Haldiram's is an Indian multinational sweets,

snacks A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snacks are ...

and restaurant company headquartered in

Nagpur Nagpur (pronunciation: Help:IPA/Marathi, aːɡpuːɾ is the third largest city and the winter capital of the Indian state of Maharashtra. It is the 13th largest city in India by population and according to an Oxford's Economics report, Nag ...

. The company has manufacturing plants in a wide variety of locations such as

New Delhi New Delhi (, , ''Naī Dillī'') is the Capital city, capital of India and a part of the NCT Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati B ...

, Gurgaon, Hooghly, Rudrapur and

Noida Noida, short for New Okhla Industrial Development Authority, is a planned city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. Noida is a satellite city of Delhi and is a part of the National Capital Region (India) ...

. Haldiram's has its own retail

chain store A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate the retail and dining markets and many service categories, in many ...

s and a range of restaurants in

Pune Pune (; ; also known as Poona, ( the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million As of 2021, Pune Metropolitan Region is the largest i ...

Raipur Raipur ( ) is the capital city of the Indian state of Chhattisgarh. Raipur is also the administrative headquarters of Raipur district and Raipur division, and the largest city of the state. It was a part of Madhya Pradesh before the state of C ...

Kolkata Kolkata (, or , ; also known as Calcutta , List of renamed places in India#West Bengal, the official name until 2001) is the Capital city, capital of the Indian States and union territories of India, state of West Bengal, on the eastern ba ...

and

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders wi ...

History

Haldiram's was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household; as a

retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...

sweets and

namkeen ''Namkeen'' (), is a 1982 Hindi-language social drama film, directed by Gulzar, it stars Sanjeev Kumar, Sharmila Tagore, Shabana Azmi, Waheeda Rehman in the lead role. It was yet another film by Gulzar made on some very sensitive but unt ...

shop in Bikaner, Rajasthan. In order to drive expansion, the company's first manufacturing plant was started in

Calcutta Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comm ...

(now Kolkata). In 1970, a larger manufacturing plant was established in

Jaipur Jaipur (; Hindi: ''Jayapura''), formerly Jeypore, is the capital and largest city of the Indian state of Rajasthan. , the city had a population of 3.1 million, making it the tenth most populous city in the country. Jaipur is also known as ...

. Another manufacturing plant was established in

, the capital of India, in the early 1990s. In 2003, the company began the process of developing

convenience food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily p ...

s to be marketed to consumers. In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory. The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country's largest snack company, surpassing all other domestic and international competitors. Haldiram's products are available in more than 80 countries.

Products

Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian Sweets, cookies, sherbets, and pickles such as gulab jammun and

Bikaneri bhujia Bikaneri bhujia, often simply called ''bhujia'', is a popular crispy snack prepared by using moth bean flour and gram flour and spices, originating from Bikaner, a city in the western state of Rajasthan in India. It is light yellow in col ...

and

papadum A papad is an Indian deep fried dough of black gram bean flour, either fried or cooked with dry heat (flipped over an open flame) until crunchy. Other flours made from lentils, chickpeas, rice, tapioca, millet or potato are also used. ''Papad' ...

. The company also produces

ready-to-eat food Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily p ...

products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes. Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. The pricing of the company's products is typically inexpensive compared to similar products made by other companies. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips. The company's products are carried by some Indian supermarkets in U.S. In U.S., Haldiram's products are popular with the

Indian diaspora Overseas Indians ( IAST: ), officially Non-Resident Indians (NRIs) and Overseas Citizens of India (OCIs) are Indians who live outside of the Republic of India. According to the Government of India, ''Non-Resident Indians'' are citizens of Indi ...

. File:Chaat items at Haldiram's, Delhi.JPG, Food at a Haldiram's restaurant in

File:Haldiram SouthIndian.JPG, South Indian breakfast at Haldiram's, Gurgaon

Advertising

Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldiram's tied up with the 2015

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...

film ''

Prem Ratan Dhan Payo ''Prem Ratan Dhan Payo'' () is a 2015 Indian Hindi-language romantic drama film written and directed by Sooraj Barjatya. Produced by Rajshri Productions, it stars Salman Khan and Sonam Kapoor. Neil Nitin Mukesh, Anupam Kher, Swara Bhaskar, Deep ...

'' and more than 1.5 crore (15 million) Haldiram's snack packets were printed with the logo of the film. The chain is actively expanding its franchises.

References

External links

* {{Official website, https://haldiram.online/ Confectionery companies of India Companies based in Nagpur Fast-food chains of India Brand name potato chips and crisps Indian brands Indian companies established in 1937 Food and drink companies established in 1937