Hard Rock Cafe, Inc. is a chain of theme bar-restaurants, memorabilia shops, casinos, hotels and museums founded in 1971 by Isaac Tigrett and Peter Morton in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. In 1979, the cafe began covering its walls with

rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...

memorabilia A souvenir (French language, French for 'a remembrance or memory'), memento, keepsake, or token of remembrance is an object a person acquires for the memory, memories the owner associates with it. A souvenir can be any object that can be collecte ...

, a tradition which expanded to others in the chain. In 2007, Hard Rock Cafe International (USA), Inc. was sold to the

Seminole Tribe of Florida The Seminole Tribe of Florida is a List of federally recognized tribes, federally recognized Seminole tribe based in the U.S. state of Florida. Together with the Seminole Nation of Oklahoma and the Miccosukee Tribe of Indians of Florida, it is ...

and was headquartered in

Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...

, until April 2018, when the corporate offices were relocated to

Davie, Florida Davie is a town in Broward County, Florida, United States, approximately north of Miami. The town's population was 110,320 at the 2020 census, making it the largest town in Florida by population. Davie is a principal town of the Miami metropol ...

. As of July 2018, Hard Rock International has venues in 74 countries, including 172 bar or cafe-restaurants, 37 hotels, and four casinos.

History

Cafe-restaurants

The first Hard Rock Cafe opened on June 14, 1971, at 150 Old Park Lane, Hyde Park, London, under the ownership of two Americans, Isaac Tigrett and Peter Morton. Hard Rock initially had an eclectic decor, but it later started to display memorabilia. In 1978, a second location was opened in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, Canada. The chain began to expand worldwide in 1982 when Morton opened Hard Rock Cafes in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...

, and Tigrett opened locations in

Jackson, Tennessee Jackson is a city in and the county seat of Madison County, Tennessee, United States. Located east of Memphis, Tennessee, Memphis and 130 Miles Southwest of Nashville, it is a regional center of trade for West Tennessee. Its total population wa ...

, New York, Dallas, Boston, Washington, D.C., Orlando as well as

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

(opened in 1991, closed in 2024) and

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

. Hard Rock Cafe locations in the US vary from smaller, more tourist-driven markets (

Biloxi Biloxi ( ; ) is a city in Harrison County, Mississippi, United States. It lies on the Gulf Coast of the United States, Gulf Coast in southern Mississippi, bordering the city of Gulfport, Mississippi, Gulfport to its west. The adjacent cities ar ...

Pigeon Forge Pigeon Forge is a mountain resort city in Sevier County, Tennessee, United States. The population was 6,343 at the 2020 United States census, 2020 census. Situated north of Great Smoky Mountains National Park, Pigeon Forge is a tourist destinatio ...

Key West Key West is an island in the Straits of Florida, at the southern end of the U.S. state of Florida. Together with all or parts of the separate islands of Dredgers Key, Fleming Key, Sunset Key, and the northern part of Stock Island, it con ...

) to large metropolises (

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

Baltimore Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, Chicago,

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

). Hard Rock Cafe typically does not franchise cafe locations in the United States. All U.S. cafes are corporate owned and operated, except for cafes in

Tampa Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

and in the (now closed) Four Winds New Buffalo casino. However, in the transition of the

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

Hard Rock Hotel property, originally owned and then later sold to

Rank A rank is a position in a hierarchy. It can be formally recognized—for example, cardinal, chief executive officer, general, professor—or unofficial. People Formal ranks * Academic rank * Corporate title * Diplomatic rank * Hierarchy ...

by founder Peter Morton, Morton retained hotel naming rights west of

the Mississippi The Mississippi River is the primary river of the largest drainage basin in the United States. It is the second-longest river in the United States, behind only the Missouri. From its traditional source of Lake Itasca in northern Minnesota ...

. When Morton sold his Las Vegas Hard Rock Hotel to the Morgans Hotel Group, he also sold those naming rights, which then gave rise to two US franchised hotels (without cafes) in

Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...

and

Tulsa Tulsa ( ) is the second-most-populous city in the state of Oklahoma, after Oklahoma City, and the 48th-most-populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tul ...

