Gary Johnson Presidential Campaign, 2012
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The 2012 presidential campaign of Gary Johnson, the 29th governor of New Mexico, was announced on April 21, 2011. He declared his candidacy for the 2012 Republican Party nomination for
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
. On December 28, 2011, Johnson withdrew his candidacy for the Republican nomination, and declared his candidacy for the 2012 presidential nomination of the Libertarian Party. The 2012 Libertarian National Convention was held during the first weekend of May 2012. On May 5, 2012, after promoting his libertarian-oriented political positions to delegates, Johnson received the most votes at the convention and became the official 2012 Libertarian presidential nominee. On November 6, 2012, Johnson received just under 1% of the popular vote in the
general election A general election is an electoral process to choose most or all members of a governing body at the same time. They are distinct from By-election, by-elections, which fill individual seats that have become vacant between general elections. Gener ...
, amounting to more than 1.2 million votes, more than double what the Barr/Root ticket received in 2008. This was the most successful result for a third-party presidential candidacy since
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, and the best in the Libertarian Party's history by vote number at the time. Johnson ran again in 2016 and received nearly four times his 2012 vote total.


Background

Johnson initially indicated interest in running for president in the 2012 election in 2009. In October of that year, he founded the
Our America Initiative The Our America Initiative was a 501(c)(4) political advocacy committee formed by Gary Johnson, the former Republican politician who served as the 29th Governor of New Mexico from 1995 to 2003. The 501(c)(4) committee was created in December 20 ...
, a
501(c)(4) A 501(c) organization is a nonprofit organization in the Law of the United States#Federal law, federal law of the United States according to Internal Revenue Code (26 U.S.C. § 501(c)). Such organizations are exempt from some Taxation in the Un ...
"nonprofit political advocacy committee that promotes common-sense business approaches to governing." The stated focus of the organization was to "...speak out on issues regarding topics such as government efficiency, lowering taxes, ending the war on drugs, protecting
civil liberties Civil liberties are guarantees and freedoms that governments commit not to abridge, either by constitution, legislation, or judicial interpretation, without due process. Though the scope of the term differs between countries, civil liberties of ...
, revitalizing the economy and promoting entrepreneurship and privatization." The move prompted speculation among media pundits and Johnson's supporters as to whether he was laying the groundwork for a 2012 presidential run. In December 2009, Johnson hired strategist Ron Nielson of NSON Opinion Strategy to organize the committee. Nielson has worked with Johnson since 1993 when he ran his successful gubernatorial campaign. Throughout 2010, Johnson repeatedly deflected questions regarding his potential presidential candidacy by explaining that his 501(c)(4) status forbade him from expressing a desire to run for federal office. In February 2011, Johnson was a featured speaker at both the
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(CPAC) and the
Republican Liberty Caucus The Republican Liberty Caucus (RLC) is a political action organization dedicated to promoting the ideals of Individual freedom, individual liberty, limited government and free market economics within the Republican Party (United States), Republi ...
. Johnson tied with New Jersey governor
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for third in the CPAC Straw Poll, trailing only
Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, and politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977, and again from 1979 to 1985, as well as for Texas' ...
and
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
. In that poll, he placed ahead of such notables as former Speaker of the House
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the List of speakers of the United States House of Representatives, 50th speaker of the United States House of Representatives from 1 ...
, former Minnesota governor
Tim Pawlenty Timothy James Pawlenty ( ; born November 27, 1960) is an American attorney, businessman, and politician who served from 2003 to 2011 as the 39th governor of Minnesota. A member of the Republican Party, Pawlenty served in the Minnesota House ...
, Indiana governor
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and former Alaska governor and
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vice presidential candidate Sarah Palin.
David Weigel David Weigel (born September 26, 1981) is an American journalist and columnist at the news website Semafor (website), ''Semafor''. Weigel previously covered politics for ''The Washington Post,'' ''Slate (magazine), Slate,'' and ''Bloomberg Poli ...
of ''
Slate Slate is a fine-grained, foliated, homogeneous, metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade, regional metamorphism. It is the finest-grained foliated metamorphic ro ...
'' called Johnson the second-biggest winner of the conference, writing that his "third-place showing in the straw poll gave Johnson his first real media hook ... He met tons of reporters, commanded a small scrum after the vote, and is a slightly lighter shade of dark horse now."


