the races, and mandatory use of different institutions, such as schools and hospitals by people ...
, and neo-Nazi circles. But today, it animates open and anonymous public discussions of race and shapes the nation's politics." ''
The Root "The Root" is a song by American recording artist D'Angelo. It is the eighth track on his second studio album, '' Voodoo'', which was released on January 25, 2000, by Virgin Records. "The Root" was recorded and produced by D'Angelo at New York's ...
'' compared it with the children's book ''
It's Okay to Be Different ''It's Okay to Be Different'' is a children's book by Todd Parr. It was published in 2001 by Little, Brown & Co. (). The book has become a popular resource for teaching diversity Diversity, diversify, or diverse may refer to: Business *Diver ...
'' and said "white folks have taken that beautiful sentiment and distorted it to suit their infinite need to center themselves". ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' columnist Jason Wilson argued that the modern use of the slogan was intended to be "ostensibly inoffensive", so that responses from those who recognised its racist background would seem like an overraction, and might give the appearance to the general public that "leftists and journalists hate white people".


Merchandising

According to ''
ThinkProgress ''ThinkProgress'' was an American Progressivism in the United States, progressive news website that was active from 2005 to 2019. It was a project of the Center for American Progress#Center for American Progress Action Fund, Center for America ...
'', T-shirts with the slogan were put on sale at
Shopify Shopify Inc., stylized as ''shopify'', headquartered in Ottawa, Ontario, operates an e-commerce platform for retail point-of-sale systems that offers payments, marketing, shipping, inventory management, transaction management, and customer eng ...
by right-wing provocateur
Milo Yiannopoulos Milo Yiannopoulos (; ''né'' Hanrahan; born 18 October 1984) is a British far-right political commentator. His speeches and writings criticise Islam, feminism, and social justice. Yiannopoulos is a former editor of ''Breitbart News'', an Americ ...
. In May 2019, New Zealand auction site
Trade Me Trade Me is New Zealand's largest online auction and classifieds website. Managed by Trade Me Ltd., the site was founded in 1999 by New Zealand entrepreneur Sam Morgan (entrepreneur), Sam Morgan, who sold it to John Fairfax Holdings, Fairfax in ...
removed the sale of "It's okay to be white" T-shirts sold by manufacturer VJM Publishing amid public backlash. VJM Publishing Vice President Vince McLeod defended the sales on the VJM Publishing company page, stating that "It's okay to be whatever you naturally are." The controversy was widely reported worldwide and was only a couple of months after the white supremacist
Christchurch mosque shootings Two consecutive mass shootings took place in Christchurch, New Zealand, on 15 March 2019. They were committed by a single perpetrator during Friday prayer, first at the Al Noor Mosque in Riccarton, at 1:40p.m. and almost immediately afterwards ...
. In the wake of Trade Me banning the shirt, the seller moved to another New Zealand
online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...
, AllGoods.


Australian parliament motion

On October 15, 2018, right-wing politician
Pauline Hanson Pauline Lee Hanson (''née'' Seccombe, formerly Zagorski; born 27 May 1954) is an Australian politician who is the founder and leader of One Nation, a right-wing populist political party. Hanson has represented Queensland in the Australian S ...
proposed an "It's okay to be white" motion in the
Australian Senate The Senate is the upper house of the Bicameralism, bicameral Parliament of Australia, the lower house being the Australian House of Representatives, House of Representatives. The powers, role and composition of the Senate are set out in Chap ...
intended to acknowledge the "deplorable rise of
anti-white racism Anti-white racism is discrimination, discriminatory sentiments and acts of hostility of a Racism, racist nature toward people Racialization, racialized as White people, White (especially those from Europe and European emigration, its diasporas ...
and attacks on Western civilization". It was supported by most senators from the governing
Liberal–National Coalition The Liberal–National Coalition, commonly known simply as the Coalition or the LNP, is an alliance of centre-right to right-wing political parties that forms one of the two major groupings in Australian federal politics. Its two members ar ...
, but was defeated 31–28 by opponents who called it "a racist slogan from the white supremacist movement." The following day, the motion was "recommitted", and this time rejected unanimously by senators in attendance, with its initial supporters in the Liberal–National Coalition saying they had voted for it due to an administrative error. One Nation did not attend the recommital vote.


