The T. Eaton Company Limited, later known as Eaton's, was a Canadian
department store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
chain that was once the largest in the country. It was founded in 1869 in
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
by
Timothy Eaton
Timothy Eaton (March 1834 – 31 January 1907) was a Northern Irish-Canadian businessman who founded the Eaton's department store, one of the most important retail businesses in Canada's history.
Early life and family
He was born in Ballymena, ...
, an immigrant from what is now
Northern Ireland
Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Repub ...
. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a
mail-order catalog
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:
* Sending an order form in the mail
* Placing an order by telephone call
...
that was found in the homes of most Canadians. A changing economic and retail environment in the late twentieth century, along with mismanagement, culminated in the chain's
bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in 1999.
Eaton's pioneered several retail innovations. In an era when
haggling
In the social sciences, bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price or nature of a transaction. If the bargaining produces agreement on terms, the transaction takes plac ...
for goods was the norm, the chain proclaimed "We propose to sell our goods for CASH ONLY – In selling goods, to have only one price." In addition, it had the long-standing slogan "Goods Satisfactory or Money Refunded."
Early years

In 1869, Timothy Eaton sold his interest in a small dry-goods store in the market town of
St. Marys,
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
, and he bought a dry-goods and
haberdasher
__NOTOC__
In British English, a haberdasher is a business or person who sells small articles for sewing, dressmaking and knitting, such as buttons, ribbons, and zippers; in the United States, the term refers instead to a men's clothing st ...
y business at 178
Yonge Street
Yonge Street ( ') is a major arterial route in the Canadian province of Ontario connecting the shores of Lake Ontario in Toronto to Lake Simcoe, a gateway to the Great Lakes#Geography, Upper Great Lakes. Ontario's first colonial administrator, ...
in the city of Toronto.
The first store was only , with two shop windows, and was located a fair distance from Toronto's then fashionable shopping district of
King Street West. In its first year of operation, with Timothy Eaton responsible for buying the goods to stock the store, and a staff of four, expectations were low that a store with a no-credit and no-haggling policy would succeed.
The business prospered, and Eaton moved the store one block north in August 1883 into much larger premises at 190 Yonge Street. The new store boasted the biggest plate-glass windows in Toronto, the first electric lights in any Canadian store, three full floors of retail space featuring 35 departments, and a
lightwell
In architecture, a lightwell,light well, light-well sky-well,skywell, sky well or air shaft is an unroofed or roofed external space provided within the volume of a large building to allow light and air to reach what would otherwise be a dark or u ...
that ran the full length of the store. The store's first telephone, with phone number 370, was installed in 1885. In 1886, the first elevator in a retail establishment in Toronto was installed in the Eaton store (although only customers going up were invited to use the elevator, thus requiring them to pass by the various store displays on their walk down).
Eaton maintained the lease on the empty store at 178 Yonge Street (now
Hudson's Bay Queen Street
The Hudson's Bay flagship store (originally the Simpson's flagship store) is a department store building on Yonge Street in downtown Toronto, Ontario, Canada. It was designed by the Burke and Horwood architecture firm for Robert Simpson, and open ...
and once home to rival
Eaton’s
The T. Eaton Company Limited, later known as Eaton's, was a Canadian department store chain that was once the largest in the country. It was founded in 1869 in Toronto by Timothy Eaton, an immigrant from what is now Northern Ireland. Eaton's gr ...
) until its expiry in 1884 in order to delay the expansion plans of one of his competitors,
Robert Simpson. Over time, the competition between the
Simpson's
The Robert Simpson Company Limited, commonly known as Simpson's until 1972, then as Simpsons, and in Quebec sometimes as Simpson, was a Canadian department store chain that had its earliest roots in a store opened in 1858 by Robert Simpson.
I ...
and Eaton's department stores, facing each other across Queen Street West, became one of Toronto's great business rivalries. The pedestrian crosswalk on Queen Street West, just to the west of the intersection with Yonge Street, was for years one of the busiest in Canada, as thousands of shoppers a day comparison-shopped between Eaton's and Simpson's.
By 1896, Eaton's was billing itself as "Canada's Greatest Store". The store continued to expand in size, and new buildings were constructed to house the mail order division and the Eaton's factories. The number of people employed in Eaton's operations numbered 17,500 in 1911. In 1919, the Eaton's buildings in Toronto contained a floor space of over , and occupied several city blocks between Yonge Street and
Bay Street
Bay Street is a major thoroughfare in Downtown Toronto, Ontario, Canada. It is the centre of Toronto's Financial District, Toronto, Financial District and is often used by metonymy to refer to Economy of Canada, Canada's financial services indust ...
, north of Queen Street West.
The Winnipeg store
At the beginning of the 20th century, Eaton's conducted a large business in Western Canada through its catalogue. Eaton's considered
Winnipeg
Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...
,
Manitoba
Manitoba is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population ...
, as the most logical location for a new mail order warehouse to better serve its western customers. A store was not originally part of the plans.
John Craig Eaton
Sir John Craig Eaton (April 28, 1876 – March 30, 1922) was a Canadian businessman and a member of the prominent Eaton family.
Life and career
He was born in Toronto, Ontario, the youngest son of department store magnate Timothy Eaton and hi ...
