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''Irvine Welsh's Ecstasy'' is a 2011 Canadian
film adaptation A film adaptation is the transfer of a work or story, in whole or in part, to a feature film. Although often considered a type of derivative work, film adaptation has been conceptualized recently by academic scholars such as Robert Stam as a dial ...
of the short story " The Undefeated" from the best-selling book ''
Ecstasy Ecstasy may refer to: * Ecstasy (emotion), a trance or trance-like state in which a person transcends normal consciousness * Religious ecstasy, a state of consciousness, visions or absolute euphoria * Ecstasy (philosophy), to be or stand outside o ...
'' by Irvine Welsh. Directed by Rob Heydon, the film stars
Adam Sinclair Adam Antony Sinclair (born 29 February 1984) is an Indian field hockey player and athlete from Tamil Nadu. Among other leading sporting events he was a member of the Indian field hockey team at the 2004 Summer Olympics in Athens and at the 20 ...
as Lloyd Buist, a
drug user A drug is any chemical substance that causes a change in an organism's physiology or psychology when consumed. Drugs are typically distinguished from food and substances that provide nutritional support. Consumption of drugs can be via inhalati ...
who smuggles
ecstasy Ecstasy may refer to: * Ecstasy (emotion), a trance or trance-like state in which a person transcends normal consciousness * Religious ecstasy, a state of consciousness, visions or absolute euphoria * Ecstasy (philosophy), to be or stand outside o ...
from Amsterdam. Kristin Kreuk plays his love interest, Heather Thompson.


Plot

Frustrated with her boring middle class and loveless marriage, Heather Thompson ( Kristin Kreuk) seeks a change in her life. At a club, she finds just that in happily partying Lloyd Buist (
Adam Sinclair Adam Antony Sinclair (born 29 February 1984) is an Indian field hockey player and athlete from Tamil Nadu. Among other leading sporting events he was a member of the Indian field hockey team at the 2004 Summer Olympics in Athens and at the 20 ...
), a
drug user A drug is any chemical substance that causes a change in an organism's physiology or psychology when consumed. Drugs are typically distinguished from food and substances that provide nutritional support. Consumption of drugs can be via inhalati ...
. Heather falls hard for Lloyd despite the fact that most of their time spent together is under the influence of illicit substances. As they experiment with this new lifestyle, they are faced with the question of whether they love their drugs, each other, or are just drugged into loving each other. The romantic storyline is supplemented by a side plot involving Lloyd owing money to a shady character, Solo ( Carlo Rota). While Lloyd is out of control with drugs and left unchecked, he must fulfill his "karmic" debt with Solo. After a while, Heather begins to doubt the veracity of Lloyd's feelings for her, wondering if it might not be the effect of the drugs after all. When Lloyd almost dies after a drug smuggling operation goes terribly wrong and faces the possibility of losing Heather, he decides to turn his life around, and he finds that natural highs might be the best of all. He wants to change, but first must deal with Solo.


Cast

*
Adam Sinclair Adam Antony Sinclair (born 29 February 1984) is an Indian field hockey player and athlete from Tamil Nadu. Among other leading sporting events he was a member of the Indian field hockey team at the 2004 Summer Olympics in Athens and at the 20 ...
as Lloyd Buist * Kristin Kreuk as Heather Thompson * Billy Boyd as Woodsy * Carlo Rota as Solo * Keram Malicki-Sánchez as Ally * Ashley Pover as The Big Man * Natalie Brown as Marie * Stephen McHattie as Jim Buist, Lloyd's father * Dean McDermott as Hugh Thompson


Production

In 2000, director Rob Heydon obtained the rights to the film ''Irvine Welsh's Ecstasy''. It took a few years to acquire financing and to get the script approved by author Irvine Welsh. There were difficulties in having the independent film made; the film was initially a Canada/UK co-production up until 2010, but eventually became a Canadian production. The lead female character Heather was initially supposed to be played by actress Lisa Ray, but she was unable to commit due to having cancer. The film was shot from December 2010 to early 2011 in Scotland, Amsterdam, and Canada (including Sault Ste. Marie, Ontario).