Community response

In 2020, following a spate of such stickers appearing in
Ipswich Ipswich () is a port town and Borough status in the United Kingdom, borough in Suffolk, England. It is the county town, and largest in Suffolk, followed by Lowestoft and Bury St Edmunds, and the third-largest population centre in East Anglia, ...
, England, local residents responded by altering the stickers to read "It's okay to be kind". In a February 2023 poll conducted by
Rasmussen Reports Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, ...
, a polling firm often referred to by conservative media, 72% of 1,000 respondents agreed with the statement "It's okay to be White". Among the 130 black respondents, 53% agreed, while 26% disagreed, and 21% were unsure. ''Slate'' magazine suggested that some negative respondents may have been familiar with the term's links with
white supremacy White supremacy is the belief that white people are superior to those of other races. The belief favors the maintenance and defense of any power and privilege held by white people. White supremacy has roots in the now-discredited doctrine ...
. The ''
Dilbert ''Dilbert'' is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satire, satirical office humor about a White-collar worker, white-collar, micromanagement, micromanaged offic ...
'' comic strip was dropped by many newspapers after author
Scott Adams Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the ''Dilbert'' comic strip and the author of several nonfiction works of business, commentary, and satire. Adams worked in various corporate r ...
, reacting on his podcast to the outcome of this poll, characterised black people as a "
hate group A hate group is a social group that advocates and practices hatred, hostility, or violence towards members of a race, ethnicity, nation, religion, gender, gender identity, sexual orientation, or any other designated sector of society. Acc ...
" for not agreeing with the statement and encouraged
white people White is a Race (human categorization), racial classification of people generally used for those of predominantly Ethnic groups in Europe, European ancestry. It is also a Human skin color, skin color specifier, although the definition can var ...
to "get the hell away from" them.


See also

*
All Lives Matter All Lives Matter is a slogan that emerged as a negative response to the Black Lives Matter (BLM) movement, initially popularized on social media following the police killings of Michael Brown and Eric Garner in 2014. The phrase has been widel ...
*
Black Lives Matter Black Lives Matter (BLM) is a Decentralization, decentralized political and social movement that aims to highlight racism, discrimination and Racial inequality in the United States, racial inequality experienced by black people, and to pro ...
* Canadian Heritage Alliance – creator of "Love Your Race" campaign targeted toward white people *
Owning the libs "Owning the libs" is a rhetorical device that transgresses political correctness and emphasizes culture war issues to provoke a reaction in others, similar to trolling. It has become a common trope among conservatives in the United States t ...
*
Playing the victim Playing the victim (also known as victim playing, victim card, or self-victimization) is the fabrication or exaggeration of victimhood for a variety of reasons such as to justify abuse to others, to manipulate others, a coping strategy, attentio ...
*
White Lives Matter White Lives Matter (WLM) is a white supremacist slogan that emerged in 2015 as a reaction to the Black Lives Matter social justice movement that started a few years prior. The phrase has been used by neo-Nazis, Neo-Confederates, and other white ...
*
White pride White pride and white power are expressions primarily used by white separatist, white nationalist, fascist, neo-Nazi, and white supremacist organizations in order to signal racist or racialist viewpoints. It is also a slogan used by the pro ...
*
White nationalism White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a Race (human categorization), raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara ...


References


External links

* * * . Retrieved November 5, 2017. * * * * * * * * * * {{Alt-right footer /pol/ phenomena 2017 neologisms 2017 quotations 2010s slang 2017 controversies 2017 introductions Alt-right American political catchphrases Identity politics in the United Kingdom Identity politics in the United States Internet trolling Pauline Hanson Race-related controversies Slogans Tucker Carlson White nationalism in Australia White nationalism in Canada White nationalism in New Zealand White nationalism in the United Kingdom White nationalism in the United States