, the son of Timothy Eaton, became an early proponent of building a combined store and mail order operation in Winnipeg. Although Timothy Eaton initially had misgivings over the difficulties involved in managing a store from Toronto, John Craig was eventually able to convince his father. Eaton's acquired a city block on
Portage Avenue
Portage or portaging (Canadian English, CA: ; ) is the practice of carrying water craft or cargo over land, either around an obstacle in a river, or between two bodies of water. A path where items are regularly carried between bodies of water is ...
at Donald Street, and the five-storey Eaton's store opened to much fanfare on July 15, 1905. Timothy Eaton and his family were on hand for the opening of the second Eaton's store, with the ''
Winnipeg Daily Tribune'' noting in its front-page headline: "The Canadian Napoleon of Retail Commerce Reaches the Capital – Views His Great Store for First Time – Well Pleased".
The landmark red brick store, known as "the Big Store" to Winnipeggers, was a success. The initial staff of 750 grew to 1,200 within a few weeks of the opening. By 1910, three more storeys were added to the store and other buildings were constructed. By 1919, the Eaton's operations in Winnipeg covered and employed 8,000 people.
For many years, the Winnipeg Eaton's store was considered the most successful department store in the world, given how it dominated its local market. As late as the 1960s, ''
Canadian Magazine
The ''Canadian Magazine of Politics, Science, Art and Literature'' was the premiere monthly literary journal of Anglophone Canada for three decades.
History and profile
Edited first by James Gordon Mowat then by John Alexander Cooper, the first ...
'' estimated that Winnipeggers spent more than 50 cents of every shopping dollar (excluding groceries) at Eaton's, and that on a busy day, one out of every ten Winnipeggers would visit the Portage Avenue store.
The store was closed on 17 October 1999, along with 36 other Eaton's stores.
Overseas buying offices
Eaton's had two buying offices located in Europe: in London, in 7 Warwick Lane, opened in 1892;
and Paris, at 103 rue Reaumur, opened six years later in 1898.
Canada's dominant retailer

The success of Eaton's helped revolutionize department store retailing in North America. American retailers flocked to view the stores on Yonge Street and Portage Avenue, anxious to replicate Timothy Eaton's methods south of the border. Until the 1950s, Eaton's promoted itself as the "largest retail organization in the British Empire".
In 1905, ''
The Globe'' wrote: "There is hardly a name in Canada, with the possible exception of the Prime Minister, so well known to the people at large as that of Mr. Timothy Eaton." Timothy Eaton died in 1907, and was succeeded by John Craig Eaton as President of the T. Eaton Co. Limited. The company's success continued under Timothy's heir.
In 1925, Eaton's purchased the Goodwin's store in Montreal. By 1927, Montreal boasted a new six-storey Eaton's store on
Saint Catherine Street
Sainte-Catherine Street ( ) () is the primary commercial artery of Downtown Montreal, Quebec, Canada. It crosses the central business district from west to east, beginning at the corner of Claremont Avenue and de Maisonneuve Boulevard in Wes ...
, which was expanded to nine storeys in 1930. Over time, Eaton's stores opened in other cities across the country, the company offered numerous
private label
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
products, e.g., an ''Eaton's'' typewriter, a
rebadged
In the automotive industry, rebadging (also known as badge engineering, an intentionally ironic misnomer in that little or no actual engineering takes place) is a form of market segmentation used by automobile manufacturers around the world. T ...
Silverette model by
Silver Seiko Ltd. of Japan.
In 1977, the
Toronto Eaton Centre
CF Toronto Eaton Centre, commonly referred to simply as the Eaton Centre, is a shopping mall and office complex in the Downtown Toronto, downtown core of Toronto, Ontario, Canada. It is owned and managed by Cadillac Fairview (CF). It was named ...
opened in downtown Toronto, replacing two previous downtown Eaton's stores. The complex—stretching on multiple levels between Dundas and Queen Streets and boasting 200 stores—was anchored at the north end by a nine-storey Eaton's store.
Eaton's sold private label appliances under the "Viking" label. These were largely manufactured by White. Many products were sold with the brand name “TECO”, an acronym for Timothy Eaton Company.
The Eaton's catalogue
The first Eaton's
catalogue was a 34-page booklet issued in 1884. As Eaton's grew, so did the catalogue. By 1920, Eaton's operated mail order warehouses in Winnipeg, Toronto and
Moncton
Moncton (; ) is the most populous city in the Provinces and territories of Canada, Canadian province of New Brunswick. Situated in the Petitcodiac River Valley, Moncton lies at the geographic centre of the The Maritimes, Maritime Provinces. Th ...
to serve its catalogue customers. Catalogue order offices were also established throughout the country, with the first opening in
Oakville in 1916.
At a time when Canada's population was predominantly rural, often living in isolated settlements, the Eaton's catalogue provided a selection of goods that was otherwise unavailable to many Canadians, much like the
Sears Roebuck catalog in the United States. It served an important economic role, as it broke local monopolies and allowed all Canadians access to the prices and selection enjoyed in some of the larger cities. The catalogue offered everything from clothing to farming implements. Some Canadians even purchased their homes from the catalogue, with Eaton's delivering to them all the materials necessary to build a prefabricated house. Today, a large number of Eaton's catalogue homes still exist throughout the country, primarily in the West. The catalogue had many other uses, ranging from its use as a learning tool by settlers learning to speak English, to its use as goalie pads during hockey games.
