Ingibjörg Stefanía Pálmadóttir (born 1961) is an Icelandic businesswoman, daughter of

Pálmi Jónsson Pálmi Jónsson (June 3, 1923 – April 4, 1991) was an Icelandic businessman and entrepreneur born in Hofsós, Iceland who founded the large Icelandic supermarket chain Hagkaup, and pioneered the inception of Kringlan Kringlan () is a shopping ...

and so, with her three siblings, one of the inheritors of Pálmi's

Hagkaup Hagkaup () is an Icelandic hypermarket chain owned by retail company Hagar. Its concept is wide selection of food and non-food products including clothing, electronics, entertainment, seasonal goods and toys. History Founded in 1959 by Pálmi ...

business.

Career

She attended the

Parsons The New School for Design The Parsons School of Design is a private art and design college under The New School located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhattan art ...

. Ingibjörg is noted for running a range of businesses, sometimes associated with the 'Reykjavík 101' brand popularised by Hallgrímur Helgason's novel ''

101 Reykjavík ''101 Reykjavík'' () is a 2000 Icelandic romantic comedy film directed by Baltasar Kormákur and starring Victoria Abril and Hilmir Snær Guðnason. It is based on the 1996 novel of the same name by Hallgrímur Helgason,Hallgrímur Helgason, ...

'', prominently including the Reykjavík 101 Hotel, an expensive

boutique hotel Boutique hotels are small-capacity Hotel, hotels that provide more personalized service than typical hotels. They typically have fewer than a hundred rooms, and are considered more "trendy" and "intimate", often due to their location in urban ar ...

, and 101 Capital. 101 Capital was declared bankrupt in January 2012. Alongside her husband Jón Ásgeir, Ingibjörg was a prominent figure in the Icelandic banking boom and subsequent 2008–11 Icelandic financial crisis. She is credited with advising Jón Ásgeir on his acquisitions in the clothing and fashion sectors, and was a leading figure in Icelandic celebrity life. She was elected as Jón Ásgeir's replacement as chairman of

FL Group Stodir (, FL Group prior to 4 June 2008) is a majority family-owned investment company located in Reykjavík, Iceland. The company was founded on July 20, 1973, under the name Flugleiðir. It was formed as a holding company for Loftleiðir and ...

in June 2008, shortly before its bankruptcy in September of that year. Ingibjörg is the main owner of the 'A' part of Iceland's biggest media conglomerate,

365 365 may refer to: * 365 (number), an integer * a common year, consisting of 365 calendar days * AD 365, a year of the Julian calendar * 365 BC, a year of the 4th century BC Media outlets * 365 (media corporation), Icelandic TV company * 365 ...

, who owns an 89,7% share both directly and through the companies Moon Capital S.á.r.l., ML 102 ehf. and IP Studium ehf. She is also the main owner of the 'B' part, with a 99,99% through the company Moon Capital S.á.r.l. In 2010 she supported Jón Ásgeir in trying to sack a journalist who had mocked him on the Internet.

Personal life

She has three children: Sigurður Pálmi, Júlíana Sól and Melkorka Katrín. In addition, she is stepmother to the children of her husband,

Jón Ásgeir Jóhannesson Jón Ásgeir Jóhannesson (born 27 January 1968 in Reykjavík) is an Icelandic businessman and former CEO of Baugur Group. Early career Jón Ásgeir's parents were Jóhannes Jónsson (1940–2013) and Ása Karen Ásgeirsdóttir (1942-), who bo ...

: Ása Karen, Anton Felix and Stefán Franz.'Í minningu kaupmanns Jóhannes Jónsson', supplement to ''Fréttablaðið'', August 7, 2013, p. 1.

References

External links

* https://www.imdb.com/name/nm2139744/ 1961 births Living people Ingibjorg Stefanía Palmadottir {{Iceland-business-bio-stub