Campaign developments


Announcement

On April 21, 2011, Johnson officially announced via
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that he was running for president. He followed this announcement with a speech at the New Hampshire State House in
Concord, New Hampshire Concord () is the capital city of the U.S. state of New Hampshire and the county seat, seat of Merrimack County, New Hampshire, Merrimack County. As of the 2020 United States census the population was 43,976, making it the List of municipalities ...
. Johnson focused the majority of his Republican campaign activities on the
New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
primary.


Campaign staff

Johnson chose Ron Nielson of NSON Opinion Strategy, the director of both of his two New Mexico gubernatorial campaigns, as his presidential campaign manager and senior advisor. His campaign was run from
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
,
Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
, where Nielson's offices are located. Johnson's economics advisor was
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...
economics professor Jeffrey Miron.


Republican debates

Johnson participated in the first of the Republican presidential debates, hosted by
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in
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on May 5, 2011, appearing on stage with
Herman Cain Herman Cain (December 13, 1945July 30, 2020) was an American businessman and Tea Party movement activist in the Republican Party. Cain graduated from Morehouse College with a bachelor's degree in mathematics. He then earned a master's degree ...
,
Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, and politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977, and again from 1979 to 1985, as well as for Texas' ...
,
Tim Pawlenty Timothy James Pawlenty ( ; born November 27, 1960) is an American attorney, businessman, and politician who served from 2003 to 2011 as the 39th governor of Minnesota. A member of the Republican Party, Pawlenty served in the Minnesota House ...
, and
Rick Santorum Richard John Santorum Sr. ( ; born May 10, 1958) is an American politician, attorney, author, and political commentator who represented Pennsylvania in the United States Senate from 1995 to 2007. He was the Senate's Chairman of the United Sta ...
. Mitt Romney and Michele Bachmann both declined to debate. Johnson was excluded from the next three debates on June 13 (hosted by CNN in
New Hampshire New Hampshire ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
), August 11 (hosted by Fox News in
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
), and September 7 (hosted by CNN in
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
). After the first exclusion, Johnson made a 43-minute video responding to each of the debate questions, which he posted on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. The first exclusion, which was widely publicized, gave Johnson "a little bump" in name recognition and an increase in small donations for a few days. Not being in the debate caused serious long-term problems for the campaign as it became difficult to raise money from donors, Johnson's name being pulled from polls and few opportunities from the media to respond to events. For the financial quarter ending June 30, Johnson raised a mere $180,000. Johnson still managed to poll higher two weeks prior to the September 7th debate than Rick Santorum or Jon Huntsman, who were invited to that debate while Johnson was not. Then, on September 21, Fox News decided that because Johnson polled at least 2% in five recent polls, he could participate in a September 23 debate in Florida, which it co-hosted with the Florida Republican Party (the party objected to Johnson's inclusion). Johnson participated, appearing on stage with Michele Bachmann, Herman Cain,
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the List of speakers of the United States House of Representatives, 50th speaker of the United States House of Representatives from 1 ...
, Jon Huntsman, Ron Paul,
Rick Perry James Richard Perry (born March 4, 1950) is an American politician who served as the 14th United States secretary of energy from 2017 to 2019 in the first administration of Donald Trump. He previously served as the 47th governor of Texas fr ...
, Mitt Romney, and Rick Santorum. During the debate, Johnson delivered what many media outlets, including the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'', and ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'', called the best line of the night: "My next-door neighbor's two dogs have created more
shovel ready In politics, a shovel ready construction project (usually larger-scale infrastructure) is where planning and engineering is advanced enough that—with sufficient funding—construction can begin within a very short time. The term was popularized ...
jobs than this current administration." ''
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'' opined that Johnson had won the debate.


