Isaia is a

Neapolitan tailoring Neapolitan tailoring was born as an attempt to loosen up the stiffness of Savile Row tailoring, English tailoring, which did not suit the Neapolitan lifestyle or climate. Vincenzo Attolini, the master tailor at London House in Napoli, created the ...

luxury brand founded by Enrico Isaia in

Casalnuovo di Napoli Casalnuovo di Napoli (; ) is an Italian (municipality) in the Metropolitan City of Naples in the Italy, Italian region of Campania, located about northeast of Naples. The municipality of Casalnuovo di Napoli contains the ''frazione, frazioni'' ...

in 1920. The brand is recognized by its tiny

red coral Precious coral, or red coral, is the common name given to a genus of marine corals, ''Corallium''. The distinguishing characteristic of precious corals is their durable and intensely colored red or pink-orange skeleton, which is used for maki ...

logo, which is a

good-luck charm An amulet, also known as a good luck charm or phylactery, is an object believed to confer protection upon its possessor. The word "amulet" comes from the Latin word , which Pliny's ''Natural History'' describes as "an object that protects a perso ...

in Naples. The brand describes its clientele as "passionate, sophisticated, irreverent, eclectic and elegant." Gianluca Isaia is the

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Stores

Isaia has monobrand stores in Naples,

Baku Baku (, ; ) is the Capital city, capital and List of cities in Azerbaijan, largest city of Azerbaijan, as well as the largest city on the Caspian Sea and in the Caucasus region. Baku is below sea level, which makes it the List of capital ci ...

Bal Harbour Bal Harbour is a village in Miami-Dade County, Florida. The village is part of the Miami metropolitan area of South Florida. The population was 3,093 at the 2020 US Census. History Since the 1920s, the Detroit-based Miami Beach Heights Corpo ...

Beverly Hills Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hil ...

Capri Capri ( , ; ) is an island located in the Tyrrhenian Sea off the Sorrento Peninsula, on the south side of the Gulf of Naples in the Campania region of Italy. A popular resort destination since the time of the Roman Republic, its natural beauty ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Cyprus Cyprus (), officially the Republic of Cyprus, is an island country in the eastern Mediterranean Sea. Situated in West Asia, its cultural identity and geopolitical orientation are overwhelmingly Southeast European. Cyprus is the List of isl ...

Ekaterinburg Yekaterinburg (, ; ), alternatively Romanization of Russian, romanized as Ekaterinburg and formerly known as Sverdlovsk ( ; 1924–1991), is a city and the administrative centre of Sverdlovsk Oblast and the Ural Federal District, Russia. The ci ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

Kuwait city Kuwait City (; ) is the capital and largest city of Kuwait. Located at the heart of the country on the south shore of Kuwait Bay on the Persian Gulf, it is the political, cultural and economic center of the emirate, containing Kuwait's Seif Pal ...

Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Macao Macau or Macao is a special administrative region of the People's Republic of China (PRC). With a population of about people and a land area of , it is the most densely populated region in the world. Formerly a Portuguese colony, the ter ...

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

Ulaanbaatar Ulaanbaatar is the Capital (political), capital and List of cities in Mongolia, most populous city of Mongolia. It has a population of 1.6 million, and it is the coldest capital city in the world by average yearly temperature. The municipa ...

New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Riyadh Riyadh is the capital and largest city of Saudi Arabia. It is also the capital of the Riyadh Province and the centre of the Riyadh Governorate. Located on the eastern bank of Wadi Hanifa, the current form of the metropolis largely emerged in th ...

St. Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the second-largest city in Russia after Moscow. It is situated on the River Neva, at the head of the Gulf of Finland on the Baltic Sea. The city had a population of 5,601, ...

St. Moritz St. Moritz ( , , ; ; ; ; ) is a high Alpine resort town in the Engadine in Switzerland, at an elevation of about above sea level. It is Upper Engadine's major town and a municipality in the administrative region of Maloja in the Swiss ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

and

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

History

Isaia was founded in

Napoli Naples ( ; ; ) is the regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its province-level municipality is the thir ...

by Enrico Isaia, who opened a

fabric Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, and different types of fabric. At first, the word "textiles" only referred to woven fabrics. However, weaving is no ...

store for

, and later a small atelier next to the store. In 1957 the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnuovo, a village near Napoli where tailoring was a large part of the economy, and Isaia became a men's tailoring company. Enrico Isaia died at age 84 on 7 March 2017.

Coral legend

In Naples, the mythical origin story of

is well known. As the legend goes, the

Greek Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family **Proto-Greek language, the assumed last common ancestor of all kno ...

hero

Perseus In Greek mythology, Perseus (, ; Greek language, Greek: Περσεύς, Romanization of Greek, translit. Perseús) is the legendary founder of the Perseid dynasty. He was, alongside Cadmus and Bellerophon, the greatest Greek hero and slayer of ...

killed the Gorgon

Medusa In Greek mythology, Medusa (; ), also called Gorgo () or the Gorgon, was one of the three Gorgons. Medusa is generally described as a woman with living snakes in place of hair; her appearance was so hideous that anyone who looked upon her wa ...

and wanted to deliver her head as a wedding present to the King of Seriphos, who was about to wed his mother. On his way home, he saw the beautiful Andromeda chained to a rock and about to be eaten by a sea monster. Wanting to save her life, he killed the beast and then sat on the bank of the water to wash his hands. When he set the sack with Medusa’s head besides him, her blood dripped into the water and transformed into what we know as red coral. For this, Neapolitans consider red coral a sign of good luck, and they use it in everything from pendants to religious ornaments to jewelry.

Products

Isaia is most known for its

, often in bright colors to counteract the sun bleaching that occurs in the warm climate of Naples. The brand produces suits, blazers, neckties, knitwear, shirts, overshirts, swim trunks and leathergoods for itself and select

made in Italy Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the Italian design, design, Italian fashion, fashion, Italian cuisine, food, manufacturing, craftsmanship, and ...

retailers. In 2020, the brand produced

denim Denim is a sturdy cotton warp-faced textile in which the weft passes under two or more Warp (weaving), warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was f ...

with a customized

selvage A selvage (US English) or selvedge (British English) is a "self-finished" edge of a piece of fabric which keeps it from unraveling and fraying. The term "self-finished" means that the edge does not require additional finishing work, such as hem ...

and a traditional Neapolitan proverb embroidered on the inside.Isaia Men’s Fall 2020: Isaia once again delivered impeccable tailoring, introducing a denim range
Luisa Zargani,

Women’s Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides inf ...

, January 14, 2020

Philanthropy

Isaia supports

Capodimonte Museum Museo di Capodimonte is an art museum located in the Palace of Capodimonte, a grand Bourbon palazzo in Naples, Italy designed by Giovanni Antonio Medrano. The museum is the prime repository of Neapolitan painting and decorative art, with se ...

in its hometown of

Naples Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...

.Isaia Men’s Spring 2020: The collection paid tribute to the Capodimonte Museum in Naples, which the company is supporting
Luisa Zargani,

, June 17, 2019

References

External links

* {{Portal bar, Fashion, Italy, Companies Clothing brands of Italy Companies based in Naples High fashion brands Italian suit makers Clothing companies established in 1920 Italian companies established in 1920 Altagamma members Neapolitan tailoring