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Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
,
Baden-Württemberg Baden-Württemberg ( ; ), commonly shortened to BW or BaWü, is a states of Germany, German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million i ...
, Germany. It is one of the world's leading car manufacturers. Daimler-Benz was formed with the merger of Benz & Cie., the world's oldest car company, and Daimler Motoren Gesellschaft in 1926. The company was renamed DaimlerChrysler upon the acquisition of the American automobile manufacturer, Chrysler Corporation in 1998, it was renamed to Daimler upon the divestment of Chrysler in 2007. In 2021, Daimler was the second-largest German automaker and the sixth-largest worldwide by production. In February 2022, Daimler was renamed Mercedes-Benz Group as part of a transaction that spun-off its commercial vehicle segment as an independent company,
Daimler Truck Daimler Truck AG (holding company legal name Daimler Truck Holding AG) is the world's largest commercial vehicle manufacturer, with over 35 main locations worldwide and approximately 100,000 employees. Daimler Truck AG is headquartered in Leinfel ...
. The Mercedes-Benz Group's marques are
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
for cars and vans (including
Mercedes-AMG Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz, Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG v ...
and Mercedes-Maybach). It has shares in other vehicle manufacturers such as
Daimler Truck Daimler Truck AG (holding company legal name Daimler Truck Holding AG) is the world's largest commercial vehicle manufacturer, with over 35 main locations worldwide and approximately 100,000 employees. Daimler Truck AG is headquartered in Leinfel ...
, BAIC Motor and Aston Martin. Since 2019, Smart left Daimler AG and became a 50/50 joint venture with Geely. By unit sales, the Mercedes-Benz Group is the tenth-largest car manufacturer in the world; shipping two million passenger vehicles in 2021 and by revenue the seventh-largest car manufacturer worldwide in 2023. Also in 2023, the company was ranked 42nd in the
Forbes Global 2000 The ''Forbes'' Global 2000 is an annual ranking of the top 2000 public companies in the world, published by: sales, profit, assets and market value. The list has been published annually since 2003. By country Forbes Global 2000 as of 2023: ...
. The group provides financial services through its Mercedes-Benz Mobility arm. The company is a component of the Euro Stoxx 50
stock market index In finance, a stock index, or stock market index, is an Index (economics), index that measures the performance of a stock market, or of a subset of a stock market. It helps investors compare current stock price levels with past prices to calcul ...
. The central company headquarters, the Mercedes-Benz offices, a car assembly plant, the Mercedes-Benz Museum and the Mercedes-Benz Arena are situated in the Mercedes-Benz complex in Stuttgart.