Switch to Libertarian Party

On November 29, 2011, Johnson confirmed reports that he was ending all campaign activities for the New Hampshire primary, citing his inability to gain any traction with the primary's likely voters. Stated Johnson: "It's not happening in New Hampshire. We rode bikes 500 miles across the state, we scheduled town halls – for whatever reason, nobody's really coming out to hear what it is I have to say." Johnson confirmed reports that he was considering a run on the Libertarian Party (LP) ticket. Libertarian Party officials reported that Johnson would make an announcement on his political future on December 28, 2011; ''Politico'' reported it was expected that he would drop his bid for the Republican nomination and seek the Libertarian nomination instead. On December 28, 2011, Johnson announced at press conference in
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that he had withdrawn his candidacy for the Republican presidential nomination, and officially declared his candidacy for the 2012 Libertarian Party presidential nomination. During the announcement, Johnson stated, "I'm a Libertarian in belief. I successfully governed as a Libertarian in everything but the name, and I am running for president as a Libertarian." Johnson was quickly identified as the early front-runner for the party's nomination and polled more than seventy percent of votes cast in the California Libertarian Party's straw poll on March 3, 2012. On April 30, 2012, Johnson formally endorsed retired California Superior Court judge Jim Gray as his choice for running mate on the LP ticket in anticipation of receiving the nomination at the 2012 Libertarian National Convention in May 2012.


Nomination

On May 5, 2012, at the Libertarian National Convention, Johnson received the Libertarian Party's official nomination for
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by a vote of 419 votes to 152 votes for second-place candidate Lee Wrights. Following his nomination, Johnson asked the convention's delegates to nominate as his vice-presidential running-mate Judge Jim Gray of California. Gray won the vice-presidential nomination on the first ballot.


Ballot access

Although there were numerous challenges to Johnson's ballot access, the Libertarian Party confirmed that Johnson received ballot access in 48 states and Washington D.C.. The Libertarian Party was able to achieve write-in vote status in Michigan, with Oklahoma the only state to not include Johnson at all. Johnson faced resistance from Republicans over the matter of whether or not Johnson would appear on several state ballots. In some states, such as
Pennsylvania Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
, where Johnson had more than the officially required number of signatures necessary for the Libertarian Party candidate to appear on the ballot, the validity of the signatures was contested by Republicans. In
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
, a lawsuit was filed suing the Iowa Secretary of State, Matt Schultz, to remove Johnson from the ballot; the suit said that a reason for fighting Johnson's appearance on the ballot was that Johnson would cause "irreparable harm to other candidates and political parties who must compete against him," and that his appearance would cause "irreparable injury to the voting public because it could improperly impact the election." When speaking of Johnson's chances of making the ballot in the three states that had not up to that point agreed to include Johnson, Richard Winger, editor of ''
Ballot Access News ''Ballot Access News'' is a United States–based website and monthly online and print newsletter edited and published by Bill Redpath and Richard Winger. History Richard Winger, an expert on ballot access law in the United States, started t ...
'', said that "Pennsylvania is likely, Michigan a maybe, Oklahoma almost impossible." On October 10, the Libertarian Party declared success in Pennsylvania. By October Johnson was confirmed to be on the ballot in 48 states and in the District of Columbia, with only Michigan and Oklahoma still in litigation in regards to his ballot access. In the end Johnson received write-in status in Michigan, but was completely excluded from the Oklahoma ballot.


Polls


National

10–13 July 2012, JZ Analytics: Barack Obama 43.6%, Mitt Romney 38.0%, Gary Johnson 5.3%, not sure 13.1% August 2012, Rasmussen Reports poll includes Johnson for the first time. One in ten likely voters are familiar with him and 1 percent intends to vote for him. September 2012, CNN poll includes Johnson. 4% of registered voters say that they would vote for him. November 1, 2012 CNN poll includes Johnson. 5.1% of 796 likely voters indicated that they would vote for Gary Johnson.


