George Lloyd (footballer, Born 2000)
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George Robert Lawrence Lloyd (born 11 February 2000) is an English professional
footballer A football player or footballer is a sportsperson who plays one of the different types of football. The main types of football are association football, American football, Canadian football, Australian rules football, Gaelic football, rugby lea ...
who plays as a
forward Forward is a relative direction, the opposite of backward. Forward may also refer to: People *Forward (surname) Sports * Forward (association football) * Forward (basketball), including: ** Point forward ** Power forward (basketball) ** Smal ...
for club
Shrewsbury Town Shrewsbury Town Football Club is a professional association football club based in Shrewsbury, Shropshire, England. The team currently competes in , the fourth tier of the English football league system. Founded in 1886, the club were inaugur ...
. Lloyd made his first-team debut at
Cheltenham Town Cheltenham Town Football Club is a professional association football club based in the town of Cheltenham, Gloucestershire, England. The team competes in EFL League Two, the fourth level of the English football league system. Founded in 1887, ...
during the 2017–18 season and spent much of the following campaign on
loan In finance, a loan is the tender of money by one party to another with an agreement to pay it back. The recipient, or borrower, incurs a debt and is usually required to pay interest for the use of the money. The document evidencing the deb ...
at
Hereford Hereford ( ) is a cathedral city and the county town of the ceremonial county of Herefordshire, England. It is on the banks of the River Wye and lies east of the border with Wales, north-west of Gloucester and south-west of Worcester. With ...
. He played 18 games for Cheltenham in the 2019–20 season before scoring four goals in 40 games as they won
promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...
as champions of League Two in 2020–21. He joined
Port Vale Port Vale Football Club are a professional football club based in Burslem, Stoke-on-Trent, England, which compete in , the third tier of the English football league system. Vale are named after the valley of ports on the Trent and Mersey Canal ...
on loan for the 2021–22 season, but the loan was terminated halfway through after he sustained a stomach injury. He was loaned out to
Grimsby Town Grimsby Town Football Club is a professional association football club based in Cleethorpes, North East Lincolnshire, England, that competes in , the fourth level of the English football league system. Nicknamed "the Mariners", the club was f ...
for the second half of the 2022–23 campaign. He signed a permanent deal with Shrewsbury Town in June 2024.