. (The Albuquerque hotel no longer pays for the Hard Rock rights and reverted to its former name in June 2013.) Additional casino hotels franchised from Morgan's were subsequently opened in

Sioux City Sioux City () is a city in Woodbury and Plymouth counties in the U.S. state of Iowa. The population was 85,797 in the 2020 census, making it the fourth-most populous city in Iowa. The county seat of Woodbury County, Sioux City is the primar ...

, Iowa and

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

, Canada. A Hard Rock Cafe exists in Empire, Colorado, which was established in 1934 that is not part of the chain. In 1990, The Rank Group, a London-based leisure company, acquired

Mecca Leisure Group Mecca Leisure Group (also known as Mecca Leisure Ltd, Mecca Ltd, and Mecca Dance Ltd) was a British business that ran nightclubs, hotels, theme parks, bingo parlours and Hard Rock Cafes. During the 1960s, Mecca was a centre of entertainment wi ...

and continued expansion of the concept in its geographic territory. Rank went on to purchase ''Hard Rock America'' from Peter Morton as well as ''Hard Rock Canada'' from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the

acquired ''Hard Rock Cafe International, Inc.'' and other related entities from Rank for

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

965 million. In 2008, anonymous members of the wait staff in London criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating the tips to staff wages, thus bringing their salaries within the minimum wage requirements. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.

Music memorabilia

HRC is known for its collection of rock-and-roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from

Eric Clapton Eric Patrick Clapton (born 1945) is an English Rock music, rock and blues guitarist, singer, and songwriter. He is regarded as one of the most successful and influential guitarists in rock music. Clapton ranked second in ''Rolling Stone''s l ...

, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted

Pete Townshend Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is the co-founder, guitarist, keyboardist, second lead vocalist, principal songwriter and leader of the Who, one of the most influential rock bands of the 1960s an ...

The Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...

to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete." Hard Rock's archive includes over 80,000 items, and is the largest private collection of Rock and Roll memorabilia in the world. Marquee pieces from the collection were briefly displayed in a Hard Rock museum named "The Vault" in Orlando, Florida from January 2003 until September 2004. After the closure, items were distributed to various restaurant locations. The London Vault remains open and free to visitors, located in the retail Rock Shop of the original cafe. The Hard Rock Café is also in possession of a Bedford VAL three axle coach. The vehicle was completely refurbished. It is currently displayed in the US, but makes regular appearances in events in the UK, especially at the original Hard Rock Cafe in London. In 2001, a competition was run to win the bus, but it was never given away and remained with the cafe. On June 10, 2021, Hard Rock announced

Lionel Messi Lionel Andrés "Leo" Messi (; born 24 June 1987) is an Argentine professional Association football, footballer who plays as a forward (association football), forward for and Captain (association football), captains both Major League Soccer ...

as its Hard Rock brand ambassador as the company celebrated its 50th anniversary.

Expansion into other businesses

Casinos and hotels

In 1995, Peter Morton spent $80 million to open the Hard Rock Hotel near the

Las Vegas Strip The Las Vegas Strip is a stretch of Las Vegas Boulevard in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of the Las Vegas city limits ...

Nevada Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...

. A subsequent $100 million expansion in 1999 nearly doubled the hotel's capacity. In May 2006, Morton sold the Hard Rock Hotel & Casino, Las Vegas to Morgans Hotel Group for $770 million, including the rights to the ''Hard Rock Hotel'' brand west of the Mississippi, including

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

, California, Australia, and

Vancouver, British Columbia Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

. The hotel began another expansion in 2007 at a cost of $750 million. The project added 875 rooms in two towers and expanded meeting space. In March 2011, Morgans surrendered control of the property to partner

Brookfield Asset Management Brookfield Asset Management Ltd. is a Canadian-American alternative asset manager. The company was founded in December 2022 as a spin-off of the asset management operations of Brookfield Corporation. At its inception, the company was headquarter ...

