Gary Johnson Presidential Campaign, 2016
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The 2016 presidential campaign of Gary Johnson, the 29th
Governor of New Mexico The governor of New Mexico () is the head of government of New Mexico. The governor is the head of the executive branch of New Mexico's state government and the commander-in-chief of the New Mexico National Guard. As noted in the govern ...
, was announced on January 6, 2016, for the nomination of the Libertarian Party (or LP) for
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. He officially won the nomination on May 29, 2016, at the Libertarian National Convention in
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, receiving 56% of the vote on the second ballot. Former Massachusetts Governor William Weld was endorsed by Johnson for the Libertarian vice-presidential nomination, which he also received on May 29, 2016. Johnson and Weld formed the first
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of any party to feature two governors since the 1948 presidential election. They received 3.3% of the vote, totaling nearly 4.5 million, dwarfing Johnson's
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
popular vote total and marking the Libertarians' most successful presidential run to date and the most successful
third-party Third party may refer to: Business * Third-party source, a supplier company not owned by the buyer or seller * Third-party beneficiary, a person who could sue on a contract, despite not being an active party * Third-party insurance, such as a veh ...
candidacy since
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in
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.


Background

Johnson ran as the Libertarian presidential nominee in the 2012 election. In that race, he finished with the third highest
popular vote Popularity or social status is the quality of being well liked, admired or well known to a particular group. Popular may also refer to: In sociology * Popular culture * Popular fiction * Popular music * Popular science * Populace, the tota ...
total, nearly 1.3 million votes, and garnered nearly 1% of the popular vote. Johnson's vote total was the highest received by any LP candidatefor any officein the party's history. Shortly after the election, Johnson began to express interest in running for the Libertarian nomination again in the 2016 election.


Campaign

Johnson formally announced his candidacy for the 2016 Libertarian presidential nomination, in an interview with
Neil Cavuto Neil Patrick Cavuto (born September 22, 1958) is an American television news anchor, executive, commentator, and business journalist. He was the host of '' Your World with Neil Cavuto'' and '' Cavuto Live,'' both on Fox News, and ''Cavuto: Coast ...
on the
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program ''Coast to Coast'', on January 6, 2016. He subsequently began participating in a series of debates with the other candidates seeking the Libertarian nomination, held at state LP conventions around the country leading up the Libertarian National Convention over
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weekend in Orlando, Florida. Johnson took a moderate position in a debate field of more hardline libertarian candidates, which led to an occasionally hostile reception from the audience when he spoke up in favor of certain government programs and regulations, including a moment that gained viral notoriety where he was booed for expressing support for testing and licensing drivers. On March 3, 2016, Johnson addressed the
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in Washington, D.C., touting himself as the third-party option for anti-Trump Republicans, and saying that the Libertarian Party would be the only
third party Third party may refer to: Business * Third-party source, a supplier company not owned by the buyer or seller * Third-party beneficiary, a person who could sue on a contract, despite not being an active party * Third-party insurance, such as a veh ...
able to place its nominee on the ballot in all 50 states in 2016 due to ballot access hurdles.Benjy Sarlin
Anti-Trump forces have few options for third party alternative
MSNBC (March 4, 2016): "'I am the third party,' former New Mexico Gov. Gary Johnson, the party's 2012 nominee, told conservative gathering CPAC on Thursday. 'The Libertarian Party will be on the ballot in all 50 states.'"
Johnson's campaign attracted increased attention as a possible vehicle for the Stop Trump movement's votes in the general election, once
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
became the presumptive Republican nominee. Johnson has branded Trump's political views as
authoritarian Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in democracy, separation of powers, civil liberties, and ...
. On March 15, 2016, Johnson won the North Carolina Libertarian primary with 42% of the vote, ahead of "No Preference" at 35%, with other candidates all polling below 6%. On March 1, 2016, Johnson won the Libertarian Party of Minnesota caucus with 76% of the vote. On March 29, 2016, Johnson attended the first nationally televised pre-nomination convention Libertarian Party presidential debate, hosted by Fox Business Network, on John Stossel's show '' Stossel''. The two-hour debate was divided into two one hour segments which were televised on April 1 and 8 at 9:00 Eastern Time. The debate featured Johnson, along with Austin Petersen and
John McAfee John David McAfee ( ; 18 September 1945 – 23 June 2021) was a British and American computer programmer, businessman, and two-time presidential candidate who unsuccessfully sought the Libertarian Party (United States), Libertarian Party nominat ...
. Following
Ted Cruz Rafael Edward Cruz (; born December 22, 1970) is an American politician and attorney serving as the junior United States senator from Texas since 2013. A member of the Republican Party, Cruz was the solicitor general of Texas from 2003 ...
's withdrawal from the Republican primary elections and Trump becoming the Republican Party's
presumptive nominee Preselection is the process by which a candidate is selected, usually by a political party, to contest an election for political office. It is also referred to as candidate selection. It is a fundamental function of political parties. The presel ...
, it was widely reported that online searches for "Gary Johnson" and "Libertarian Party" spiked sharply on
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. In early May, some commentators opined that Johnson was moderate enough to pull votes away from both
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
and Donald Trump who are very disliked and polarizing. Johnson also began to get time on national television, being invited on
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,
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,
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,
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,
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,
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, and many other networks.