Career


Cheltenham Town

After progressing through the academy, Lloyd made his first-team debut during
Cheltenham Town Cheltenham Town Football Club is a professional association football club based in the town of Cheltenham, Gloucestershire, England. The team competes in EFL League Two, the fourth level of the English football league system. Founded in 1887, ...
's
EFL Trophy The English Football League Trophy, officially known as the Vertu Motors, Vertu Trophy for sponsorship reasons, is an annual English association football, football knockout competition open to all clubs in EFL League One and EFL League Two and ...
tie against Swansea City U23s at
Whaddon Road Whaddon Road, known as the EV Charger Points Stadium for sponsorship reasons, is a football stadium in Cheltenham, England. It is the home ground of Cheltenham Town F.C. It has a total capacity of 7,066, with a mixture of seating and terracing ...
on 15 August 2017, which resulted in a 2–1 defeat for Cheltenham, with Lloyd featuring for the entire 90 minutes. He scored a club record-equalling eight goals in an
FA Youth Cup The Football Association Youth Challenge Cup is an English football competition run by The Football Association for under-18 sides. Only those players between the age of 15 and 18 on 31 August of the current season are eligible to take part. It ...
win over A.F.C. Totton in November. He turned professional at the club in December 2017, when he was also given a League Football Education award, which was given to "highlight the achievements and progression of talented young footballers who apply themselves to all aspects of their apprenticeship". He made his League Two debut on New Year's Day, coming on for
Kyle Storer Kyle James Storer (born 30 April 1987) is an English footballer who plays as a midfielder for club Alvechurch. Club career In July 2015, Storer signed for National League club Cheltenham Town. In October 2016, he made his first League Two ap ...
79 minutes into a 4–1 defeat at
Stevenage Stevenage ( ) is a town and borough in Hertfordshire, England, about north of London. Stevenage is east of junctions 7 and 8 of the A1(M), between Letchworth Garden City to the north and Welwyn Garden City to the south. In 1946, Stevenage w ...
.
Manager Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...
Gary Johnson Gary Earl Johnson (born January 1, 1953) is an American businessman and politician who served as the 29th List of governors of New Mexico, governor of New Mexico from 1995 to 2003 as a member of the Republican Party (United States), Republica ...
handed him his first start in the
English Football League The English Football League (EFL) is a league of professional association football, football clubs from England and Wales. Founded in 1888 as the Football League, it is the oldest football league in Association football around the world, the w ...
on 7 April, in a 3–0 home win over
Morecambe Morecambe ( ) is a seaside town and civil parish in the City of Lancaster district of Lancashire, England, on Morecambe Bay, part of the Irish Sea. In 2011 the parish had a population of 34,768. Name The first use of the name was by John Whit ...
during which Lloyd picked up an assist. He scored his first goal for the "Robins" on 21 April, in a 4–3 defeat at
Cambridge United Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They currently compete in EFL League Two, the fourth tier of the English football league system. Nicknamed the U’s, the club h ...
. He scored another goal against
Crewe Alexandra Crewe Alexandra Football Club is a professional association football club based in the town of Crewe, Cheshire, England. Its first team competes in League Two, the fourth level of the English football league system. Nicknamed 'The Railwaymen' ...
to end the 2017–18 season with two goals from eight appearances. On 9 October 2018, Lloyd joined
National League North The National League North, officially known as Vanarama National League North for sponsorship reasons, is a professional Association football league in England. National League North is the second division of the National League (English footb ...
side
Hereford Hereford ( ) is a cathedral city and the county town of the ceremonial county of Herefordshire, England. It is on the banks of the River Wye and lies east of the border with Wales, north-west of Gloucester and south-west of Worcester. With ...
on a three-month
loan In finance, a loan is the tender of money by one party to another with an agreement to pay it back. The recipient, or borrower, incurs a debt and is usually required to pay interest for the use of the money. The document evidencing the deb ...
, who were managed by former Cheltenham Town player Marc Richards. He scored his first goal for the "Bulls" during their 3–1 defeat to
Boston United Boston United Football Club is a semi-professional association football club based in Boston, Lincolnshire, England. The club participates in the National League, the fifth level of the English football league system. The club is known as 'the ...
on 27 October. Lloyd was recalled by Cheltenham on 4 January, however, was loaned back out to Hereford for the remainder of the 2018–19 season on 17 January. He scored four goals from 20 games during his time at
Edgar Street Edgar Street, currently known as MandM Edgar Street Stadium for sponsorship reasons, is a football stadium in Hereford and was the home of Hereford United Football Club from the club's formation in 1924 until December 2014, when the club was w ...
before being recalled to Cheltenham for a second time on 19 February. On 13 April, he scored an equalising goal against Lincoln City, which was later voted as 'Goal of the Season' by the club's supporters. Speaking the following month, he said that "''working under anager Michael Duff has been great for me... as someone who has come through the
youth system In sporting terminology, a youth system (or youth academy) is a youth investment program within a particular team or league, which develops and nurtures young talent in farm teams, with the vision of using them in the first team if they show en ...
like me here at Cheltenham I look up to him a huge amount and am looking forward to having another season working and learning from him again''". Lloyd made 18 appearances across the course of the 2019–20 campaign, scoring once in the
EFL Trophy The English Football League Trophy, officially known as the Vertu Motors, Vertu Trophy for sponsorship reasons, is an annual English association football, football knockout competition open to all clubs in EFL League One and EFL League Two and ...