, citing the high debt on the property in the face of the economic downturn. In April 2018, the Hard Rock Hotel in Las Vegas was sold to

Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400. Branson expressed his desire to become an entrepreneu ...

with plans to renovate the property under the Virgin Hotels brand; Virgin Hotels Las Vegas debuted in March 2021. Today, the Seminole Tribe of Florida owns and operates all units except the Sioux City, Tulsa, Biloxi, and Vancouver properties. In 2004, Hard Rock International and Sol Melia Hotels and Resorts launched Lifestar Hoteles España SL, a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

that intended to manage Europe's first Hard Rock Hotel in

Madrid Madrid ( ; ) is the capital and List of largest cities in Spain, most populous municipality of Spain. It has almost 3.5 million inhabitants and a Madrid metropolitan area, metropolitan area population of approximately 7 million. It i ...

, but it was never opened as a Hard Rock property upon the dissolution of the joint venture in 2007. The other joint venture hotels are in Chicago, New York, and San Diego (the San Diego property includes Hard Rock condominiums). Hard Rock also operates hotels and resorts in Orlando, Florida (a joint venture with

Loews Hotels Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in the United States and Canada. Loews' hotels and resorts are located in major North American city centers and resort destinations. Headquartered in New Yo ...

);

Bali Bali (English:; Balinese language, Balinese: ) is a Provinces of Indonesia, province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller o ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

; and

Pattaya Pattaya is a city in Eastern Thailand, the second-largest city in Chonburi province and the List of municipalities in Thailand, eighth-largest city in Thailand. It is on the east coast of the Gulf of Thailand, about southeast of Bangkok, and h ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

, (a joint venture with Ong Beng Seng/Hotel Properties Limited). Hard Rock International continues to expand internationally (including hotels, casinos, resorts, and condominiums) through several joint ventures (Becker Ventures, Ong Beng Seng/Hotel Properties Limited and Loews Hotels), including hotels in Chicago, Bali, Orlando,

Penang Penang is a Malaysian state located on the northwest coast of Peninsular Malaysia along the Strait of Malacca. It has two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai on the Malay Peninsula. Th ...

, San Diego, Singapore, and planned openings in Abu Dhabi, Cancun, Dubai, Hungary, Panama, Punta Cana and Puerto Vallarta, as well as hotel-casinos in

Hollywood, Florida Hollywood is a city in Broward County, Florida, United States. It is a suburb in the Miami metropolitan area. The population of Hollywood was 153,067 as of 2020, making it the Broward County#Communities, third-largest city in Broward County, th ...

;

Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

; Las Vegas, Nevada; and

Catoosa, Oklahoma Catoosa is a city in Rogers County, Oklahoma, Rogers and Wagoner County, Oklahoma, Wagoner counties in the U.S. state of Oklahoma. The population was 7,440 at the 2020 United States census, 2020 census compared to 7,159 at the 2010 United States c ...

, just northeast of

. (The Hard Rock Casino in Biloxi, MS is owned by Twin River Management Group, Inc.) Opened on January 20, 2010, in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

at Sentosa, the Hard Rock Hotel at

Resorts World Sentosa Resorts World Sentosa (abbreviation: RWS) is an integrated resort on the island of Sentosa, which is located off the southern coast of Singapore. The key attractions within RWS include one of Singapore's two casinos, Universal Studios Singapore ...

is owned by the Genting Group. The Hotel Zoso in

Palm Springs, California Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...

was converted into a 160-room Hard Rock Hotel and opened in 2014. It subsequently closed. A location in

Atlantic City, New Jersey Atlantic City, sometimes referred to by its initials A.C., is a Jersey Shore seaside resort city (New Jersey), city in Atlantic County, New Jersey, Atlantic County, in the U.S. state of New Jersey. Atlantic City comprises the second half of ...

was planned in 2010, but those plans were canceled in 2012; however, in 2017, they acquired from Icahn Enterprises the closed Trump Taj Mahal, which in 2018 was reopened as Hard Rock Hotel & Casino Atlantic City. All-inclusive resorts operate under the Hard Rock brand in the Dominican Republic and Mexico. In 2013, the Hard Rock Rocksino Northfield Park opened as a joint slot machine and track venture near

Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...