The catalogue became an icon of Canadian culture, even appearing in many works of
Canadian literature
Canadian literature is written in several languages including Canadian English, English, Canadian French, French, and various Indigenous Canadian languages. It is often divided into French- and English-language literatures, which are rooted in th ...
. In
Roch Carrier
Roch Carrier (born 13 May 1937) is a French Canadian novelist and author of "contes" (a very brief form of the short story). He is among the best known Quebec writers in English Canada.
Life
He was born in Sainte-Justine, Quebec, and studied a ...
's autobiographical short story ''
The Hockey Sweater
''The Hockey Sweater'' (''Le chandail de hockey'' in the original French) is a short story by Canadian author Roch Carrier and translated to English by Sheila Fischman. It was originally published in 1979 under the title "'" ("An abominable map ...
'', a young
Quebec
Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
boy asks his mother for a
Montreal Canadiens
The Montreal Canadiens (), officially ' ( Canadian Hockey Club) and colloquially known as the Habs, are a professional ice hockey team based in Montreal. The Canadiens compete in the National Hockey League (NHL) as a member of the Atlantic D ...
hockey jersey from the Eaton's catalogue, but receives a
Toronto Maple Leafs
The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in Toronto. The Maple Leafs compete in the National Hockey League (NHL) as a member of the A ...
jersey instead. As the family is
francophone
The Francophonie or Francophone world is the whole body of people and organisations around the world who use the French language regularly for private or public purposes. The term was coined by Onésime Reclus in 1880 and became important a ...
, the mother does not order using the catalogue forms (which are in English only) but instead writes a note and sends money to the department store. Because of the prevalent language and cultural barriers of the English and French-speaking Canadian populations, his family is unaware that the item could be exchanged, and they do not wish to offend Mr. Eaton by returning it. Carrier ends up being ostracized by his peers as a result.
Over time, the catalogue became a less profitable operation, and by the 1970s, it was a money-losing proposition. As Canada's population became more urban over the course of the 20th century, Canadians had access to a greater number of local stores, and were less reliant on catalogue purchases. By the mid-1970s, it was estimated that 60% of the suburban customers throughout Canada lived within a thirty-minute drive of an Eaton's store. Others blamed Eaton's management for the catalogue's failures, pointing to the similar
Simpsons-Sears catalogue (later the
Sears Canada
Sears Canada Inc. was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from September 18, 1952 until January 14, 2018, and headquartered in Toronto, Ontario, the company began as S ...
catalogue), which continued until a much later date even though it never enjoyed the iconic status or popularity of the Eaton's catalogue.
At a news conference on January 14, 1976, Eaton's announced that the 1976 spring-summer catalogue would be their last. 9000 mail-order employees were out of work and many Eaton's catalogue stores in smaller towns closed as a result. Many Canadians were in shock. In one notable incident,
Barbara Frum of
CBC Radio
CBC Radio is the English-language radio operations of the Canadian Broadcasting Corporation. The CBC operates a number of radio networks serving different audiences and programming niches, all of which (regardless of language) are outlined below ...
’s ''
As It Happens
''As It Happens'' is a Canadian interview show that airs on CBC Radio One in Canada and various public radio stations in the United States through Public Radio Exchange. Its 50th anniversary was celebrated on-air on November 16, 2018. It has be ...
'' opened her interview of Eaton's president
Earl Orser with the question "Mr. Orser, how could you?"
The Toronto Santa Claus Parade

Eaton sponsored the annual
Eaton's Santa Claus Parade in Toronto. The first parade took place on December 2, 1905. For a number of years, Eaton's Santa Claus Parades were also held in Winnipeg and Montreal.
By the 1950s, the Toronto parade was the largest in North America, stretching for a mile and a half and involving thousands of participants. It was broadcast live on radio and television in Canada, and
CBS
CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
television in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
broadcast the parade for a number of years.
To publicize the parade, Eaton's published a number of books and records about a sad little bear called Punkinhead (originally created by
Charles Thorson) who becomes Santa's sidekick and takes part in Santa's parade. A Punkinhead character was included in the parade for many years.
In August 1982, Eaton's announced that it would no longer sponsor the Santa Claus Parade, due to increasing costs. A consortium of local businesses saved the parade, which continues to be held every year.
Decline
Unsuccessful expansion
In the 1970s, Eaton's tried to expand its reach in Canadian retailing by opening a chain of discount or "junior" department stores called
Horizon
The horizon is the apparent curve that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This curve divides all viewing directions based on whethe ...
. The Horizon chain was closed in 1978.
In the 1970s and 1980s, through the provincial government's
Ontario Downtown Renewal Program, Eaton's was a partner in the development of downtown malls in smaller cities, intended to foster the revitalization of urban cores. As the chain formed the anchor of many of these shopping centres, these often carried the "
Eaton Centre
Eaton Centre () is a name associated with shopping centres in Canada, originating with Eaton's, one of Canada's largest department store chains at the time that these malls were developed. Eaton's partnered with development companies through ...