Debates

Johnson and Green Party presidential nominee
Jill Stein Jill Ellen Stein (born May 14, 1950) is an American physician, activist, and perennial candidate who was the Green Party of the United States, Green Party's nominee for President of the United States in the Jill Stein 2012 presidential campaign ...
sued the Commission on Presidential Debates, the
Republican National Committee The Republican National Committee (RNC) is the primary committee of the Republican Party of the United States. Its members are chosen by the state delegations at the national convention every four years. It is responsible for developing and pr ...
and the
Democratic National Committee The Democratic National Committee (DNC) is the principal executive leadership board of the United States's Democratic Party (United States), Democratic Party. According to the party charter, it has "general responsibility for the affairs of the ...
, alleging that the commission's failure to extend them an invitation to the 2012 violated the Sherman Antitrust Act and the First Amendment.Megan R. Wilson
Court: Excluding outside parties from presidential debates does not violate First Amendment
''The Hill'' (August 29, 2017).
Johnson and Stein's suit was dismissed by the federal courts; the U.S. Court of Appeals for the D.C. Circuit ruled in 2017 that the two candidates lacked a valid legal claim or a cognizable injury.


Relationship with Ron Paul's campaign

Initially, Johnson hoped
Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, and politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977, and again from 1979 to 1985, as well as for Texas' ...
would not run for president so that Johnson could galvanize from Paul's network of libertarian-minded voters. Johnson even traveled to Houston to tell Paul of his decision to run in person. But Paul announced his own candidacy on May 13, 2011. Following Paul's failure to receive the Republican nomination, Johnson actively sought, and, to at least some level, received the support of Paul's
libertarian Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
minded supporters for his own campaign. Paul himself did not officially endorse anybody, though in an October 2012 interview Paul hinted, but did not confirm that he was planning on voting for Johnson.


Campaign financial data

The Johnson-Gray campaign raised $2,553,878 with 87% from private donations and 13% from federal funds. No money was raised from any PACs. In comparison,
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
's campaign raised over $632,000,000 (spending almost $541,000,000) and
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American businessman and retired politician. He served as a United States Senate, United States senator from Utah from 2019 to 2025 and as the 70th governor of Massachusetts from 2003 to 2007 ...
's campaign raised over $389,000,000 (spending over $336,000,000).


Results

Johnson finished with 1,247,923 votes, which at that time was an all-time Libertarian Party record in terms of raw total. He received 0.99% of the popular vote, which was then the party's second-best showing ever in vote percentage in a presidential election, behind that of Ed Clark in
1980 Events January * January 4 – U.S. President Jimmy Carter proclaims a United States grain embargo against the Soviet Union, grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning Sys ...
. In his home state of New Mexico, Johnson received 3.6% of the vote.