Nomination

On May 18, Johnson announced that he had chosen former Republican Massachusetts Governor William Weld to be his running mate. On the first ballot of the 2016 Libertarian National Convention on May 29, 2016, Johnson earned 49.5% of the vote. On the second ballot, he won the nomination with 55.8% of the vote.


Post-nomination

Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
, the 2012 Republican presidential nominee and also a former Republican governor of Massachusetts, said he would consider supporting the Johnson–Weld ticket. Romney remarked that, "if Bill Weld were at the top of the ticket, it would be very easy" for him to do so. On June 22, Johnson and Weld participated in a nationally televised Town Hall hosted by
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
. On August 3, Johnson and Weld returned to
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for a second nationally televised town hall. It was viewed by over 1.61 million people. Beginning on August 12, a pro-Johnson
political action committee In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...
, America Deserves Better PAC, began running television ads in
Maine Maine ( ) is a U.S. state, state in the New England region of the United States, and the northeasternmost state in the Contiguous United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Provinces and ...
. On August 17, Johnson and Weld attended a Libertarian town hall hosted by Fusion. In August, Johnson's poll numbers began to approach the 15% threshold necessary to make him the first third-party candidate in recent history to participate in the broadcast, fall presidential debates. Johnson also began doing major rallies. On August 5, about 500 people turned out to a rally in
Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...
. The following day he attended an event at the
University of Utah The University of Utah (the U, U of U, or simply Utah) is a public university, public research university in Salt Lake City, Utah, United States. It was established in 1850 as the University of Deseret (Book of Mormon), Deseret by the General A ...
. On August 17, Johnson and Weld attended a town hall, attended by about 600 people, at the
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in
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. The following day, Johnson and Weld held a
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, rally at The Foundry SLS Las Vegas. The campaign held events in Burlington Vermont,
Concord, New Hampshire Concord () is the capital city of the U.S. state of New Hampshire and the county seat, seat of Merrimack County, New Hampshire, Merrimack County. As of the 2020 United States census the population was 43,976, making it the List of municipalities ...
,
Lewiston, Maine Lewiston (; ) is the List of municipalities in Maine, second most populous city in the U.S. state of Maine, with the city's population at 37,121 as of the 2020 United States census. The city lies halfway between Augusta, Maine, Augusta, the sta ...
, where pro-Johnson super-PAC ads were being aired, and
Boston, Massachusetts Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
, home of Bill Weld. The campaign also added a brunch with Johnson and Weld in
Portland, Maine Portland is the List of municipalities in Maine, most populous city in the U.S. state of Maine and the county seat, seat of Cumberland County, Maine, Cumberland County. Portland's population was 68,408 at the 2020 census. The Portland metropolit ...
. Over the weekend, hundreds of people attended each of the rallies. In early September the Gary Johnson campaign began its first wave of paid TV ads. They were targeted at the Western states of Colorado, Nevada, New Mexico, Oregon, Utah, and Washington and the northeast state of New Hampshire. Purple PAC began airing pro-Johnson television ads in August. In early September, Americans Deserve Better super-PAC announced that support for Johnson has nearly doubled in
Maine's 2nd congressional district Maine's 2nd congressional district is a congressional district in the U.S. state of Maine. Covering , it comprises nearly 92% of the state's total land area. The district comprises most of the land area north of the Portland and Augusta metr ...
. In response to Johnson's growing poll numbers, the Hillary Clinton campaign and Democratic allies increased their criticism against Johnson in September 2016, warning that "a vote for a third party is a vote for Donald Trump" and deploying Senator
Bernie Sanders Bernard Sanders (born September8, 1941) is an American politician and activist who is the Seniority in the United States Senate, senior United States Senate, United States senator from the state of Vermont. He is the longest-serving independ ...
(Clinton's former primary rival and now-supporter) to win over voters who might be considering voting for Johnson or for Green Party candidate
Jill Stein Jill Ellen Stein (born May 14, 1950) is an American physician, activist, and perennial candidate who was the Green Party of the United States, Green Party's nominee for President of the United States in the Jill Stein 2012 presidential campaign ...
. Democrats circulated "embarrassing videos of Johnson" and directed more resources toward winning "young voters and left-leaning independents" – a key Johnson demographic.