" name. Nearly all these malls—in cities such as
Sarnia
Sarnia is a city in Lambton County, Ontario, Canada. It had a Canada 2021 Census, 2021 population of 72,047, and is the largest city on Lake Huron. Sarnia is located on the eastern bank of the junction between the Upper and Lower Great Lakes, ...
,
Brantford
Brantford ( 2021 population: 104,688) is a city in Ontario, Canada, founded on the Grand River in Southwestern Ontario. It is surrounded by Brant County but is politically separate with a municipal government of its own that is fully indep ...
,
Guelph
Guelph ( ; 2021 Canadian Census population 143,740) is a city in Southwestern Ontario, Canada. Known as The Royal City, it is roughly east of Kitchener, Ontario, Kitchener and west of Downtown Toronto, at the intersection of Ontario Highway 6, ...
and
Peterborough
Peterborough ( ) is a City status in the United Kingdom, cathedral city in the City of Peterborough district in the Ceremonial counties of England, ceremonial county of Cambridgeshire, England. The city is north of London, on the River Nene. A ...
—had high vacancy rates and poor patronage, and contributed to the store's financial problems.
Suburban competition
The economic recession of the early 1980s hurt the company. The
Hudson's Bay Company
The Hudson's Bay Company (HBC), originally the Governor and Company of Adventurers of England Trading Into Hudson’s Bay, is a Canadian holding company of department stores, and the oldest corporation in North America. It was the owner of the ...
,
Sears Canada
Sears Canada Inc. was a publicly-traded Canadian company affiliated with the American-based Sears department store chain. In operation from September 18, 1952 until January 14, 2018, and headquartered in Toronto, Ontario, the company began as S ...
, and
Zellers
Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company (HBC) in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. However, fierce ...
all took market share from Eaton's. By the 1990s, American retailers, most notably
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
, were expanding into Canada, and Eaton's found it increasingly difficult to compete.
Retailing and land use trends in the last decades of the 20th century did not favour Eaton's. Traditional department stores, including Eaton's, commanded an ever-shrinking share of the Canadian retail dollar, as
big-box store
A big-box store, a hyperstore, a supercenter, a superstore, or a megastore is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The ...
s, such as Wal-Mart and Zellers, and specialty stores expanded their shares of retail sales. With the advent of
urban sprawl
Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city". Urban sprawl has been described as the unrestricted ...
, most Canadian downtown shopping districts (which were historically dominated by Eaton's) had to increasingly share retail sales with growing suburban shopping areas, where Eaton's was just one of many competitors.
Family mismanagement
Eaton's difficulties were not all caused by external forces. Poor management by the last two generations of Eaton family members to run the chain contributed to the demise of Eaton's. Stores that once served as landmarks in their communities were not renovated. New Eaton's stores built since the 1960s were largely indistinguishable from other chain stores, further reducing Eaton's status as a destination.
The end of the catalogue and of the Eaton's Santa Claus parades, though being cost-saving measures, ensured Eaton's no longer held the same place in Canadians' hearts.
The chain that had touted itself in the 1940s and 1950s as "The Store for Young Canada" lost touch with younger customers, and unintentionally became known as a chain that catered to older shoppers. Once known for its superior customer service (with its staff proudly known as "Eatonians"), Eaton's began to cut back on sales staff and training in an effort to trim costs. A chain that had once prided itself on its buying offices throughout the globe and on the unique and diverse goods that it offered its customers had, by the latter half of the twentieth century, an antiquated supply chain and a haphazard and confused approach to merchandising.
In one particularly disastrous move, Eaton's moved to an "Everyday Value Pricing" strategy (also known as "Eaton Value") in 1991, which meant that all discounts and sales, including Eaton's famous Trans-Canada Sale, were eliminated. The strategy quickly drove away customers, but was continued for four years before it was abandoned.
In 1997, seeing the success of The Bay in higher-end retailing, Eaton's lured their chief executive George Kosich over to try to duplicate the strategy. The Hudson's Bay Company filed a lawsuit saying that Kosich had violated his employment contract. Eaton's had also sued HBC for poaching several of its executives. Aside from that controversy, the new retailing strategy was not only unsuccessful, it also gave rival Sears Canada the opportunity to move up to the market segment long dominated by Eaton's. Kosich resigned in 1998 and was replaced by chairman Brent Ballantyne.
Bankruptcy

The chain, which controlled almost 60% of all department store sales in Canada in 1930, had been reduced to a market share of 10.6% in 1997. The T. Eaton Co. first filed for
bankruptcy protection
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in 1997. At the time, the company had an estimated 24,500 employees and over 90 retail outlets. The plan was to close 31 underperforming stores, including two-thirds of its stores in Alberta. However, Eaton's limited the number of store closures to 17.
George Eaton, the last of the family to be involved in management, resigned as chief executive in 1997, being succeeded by George Kosich. In September of that year, creditors approved the restructuring plan.
In 1998, George Kosich resigned as chairman of the board and was succeeded by Brent Ballantyne, under whom the company was taken public for the first time in its history, issuing 11.7 million common shares at $15 each, while the Eaton family retained control with a 51 percent stake.
The chain finally folded in 1999 after operating for 130 years. Though it had reduced its retail outlets, it finished 1998 with a net loss of $72 million, and it announced further closures and a corporate restructuring plan. This was unsuccessful and the company went bankrupt in August 1999. It had at the time 64 department stores, two home stores and one warehouse.
