FaceApp is a photo and video editing
application for
iOS
Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and
Android developed by FaceApp Technology Limited, a company based in
Cyprus
Cyprus (), officially the Republic of Cyprus, is an island country in the eastern Mediterranean Sea. Situated in West Asia, its cultural identity and geopolitical orientation are overwhelmingly Southeast European. Cyprus is the List of isl ...
. The app generates highly realistic transformations of human faces in photographs by using
neural network
A neural network is a group of interconnected units called neurons that send signals to one another. Neurons can be either biological cells or signal pathways. While individual neurons are simple, many of them together in a network can perfor ...
s based on
artificial intelligence
Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
.
The app can transform a face to make it smile, look younger, look older, or change gender.
Features
FaceApp was launched on iOS in January 2017 and on Android in February 2017.
There are multiple options to manipulate the photo uploaded such as editor options of adding an impression, make-up, smiles, hair colors, hairstyles, glasses, age or beards. Filters, lens blur and backgrounds along with overlays, tattoos, and vignettes are also a part of the app.
The gender change transformations of FaceApp have attracted particular interest from the
LGBT
LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The gro ...
and
transgender
A transgender (often shortened to trans) person has a gender identity different from that typically associated with the sex they were sex assignment, assigned at birth.
The opposite of ''transgender'' is ''cisgender'', which describes perso ...
communities, due to their ability to realistically simulate the appearance of a person as the opposite gender.
Criticism
In 2019, FaceApp attracted criticism in both the press and on social media over the
privacy
Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively.
The domain of privacy partially overlaps with security, which can include the concepts of a ...
of
user data. Among the concerns raised were allegations that FaceApp stored users' photos on their servers, and that their terms of use allowed them to use users' likenesses and photos for commercial purposes.
In response to questions, the company's founder, Yaroslav Goncharov, stated that user data and uploaded images were not being transferred to Russia but instead processed on servers running in the
Google Cloud Platform
Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google that provides a series of modular cloud services including computing, Computer data storage, data storage, Data analysis, data analytics, and machine learnin ...
and
Amazon Web Services
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
. According to Goncharov, user photos were only stored on servers to save
bandwidth
Bandwidth commonly refers to:
* Bandwidth (signal processing) or ''analog bandwidth'', ''frequency bandwidth'', or ''radio bandwidth'', a measure of the width of a frequency range
* Bandwidth (computing), the rate of data transfer, bit rate or thr ...
when applying multiple filters, and were deleted shortly after being uploaded.
US senator
Chuck Schumer
Charles Ellis Schumer ( ; born November 23, 1950) is an American politician serving as the Seniority in the United States Senate, senior United States Senate, United States senator from New York (state), New York, a seat he has held since 1999. ...
expressed "serious concerns regarding both the protection of the data that is being aggregated as well as whether users are aware of who may have access to it" and called for an FBI investigation into the app.
A "hot" transformation was available in the app in 2017 supposedly making its users appear more physically attractive, but this was accused of racism for lightening the skin color of
black people
Black is a racial classification of people, usually a political and skin color-based category for specific populations with a mid- to dark brown complexion. Not all people considered "black" have dark skin and often additional phenotypical ...
and making them look more
European. The feature was briefly renamed "spark" before being removed.
Founder and chief executive Yaroslav Goncharov apologised, describing the situation as "an unfortunate side-effect of the underlying neural network caused by the training set bias, not intended behaviour"
and announcing that a "complete fix" was being worked on.
In August that year, FaceApp once again faced criticism when it featured "
ethnicity
An ethnicity or ethnic group is a group of people with shared attributes, which they Collective consciousness, collectively believe to have, and long-term endogamy. Ethnicities share attributes like language, culture, common sets of ancestry, ...
filters" depicting "
White
White is the lightest color and is achromatic (having no chroma). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully (or almost fully) reflect and scatter all the visible wa ...
", "
Black
Black is a color that results from the absence or complete absorption of visible light. It is an achromatic color, without chroma, like white and grey. It is often used symbolically or figuratively to represent darkness.Eva Heller, ''P ...
", "
Asian", and "
Indian". The filters were immediately removed from the app.
See also
*
Face of the Future
*
Deepfake
''Deepfakes'' (a portmanteau of and ) are images, videos, or audio that have been edited or generated using artificial intelligence, AI-based tools or AV editing software. They may depict real or fictional people and are considered a form of ...
References
{{Reflist, 40em
External links
Official website
Android (operating system) software
2017 software
IOS software
Photo software
Proprietary cross-platform software
Social media
Deep learning software applications
Deepfakes