Edita Vilkevičiūtė
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Edita Vilkevičiūtė (born 1 January 1989) is a Lithuanian model. Throughout her whole career, she has appeared in 25 Vogue covers. In 2015, she was one of the highest paid models in the world thanks to the frangrace ads for Roberto Cavalli and Viktor & Rolf.


Early life

Vilkevičiūtė was born on New Year's Day in 1989. She has a younger sister who is an event planner, her father is a teacher, and her mother is a homemaker. Vilkevičiūtė described her childhood as "simple and perfect" with "a lot of nature around and forests." She learned instruments, played basketball, and rode horses.


Career

Vilkevičiūtė was on holiday in Palanga when she was encouraged to enter a modeling contest organized by D-Max management, model agency in Vilnius . With her father's permission, she was first placed to a small agency in Spain, called "lagencia". The start was not great until she was noticed and signed by Women Management's
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division at the age of 17 years, later, VIVA in
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in 2006. Her runway debut was at Just Cavalli for the spring/summer 2006 shows in Milan.Edita Vilkeviciute
'' Vogue Paris''. Retrieved 27 January 2014.
The following month, she featured in her first '' Vogue Paris'' editorial, shot by Katja Rahlwes, followed by another in February 2007 by Mark Segal. She later walked for Paul Smith, Preen, and Marios Schwab in London. She made a comeback after not participating in fashion weeks at
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
and New York at the spring/summer 2008 Paris fashion week, walking for Shiatzy Chen, Balenciaga, Chanel, Dries van Noten, Miu Miu, and
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
. In 2008 she was chosen for Dolce and Gabbana's Spring/Summer campaign, captured by
Mario Testino Mario Eduardo Testino Silva Order of the British Empire, OBE Royal Photographic Society#Distinctions and qualifications, HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer. His work has featured internationally in ...
. She featured prominently in the 2008
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
Fragrance, Marc O'Polo, Giuseppe Zanotti and Eres Paris print campaigns. During Fall/Winter 2008–09, she opened and closed shows for Burberry and La Perla. In the same year she went on to succeed Angela Lindvall as the muse of Versace perfumes, and Karl Lagerfeld signed her up to play
Coco Chanel Gabrielle Bonheur "Coco" Chanel ( , ; 19 August 1883 – 10 January 1971) was a French fashion designer and Businessperson, businesswoman. The founder and namesake of the Chanel brand, she was credited in the post-World War I era with populari ...
in his film ''Chanel, The Silent Film''. In late 2008, she participated in the Victoria's Secret Fashion Show 2008, in the "PINK" section. She is the current face of Karl Lagerfeld, GAP in Japan, Dior Beauty and Emporio Armani. In the autumn/winter 2008 campaigns, Vilkevičiūtė replaced Hilary Rhoda as the face of clothing line Etro. She also did a campaign for
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
's Mon Monogram range of personalised leather goods. Vilkevičiūtė has graced the pages of many fashion magazines around the world including covers for ''
Marie Claire ''Marie Claire'' (stylized in all lowercase; ) is a French international monthly magazine first published in France in 1937. Since then various editions are published in many countries and languages. The feature editions focus on women aro ...
'' in August 2007 and May 2008, '' Vogue'' in Germany (August 2009) and Russia (May 2007), '' Numéro'' in September 2008, '' Allure'', and '' i-D''. During the Spring/Summer 2009 season she walked over 35 runways for some of the world's top designers, such as Chloe, Shiatzy Chen, Chanel, Stella McCartney, Givenchy, Yves Saint Laurent,
Zac Posen Zachary E. Posen (; born October 24, 1980) is an American fashion designer. Early life Zachary E. Posen was born and raised in a American Jews, Jewish family in New York City, residing in the SoHo neighborhood of lower Manhattan. He is the son ...
, and Dolce & Gabbana, and later participated in the Victoria's Secret Fashion Show 2009, in the sections "All Aboard" and "Enchanted Forest". In the same year, she appeared nude in a steamy photo shoot for ''
Interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" re ...
'' magazine with Zac Efron. Vilkeviciute's career made further progress, as she opened for Valentino Garavani in Paris. She was photographed by both Terry Richardson and Patrick Demarchelier as the face of Yves Saint Laurent cosmetics and Blumarine respectively. She met up with Demarchelier again, on an editorial featured in the March 2009 edition of ''Vogue Paris''. In 2010, Vilkevičiūtė appeared on the covers of the '' Numéro'', Vogue Spain, Numéro Tokyo, Vogue Greece, Vogue Germany and Muse magazines. She also participated in the Victoria's Secret Fashion Show 2010, in the segments "Country Girls" (where she wore "Angel" wings for the first time) and "PINK Planet". Took her own self-portrait for the new Rag & Bone Do-It-Yourself ad campaign spring 2011 along with models
Sasha Pivovarova Aleksandra ''Sasha'' Igorevna Pivovarova (; born 21 January 1985) is a Russian supermodel and artist. She is best known as the longest appearing fashion model for Prada, posed for 19 advertisement campaigns, a record Pivovarova has set for the ...
, Abbey Lee Kershaw,
Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-earning models list. ...
, Karolína Kurková and Lily Aldridge. In August 2011, Vilkevičiūtė appeared on the cover of ''Numéro China''. She turned down the chance to become a
Victoria's Secret Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner i ...
Angel in 2011, in preference of appearing on the runway for Versace's collaboration with H&M. She also fronted Patrizia Pepe's Autumn/Winter 2011–12 campaign. As of 2012 Vilkeviciute is the model for Calvin Klein's new fragrance "Eternity Aqua for Her". She appeared in the 2012 Pirelli Calendar photographed by Mario Sorrenti. In mid-2013 she became the new face of Bulgari Omnia Crystalline Fragrance and she appeared in the Fall campaign ads of
Juicy Couture Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and Gel ...
. She was also featured on the October 2013 cover of ''Vogue Paris'' and on the cover of the December 2013 edition of '' Lui'' France with an editorial entitled "Edita at the Beach". In 2014 she became the face for Viktor & Rolf 'Bonbon' Fragrance Campaign shot by Inez & Vinoodh . In February 2014 she appeared in a Vogue Paris editorial, photographed by Katja Rahlwes. In November 2014 she was on the cover of Vogue Spain and the magazine 032C which fashion director is Rihanna's personal wardrobe stylist Mel Ottenberg. In this year she worked at editorials for Vogue China, Vogue Germany, W Magazine, Vogue Australia and many more. She made runway appearance during New York Fashion Week as exclusive for Versus x Anthony Vaccarello and for the Paris Fashion Week walking for Mugler, Isabel Marant, Balmain and Anthony Vaccarello . She keeps working with brands as H&M,
Mango A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...
, Esprit, Next Uk, Massimo Dutti & Calvin Klein . In 2015 Edita has been chosen as the face of
Juicy Couture Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their velour tracksuits which became a luxury staple in the 2000s, the company was founded by Pamela Skaist-Levy and Gel ...
's spring-summer 2015 advertisements. And she has signed on to do both print and TV ads for the new Cavalli fragrance, as part of a worldwide campaign with Jonas Akerlund as the film director and Mario Sorrenti as the print photographer. She will be the face of the new Roberto Cavalli fragrance for woman ‘Paradiso’, which will be revealed in February 2015. In Roberto Cavalli’s own words, she is "a supermodel of stunning beauty. She sums up the spirit of the fragrance and perfectly embodies the Paradiso woman, a bold and utterly feminine creature who irradiates her sophisticated glamour without being afraid to assert her natural seductiveness."


Public image

Models.com ranks her on the "Industry Icons" list. In 2015, for the first year she joined the rankings as one of the highest paid models in the world by
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
.


Personal life

Vilkevičiūtė married Björn Frederic Gerling in July 2017.


References


External links

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Edita Vilkeviciute
at The Fashion Styles * {{DEFAULTSORT:Vilkeviciute, Edita 1989 births Living people Lithuanian female models People from Kaunas