By late October 1999, nearly all of the Eaton's stores had been liquidated and closed.
The only stores with the Eaton's name that were left in the country at this point were five suburban locations at
Brentwood Mall,
St. Vital Centre,
Galeries de la Capitale,
Westmount Shopping Centre and
Sherway Gardens
Sherway Gardens is a shopping mall in the Etobicoke district of Toronto, Ontario, Canada, near the interchange of Ontario Highway 427, Highway 427 with Queen Elizabeth Way and the Gardiner Expressway. The mall spans of selling space and 215 stor ...
that were being operated by Sears Canada while waiting approval to officially acquire them.
In early October 1999, Sears reverted to regular prices the merchandise in these five stores (still under the Eaton's banner) while the rest of the chain run by T. Eaton Co. continued in parallel its liquidation sale in the other locations with goods up to 70% off.
Acquisition by Sears

In September 1999, Sears Canada purchased all the shares of T. Eaton Co., eight of its stores, with the option to buy five more, and the Eaton's name, trademarks, brands, and website in a $30-million deal.
In October 1999, Sears Canada added five downtown stores to the suburban locations it had purchased earlier in September with an option to buy yet another Eaton's outlet. The acquisition of Eaton's assets by Sears Canada was officially approved in November 1999.
The ten suburban locations that Sears Canada acquired would be converted to its nameplate while the six downtown stores would operate under the Eaton's banner.
However, it was later decided that the suburban
Yorkdale
Yorkdale Shopping Centre is a shopping mall in Toronto, Ontario, Canada, at the southwest corner of the Highway 401 and Allen Road interchange. It spans of selling space and has sales of per square foot ( per square metre), making it the cou ...
location would be run as a Eaton's store instead of a Sears contrary to what had originally been stated, thus bringing to seven the number of Eaton's-branded outlets.
Most of the locations that Sears Canada acquired were closed down in October 1999 by the T. Eaton Company itself before getting renovated and eventually reopening as Sears or Eaton's stores.
However, five of the suburban locations would directly be rebranded as Sears stores without closing.
Moreover, the suburban locations at
Scarborough Town Centre
Scarborough Town Centre (STC) is a shopping mall in Toronto, Ontario, Canada. Central to the Scarborough City Centre district, it is adjacent to Scarborough Centre station, the Scarborough Centre Bus Terminal and the CTV Toronto studios ( 9 Cha ...
and
Halifax Shopping Centre were acquired to actually relocate existing Sears stores with their employees to the much larger former Eaton's spaces of these same malls (this was also the original plan for Yorkdale).
Finally, it was announced in December 1999 that two leases formerly occupied by Eaton's at
Guildford Town Centre
Guildford Town Centre is a shopping mall located in Surrey, British Columbia, Canada. It opened on November 8, 1966, and is owned by Ivanhoé Cambridge, a Quebec-based real estate company. It is the largest mall in the Lower Mainland south of the F ...
and
Don Mills Centre
The Don Mills Centre was a shopping mall in Toronto, Ontario, Canada. It was located on a 44-acre (17.8 ha) commercial site, at the southwest corner of Don Mills Road and Lawrence Avenue East in Toronto. There were at least 98 stores during the he ...
would become Sears stores but these two were separate arrangements with the landlords of the respective shopping malls and, as such, not part of the 16 locations acquired by Sears Canada from T. Eaton Company.
Through its new Eaton's chain, Sears held a number of prime locations in Toronto (
Eaton Centre
Eaton Centre () is a name associated with shopping centres in Canada, originating with Eaton's, one of Canada's largest department store chains at the time that these malls were developed. Eaton's partnered with development companies through ...
and
Yorkdale
Yorkdale Shopping Centre is a shopping mall in Toronto, Ontario, Canada, at the southwest corner of the Highway 401 and Allen Road interchange. It spans of selling space and has sales of per square foot ( per square metre), making it the cou ...
), Vancouver (
Pacific Centre
Pacific Centre (officially CF Pacific Centre since 2015) is a shopping mall located in Vancouver, British Columbia, Canada. It is owned by Cadillac Fairview, the Ontario Pension Board, and the Workplace Safety and Insurance Board, and is man ...
), Victoria (
Eaton Centre
Eaton Centre () is a name associated with shopping centres in Canada, originating with Eaton's, one of Canada's largest department store chains at the time that these malls were developed. Eaton's partnered with development companies through ...
), Winnipeg (
Polo Park
Polo Park (corporately styled as CF Polo Park) is a shopping centre in Winnipeg, Manitoba, Canada. It is situated on the former Polo Park Racetrack near the junction of Portage Avenue and St. James Street. Its grounds also includes a Scotiaba ...
), Ottawa (
Rideau Centre
The Rideau Centre () (corporately styled as CF Rideau Centre) is a three-level shopping centre on Rideau Street in Ottawa, Ontario, Canada. It borders on Rideau Street, the ByWard Market, the Rideau Canal, the Mackenzie King Bridge, and N ...
), and Calgary (
Eaton Centre
Eaton Centre () is a name associated with shopping centres in Canada, originating with Eaton's, one of Canada's largest department store chains at the time that these malls were developed. Eaton's partnered with development companies through ...