. He scored four goals from 40 games in the
2020–21 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
campaign as Cheltenham secured
promotion Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or i ...
into
League One League One or League 1 may refer to: Association football * EFL League One, the third tier of football in England. * China League One, the second tier of football in China * K League 1, the top-tier football in South Korea * Lao League 1 * Lea ...
as champions of League Two; he started 18 league games and made 14 substitute appearances in the league. One of his goals helped to secure a 2–1 victory over Crewe Alexandra in the second round of the
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...
, with his header earning him plaudits from Duff for his bravery. On 30 August 2021, Lloyd joined League Two side
Port Vale Port Vale Football Club are a professional football club based in Burslem, Stoke-on-Trent, England, which compete in , the third tier of the English football league system. Vale are named after the valley of ports on the Trent and Mersey Canal ...
on a season-long loan deal after playing six times for Cheltenham earlier in the month. Manager
Darrell Clarke Darrell James Clarke (born 16 December 1977) is an English professional Manager (association football), football manager and former Football player, player who played in the English Football League. He is the head coach of club Bristol Rovers ...
said: "he's a striker that optimises what I want in my centre-forwards, he works hard, he's a grafter". Limited to only one league start and five substitute appearances in his first two months with the "Valiants", assistant manager
Andy Crosby Andrew Keith Crosby (born 3 March 1973) is an English professional football manager and former player who is the manager at club Tranmere Rovers. A defender during his playing days, he began his career at Leeds United. Still, he made his de ...
nevertheless stated that "George impressed us from the day he walked into the football club with his enthusiasm, his endeavour and his willingness to run, chase, harry and upset defenders". He scored his first goal for the club in a 5–1 victory over
Accrington Stanley Accrington Stanley Football Club is a professional association football club based in Accrington, Lancashire, England, that compete in the , the fourth level of the English football league system. They have spent their entire history playing a ...
in an
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...
first round match on 6 November. However, he was sidelined with a stomach injury at the end of the month and was prescribed three months of complete rest in order to recover. On 13 January 2022, his loan was terminated and he returned to Cheltenham Town. He started three games and made five substitute appearances for Cheltenham in the second half of the 2021–22 season, scoring a goal against
AFC Wimbledon AFC Wimbledon is an English professional association football club based in Wimbledon, London, Wimbledon, London Borough of Merton, London. The team competes in , the third tier of the English football league system. The club was founded in ...
upon his return to fitness. He made 13 League One appearances in the first half of the
2022–23 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
season, including six starts under new
head coach A head coach, senior coach, or manager is a professional responsible for training and developing athletes within a sports team. This role often has a higher public profile and salary than other coaching positions. In some sports, such as associat ...
Wade Elliott Wade Patrick Elliott (born 14 December 1978) is an English former professional footballer who was most recently head coach of EFL League One club Cheltenham Town. He played mainly as a right midfielder but could also play as a central midfielder. ...
, though struggled to find regular gametime due to the form of Alfie May and
Dan Nlundulu Dan Nlundulu (born 5 February 1999) is a professional footballer who plays as a forward for EFL League One club Bolton Wanderers. Born in France, he represents England internationally. Club career Southampton Nlundulu signed a two-year contr ...
. On 31 January 2023, Lloyd joined League Two side
Grimsby Town Grimsby Town Football Club is a professional association football club based in Cleethorpes, North East Lincolnshire, England, that competes in , the fourth level of the English football league system. Nicknamed "the Mariners", the club was f ...
on loan for the remainder of the
2022–23 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...
season as manager
Paul Hurst Paul Michael Hurst (born 25 September 1974) is an English football manager and former player. As a player, he was a left back from 1993 to 2008, notably playing his entire career at Rotherham United, bar a brief loan spell with Burton Albion i ...
looked to add options to his front line. He scored on his debut four days later in a 3–0 win away at
Crewe Alexandra Crewe Alexandra Football Club is a professional association football club based in the town of Crewe, Cheshire, England. Its first team competes in League Two, the fourth level of the English football league system. Nicknamed 'The Railwaymen' ...
. He finished the loan spell with five goals and four assists in 21 games. He proved to be a popular player with fans at
Blundell Park Blundell Park is a football ground in Cleethorpes, North East Lincolnshire, England and home to Grimsby Town Football Club. The stadium was built in 1899, but only one of the original stands remains. The current capacity of the ground is 9,05 ...
. However, Hurst admitted it was unlikely that Cheltenham would allow him to return to Grimsby the following season. He scored both Cheltenham's goals in a 2–0 win over
Shrewsbury Town Shrewsbury Town Football Club is a professional association football club based in Shrewsbury, Shropshire, England. The team currently competes in , the fourth tier of the English football league system. Founded in 1886, the club were inaugur ...
on Boxing Day 2023. Assistant manager Adam Murray described him as "unplayable". Lloyd was voted as the club's Player of the Month for December. He was offered a new contract by manager
Darrell Clarke Darrell James Clarke (born 16 December 1977) is an English professional Manager (association football), football manager and former Football player, player who played in the English Football League. He is the head coach of club Bristol Rovers ...
despite Cheltenham being relegated at the end of the 2023–24 season, though was expected to depart after reported interest from other clubs.