Endorsements

Endorsements as a Republican candidate * Christopher R. Barron, member of the board of directors and co-founder of GOProud * Political consultant
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* Syndicated columnist
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* Daniel Hannan, British journalist and Conservative Party member of the European Parliament. * New Hampshire state representatives Bruce MacMahon, Kyle Tasker and Brian Seaworth * TeaPot Party Endorsements as a Libertarian candidate * James D. Schultz, political activist and 2018 New York State Assembly candidate. * Political consultant
Roger Stone Roger Jason Stone (born Roger Joseph Stone Jr.; August 27, 1952) is an American Political consulting, political consultant and lobbyist. He is Donald Trump's longest-serving political adviser, best known for the Mueller special counsel investi ...
* Vice Admiral Michael Colley, US Navy (Ret.) * Conor Friedersdorf, journalist. * Hon. Jim Gray, presiding judge of the Superior Court of Orange County, California (Ret.) * Fmr. FEC Chairman Bradley A. Smith * Fmr. NM House Minority Leader Kip Nicely * Christopher R. Barron, member of the board of directors and co-founder of GOProud *
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, rapper, member of
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* Adam Kokesh, talk show host and activist *
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, illusionist, comedian, musician, and author *
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, former Independence Party and Reform Party Governor of Minnesota * Buddy Roemer, former Republican Governor of Louisiana *
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, radio host, author, conspiracy theorist and documentary filmmaker * Philip DeFranco, internet personality. * Lisa Kennedy Montgomery, political satirist, radio personality, and former MTV VJ * Andrew Napolitano, former New Jersey Superior Court Judge, political and senior judicial analyst for
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and libertarian conservative talk show host *
John Stossel John Frank Stossel (born March 6, 1947) is an American libertarian television presenter, author, consumer journalist, political activist, and pundit. He is known for his career as a host on ABC News, Fox Business Network, and Reason TV. Stos ...
, award-winning journalist/commentator currently working for Fox Business Network *
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, * Ronald Bailey, * Nick Gillespie, * Tibor Machan, * Deirdre McCloskey, * Jacob Sullum, * Jesse Walker, * Matt Welch, * Bill Kauffman, Libertarian Party members * Bill Redpath, treasurer and immediate past chair, Libertarian National Committee * Guy McLendon, member of 2006/2008/2010 LP National Platform Committees * Jake Porter, Former Region 6 alternate-Libertarian National Committee member (2008–2010) * John "J" Mills, past chairman of The Libertarian Party of Washington State * Karen Green, vice chair, McLean County Libertarian Party * Jason Sharp, Libertarian candidate Indiana 7th Congressional District * Alexander L. George, vice-chairman, Libertarian Party of Polk County, Florida * Randy Eshelman, at-large representative to the Libertarian National Committee * Adrian Wyllie, chairman, Libertarian Party of Florida * Rob Power, chairman, current treasurer and former chairman (2004–2010) of Outright Libertarians, former LP National Platform Committee member, former LP of California executive committee member, former chairman of the Libertarian Party of San Francisco * Scotty Boman, U.S. Senate candidate * Jo Jorgensen, academic;
Libertarian Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
nominee for vice president in
1996 1996 was designated as: * International Year for the Eradication of Poverty Events January * January 8 – A Zairean cargo plane crashes into a crowded market in the center of the capital city of the Democratic Republic of the Congo ...
;
Libertarian Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
nominee for U.S. Representative from SC-04 in
1992 1992 was designated as International Space Year by the United Nations. Events January * January 1 – Boutros Boutros-Ghali of Egypt replaces Javier Pérez de Cuéllar of Peru as United Nations Secretary-General. * January 6 ** The Republ ...
State Libertarian Parties * Libertarian Party of Nebraska * Libertarian Party of South Carolina executive committee * Libertarian Party of Utah Academics * Jeffrey Miron, senior lecturer and director of undergraduate studies in economics,
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* Howard Baetjer Jr., lecturer, Department of Economics, Towson University * William J. Carney, Charles Howard Candler Professor of Law,
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* James L. Doti, president of Chapman University * Lynne Kiesling, distinguished senior lecturer in economics,
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* Mark LeBar, associate professor of philosophy,
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* Daniel Lin, assistant professor of economics,
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* Kate Litvak, professor of law, Northwestern University * Andrew P. Morriss, D. Paul Jones Jr. & Charlene Jones Chair in Law,
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* Michael Munger, professor of political science, public policy, and economics,
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* David G. Post, professor of law,
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* Laurie A. Schmidt, professor of education, Indiana Wesleyan University * Daniel Shapiro, professor of philosophy,
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* Bradley A. Smith, Josiah H. Blackmore II/Shirley M. Nault Designated Professor of Law, Capital University * Ilya Somin, associate professor of law,
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* Alexander "Sasha" Volokh, assistant professor of law, Emory University * Hanah Metchis Volokh, visiting assistant professor of law, Emory University * Glen Whitman, professor of economics,
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, Northridge University * Michael D. Freeman, PhD MPH DC MedDr, affiliate professor of epidemiology and psychiatry, Oregon Health and Science University School of Medicine * W. William Woolsey, associate professor of economics, The Citadel Activists * Brandon Immel, editor of ''Lemon Global'', director of Ohio-based protest organization group Pro-(1)ne, and candidate for Ohio's 98th District state representative in 2014 Newspapers * ''Saint Joseph Telegraph'',
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* '' Chattanooga Times Free Press'',
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* '' The Daily Telegram'',
Adrian, Michigan Adrian is a city in the U.S. state of Michigan and the county seat of Lenawee County, Michigan, Lenawee County. The population was 20,645 at the 2020 United States census, 2020 census. Adrian lies in Michigan's 5th congressional district. The c ...


See also

* Political positions of Gary Johnson


References


External links


Gary Johnson 2012
official campaign website *
2001 Text of State of the State speechArchive

2002 Text of State of the State speechArchive

Scan of the original antitrust filings
{{DEFAULTSORT:Gary E. Johnson presidential campaign, 2012 Presidential Campaign Johnson, Gary Johnson, Gary