).
Sears had intended to obtain the former
downtown Montreal store, although it lost out to
Les Ailes de la Mode
Les Ailes de la Mode Inc. was a Quebec department store chain. Its flagship store was in downtown Montreal and was the anchor tenant of the Montreal Eaton Centre. Les Ailes de la Mode also subleased a section of their department stores to Bowrin ...
. Sears had great ambitions for its seven Eaton's stores which included staffing them with spas, entertainment, food, personal-shopping assistants and brand-name merchandise.
The Eaton's catalogue and website would be relaunched as well.
However, Sears had trouble securing name brand merchandise consistent with the image of the new chain. This was mainly because of Eaton's bankruptcy. It was also because of doubt in Sears' ability to manage an upper-end chain, since until recently their merchandise was of lower price and quality compared to the old Eaton's and The Bay.
George Heller, then-president of rival department store The Bay, publicly warned vendors not to supply the new Eaton's with merchandise. Many mid-to-upper tier brands, particularly in clothing, feared reprisal and avoided the new Eaton's.
The new Eaton's was scheduled to open September 1, 2000, but was pushed back three times, eventually opening November 25. Consequently, Eaton's had missed much of the lucrative holiday season and opened with merchandise already marked down. Construction was haphazard; all stores opened unfinished and renovations would continue well into 2001.
The seven-store experiment was not successful, and Sears Canada President
Paul Walters was forced to resign. He was replaced by a former rival and Sears Roebuck executive from the U.S.,
Mark Cohen, who prioritized Sears over Eaton's and cut back aggressively on markdown strategies. By March 2001 Sears announced they were ceasing publication of the newly resurrected Eaton's catalogue "due to a lack of interest". Although Mark Cohen officially announced that the Eaton's chain had seen an impressive rebound in June 2001, by 2002 he retired the "Eaton's" name.
Of the seven locations involved in this experiment, those in Winnipeg and Victoria, which were close to existing Sears stores (and, in the case of Winnipeg, in the same mall) were sold to rival department store
The Bay. Yorkdale likewise already had a Sears (as well as The Bay) and so the Eaton's space was redeveloped for smaller retailers. The four remaining locations were rebranded as Sears, but ultimately all closed between 2008 and 2015 as Sears itself faced difficulties. These spaces were subsequently taken over mainly by
Holt Renfrew
Holt, Renfrew & Co., Limited (Trade name, doing business as Holt Renfrew and Colloquialism, colloquially Holt's) is a Economy of Canada, Canadian luxury department store chain founded in 1837 by William S. Henderson. The original William Ashton ...
(Calgary) and
Nordstrom
Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...
(in Ottawa, Vancouver, and downtown Toronto), though Sears Canada retained the top floors of the former Toronto Eaton Centre location for its head offices.
Sears Canada's difficulties continued throughout the 2010s; the company filed for creditor protection in June 2017,
forcing it to put all its stores in liquidation by October that year. On January 14, 2018, Sears Canada went out of business and permanently closed all its remaining stores, succumbing to the same fate as Eaton's had 19 years earlier.
Legacy
Eaton's transformed retailing in Canada, and its methods were eagerly adopted by retailers throughout the world. Many approaches to sales and service that are taken for granted by customers today were originally popularised by Timothy Eaton and his store.
Many Canadians, particularly older Canadians, have fond memories of the Eaton's stores and the catalogue. Few defunct companies evoke the same strong emotions among Canadians as does Eaton's.
Two shopping centres in Canada continue to be called Eaton Centres, namely the
Toronto Eaton Centre
CF Toronto Eaton Centre, commonly referred to simply as the Eaton Centre, is a shopping mall and office complex in the Downtown Toronto, downtown core of Toronto, Ontario, Canada. It is owned and managed by Cadillac Fairview (CF). It was named ...
and the
Montreal Eaton Centre
The Montreal Eaton Centre (), colloquially known as the Eaton Centre, is a shopping mall and office complex in downtown Montreal, Quebec, Canada. It is named after the now-defunct Eaton's department store, and with the Toronto Eaton Centre, is o ...
, located in those cities' downtown cores. The Toronto Eaton Centre is a tourist attraction in Toronto, with over one million visitors a week.
Architecture

Eaton's leaves an architectural legacy, primarily through the work of the architecture firm
Ross and Macdonald
Ross and Macdonald was one of Canada's most notable architecture firms in the early 20th century. Based in Montreal, Quebec, the firm originally operated as a partnership between George Allen Ross and David MacFarlane (known as Ross and MacFarla ...
.
Eaton's College Street in Toronto, opened in 1930, is a highly regarded
Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
building, and is currently used as a retail, office and residential complex. The Seventh Floor, occupied by the Eaton Auditorium and the Round Room restaurant, was recently restored and now operates as
The Carlu
The Carlu is an historic event space in Toronto, Ontario, Canada. Opened in 1930 and known as the eponymous "Eaton's Seventh Floor", the venue was restored and reopened in 2003, renamed for its Jacques Carlu, original architect. The Carlu is one ...
event venue. In 1971, the
Eaton's / John Maryon Tower near Eaton's College Street was proposed by Eaton's and a developer named John Maryon, but it was never built.