History


1926–1998: Daimler-Benz

The Mercedes-Benz Group origin is in an ''Agreement of Mutual Interest'' signed on 1 May 1924 between Benz & Cie. (founded in 1883 by
Carl Benz Carl (or Karl) Friedrich Benz (; born Karl Friedrich Michael Vaillant; 25 November 1844 – 4 April 1929) was a German engine designer and automotive engineer. His Benz Patent-Motorwagen from 1885 is considered the first practical modern automob ...
) and Daimler Motoren Gesellschaft (founded in 1890 by
Gottlieb Daimler Gottlieb Wilhelm Daimler (; 17 March 1834 – 6 March 1900) was a German engineer, industrial designer and industrialist. He was a pioneer of internal-combustion engines and automobile development. He invented the high-speed liquid petroleum-fue ...
and
Wilhelm Maybach Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers". From the late 19th ce ...
). Both companies continued to manufacture their separate automobile and internal combustion engine
marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
s until 28 June 1926, when Benz & Cie. and Daimler-Motoren-Gesellschaft formally merged – becoming Daimler-Benz AG (
Aktiengesellschaft (; abbreviated AG ) is a German language, German word for a corporation limited by Share (finance), share ownership (i.e., one which is owned by its shareholders) whose shares may be traded on a stock market. The term is used in Germany, Austria ...
) – and agreed that thereafter, all of the factories would use the brand name of "
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
" on their automobiles. The inclusion of the name Mercedes in the new brand name honored the most important model series of DMG automobiles, the Mercedes series, which were designed and built by
Wilhelm Maybach Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers". From the late 19th ce ...
. They derived their name from a 1900 engine named after the daughter of Emil Jellinek. Jellinek became one of DMG's directors in 1900, ordered a small number of motor racing cars built to his specifications by Maybach, stipulated that the engine must be named ''Daimler-Mercedes'', and made the new automobile famous through motorsports. That race car later became known as the '' Mercedes 35 hp''. The first of the series of production models bearing the name Mercedes had been produced by DMG in 1902. Jellinek left the DMG board of directors in 1909. The name of Daimler as a marque of automobiles had been given by
Gottlieb Daimler Gottlieb Wilhelm Daimler (; 17 March 1834 – 6 March 1900) was a German engineer, industrial designer and industrialist. He was a pioneer of internal-combustion engines and automobile development. He invented the high-speed liquid petroleum-fue ...
for use by other companies. It is or was used principally by Daimler Motor Company and
Austro-Daimler Austro-Daimler was an Austrian car manufacturer from 1899 until 1934. It was a subsidiary of the Germany, German ''Daimler-Motoren-Gesellschaft'' (DMG) until 1909. History In 1890, Eduard Bierenz was appointed as Austrian retailer. The company so ...
later Steyr-Daimler-Puch but also, very briefly by Daimler Manufacturing Company and Panhard-Daimler, and others. The new company, Daimler-Benz, did not obtain consent to include Daimler in its brand name and used the name Mercedes to represent the Daimler-Motoren-Gesellschaft interest.
Karl Benz Carl (or Karl) Friedrich Benz (; born Karl Friedrich Michael Vaillant; 25 November 1844 – 4 April 1929) was a German engine designer and automotive engineer. His Benz Patent-Motorwagen from 1885 is considered the first practical modern automo ...
remained as a member of the board of directors of Daimler-Benz AG until his death in 1929. Although Daimler-Benz is best known for its
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
automobile brand, during
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, it also created a notable series of engines for German
aircraft An aircraft ( aircraft) is a vehicle that is able to flight, fly by gaining support from the Atmosphere of Earth, air. It counters the force of gravity by using either Buoyancy, static lift or the Lift (force), dynamic lift of an airfoil, or, i ...
,
tank A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and battlefield mobility provided by tracks and a powerful engine; ...
s, and
submarines A submarine (often shortened to sub) is a watercraft capable of independent operation underwater. (It differs from a submersible, which has more limited underwater capability.) The term "submarine" is also sometimes used historically or info ...
. Its cars became the first choice of many Nazi, Fascist Italian, and Japanese officials including
Hermann Göring Hermann Wilhelm Göring (or Goering; ; 12 January 1893 – 15 October 1946) was a German Nazism, Nazi politician, aviator, military leader, and convicted war criminal. He was one of the most powerful figures in the Nazi Party, which gov ...
,
Adolf Hitler Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
,
Benito Mussolini Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister of Italy, Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 un ...
and
Hirohito , Posthumous name, posthumously honored as , was the 124th emperor of Japan according to the traditional order of succession, from 25 December 1926 until Death and state funeral of Hirohito, his death in 1989. He remains Japan's longest-reigni ...
, who most notably used the Mercedes-Benz 770 luxury car. Daimler also produced parts for German arms, most notably barrels for
Mauser Mauser, originally the Königlich Württembergische Gewehrfabrik, was a German arms manufacturer. Their line of bolt-action rifles and semi-automatic pistols was produced beginning in the 1870s for the German armed forces. In the late 19th and ...
Kar98k rifles. Prior to World War II, Mercedes Benz gave Adolf Hitler dealer discounts. Once WW II began, Mercedes Benz production lines were almost entirely dedicated to manufacturing for the Nazi Regime. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Daimler-Benz had over 60,000 concentration camp prisoners and other forced laborers to build machinery. After the war, Daimler admitted to its links and coordination with the
Nazi Nazism (), formally named National Socialism (NS; , ), is the far-right politics, far-right Totalitarianism, totalitarian socio-political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Germany. During H ...
government. In 1966, Maybach-Motorenbau GmbH merged with Mercedes-Benz Motorenbau Friedrichshafen GmbH to form Maybach Mercedes-Benz Motorenbau GmbH, under partial ownership by Daimler-Benz. The company is renamed Motoren und Turbinen-Union Friedrichshafen GmbH (MTU Friedrichshafen) in 1969. In 1989, Daimler-Benz InterServices AG (Debis) was created to handle data processing, financial and insurance services, and real estate management for the Daimler group. In 1995, MTU Friedrichshafen became a wholly owned subsidiary of Daimler-Benz.


