Eugenio López Rodea (28 June 1934 – 20 May 2022) was a business executive and the founder of Mexican beverage company Jumex.

Early life and education

Born in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, his father, Vicente López Resines, was the founder of La Costeña, one of the largest producers of preserves worldwide. From a young age he learned about the culture of entrepreneurship.

Career

In 1961, López Rodea founded the

Frugo Frugo is a brand of fruit drinks, developed by Alima Gerber and Damian G, now owned by FoodCare Poland. Frugo became famous from their original commercials. The brand is known for the slogan "Let's Frugo". History Frugo appeared in Poland in 1996 ...

brand, predecessor of Grupo Jumex, which today is the largest juice brand in Latin America. Three months after the founding of Frugo, the company began producing a 150-milliliter can that contained peaches with 20 employees. In 1964 he began a process to register the 'Jumex' trademark with the slogan 'the blue can' and to change the previous packaging. This was the beginning of what is now a multinational company with a presence in more than 40 countries.

Personal life

He was married to Isabel Alonso who died in 2017. Their only son,

Museo Jumex Museo may refer to: * ''Museum'' (2018 film), Mexican drama heist film * Museo station, station on line 1 of the Naples Metro {{disambiguation ...

founder Eugenio López Alonso is the current president of the Jumex Foundation and has stood out for being one of the most important patrons of art of the 21st century. In May 2022, López Rodea died of natural causes in Mexico City.

References

{{DEFAULTSORT:Lopez Rodea, Eugenio 1934 births 2022 deaths Businesspeople from Mexico City Mexican business executives Mexican business families 20th-century Mexican businesspeople