Comments on foreign policy

In September and October 2016, Johnson made a series of errors when facing questions about foreign policy.Maggie Haberman & Alexander Burns
Gary Johnson Equates Syria Deaths Caused by Assad and West
''New York Times'' (October 5, 2016).
On September 8, on
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's ''
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'', he was asked by panelist
Mike Barnicle Michael Barnicle (born October 13, 1943) is an American journalist and commentator who has worked in print, radio, and television. He is a senior contributor and the veteran columnist on MSNBC's ''Morning Joe''. He is also seen on NBC's ''Today ( ...
, "What would you do, if you were elected, about Aleppo?" (referring to the war-torn city of Aleppo in Syria). Johnson responded, "And what is Aleppo?" When an "incredulous" Barnicle said "You're kidding... Aleppo is in Syria – it's the epicenter of the refugee crisis," Johnson responded by saying that "the only way that we deal with Syria is to join hands with Russia to diplomatically bring that at an end." Johnson criticized U.S. support for the
Free Syrian Army The Free Syrian Army (FSA; ) is a Big tent, big-tent coalition of decentralized Syrian opposition (2011–2024), Syrian opposition rebel groups in the Syrian civil war founded on 29 July 2011 by Colonel Riad al-Asaad and six officers who defe ...
and Kurdish forces and stated that the "mess" in Syria was "the result of regime change that we end up supporting. And, inevitably, these regime changes have led to a less-safe world." Johnson's "what is Aleppo?" question drew widespread attention, much of it negative. Later that day, Johnson said that he had "blanked" and that he did "understand the dynamics of the Syrian conflict – I talk about them every day," but that he immediately thought that Barnicle's reference to "Aleppo" was in relation to " an acronym, not the Syrian conflict." During a
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town hall television broadcast on September 28, Johnson was asked by moderator
Chris Matthews Christopher John Matthews (born December 17, 1945) is an American political commentator, retired talk show host, and author. Matthews hosted his weeknight hour-long talk show, ''Hardball with Chris Matthews'', on America's Talking and later on M ...
, "Who's your favorite foreign leader?" Johnson at first stated "the former president of Mexico" but could not identify him by name. Johnson then stated: "I guess I'm having an Aleppo moment" and "I'm having a brain freeze." Johnson's failure to identify a foreign leader that he admired attracted media attentionincluding a ''New York Times'' article with the headline, "Gary Johnson Can't Name a Single Foreign Leader." Johnson later stood by his reluctance to "point out an elected leader, foreign leader that I admire," saying in a CNN interview, "I held a lot of people in this country on pedestals and then I get to meet them up front and personal and I find out that they're all about getting re-elected, that they're not about issues, a lot of empty suits that I held up on pedestals." In speaking about the Syrian Civil War in an interview with ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' in October 2016, Johnson drew a moral equivalence between the Assad regime's intentional killing of hundreds of thousands of Syrian civilians with the accidental killing of civilians by U.S.-backed forces. Johnson criticized Clinton, the former secretary of state, for what he characterized as her excessively interventionist leanings, and suggested that Clinton, as former secretary of state, was at least partially responsible for the crisis in Syria. Johnson also lamented the fact that the public placed pressure on U.S. leaders to "get tough on this stuff, on these atrocities." In the same interview, when asked if he knew the name of North Korea's leader, Johnson responded "I do" but refused to name
Kim Jong-un Kim Jong Un (born 8 January 1983 or 1984) is a North Korean politician and dictator who has served as supreme leader of North Korea since 2011 and general secretary of the Workers' Party of Korea (WPK) since 2012. He is the third son of Kim ...
when pressed. The "misstep" prompted media attention and was described as "embarrassing to the campaign."


Polling


Libertarian primaries

The Libertarian Party conducted presidential primaries in only a few states. All delegates to the Libertarian National Convention were unpledged, meaning that they could vote for the candidate of their choice. In pre-nomination preference polls conducted by state Libertarian Parties, Johnson won first place in most states preceding the Libertarian National Convention at the end of May. Of the states which conducted a non-binding Libertarian presidential primary, Johnson won in
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,
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
, and in the
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
caucuses. Due to early deadlines, he was not on the ballot in
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
, where 'Uncommitted' received the most votes.


General election

In late September 2016, Johnson's support was placed at 8.6% by the
RealClearPolitics RealClearPolitics (RCP) is an American political news website and polling data aggregator. It was founded in 2000 by former options trader John McIntyre and former advertising agency account executive Tom Bevan. It features selected polit ...
average of presidential polls and at 7.9% by the ''
FiveThirtyEight ''FiveThirtyEight'', also rendered as ''538'', was an American website that focused on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which took its name from the number of electors in the U ...
'' polls-only forecasting model. However, by election day Johnson's support was down to 4.7% on the RealClearPolitics average and 4.8% on FiveThirtyEight. Johnson's highest polling nationally in an individual poll was 13 percent against Clinton and Trump. A ''Washington Post''–
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50-state poll was conducted online between August 9 and September 1 found that Gary Johnson was polling at 10% or higher in 42 states, and at 15% or higher in 15 states (Johnson received 25% in his home state of
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and 23% in
Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
). A poll conducted in mid-August by the
Pew Research Center The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...
found that Johnson was supported by about 10% of registered voters. Of Johnson supporters, more than 60% identified as
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...
and more than 70% were younger than fifty years old. Johnson's supporters were evenly divided between men and women.