Release

Coincidentally, there was another independent film entitled ''Ecstasy'' that came out in 2011. The
premiere A première, also spelled premiere, is the debut (first public presentation) of a play, film, dance, or musical composition. A work will often have many premières: a world première (the first time it is shown anywhere in the world), its first ...
of ''Irvine Welsh's Ecstasy'' was held at the Atlantic Film Festival in Halifax, Nova Scotia, Canada, on September 18, 2011 and Kristin Kreuk, Adam Sinclair, Billy Boyd, and Rob Heydon were present. In September during the week of its premiere, the film was sold to 20 countries, including Portugal, South Africa, territories in Central America, the Czech Republic and Eastern Europe. The film had its International premiere at the
Glasgow Film Festival The Glasgow Film Festival is an annual film festival based in Glasgow, Scotland. The festival began in 2005. By 2015, the festival had seen audience figures top 40,000 for two consecutive years. 2008 2008's festival took place between 14–24 Feb ...
on February 18, 2012 where author Irvine Welsh was present. Its London premiere was held at
Ministry of Sound Ministry of Sound or Ministry of Sound Group is a multimedia entertainment business based in London with a nightclub, shared workspace and private members' club, worldwide events operation, music publishing business and fitness studio. James ...
on April 17, 2012 where Sinclair, Rota, Boyd, Andrup, Welsh and Heydon attended. The film opened on April 20, 2012 and was released in over 50 theatres in the United Kingdom. The film was released in select theatres in Australia and New Zealand on April 25, 2012. The film had a limited theatrical release in Canada from November 23, 2012 to December 6, 2012 in Toronto at the ''Projection Booth Metro and East''.


Marketing

Mark Blamire, who was also involved with the original marketing campaign of ''Trainspotting'', was hired to do the graphic design and marketing for ''Irvine Welsh's Ecstasy'' as well. Teaser trailers were released on the film's YouTube channel throughout late mid-to-late 2011 with the final UK trailer being released in early 2012. Dollena Campbell, through her company We Are Enchanted, spearheaded Outreach and Social Media Production for "Irvine Welsh's Ecstasy" to help spread the word on the film. She aided in PR aspects necessary to receive reviews from websites. Dollena aided in cultivating a supportive fan base with developed incentives and contests promoted to generate buzz for the film. Dollena also aided in much needed fundraising to reach critical objectives in the final stages of post production. There were also many contests on the film's Twitter and Facebook pages, giving away prize packs and trips to premieres. Prior to the London premiere, there were film posters in Glasgow and London Underground stations. From May to July 2012, there was an IndieGoGo campaign accepting donations from the public to help get the movie screened worldwide and the funds helped to assist with film distribution.


Awards and nominations

''Irvine Welsh's Ecstasy'' was the recipient of awards at various film festivals: *''Sacramento International Film Festival 2012'': Outstanding Foreign Feature. *''Catalina Film Festival 2012'': Best Feature. *'' Honolulu Film Awards 2012'': Grand Jury Prize. *''Pennine Film Festival 2012 (UK)'': Best Narrative Feature. *''Charleston International Film Festival 2012'': Best Feature Jury Award. *''Mexico International Film Festival 2012'': Best Foreign Feature. *''Milan International Film Festival 2012'': Best Cinematography. *''Big Island Film Festival 2012'': Best Foreign Feature. *''Milan International Film Festival 2012'': Best Film (Nomination). *''British Independent Film Festival 2012'': Best Film (Nomination). *'' Litchfield Hills Film Festival 2012'': Best Foreign Film. *''
Burbank Film Festival The Burbank International Film Festival (BIFF) is an annual film festival held since 2009 in Burbank, California, United States. It was founded by Val Tonione, and awards are distributed to filmmakers that have focused on social and environmental i ...
2012'': Best Foreign Feature. *''Lady Filmmakers Film Festival 2012'': Best Feature Film.