. Then in early 2019, it was announced that JACK Cincinnati Casino in

Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...

was sold for $745 million to

Vici Properties Vici Properties Inc. is an American real estate investment trust (REIT) specializing in casino and entertainment properties, based in New York City. It was formed in 2017 as a spin-off from Caesars Entertainment Corporation as part of its bankr ...

and Hard Rock International, with Vici acquiring the land and buildings for $558 million and Hard Rock buying the operating business for $187 million. Hard Rock would lease the casino from Vici for $43 million per year, and would rebrand it as Hard Rock Casino Cincinnati. Canada had numerous restaurants but many of them closed, notably the one at Yonge-Dundas Square in Toronto in May 2017, which had been the chain's second location, leaving just two in that country, Niagara Falls, Ontario, and the Hard Rock Casino in Coquitlam, B.C. In Argentina, the first Hard Rock Cafe opened in 1995, located in

Recoleta, Buenos Aires Recoleta is a ''barrio'' or neighborhood of Buenos Aires, Argentina, located in the northern part of the city, by the Río de la Plata. The area is perhaps best known to be the home of the distinguished Recoleta Cemetery. It is a traditional up ...

. In 2016, a location opened in

Ushuaia Ushuaia ( , ) is the capital city, capital of Tierra del Fuego Province, Argentina, Tierra del Fuego, Antártida e Islas del Atlántico Sur Province, Argentina. With a population of 82,615 and a location below the 54th parallel south latitude, U ...

, in the province of Tierra del Fuego, with another being opened in the city of Puerto Iguazu in 2024. In 2015, Hard Rock announced a new hotel in

Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish Imperial period and between 1991 and 2000, is the capital city, capital and largest city ...

, Colombia, which will open in 2019. The company had plans to open in the biggest financial district in Colombia, the ''Centro Internacional'', but it revised those plans. The hotel will be located in the exclusive '' Zona Rosa de Bogotá'', home of luxury boutiques. Hardrockcafeden

In July 2019, Hard Rock International announced plans for a casino in

Rockford, Illinois Rockford is a city in Winnebago County, Illinois, Winnebago and Ogle County, Illinois, Ogle counties in the U.S. state of Illinois. Located in far northern Illinois on the banks of the Rock River (Mississippi River tributary), Rock River, Rockfor ...

, about 75 miles west of Chicago along

I-90 Interstate 90 (I-90) is an east–west transcontinental freeway and the longest Interstate Highway in the United States at . It begins in Seattle, Washington, and travels through the Pacific Northwest, Mountain states, Mountain West, Great Pla ...

. Two other proposals were made for the city's lone casino license, but the city council only recommended the Hard Rock proposal to the Illinois Gaming Board, who will decide which site will get the license. The temporary casino, named Rockford Casino-A Hard Rock Opening Act, opened on November 10, 2021. It features a Rock Shop, Hard Rock memorabilia, slots, and two restaurants. The permanent casino is planned to open within two years and feature a Hard Rock Cafe, live music venue, 90 foot tall replica of a Rick Nielson guitar, and will be a full-fledge Hard Rock Casino. In November 2019, Hard Rock Hotel & Casino Sacramento at Fire Mountain opened adjacent to the Toyota Amphitheatre near Wheatland, California. Also in November, Hard Rock announced a new hotel in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

, Brazil, in the heart of popular

Paulista Avenue Paulista Avenue (Avenida Paulista in Portuguese language, Portuguese, ''Paulistas, Paulista'' being the demonym for those born in the state of State of São Paulo, São Paulo) is one of the most important avenues in São Paulo (city), São Paulo, ...

. In January 2021, it was announced that Hard Rock will be opening a new hotel in

London, Ontario London is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River (Ontario), Thames River and N ...

, Canada, with a 353-room hotel slated to finish construction in 2025. It will be located in the 100 Kellogg Lane complex. In May 2021, a $300 million Hard Rock Casino location opened in

Gary, Indiana Gary ( ) is a city in Lake County, Indiana, United States. The population was 69,093 at the 2020 United States census, 2020 census, making it Indiana's List of municipalities in Indiana, eleventh-most populous city. The city has been historical ...

about 35 minutes east of Chicago. Branded as Hard Rock Casino Northern Indiana, the location includes memorabilia from local natives

Jackson 5 The Jackson 5, later known as the Jacksons, are an American pop band composed of members of the Jackson family. The group was formed in Gary, Indiana in 1964, and originally consisted of brothers Jackie, Ti ...

and a 1,950-seat Hard Rock Live performance hall. In December 2021, Hard Rock purchased

The Mirage The Mirage is a defunct casino resort on the Las Vegas Strip in Paradise, Nevada, United States. The 65-acre property included a casino and 3,044 rooms. Mirage Resorts, Golden Nugget, Inc., led by developer Steve Wynn, purchased the future lan ...