Presidential debates

A major goal of the Johnson campaign was to secure the necessary polling-support threshold of 15%, set by the Commission on Presidential Debates, to be invited to participate in the televised presidential debates alongside Clinton and Trump.Brian Stelter
Debates: What it will take for Gary Johnson or Jill Stein to make it in
CNN Money (August 15, 2016).
David Weigel David Weigel (born September 26, 1981) is an American journalist and columnist at the news website Semafor (website), ''Semafor''. Weigel previously covered politics for ''The Washington Post,'' ''Slate (magazine), Slate,'' and ''Bloomberg Poli ...

Third-party candidates lose legal fight to get into presidential debates
''Washington Post'' (August 5, 2016).
In late 2015, Johnson and
Green Party A green party is a formally organized political party based on the principles of green politics, such as environmentalism and social justice. Green party platforms typically embrace Social democracy, social democratic economic policies and fo ...
candidate
Jill Stein Jill Ellen Stein (born May 14, 1950) is an American physician, activist, and perennial candidate who was the Green Party of the United States, Green Party's nominee for President of the United States in the Jill Stein 2012 presidential campaign ...
, both represented by attorney Bruce Fein, filed a lawsuit in the U.S. District Court for the District of Columbia, seeking to compel their inclusion in the debates. The case was dismissed in August 2016, with Judge Rosemary Collyer finding that the plaintiffs had no viable legal claim. On August 5, the editorial board of the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'' called on polling organizations to "acknowledge" Johnson, giving him an opportunity to garner the necessary level of support to participate in the presidential debates. The ''
Boston Herald The ''Boston Herald'' is an American conservative daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarde ...
'' followed on September 7. Former Governors
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
,
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July30, 1947) is an Austrian and American actor, businessman, former politician, and former professional bodybuilder, known for his roles in high-profile action films. Governorship of Arnold Schwarzenegger, ...
, and
Mitch Daniels Mitchell Elias Daniels Jr. (born April 7, 1949) is an American Academic administration, academic administrator, businessman, author, and retired politician who served as the 49th governor of Indiana from 2005 to 2013. A Republican Party (United ...
, without endorsing Johnson, called for him to be in the debates, as did commentator Joseph Steinberg. On September 16, the commission announced the official invitation of both Clinton and Trump to participate in the first debate to be held on September 26 at
Hofstra University Hofstra University is a Private university, private research university in Hempstead, New York, United States. It originated in 1935 as an extension of New York University and became an independent college in 1939. Comprising ten schools, includ ...
, but Johnson did not meet the established criteria, and would not be a participant in the debate. It was also announced that
Mike Pence Michael Richard Pence (born June 7, 1959) is an American politician and lawyer who served as the 48th vice president of the United States from 2017 to 2021 under President Donald Trump. A member of the Republican Party (United States), Repub ...
and
Tim Kaine Timothy Michael Kaine ( ; born February 26, 1958) is an American lawyer and politician serving as the Seniority in the United States Senate, junior United States senator from Virginia since 2013. A member of the Democratic Party (United States ...
would be participating in the only scheduled vice presidential debate, to take place at
Longwood University Longwood University is a public university in Farmville, Virginia, United States. Founded in 1839 as Farmville Female Seminary and colloquially known as Longwood or Longwood College, it is the third-oldest public university in Virginia and one of ...
on October 4, and Weld did not reach the cutoff.


Social media campaign

Balanced Rebellion is a campaign advertisement and campaign project launched by AlternativePAC, the
political action committee In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...
supporting
Gary Johnson Gary Earl Johnson (born January 1, 1953) is an American businessman and politician who served as the 29th List of governors of New Mexico, governor of New Mexico from 1995 to 2003 as a member of the Republican Party (United States), Republica ...
for
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
in the 2016 general election. The website enables voters who dislike both major party candidates, but have a slight preference for
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
or
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
, to pair their vote with a voter feeling a slight but opposite preference, so that both voters matched by the website and known to one another only by first name can vote for Johnson without feeling that they are helping throw the election to a major party candidate they oppose. According to journalist Brian Doherty, editor of ''
Reason Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. It is associated with such characteristically human activities as philosophy, religion, scien ...
'' magazine, the project is intended to appeal to voters who, "while disliking both Hillary Clinton and Donald Trump, didn't want to feel that their third party vote helped make the one they hated more win."