1998–2007: DaimlerChrysler

In a so-called "merger of equals," or "marriage made in heaven," according to its then CEO and architect Jürgen E. Schrempp, Daimler-Benz, and United States–based automobile manufacturer Chrysler Corporation, the smallest of the main three American automakers, merged in 1998 in an exchange of shares and formed DaimlerChrysler AG. Valued at 38 billion, it was the world's largest ever cross-border deal. The terms of the merger allowed Daimler-Benz's non-automotive businesses such as Daimler-Benz InterServices AG, "debis AG" for short, to continue to pursue their respective strategies of expansion. ''debis AG'' reported revenues of $8.6 bn (DM 15.5 bn) in 1997. The merger was contentious with investors launching lawsuits over whether the transaction was the 'merger of equals' that senior management claimed or actually amounted to a Daimler-Benz takeover of Chrysler. A
class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...
investor lawsuit was settled in August 2003 for US$300 million while a suit by billionaire investor activist
Kirk Kerkorian Kerkor Kirk Kerkorian (; June 6, 1917 – June 15, 2015) was an American businessman, investor, and philanthropist. He was the president and CEO of Tracinda Corporation, his private holding company based in Beverly Hills, California. Kerkorian ...
was dismissed on 7 April 2005. The transaction claimed the job of its architect, Chairman Jürgen E. Schrempp, who resigned at the end of 2005 in response to the fall of the company's share price following the transaction. Another issue of contention is whether the merger delivered promised synergies and successfully integrated the two businesses. Martin H. Wiggers' concept of a platform strategy, like the VW Group's, was implemented only for a few models, so the synergy effects in development and production were low. As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that did integrate elements from both sides of the company, including the Chrysler Crossfire, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2 L V6, and the Dodge Sprinter/ Freightliner Sprinter, a re-badged
Mercedes-Benz Sprinter The Mercedes-Benz Sprinter is a light commercial vehicle (van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodge, ...
van. In 2000, DaimlerChrysler acquired the Detroit Diesel Corporation and placed its on-highway division under Daimler Trucks North America. The off-highway division was placed under MTU Friedrichshafen to form MTU America. Detroit Diesel branding has been maintained by DTNA and MTU America. In 2005, MTU-Friedrichshafen was sold to the Swedish investment firm EQT Partners. That same year, DaimlerChrysler entered into an alliance with Mitsubishi Motors Corporation in an effort to reach the Asian market."Don't Wait For More" (boxout)
, Murakami Mutsuko, '' Asiaweek'' vol.26, no.13, 7 April 2000,
The alliance resulted in the platform sharing between the 2002-2013 Colt and first-generation Smart Forfour, but the declining performance of Mitsubishi led DaimlerChrysler to sell its shares back by 2004."DaimlerChrysler dumps Mitsubishi"
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
, 23 April 2004
In 2006, Chrysler reported losses of US$1.5 billion. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008. That same year, Chrysler was overtaken by
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
in the US market, leaving it outside of the traditional " Big Three" of US automakers for the first time. DaimlerChrysler had reportedly approached other carmakers and investment groups to sell Chrysler in early 2007. General Motors was reported to be a suitor, but Daimler agreed to sell the Chrysler unit to Cerberus Capital Management in May 2007 for US$6 billion and completed the sale on 3 August 2007. The original agreement stated that Cerberus would take an 80.1 percent stake in the new company, Chrysler Holding LLC. DaimlerChrysler changed its name to Daimler AG and retained the remaining 19.9% stake in the separated Chrysler LLC. The terms saw Daimler pay Cerberus US$650 million to take Chrysler and associated liabilities off its hands. Of the US$7.4 billion purchase price, Cerberus Capital Management was to invest US$5 billion in Chrysler Holdings and US$1.05 billion in Chrysler's financial unit. The de-merged Daimler AG received US$1.35 billion directly from Cerberus but directly invested US$2 billion in Chrysler itself. Chrysler filed bankruptcy in 2009. DC Aviation rose in 2007 from the previous DaimlerChrysler Aviation, an auxiliary of DaimlerChrysler AG, which was established in 1998.


