Hrefna Björk Sverrisdóttir (; born November 2, 1981) is an Icelandic businesswoman and television producer who was Head of Creative Development and Operations of

LazyTown ''LazyTown'' () is an Icelandic children's educational musical television series created by aerobics champion Magnús Scheving. Originally produced in English, it has been broadcast in dozens of languages globally. Designed to encourage health ...

Entertainment under

Turner Broadcasting Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its ass ...

. In 2000 she founded the monthly magazine ''Orðlaus'' along with Steinunn Jakobsdóttir and Erna Þrastardóttir. In 2005 they sold the magazine to the publisher ''Ár og dagur''. In 2011 she opened an

adventure park An adventure park is a place which can contain a wide variety of elements, including but not limited to, rope climbing exercises, obstacle courses, bouldering, rock climbing, target oriented activities, and zip-lines. They are usually intended for ...

Reykjavík Reykjavík is the Capital city, capital and largest city in Iceland. It is located in southwestern Iceland on the southern shore of Faxaflói, the Faxaflói Bay. With a latitude of 64°08′ N, the city is List of northernmost items, the worl ...

. In 2016 she opened the

restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...

ROK.

Personal life

In January 2017 she got engaged to

Magnús Scheving Magnús Örn Eyjólfsson Scheving (; born 10 November 1964) is an Icelandic writer, television producer, entrepreneur, actor, and former athlete. He is best known as the creator of the children's television show '' LazyTown'', on which he serv ...

, whom she married in 2020. In December 2022 she announced the birth of their son. Hrefna also has a daughter from her former relationship.

References

{{DEFAULTSORT:Sverrisdottir, Hrefna Bjork Living people 1981 births Hrefna Bjork Sverrisdottir