Video content

The five minute video ad, on the website of AlternativePAC and
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, features an
Abraham Lincoln Abraham Lincoln (February 12, 1809 – April 15, 1865) was the 16th president of the United States, serving from 1861 until Assassination of Abraham Lincoln, his assassination in 1865. He led the United States through the American Civil War ...
character called "Dead Abe Lincoln" who explains the concept of the website, comparing Trump to someone's drunk racist uncle and Clinton as a corrupt politician trying to "make millions on political favors." He likens the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
to
Gotham City Gotham City ( ), or simply Gotham, is a fictional city in the Northeastern United States that serves as the primary city appearing in American comic books published by DC Comics. It is best known as the home of the superhero Batman and his List ...
, in the
Batman Batman is a superhero who appears in American comic books published by DC Comics. Batman was created by the artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on M ...
comics, comparing Clinton with the Mob and Trump with the Joker. Johnson is then likened to Batman. Dead Abe Lincoln goes on to promote Johnson as a candidate, pointing out that he was popular as the Republican Governor of a Democratic state where he reduced taxes and that he wants to protect personal privacy. Dead Abe Lincoln also makes the point that Abraham Lincoln was a
third party Third party may refer to: Business * Third-party source, a supplier company not owned by the buyer or seller * Third-party beneficiary, a person who could sue on a contract, despite not being an active party * Third-party insurance, such as a veh ...
candidate, a point that has been criticized on the grounds that the Republican party, while it was a new party, was not precisely analogous to a modern third party. The video, promoted on Facebook by AlternativePAC at an initial cost of $330,000, soon went viral, with 9 million views by August 9, and 17.3 million views by September 7. The Balanced Rebellion video in which "Dead Abe Lincoln" endorses Johnson, and offers a vote trading solution for disaffected never-Trump and never-Hillary voters, has been the most widely viewed viral video of any candidate in the 2016 campaign. The video was produced by the Harmon Brothers, four brothers who work together as comedy producers.


Fundraising and campaign expenditures


By the Johnson campaign

From January to June 2016, Johnson raised a total of $1.4 million, far surpassing Johnson's fundraising in his 2012 run.Byron Tau
Gary Johnson's Campaign Steps Up Its Fundraising
''Wall Street Journal'' (August 16, 2016).
(Johnson's 2012 presidential campaign remains about $1.9 million in debt.)Michael Beckelemail
Libertarian presidential hopeful's spending on consultants draws ire: Some Libertarian activists upset with former New Mexico Gov. Gary Johnson
Center for Public Integrity (May 26, 2016).
After announcing him as his running mate, Johnson stated that much of the tasks of fundraising would be delegated to Gov. Weld (who has stronger fundraising experience than Johnson). May 18, Johnson told the
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
that his campaign had just $35,000 in the bank at the end of March, and that he hoped his newly announced running mate, Gov. Weld, would, "be a huge influence when it comes to fundraising." When asked by
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
's
Victor Blackwell Victor Blackwell (born September 25, 1981) is an American television news anchor who currently co-hosts the weekend edition of ''CNN This Morning (2022), CNN This Morning'' and hosts ''First of All with Victor Blackwell'' on CNN. Early life and ...
on June 11 if the campaign was on track to raise the 20 to 30 million dollars believed to be necessary for him to have a competitive presidential bid, Johnson said, Talking with reporters at the
2016 Democratic National Convention The 2016 Democratic National Convention was a presidential nominating convention, held at the Wells Fargo Center in Philadelphia, Pennsylvania, from July 25 to 28, 2016. The convention gathered delegates of the Democratic Party, the maj ...
, William Weld stated that he believed that some very large potential donors were waiting to see Johnson hit 15% in the polls before they donated to the campaign. In July the comedian
Drew Carey Drew Allison Carey (born May 23, 1958) is an American comedian, actor and game show host. After serving in the United States Marine Corps, U.S. Marine Corps and making a name for himself in stand-up comedy, Carey gained stardom in his own Situa ...
hosted a Johnson fundraiser at his home, which 150 guests attended. Organizers of Carey's fundraiser expected to raise $100,000 in support of Johnson's campaign. On August 3, Johnson announced that his campaign had raised more than $1,000,000 from in a two-week period, with contributions coming from over 20,000 individual donors. He also announced the launch of the campaign's ''#15for15'' fundraising initiative.


Online fundraising

In the month of August the Johnson campaign managed to see its greatest online fundraising totals, receiving over 2 million dollars in online contributions. During an online " money bomb" fundraising effort in the first two weeks of August, the campaign stated that over 90,000 people contributed, and that the average contribution was $32. In August 2016, Johnson became the first third-party presidential candidate to raise $5 million in a single month since at least 1996. From January to late May 2016, the Johnson campaign had spent about $334,000; more than 70% of expenditures were paid to the Utah-based Liberty Consulting Service, the consulting firm of Ron Nielson, Johnson's campaign manager. By August 2016, the Johnson campaign had spent about $15,000 on general-election television advertisements. The Johnson campaign's expenditures in August 2016 totaled $3.7 million, bringing its cash-on-hand to about $2.5 million.Jack Noland
With poll numbers stagnant, Stein and Johnson spend big in August
OpenSecrets OpenSecrets is a nonprofit organization based in Washington, D.C., that tracks and publishes data on campaign finance and lobbying, including a revolving door database which documents the individuals who have worked in both the public sector an ...
(September 23, 2016).
Some 49% of August expenditures ($1.8 million) were made to the Utah-based advertising agency Evan Twede, Inc.; $550,000 to Liberty Consulting, and slightly more than $250,000 for
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
advertisements. The campaign utilized the
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
website Fundly to raise tens of thousands of dollars in contributions. July 18, 2016, the campaign released an ad announcing a fundraising initiative dubbed the ''Johnson–Weld Money Comet''. Donations for the initiative were submitted through a webpage that was created specifically for the initiative. The initiative met its initial goal of $25,000 within a day. Afterwards, the goal increased to $100,000 which was achieved on July 20, 2016. Within a week of its launch, the initiative had already received more than $200,000 in donations (including a single-day high of $100,000). On July 18, 2016, Johnson announced another fundraising initiative, “Today, we are announcing a #15for15 money bomb campaign to get in the debates,"... "Our goal: raise $1.5 million on August 15th to get to 15% in the polls.” The goal of the initiative was to have supporters pledge to donate to the campaign on August 15 in order to create a "money bomb", a single-day from which Johnson can announce a multi-million dollar fundraising haul. The initiative aimed to have 100,000 individuals pledge to donate $15 or more. On August 8 Johnson said that 40,000 supporters had already pledged to participate. The initiative managed to surpass its goal and raised 1.7 million dollars on August 15. There were reports that Johnson was managing to raise more than $1,300 per minute, a rate not seen since
Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, and politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977, and again from 1979 to 1985, as well as for Texas' ...
's grassroots money bomb efforts.