2007–2022: Daimler AG

In May 2010, the ''Shenzhen BYD Daimler New Technology Co., Ltd.'', trading as " Denza" was established between BYD and Daimler to produce luxury electric vehicles. In November 2014, Daimler announced it would acquire 25 percent of Italian motorcycle producer
MV Agusta MV Agusta (, full name: MV AGUSTA Motor S.p.A., original name: Meccanica Verghera Agusta or MV) is an Italian high end motorcycle manufacturer. It was founded by Domenico Agusta, Count Domenico Agusta on 19 January 1945 as one of the branches of ...
for an undisclosed fee. MV Holding acquired the 25 percent of MV Agusta back from Daimler in December 2017. On 3 August 2015,
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
announced that it had reached a deal to sell its Here digital maps division to a consortium of three German automakers—
BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
, Daimler AG, and Volkswagen Group, for €2.8 billion. This was seen as an indication that the automakers were interested in automated cars. In 2017, Daimler announced a series of acquisitions and partnerships with car startups focused on car sharing, in a move towards what it sees as the next generation of car ownership and usage. Part of its corporate strategy is to "transition from being an automobile manufacturer to a mobility services provider". In April 2017 it announced a partnership with Via, a New York–based ride-sharing app, to launch a new ride-sharing service across Europe. In September, it was announced that Daimler had led a fundraising round for car-sharing start up Turo, which is a platform that lets owners rent their vehicles out to other users. It also acquired Flinc, a German startup that has built an app for peer-to-peer-style carpooling, has invested in Storedot, Careem, Blacklane, and FlixBus. It has also acquired car2go and mytaxi (now Free Now). Li Shufu of Chinese automobile manufacturer Geely took a 9.69% stake in the company, through Tenaciou3 Prospect Investment Limited, in February 2018, making it the company's largest single shareholder. Geely is already known from its ownership of Volvo Car Corporation. In September 2018, Daimler invested $155 million in US-based electric bus and its battery management technology manufacturer Proterra. In July 2019, BAIC Group purchased a 5% stake in Daimler, which is a reciprocal shareholder in
BAIC Beijing Automotive Group Co., Ltd. (BAIC, formerly as Beijing Automotive Industry Corporation) is a Chinese State-owned enterprises of China, state-owned automobile manufacturer headquartered in Shunyi District, Shunyi, Beijing. Founded in 1958 ...
's Hong Kong listed subsidiary. In September 2019, Daimler announced that it would be "stopping its
internal combustion engine An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal comb ...
development initiatives as part of its efforts to embrace
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s."Daimler abandons internal combustion engine development to focus on EVs
, accessed 20 September 2019.
In February 2020, Daimler partnered with Twelve to create the world's first C-pillar made with
polycarbonate Polycarbonates (PC) are a group of thermoplastic polymers containing carbonate ester, carbonate groups in their chemical structures. Polycarbonates used in engineering are strong, toughness, tough materials, and some grades are optically transp ...
from CO2
electrolysis In chemistry and manufacturing, electrolysis is a technique that uses Direct current, direct electric current (DC) to drive an otherwise non-spontaneous chemical reaction. Electrolysis is commercially important as a stage in the separation of c ...
in an effort towards a fully carbon neutral fleet. In September 2020, the company was fined 875 million dollars by the United States for having violated the Clean Air Act. It agreed to pay $1.5 billion to settle all related court actions. In February 2021, Daimler said it planned to rename itself adopting the name of its flagship marque, Mercedes-Benz, and spun off its heavy commercial vehicles unit,
Daimler Truck Daimler Truck AG (holding company legal name Daimler Truck Holding AG) is the world's largest commercial vehicle manufacturer, with over 35 main locations worldwide and approximately 100,000 employees. Daimler Truck AG is headquartered in Leinfel ...
, into a separate listed company. Daimler Truck is listed on the Frankfurt Stock Exchange and its first trading day was on 10 December 2021. In the 2021 review of WIPO's annual World Intellectual Property Indicators Daimler ranked 8th in the world, with 65 of its designs in industrial design registrations being published under the Hague System during 2020. This position is up on its previous 10th-place ranking in 2019.