, from MGM Resorts for $1.075 billion. The deal closed in December 2022. The

property will be completely renovated, but was permitted to keep using "The Mirage" name for up to 3 years. A new 36-story hotel tower in the shape of a

guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...

, like the one at the Seminole Hard Rock, will be added. After renovations, the plan is to reopen the hotel under the name Hard Rock Las Vegas in 2027. Hard Rock is currently developing the Hard Rock Hotel & Casino Athens in

Athens Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

. It will become the first

integrated resort A casino hotel is an establishment consisting of a casino with temporary lodging provided in an on-premises hotel. Customers receive the benefits of both gambling facilities and lodging. Since the casino and hotel are located on the same premis ...

continental Europe Continental Europe or mainland Europe is the contiguous mainland of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by som ...

when it opens in 2027. Hard Rock is one of multiple bidders who are bidding for one of three casino licenses for

Downstate New York Downstate New York is a region that generally consists of the southeastern and more densely populated portion of the U.S. state of New York, in contrast to Upstate New York, which comprises a larger geographic area with much sparser population d ...

. Hard Rock is looking to build an

called Metropolitan Park adjacent to

Citi Field Citi Field is a baseball park, baseball stadium located in Flushing Meadows–Corona Park, in the Boroughs of New York, borough of Queens, New York City, United States. Opened in 2009, Citi Field is the home of Major League Baseball's New York M ...

Flushing, New York Flushing is a neighborhood in the north-central portion of the New York City borough of Queens. The neighborhood is the fourth-largest central business district in New York City. Downtown Flushing is a major commercial and retail area, and the ...

Hard Rock Park

In March 2006, Hard Rock Cafe International announced that it had licensed the "Hard Rock" name to HRP Myrtle Beach Operations, LLC, to design, build, and operate a $400 million theme park called Hard Rock Park. Hard Rock Park opened on April 15, 2008, in

Myrtle Beach, South Carolina Myrtle Beach is a resort city on the East Coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as the "Grand Strand” in the northeastern part of the state. Its ...

. The park was expected to draw an estimated 30,000 visitors per day, promised to create more than 3,000 jobs, and was billed as the largest single investment in South Carolina's history. It planned to feature a large concert arena and six zones with more than 40 attractions. HRP Myrtle Beach Operations, LLC, filed for

Chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...

on September 25, 2008. The company hoped to re-open in 2009 after restructuring. On January 2, 2009, after failing to attract a buyer with a minimum $35 million bid for over two months, Hard Rock Park asked a Delaware Bankruptcy Court to convert the filing to

Chapter 7 Chapter Seven refers to a seventh Chapter (books), chapter in a book. Chapter Seven, Chapter 7, or Chapter VII may also refer to: Albums * Chapter Seven (album), ''Chapter Seven'' (album), a 2013 album by Damien Leith. * Chapter VII (album), ''Ch ...

triggering immediate liquidation of assets to pay off creditors, and closing the park. New owners renamed the venue Freestyle Music Park and planned to reopen retaining a music-theme, but without the Hard Rock name, by

Memorial Day Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who died while serving in the United States Armed Forces. It is observed on the last Monday of May. It i ...

, 2009. The park only operated one additional year and then closed, due to poor attendance.

Stadiums

In August 2016, it was reported that the

Miami Dolphins The Miami Dolphins are a professional American football team based in the Miami metropolitan area. The Dolphins compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC East, East division. The team ...

' stadium in Miami Gardens, Florida would be renamed

Hard Rock Stadium Hard Rock Stadium is a multi-purpose stadium in the Southeastern United States, located in Miami Gardens, Florida. The stadium is the home field for the Miami Dolphins of the National Football League (NFL) and the Miami Hurricanes, the Univers ...