By Libertarian-aligned super PACs

Johnson received the support of two Libertarian-aligned
super PAC Independent expenditure-only political action committees, better known as super PACs, are a type of political action committee (PAC) in the United States. Unlike traditional PACs, super PACs are legally allowed to fundraise unlimited amounts of m ...
s, Purple PAC (founded by Ed Crane) and Americans Deserve Better (chiefly funded by Jeff Yass). As of August 2016, the super PACs combined spent about $100,000 on advertising in support of the Johnson/Weld campaign After Johnson's nomination,
Matt Kibbe Matthew B. Kibbe () is the President and Chief Community Organizer of Free the People, a non-profit organization dedicated to promoting libertarian ideals. Prior to founding Free the People, he was the President of FreedomWorks He also worked ...
announced the formation of the "AlternativePAC" in support of Johnson's campaign. Kibbe previously headed "Concerned American Voters", a Super PAC that had supported
Rand Paul Randal Howard Paul (born January 7, 1963) is an American politician serving as the Seniority in the United States Senate, junior United States senator from Kentucky since 2011. A member of the Republican Party (United States), Republican ...
’s
presidential campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referen ...
. Chris Rufer, founder of The Morning Star Company, donated $500,000 to Alternative PAC. Rufer gave the PAC donations of $50,000 on June 9 and $450,000 on June 30. It had earlier been reported that Rufer had pledged to give at least 1 million dollars to outside groups supporting Johnson's campaign. June 30 Kenneth Peterson, founder and CEO of the Columbia Ventures Corporation, gave $30,000 to the PAC. Overall, in the 2016 election cycle AlternativePAC received $1,386,540 in contributions and spent $1,310,578. Americans Deserve Better is a PAC created to support Johnson's campaign. Its web domain i
Vote for the Adults
The Group was led by Geoff Neale, former National Chair of the
Libertarian National Committee The Libertarian National Committee (LNC) controls and manages the affairs, properties, and funds of the United States Libertarian Party. It is composed of the party officers, five at-large representatives elected every two years at the national co ...
. In the second week of August 2016 it began running television and radio ads supporting Johnson in
Maine's 2nd congressional district Maine's 2nd congressional district is a congressional district in the U.S. state of Maine. Covering , it comprises nearly 92% of the state's total land area. The district comprises most of the land area north of the Portland and Augusta metr ...
with the intention of running them for two weeks before conducting polls to determine if the ads they ran proved to be effective. The group was reported to have reserved nearly $62,000 worth of TV time in the Bangor and Presque Isle markets (including ad-buys on WAGM and WVII totaling more than $20,000 as well as cable ads). The group has also said that it will run radio ads. Shortly after Johnson secured the party nomination,
Cato Institute The Cato Institute is an American libertarian think tank headquartered in Washington, D.C. It was founded in 1977 by Ed Crane, Murray Rothbard, and Charles Koch, chairman of the board and chief executive officer of Koch Industries.Koch ...
founder Ed Crane announced that he would be rebooting "Purple PAC", a super-PAC that had previously supported
Rand Paul Randal Howard Paul (born January 7, 1963) is an American politician serving as the Seniority in the United States Senate, junior United States senator from Kentucky since 2011. A member of the Republican Party (United States), Republican ...
’s
presidential campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referen ...
, to serve as a pro-Johnson organization. The "Purple PAC" previously had raised $3 million. Many of these funds still remained unspent, as Paul suspended his campaign early-on in the Republican primaries. April 15, 2016, Purple PAC had reported having $363,252 on-hand. After being rebooted to support Johnson, Purple PAC received 25 individual contributions of more than $200. June 12, 2016 ''
The Boston Globe ''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
'' reported on Socially Liberal and Fiscally Conservative PAC, a newly founded SuperPAC that would both assist in the campaign's fundraising efforts and make ad-buys in the future. The PAC was founded by R.J. Lyman, an executive at ML Strategies (William Weld's former firm). Major advisors to the PAC include
Trevor Potter Trevor Alexander McClurg Potter (born October 24, 1955) is an American lawyer who served as the former commissioner and chairman of the United States Federal Election Commission. He is the founder and president of the Campaign Legal Center, a non ...
and Matt Sanderson. Both Potter and Sanderson previously worked as counsels to
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
's 2008 presidential campaign, and worked with
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
on his
Colbert Super PAC Americans for a Better Tomorrow, Tomorrow (better known as the Colbert Super PAC) was a United States political action committee (PAC) established by Stephen Colbert, who portrayed a Stephen Colbert (character), character of the same name who was ...
in 2012. Sanderson also was involved in Romney-supporting PACs in 2012, and worked as a counsel to Rand Paul's presidential campaign earlier in the 2016 election cycle.