Since 2022: Mercedes-Benz Group

On 28 January 2022, CEO Ola Källenius announced that Daimler will be rebranded as Mercedes-Benz to pursue a higher valuation for the company as it shifts deeper into high-tech electric vehicles. On 1 February 2022, Daimler officially changed its registered company name to Mercedes-Benz Group AG. Sales of Mercedes-Benz Group vehicles in 2023 – 2,491,600 (+1.5%). Sales of superior products increased: Mercedes-Maybach (+19%), G-Class (+11%) and
Mercedes-AMG Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz, Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG v ...
(+4%). Fully electric Mercedes-Benz passenger car sales rose by 73% during the year. Only Core segment sales declined by 2%, with 1,096,800 units sold due to supplier bottlenecks and the transition to the new E-Class.


Corporate affairs


Business trends

The key trends for the Mercedes-Benz Group are (as at the financial year ending 31 December):


Management

Ola Källenius became the Chairman of Mercedes-Benz Group and Head of Mercedes-Benz Cars on 22 May 2019. , the members of the Board of Management of Mercedes-Benz Group AG were: * Ola Källenius: Chairman of the Board of Management of Mercedes-Benz Group AG and Mercedes-Benz AG. * Renata Jungo Brüngger: Integrity and Legal Affairs. * Jörg Burzer: Production and Supply Chain Management. * Sabine Kohleisen: Human Resources and Director of Labor Relations. * Markus Schäfer: Chief Technology Officer responsible for Development and Purchasing. * Britta Seeger: Mercedes-Benz Cars Marketing and Sales. * Hubertus Troska: Greater China. * Harald Wilhelm: Finance and Controlling and Head of Mercedes-Benz Mobility.


2025 shareholder structure

The following structure is based on The German
Federal Financial Supervisory Authority The Federal Financial Supervisory Authority (), better known by its abbreviation BaFin, is Germany's integrated financial regulatory authority. Since 2014, it has been Germany's national competent authority within European Banking Supervision. ...
(BaFin) and Mercedes-Benz's site data. * BAIC Group: a Chinese state-owned automobile manufacturer 9.98% * Li Shufu with Tenaciou3 Prospect Investment Limited: 9.69% *
Morgan Stanley Morgan Stanley is an American multinational investment bank and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in 42 countries and more than 80,000 employees, the firm's clients in ...
: 7.87% * Kuwait Investment Authority: 5.57% * BlackRock, Inc.: 5.35% * Retail investors: 32.23% *
Institutional investors An institutional investor is an entity that pools money to purchase security (finance), securities, real property, and other investment assets or originate loans. Institutional investors include commercial banks, central banks, credit unions, s ...
: 29.31


EADS shareholding

In March 2010, Daimler owned a 22.5% share of EADS. In April 2013, Daimler sold its shares in EADS, and the same year, EADS restructured itself into a new aerospace company named
Airbus Airbus SE ( ; ; ; ) is a Pan-European aerospace corporation. The company's primary business is the design and manufacturing of commercial aircraft but it also has separate Airbus Defence and Space, defence and space and Airbus Helicopters, he ...
.