The former downtown
Eaton's store in Montreal, also designed by Ross and Macdonald, remains a landmark on Saint Catherine Street and is now an extension of the
Montreal Eaton Centre
The Montreal Eaton Centre (), colloquially known as the Eaton Centre, is a shopping mall and office complex in downtown Montreal, Quebec, Canada. It is named after the now-defunct Eaton's department store, and with the Toronto Eaton Centre, is o ...
, although only the outer building's shell (excluding the top floor) remains. Preserved within the top floor is the former
Ninth Floor Restaurant, which had been closed to the public since Eaton's bankruptcy in 1999. It reopened in 2024 after extensive restoration and renovation work and now a venue space for special events and a small restaurant called "Ile de France" (the original restaurant space has been repurposed as an events hall). It is protected as a registered historical site because of its rich
Art deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
design.
Another Ross and Macdonald-designed landmark, the
former Eaton's store in downtown Saskatoon, now serves as the offices of the Saskatoon Board of Education after housing an
Army & Navy department store for decades following Eaton's relocation to
Midtown Plaza in the 1960s.
The long-time
Downtown Calgary
Downtown Calgary is a dense urban district in central Calgary, Alberta. It contains the second largest concentration of head offices in Canada, despite only being the country's fourth largest city in terms of population. The downtown is divided in ...
store, designed by Ross and Macdonald in the 1920s, was largely demolished in 1988, although two facades were preserved and incorporated into a new
Holt Renfrew
Holt, Renfrew & Co., Limited (Trade name, doing business as Holt Renfrew and Colloquialism, colloquially Holt's) is a Economy of Canada, Canadian luxury department store chain founded in 1837 by William S. Henderson. The original William Ashton ...
store as part of a redevelopment of Calgary Eaton Centre (in 2009 Holt Renfrew re-opened in what was once Eaton's second downtown location).
The original downtown
Vancouver
Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
store, on Hastings Street, also remains and now serves as the downtown
Harbour Centre
__NOTOC__
Harbour Centre is a skyscraper in the central business district of Downtown Vancouver, British Columbia, Canada which opened in 1977. The "Lookout" tower atop the office building makes it one of the tallest structures in Vancouver an ...
campus of
Simon Fraser University
Simon Fraser University (SFU) is a Public university, public research university in British Columbia, Canada. It maintains three campuses in Greater Vancouver, respectively located in Burnaby (main campus), Surrey, British Columbia, Surrey, and ...
. Some Vancouver residents associate this heritage building with the
Spencer's Department Store (which commissioned the construction of the store), rather than Eaton's (which bought Spencer's in 1948 and occupied the store until the 1970s). In fact, the former Eaton's store is today known as the Spencer Building.
Not all former Eaton's stores are architectural landmarks: the stores constructed from the 1960s onwards were typically architecturally inferior to their predecessors. Notably, the exterior of the Toronto Eaton Centre store can best be described as a mustard-coloured box and is generally considered (from an architectural perspective) to be a poor replacement for the demolished Main Store. Designed in the style of the 1970s and intended at that time to be a statement of Eaton's dominance and its future aspirations, the modern design of this behemoth has not aged well (despite efforts by Sears Canada in 1999–2000 to improve the look of the building facades). Similarly, the main Vancouver store, connected to the downtown
Pacific Centre
Pacific Centre (officially CF Pacific Centre since 2015) is a shopping mall located in Vancouver, British Columbia, Canada. It is owned by Cadillac Fairview, the Ontario Pension Board, and the Workplace Safety and Insurance Board, and is man ...
mall, was also built in the 1970s as a large, white box.
After the demise of Eaton's, most stores were converted to other retail banners or other uses, with the downtown Winnipeg store generating the most controversy. When the store was emptied in late 1999, various alternative uses for the building (including residential condominiums) were considered, and ultimately all rejected. After a highly emotional civic debate, which included a "group hug" of the "Big Store" by hundreds of people in 2001, the store was demolished in 2002 to make way for a hockey arena, the
MTS Centre. In one concession to history, red bricks were incorporated into the design of the arena façade, evoking the memory of the Eaton's store that had once graced Portage Avenue.
Timothy Eaton statue

In 1919, two life-sized
statues of Timothy Eaton were donated by Eaton's employees to the Toronto and Winnipeg stores, in celebration of the 50th anniversary of the company. The Toronto statue is now exhibited in the
Royal Ontario Museum
The Royal Ontario Museum (ROM) is a museum of art, world culture and natural history in Toronto, Ontario, Canada. It is one of the largest museums in North America and the largest in Canada. It attracts more than one million visitors every year ...
. The Winnipeg statue was housed in the suburban Polo Park Mall for a few years after 1999, until the
Hudson's Bay Company
The Hudson's Bay Company (HBC), originally the Governor and Company of Adventurers of England Trading Into Hudson’s Bay, is a Canadian holding company of department stores, and the oldest corporation in North America. It was the owner of the ...
opened a Bay store at that location and wanted the statue of its former competitor removed. After a tussle with the Eaton family, who wanted to move the statue to St Marys, Ontario, the Manitoba government declared it a provincial heritage object. It now sits in the city's primary arena,
Canada Life Centre
Canada Life Centre (formerly Bell MTS Place) is an indoor arena in downtown Winnipeg, Manitoba, Canada. It is the home of the National Hockey League's Winnipeg Jets and their American Hockey League affiliate, the Manitoba Moose.