Shrewsbury Town

On 7 June 2024, Lloyd signed a two-year contract with League One club
Shrewsbury Town Shrewsbury Town Football Club is a professional association football club based in Shrewsbury, Shropshire, England. The team currently competes in , the fourth tier of the English football league system. Founded in 1886, the club were inaugur ...
. He said he was excited to work with management duo
Paul Hurst Paul Michael Hurst (born 25 September 1974) is an English football manager and former player. As a player, he was a left back from 1993 to 2008, notably playing his entire career at Rotherham United, bar a brief loan spell with Burton Albion i ...
and
Chris Doig Christopher Ross Doig (born 13 February 1981) is a Scottish former professional Association football, footballer who became a coach when he retired as a player. As a player, he was a Defender (association football), defender who played from 19 ...
, whom he described as "fundamentally honest people". The club rejected two six-figure bids in the January transfer window. He was subsequently praised for his work ethic by manager
Gareth Ainsworth Gareth Ainsworth (born 10 May 1973) is an English professional former player and football manager who is the manager of club Gillingham. A former youth player at Blackburn Rovers, the midfielder, who was known for his crossing ability, moved ...
. He scored five goals in 49 appearances throughout the 2024–25 campaign, which culminated in relegation down to League Two.


Style of play

Lloyd is a brave and hard-working
forward Forward is a relative direction, the opposite of backward. Forward may also refer to: People *Forward (surname) Sports * Forward (association football) * Forward (basketball), including: ** Point forward ** Power forward (basketball) ** Smal ...
who can also play wide on the right or as an advanced
midfielder In the sport of association football, a midfielder takes an Glossary of association football terms#O, outfield position primarily in the middle of the pitch. Midfielders may play an exclusively defensive role, breaking up attacks, and are in t ...
. Writing in January 2023, ''Gloucestershire Live'' reporter Jon Palmer described him as a "genuine all-rounder" due to his athleticism,
heading Heading can refer to: * Heading (metalworking), a process which incorporates the extruding and upsetting processes * Heading (navigation), the direction a person or vehicle is facing, usually similar to its course ** Aircraft heading, the directi ...
skills and pace.


Career statistics


Honours

Cheltenham Town *
EFL League Two The English Football League Two, simply known as League Two and for sponsorship purposes as Sky Betting & Gaming, Sky Bet League Two, is a professional association football league in England. EFL League Two is the fourth division of the English ...
:
2020–21 The dash is a punctuation mark consisting of a long horizontal line. It is similar in appearance to the hyphen but is longer and sometimes higher from the baseline. The most common versions are the endash , generally longer than the hyphen ...


References

{{DEFAULTSORT:Lloyd, George 2000 births Living people Footballers from Gloucester English men's footballers Men's association football forwards Cheltenham Town F.C. players Hereford F.C. players Port Vale F.C. players Grimsby Town F.C. players Shrewsbury Town F.C. players English Football League players National League (English football) players 21st-century English sportsmen