Super Bowl LIV Super Bowl LIV was an American football game played to determine the champion of the National Football League (NFL) for the 2019 NFL season, 2019 season. The American Football Conference (AFC) champion 2019 Kansas City Chiefs season, Kansas City ...

was held there on February 2, 2020. The stadium has hosted the

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

on six occasions and will host seven matches during the

2026 FIFA World Cup The 2026 FIFA World Cup, marketed as FIFA World Cup 26, will be the 23rd FIFA World Cup, the Anniversary#Latin-derived numerical names, quadrennial international men's Association football, soccer championship contested by the List of men's n ...

. The Hard Rock Club is a sponsored bar at the

Canadian Tire Centre Canadian Tire Centre () is a multi-purpose arena in the suburb of Kanata in Ottawa, Ontario, Canada. It opened in January 1996 as the Palladium and was also known as Corel Centre () from 1996 to 2006 and Scotiabank Place () from 2006 to 2013. ...

, with Hard Rock branding and memorabilia. The stadium formerly housed Ottawa's first Hard Rock Café when it opened as The Palladium on January 15, 1996, and for many years when it was known as the

Corel Cascade Parent Limited, doing business as Alludo ( ), is a Canadian software company headquartered in Ottawa, Ontario, specializing in graphics processing. Formerly called the Corel Corporation ( ; from the abbreviation "Cowpland Research Laborat ...

Centre. The café closed on August 8, 2002, and was replaced with the Frank Finnigan's restaurant. Since October 17, 2013, the restaurant is known as Chek Point, and is sponsored by SportChek. The Hard Rock Club bar was announced on October 9, 2018, and opened near the former Hard Rock Café. The bar features memorabilia from over a dozen artists, restaurant-style seating, and dedicated stadium seating.

Acquisition by the Seminole Tribe of Florida

On December 7, 2006, Rank sold its Hard Rock business to the Seminole Tribe of Florida for $965 million. Included in the deal were 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Hotel and Casino Hotels, two Hard Rock Live! concert venues, and stakes in three unbranded hotels. Rank retained the Hard Rock Casino in London, and rebranded it the G Casino Piccadilly. The Hard Rock Hotel and Casino in Las Vegas was also not part of the deal, as Peter Morton sold it to Morgans Hotel Group in May 2006. The final takeover was mired in controversy, due to a payment clause in a contract with one casino developer, Power Plant Entertainment. Power Plant and the Seminoles announced a settlement in April 2007 which both sides called equitable. On January 8, 2007, Rank shareholders approved the Seminoles' $965 million offer. The Tribe announced it had finalized the deal on March 11, 2007. On June 22, 2008, the Seminole Hard Rock Hotel & Casino Hollywood began "Vegas-style" table gambling in addition to the Class II slots already in operation. To win approval for the table games, which were barred under Florida law, the Seminole Tribe paid the

State of Florida Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...

$100 million as part of a 25-year pact signed by Governor

Charlie Crist Charles Joseph Crist Jr. ( ; born July 24, 1956) is an American attorney and politician who served as the 44th List of governors of Florida, governor of Florida from 2007 to 2011 and as the United States House of Representatives, U.S. represen ...

. On July 3, 2008, the

Florida Supreme Court The Supreme Court of Florida is the state supreme court, highest court in the U.S. state of Florida. It consists of seven justices—one of whom serves as Chief Justice. Six members are chosen from six districts around the state to foster geog ...

ruled that the governor's agreement was unconstitutional, but table games continue to operate because the Federal Department of the Interior approved the now-invalid pact with the state. A similar issue stemmed with sports betting in Florida under the Hard Rock Bet app. Through a new gaming compact, the Seminole Tribe began to offer off-grounds

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...

. Once live in 2021, lawsuits caused the Seminole Tribe to halt operations. Relaunching in November 2023 for returning players, the Seminole Tribe of Florida now operates online sports betting too.

Things of interest

Side 1 of

The Doors The Doors were an American rock band formed in Los Angeles in 1965, comprising vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger and drummer John Densmore. They were among the most influential and controversial rock acts ...