The "spoiler" controversy


Prior to the election

Johnson himself accepted being called a
spoiler Spoiler or Spoilers may refer to: Arts, entertainment and media * Spoiler (media), something that reveals significant plot elements * The Spoiler, DC Comics superheroine Stephanie Brown Film and television * ''Spoiler'' (film), 1998 American ...
at one point at the election. He said: "I hope I'm a spoiler, because I believe you go from being irrelevant to being a spoiler to being a factor" and "I'm really proud of the fact that I'm offering up that principled vote". Some media outlets also compared Johnson's potential role in the 2016 election to Ralph Nader's in the 2000 election. Conservative magazine ''
National Review ''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by William F. Buckley Jr. in 1955. Its editor-in-chief is Rich L ...
'' stated that "if the presidential debates wind up convincing many voters that both Trump and Hillary are unacceptable, then Johnson's support could stabilize or even rise. If that happens, any increase in his support is likely to hurt Hillary more." ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' editorial board wrote in an article named "Do Gary Johnson supporters really want to help Trump win?": When ''
The Nation ''The Nation'' is a progressive American monthly magazine that covers political and cultural news, opinion, and analysis. It was founded on July 6, 1865, as a successor to William Lloyd Garrison's '' The Liberator'', an abolitionist newspaper ...
'' endorsed
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
for president, the magazine's staff expressed while they respect the challenge third parties have raised to a frequently dysfunctional two-party system, 2016 was not an ordinary election as in an ordinary election strategic voting only requires swing-state voters to choose between "the lesser of two evils", so it was needed to reconsider the balance between expressing their own disgust and diminishing the size of Trump's repudiation. The magazine also expressed their disagreement with Johnson's "penchant for privatization and survival-of-the-fittest economics" as a viable way of government.
Michael Tomasky Michael John Tomasky (born October 13, 1960) is an American columnist, progressive commentator, and author. He is the editor of ''The New Republic'' and editor in chief of ''Democracy''. He has been a special correspondent for ''Newsweek'', '' Th ...
for ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. Founded in 2008, the website is owned by IAC Inc. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief ...
'' weighted the contradictions of "the libertarian live-and-let-live credo" stating that it doesn't apply "just to young people who'd like to blow a doob in a public park", but also to polluting corporations, corporations and individuals who want to make unlimited dark money contributions to political campaigns, the forces pushing
free trade Free trade is a trade policy that does not restrict imports or exports. In government, free trade is predominantly advocated by political parties that hold Economic liberalism, economically liberal positions, while economic nationalist politica ...
, employers who don't want to be nickel-and-dimed over paying their workers a minimum wage, gun manufacturers, and the
National Rifle Association of America The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent Gun politics in the United States, gun rights ...
. He also wrote: Comedian
John Oliver John William Oliver (born 23 April 1977) is a British and American comedian who hosts ''Last Week Tonight with John Oliver'' on HBO. He started his career as a stand-up comedian in the United Kingdom and came to wider attention for his work ...
on his
HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...
show ''
Last Week Tonight with John Oliver ''Last Week Tonight with John Oliver'' (often abridged as ''Last Week Tonight'') is an American news satire late-night talk show hosted by comedian John Oliver. The half-hour-long show premiered in the end of April 2014 on HBO and currently has ...
'' deemed Johnson's campaign as "prone to overly simple solutions that could have disastrous consequences", and concluded that "there is no perfect candidate in this race". Given the circumstances, the Clinton campaign and Democratic allies stated they were taking the threat from Johnson seriously, making direct appeals to young voters and punching down at the third-party candidates they view as potential spoilers.