Critical reception

At the weeks of its United Kingdom and Australia releases, the film received a general negative reception garnering 15% approval from 20 critics – an average rating of 3.6 out of 10 – on review aggregate website Rotten Tomatoes. There were favourable reviews: Dave Griffiths of ''Buzz Magazine'' gave the film 5 stars writing, "Irvine Welsh’s Ecstasy is an absolute ripper of a film. With some great acting and one of the best scripts to surface for a while this film is an absolute must see… and you’ll be talking about for a long time to come." Evan Williams of '' The Australian'' gave the film 3.5 stars out of 4 saying, "Ecstasy comes with the full bag of cinematic tricks.... The film delivers a powerful and plausible climax." Rob Salem of ''
The Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
'' gave the film 3 stars out of 4 saying, "Irvine Welsh's Ecstasy is to ecstasy what Trainspotting was to heroin." Negative reviews came from critics who noted comparisons to ''
Trainspotting Trainspotting may refer to: * Trainspotting (hobby), an amateur interest in railways/railroads * ''Trainspotting'' (novel), a 1993 novel by Irvine Welsh ** ''Trainspotting'' (film), a 1996 film based on the novel *** ''Trainspotting'' (soundtr ...
'': Robbie Collin of '' The Daily Telegraph'' criticized the film saying ''Irvine Welsh's Ecstasy'' not only "... goes on to reuse images and ideas not only from Boyle’s scabrous 1996 sensation (''Trainspotting''), but also the clutch of vastly inferior drug culture films that followed it." Eddie Harrison of '' The List'' stated that "... this is most definitely not Irvine Welsh’s ''Ecstasy'', but an agonisingly watered-down imitation, a long, languid come-down after the frenetic buzz of ''Trainspotting''." Tim Evans of ''
Sky Movies Sky Cinema is a British subscription film service owned by Sky Group (a division of Comcast). In the United Kingdom, Sky Cinema channels currently broadcast on the Sky satellite and Virgin Media cable platforms, and in addition Sky Cinema ...
'' wrote that "Heydon's no Danny Boyle and, although this shares many superfluous similarities with ''Trainspotting'', it's as dated as warehouse parties and irritating smiley faces."


Box office

On the opening weekend, ''Irvine Welsh's Ecstasy'' grossed £26,487 in 56 theatres in the United Kingdom.


Home media

The film was released on DVD,
Blu-ray Disc The Blu-ray Disc (BD), often known simply as Blu-ray, is a Digital media, digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and c ...
and
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
in the United Kingdom on August 20, 2012. The film reached #1 on iTunes the weekend of release. The DVD and Blu-ray was released in Australia on September 5, 2012. Deleted scenes are included on the DVD and includes author Irvine Welsh's cameo that was not included in the actual film. ''Ecstasy'' was released in the United States and Canada on November 21, 2012 via video on demand. ''Ecstasy'' has since been released on iTunes as of late November 2012. The DVD was released in North America on May 21, 2013.


Music


Beautiful World (Single)

The single "Beautiful World" by Tiësto and Mark Knight was released on an "Ecstasy Remixes" maxi-single on April 30, 2012 by "''Toolroom Records''". A music video was released as well.


Official Movie Soundtrack

An album was released on May 14, 2012.


Bonus Movie Soundtrack (with additional score)

A second alternate album, with additional score from composer Craig McConnell, was released on August 20, 2012 exclusively on Juno Records' ''Juno Downloads'' website. This album is distributed by Ecstasy Film Inc.


Best of the Music from the Film

A third soundtrack was released on
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
for Canada on November 12, 2012 and was captioned as "The Best of the Music from the Film". This album contains tracks from the two soundtracks with additional tracks as well. This album was also distributed by Ecstasy Film Inc.


References


External links


Official website
* * * {{Irvine Welsh 2011 films Canadian independent films English-language Canadian films Canadian drama films Films about drugs Films based on short fiction Films shot in Scotland Films shot in Sault Ste. Marie, Ontario 2010s English-language films 2010s Canadian films