' 1970 album Morrison Hotel is titled Hard Rock Cafe. A café of that name in

(now closed) is pictured on the back of the album. In 1977 album Simple Things,

Carole King Carole King Klein (born Carol Joan Klein; February 9, 1942) is an American singer-songwriter and musician renowned for her extensive contributions to popular music. She wrote or co-wrote 118 songs that charted on the Billboard Hot 100, ''Billbo ...

wrote the song Hard Rock Café. In her autobiography A Natural Woman, she reports that she was inspired by a bar in downtown Los Angeles and a small restaurant in

Idaho Idaho ( ) is a landlocked U.S. state, state in the Pacific Northwest and Mountain states, Mountain West subregions of the Western United States. It borders Montana and Wyoming to the east, Nevada and Utah to the south, and Washington (state), ...

with the same name. At the time, she was not aware of the similarity in name to the restaurant chain. HRC founders Morton and Tigrett were allegedly inspired to give the name by the same bar in Los Angeles. Olivia Molina sang the

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

version of the song. Until February 2017, there was a café in

Heidelberg Heidelberg (; ; ) is the List of cities in Baden-Württemberg by population, fifth-largest city in the States of Germany, German state of Baden-Württemberg, and with a population of about 163,000, of which roughly a quarter consists of studen ...

called Hard Rock Café, but it did not belong to the group; after a series of court cases, the restaurant had to change its name. During the

2022 Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...

, Hard Rock Cafe refused to withdraw from the

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

n market. An April 28, 2022 study by

Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...

, intended to identify how companies were reacting to the invasion, placed Hard Rock Cafe in the "Buying Time" category, meaning "Holding Off New Investments/Development: companies postponing future planned investment/development/marketing while continuing substantive business". The only Hard Rock Cafe in

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

was closed in October 2022.

Gallery

File:Hard Rock Cafe London.jpg, Hard Rock Cafe in

, the first restaurant founded in 1971 File:Hard Rock Orlando.jpg, Hard Rock Cafe in

Orlando Orlando commonly refers to: * Orlando, Florida, a city in the United States Orlando may also refer to: People * Orlando (given name), a masculine name, includes a list of people with the name * Orlando (surname), includes a list of people wit ...

File:Hollywood Hard Rock Cafe P4050205.jpg, Hard Rock Cafe in

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

File:HRC NY.jpg, Hard Rock Cafe located on Broadway in the heart of

Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...

File:Hard Rock Cafe Prague.jpg, Hard Rock Cafe in

Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...

File:Hard Rock Cafe, New Delhi.jpg, Hard Rock Cafe in

New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...

File:Hard Rock Cafe Manchester 03.JPG, Hard Rock Cafe in

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

File:HRC in dublin.JPG, Hard Rock Cafe in

Temple Bar, Dublin Temple Bar () is an area on the south bank of the River Liffey in central Dublin, Ireland. The area is bounded by the Liffey to the north, Dame Street to the south, Westmoreland Street to the east and Fishamble Street to the west. It is promote ...

File:Hard Rock Santa Cruz de la Sierra.jpg, Hard Rock Café in

Santa Cruz de la Sierra Santa Cruz de la Sierra (; ), commonly known as Santa Cruz, is the largest city in Bolivia and the capital of the Santa Cruz Department (Bolivia), Santa Cruz department. Situated on the Pirai River (Bolivia), Pirai River in the eastern Tropical ...

File:Hard_rock_japan.jpg, Hard Rock Cafe

Roppongi Roppongi (, , 'six trees') is a district of Minato, Tokyo, Minato, Tokyo, Japan, famous for the affluent Roppongi Hills development area and popular night club scene. A few foreign embassies are located near Roppongi, and the night life is popu ...

, Tokyo File:MBHardRockCafe.jpg, Hard Rock Cafe

References

External links

*
Official Hard Rock Hotel and Casino Site

HRC WORLDWIDE

''arrakeen.ch''
Video review of the Hard Rock Cafe with on-site footage

Video tour of the Hard Rock Hotel Singapore

Hard Rock Memorabilia Gallery

"Seattle welcomes Hard Rock Cafe"
{{Authority control Companies based in Davie, Florida Restaurant chains in the United States Fast-food franchises Restaurants established in 1971 Seminole Tribe of Florida Theme restaurants Restaurant chains in the United Kingdom 1971 establishments in England Restaurant chains in Singapore Fast-food chains of Singapore Restaurants in Singapore