After the election

The 2016 election results made analysts focus on four states in which Trump's lead over Clinton was less than Johnson's total number of votes: Florida, Pennsylvania, Wisconsin, and Michigan; for instance, analysts also expressed if about half of Johnson's supporters would have voted for Clinton over Trump, the electoral map would have been decidedly different. There were close races in Michigan, where Trump won by fewer than 14,000 votes, Johnson got more than 172,000 votes; and in Wisconsin, where Johnson won more than 105,000 votes, Trump won by less than 33,000 votes. '' Vanity Fair'' expressed in an article: "Millions of Americans, dissatisfied with both candidates and unwilling to choose between the lesser of two evils, registered their protest by voting for Gary Johnson or Jill Stein, helping hand a number of critical swing states, and the presidency, to Donald Trump." Feminist website
Jezebel Jezebel ()"Jezebel"
(US) and
claimed that the tune of a historic 4 million votes for Johnson helped ensure a Donald Trump presidency, and pointed Johnson had so weak probabilities to win that his own running mate Bill Weld semi-openly supported Clinton, and that he had to know he was never going to be president. In Libertarian campaign's defense, Joe Hunter, communications director for the Johnson–Weld campaign, said "the attacks on Governor Johnson from the left were relentless as it became clear that many millennials and former
ernie Ernie is a masculine given name, frequently a short form (hypocorism) of Ernest, Ernald, Ernesto, or Verner. It may refer to: People * Ernie Accorsi (born 1941), American football executive * Ernie Adams (disambiguation) * Ernie Afaganis ...
Sanders voters were looking closely at our ticket" and "if those attacks weren't quite effective enough for the Clinton camp, it is certainly not our responsibility." As well, other Libertarian politicians claimed "they don't owe anybody any votes" and that Democrats spent way too little time in critical swing states.


Results

Gary Johnson received 4,489,233 total votes and 3.3% of the national vote, coming third in the nation and setting a record for the Libertarian Party's strongest historical result to date. In terms of the Libertarian Party's electoral history, he bested
Ed Clark Edward E. Clark (born May 4, 1930) is an American lawyer and politician who ran for governor of California in 1978, and for president of the United States as the nominee of the Libertarian Party in the 1980 presidential election. Background C ...
's previous record-setting 1.1% of the total vote in the 1980 presidential election, as well as his own record-setting 1,275,923 votes in the 2012 presidential election. His share of the national vote was also the highest for a third-party candidate since
Ross Perot Henry Ross Perot ( ; June 27, 1930 – July 9, 2019) was an American businessman, politician, and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an Independent politician ...
's 8.4% showing in the 1996 presidential election. The highest percentage of votes received by Johnson was in New Mexico (where he was governor from 1995 to 2003), where he received 9.3%. Johnson's supporters heavily skewed young, with 70% of them being under 50, and many of them Republican-leaning and holding a bachelor's degree or higher; however, he was deeply unpopular with very conservative voters. 13% of Johnson's backers were black or Latino, compared with just 6% for Trump.


Political positions


Endorsements

On August 6, U.S. Representative Scott Rigell, Republican of Virginia, announced his support for Johnson, marking the candidate's first endorsement by a member of Congress. On September 2, the
Cornell University Cornell University is a Private university, private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson W ...
College Republicans College Republicans is an umbrella term that describes college and university students who support the Republican Party (United States), Republican Party of the United States. The College Republican National Committee (CRNC) is the oldest campus- ...
announced their support, led by chairwoman Olivia Corn. This was unprecedented for a College Republicans organization to do, and received significant media attention. Johnson received the endorsement of the editorial boards of nine daily newspapers: the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'', the ''
Detroit News ''The Detroit News'' is one of the two major newspapers in the U.S. city of Detroit, Michigan. The paper began in 1873, when it rented space in the rival ''Detroit Free Press'' building. ''The News'' absorbed the ''Detroit Tribune'' on February ...
'', the ''
New Hampshire Union Leader The ''New Hampshire Union Leader'' is a daily newspaper from Manchester, the largest city in the U.S. state of New Hampshire. On Saturdays, it publishes as the ''New Hampshire Sunday News.'' Founded in 1863, the paper was best known for the ...
'', the ''
Winston-Salem Journal The ''Winston-Salem Journal'' is an American, English language daily newspaper primarily serving Winston-Salem and Forsyth County, North Carolina. It also covers Northwestern North Carolina. The paper is owned by Lee Enterprises. ''The Journ ...
'', and the ''
Richmond Times-Dispatch The ''Richmond Times-Dispatch'' (''RTD'' or ''TD'' for short) is the primary daily newspaper in Richmond, Virginia, and the primary newspaper of record for the state of Virginia. Circulation The ''Times-Dispatch'' has the second-highest circul ...
''.Callum Borchers
Gary Johnson acquired 9 daily newspaper endorsements. Donald Trump is stuck at zero
''Washington Post'' (October 3, 2016).
Allison Kite
Gary Johnson Keeps Picking Up Newspaper Endorsements
''Wall Street Journal'' (October 30, 2016).
All five papers had traditionally endorsed Republican candidates, but endorsed Johnson over Trump, who received less newspaper endorsements. Democratic nominee
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...
, however, led in newspaper endorsements, surpassing the other candidates even among conservative-leaning papers.Jim Rutenberg
The Editorialists Have Spoken; Will Voters Listen?
''New York Times'' (October 5, 2016).


See also

* 2016 Libertarian National Convention * Libertarian Party presidential debates and forums, 2016 * Libertarian Party presidential primaries, 2016


References


External links

* *
Balanced Rebellion
{{DEFAULTSORT:Gary Johnson presidential campaign, 2016 Presidential campaign, 2016 Bill Weld Johnson, Gary Johnson, Gary