The arena stand ...
, one floor up from nearly the same spot where it stood in the old store. People often rubbed the toe of the statue's left shoe since it is believed by some to bring good luck to do so. As a result, the toe is much shinier than any other part of the statue.
Unsuccessful catalogue revival
In early 2008 ''
The Globe and Mail
''The Globe and Mail'' is a Newspapers in Canada, Canadian newspaper printed in five cities in Western Canada, western and central Canada. With a weekly readership of more than 6 million in 2024, it is Canada's most widely read newspaper on week ...
'' reported a possible revival of the Eaton's brand by Sears Canada. The company was considering reviving the defunct catalogue with an online presence.
The chain's intellectual property subsidiary applied for new trademarks incorporating the name "Timothy Eaton", and continued to pursue registration of these into early 2009. The trademark lapsed and was abandoned by late 2013.
In December 2016, a few months before its filing for creditor protection and subsequent liquidation, Sears Canada sold the remaining Eaton's intellectual property to a company affiliated with
Cadillac Fairview
The Cadillac Fairview Corporation Limited, branded as Cadillac Fairview, is a Canadian company that invests in, owns, and manages commercial real estate, mainly in Canada and the United States. As of March 2017, the company had 73 properties, enco ...
,
the current owner of the Toronto Eaton Centre.
See also
*
List of Canadian department stores
Notes
References
Suggested reading
*Anderson, Carol and Mallison, Katharine, ''Lunch With Lady Eaton: Inside the Dining Rooms of a Nation'', Toronto: ECW Press, 2004.
*Belisle, Donica.
Retail Nation: Department Stores and the Making of Modern Canada'' Vancouver: UBC Press, 2011.
*Belisle, Donica.
''The Journal of Women's History'' 19:1 (Spring 2007), 58–81.
*Belisle, Donica.
A Labour Force for the Consumer Century: Commodification in Canada's Largest Department Stores, 1890–1940" ''Labour/Le Travail'' 58:2 (Fall 2006), 107–144.
*Belisle, Donica.
"Exploring Postwar Consumption: The Campaign to Unionize Eaton's in Toronto, 1948–1952,”''The Canadian Historical Review'' 86:4 (December 2005), 641–672.
*Eaton, Flora McCrea, ''Memory's Wall'', Toronto: Clarke, Irwin & Company, 1956.
*Gourluck, Russ, ''A Store Like No Other: Eaton's of Winnipeg'', Winnipeg: Great Plains Publications, 2004.
*Macpherson, Mary-Etta, ''Shopkeepers to a Nation'', Toronto: McClelland and Stewart Limited, 1963.
*McQueen, Rod, ''The Eatons: The Rise and Fall of Canada's Royal Family'', Toronto: Stoddart, 1998.
*Nasmith, George G., ''Timothy Eaton'', Toronto: McClelland and Stewart Limited, 1923.
*Penfold, Steve, ''A Mile of Make Believe: A History of the Eaton's Santa Claus Parade'', Toronto: University of Toronto Press, 2016.
*Phenix, Patricia, ''Eatonians: The Story of the Family Behind the Family'', Toronto: McClelland and Stewart Limited, 2003.
*Santink, Joy L., ''Timothy Eaton and the Rise of His Department Store'', Toronto: University of Toronto Press, 1990.
*Scribe, The, ''Golden Jubilee 1869–1919: A Book to Commemorate the Fiftieth Anniversary of the T. Eaton Co. Limited'', Toronto: The T. Eaton Co. Limited, 1919.
*Staib, Kay, ed. ''Eaton 100: 1869–1969, A Special Centennial Edition of Eaton Quarterly'', Toronto: Eaton's Consumer and Corporate Affairs, 1969.
*Staib, Kay, ed., ''The Dreams of Man – The Toronto Eaton Centre'', Toronto: Eaton's Consumer and Corporate Affairs, 1977.
*Stephenson, William, ''The Store That Timothy Built'', Toronto: McClelland and Stewart Limited, 1969.
External links
Archives of Ontario – T. Eaton Co. RecordsArchives of Ontario Remembers An Eaton Christmas*
A Window Wonderland: The Konkles' Christmas Displays for the T. Eaton Company', online exhibit on Archives of Ontario website
*
Eaton's Goes To War', online exhibit on Archives of Ontario website
*
Achievement: The Story of a Store', 1929, Archives of Ontario YouTube Channel
Footage of Eaton's Queen Street Farewell Sale and New Eaton Centre Store ca. 1976, Archives of Ontario YouTube Channel
Canadian Museum of Civilization – Before E-Commerce: A History of Canadian Mail-Order CataloguesEaton's History
{{Eaton's
Defunct department stores
Defunct retail companies of Canada
Department stores of Canada
Manufactured home manufacturers
Companies based in Toronto
Retail companies established in 1869
Retail companies disestablished in 1999
1869 establishments in Ontario
1999 disestablishments in Ontario
Companies that have filed for bankruptcy in Canada
Canadian companies established in 1869
Canadian companies disestablished in 1999