Leadership


Daimler-Benz AG (1926–1998)

* Wilhelm Kissel (1926–1942) * Wilhelm Haspel (1942–1952) * Heinrich C. Wagner (1952) * Fritz Koenecke (1952–1960) * Walter Hitzinger (1961–1966) * Joachim Zahn (1966–1979) * Gerhard Prinz (1980–1983) * Werner Breitschwerdt (1983–1987) * Edzard Reuter (1987–1995) * Jürgen E. Schrempp (1995–1998)


DaimlerChrysler AG (1998–2007)

* Jürgen E. Schrempp (1998–2006) ** Robert James Eaton (co-CEO, 1998–2000) * Dieter Zetsche (2006–2007)


Daimler AG (2007–2022)

* Dieter Zetsche (2007–2019) * Ola Källenius (2019–2022)


Mercedes-Benz Group AG (since 2022)

* Ola Källenius (since 2022)


North Charleston expansion

On 5 March 2015, Daimler AG announced a 1,200-job package to the North Charleston region for its van plant, to allow the company to start manufacturing Mercedes-Benz Sprinter vans from scratch to meet demand in North America. From 2010, these vans were set up in Germany, then shipped to the United States partially disassembled for reassembly to avoid import tariffs. A Daimler official said that the Sprinter's popularity in North America was making that process less efficient. The North Charleston plant had been employing only 100 workers. The Sprinter is available on the U.S. market as a panel van, crew bus and chassis in several variants with three lengths and roof heights, six-cylinder diesel or gasoline engines. The Sprinter has been assembled and sold in the United States since 2001.


Brands

The Mercedes-Benz Group sells automobiles under the following
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
s worldwide: * Mercedes-Benz Cars **
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
**
Mercedes-AMG Mercedes-AMG GmbH, commonly known as AMG (Aufrecht, Melcher, Großaspach), is the high-performance subsidiary of Mercedes-Benz, Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG v ...
– High performance vehicles ** Mercedes-Maybach – Introduced in November 2014, previously sold as Maybach until 2012 ** Smart * Mercedes-Benz Vans ** Mercedes-Benz (vans group) * Mercedes-Benz Mobility ** Mercedes-Benz Bank ** Mercedes-Benz Financial Services * Others ** Mercedes AMG High Performance Powertrains (builds engines for Formula One racing)


Former

* Share Now - Now part of
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...


Locations

The Mercedes-Benz Group has a worldwide network of production plants and research centers. The following list describes all locations around the world.


Holdings

In 2015, Daimler held interests in the following companies: *89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan *12% Beijing Automotive Group (BAIC) *15% KAMAZ of Russia *20% Aston Martin Lagonda Until the end of 2011, the company had also held shares in McLaren Group. Daimler held 25% of
MV Agusta MV Agusta (, full name: MV AGUSTA Motor S.p.A., original name: Meccanica Verghera Agusta or MV) is an Italian high end motorcycle manufacturer. It was founded by Domenico Agusta, Count Domenico Agusta on 19 January 1945 as one of the branches of ...
of Italy until 2017. Daimler sold its 50% stake in Engine Holding, to its joint venture partner,
Rolls-Royce Holdings Rolls-Royce Holdings plc is a British Multinational corporation, multinational aerospace and defence company incorporated in February 2011. The company owns Rolls-Royce, a business established in 1904 which today designs, manufactures and dist ...
in 2014. It is now called
Rolls-Royce Power Systems Rolls-Royce Power Systems AG (formerly Tognum AG) is a German company owned by Rolls-Royce Holdings with holdings in engine manufacturing brands and facilities. The company previously traded, from 2006 to 2014, as Tognum AG. Prior to 2006, the ...
AG. Daimler used to own 50.1% Automotive Fuel Cell Cooperation of Canada but the joint venture was closed in 2018.


Joint ventures and alliances


FAW and later Beijing Automotive Group

From 1986 to 1989, Daimler produced the Mercedes-Benz W123 (200 and 230E) sedans in China under a joint venture with FAW Group, with 828 units assembled in Changchun. Beijing Jeep was a joint venture between Chrysler and BAIC Motor. After DaimlerChrysler was formed, its legal name was changed to Beijing Benz in 2004, and it started producing Mercedes-Benz models in 2006. The partnership has continued during the Daimler AG era. In February 2013, Daimler acquired a 12% stake in BAIC Motor, becoming the first western car manufacturer to own a stake in a Chinese company. Daimler works with China's Beiqi Foton (a subsidiary of BAIC) to build Auman trucks.


Force Motors

Daimler has partnered with Force Motors since the 1950s, they let Force Motors use the OM616 on the Force Gurkha and Trax.


Fujian Benz

In 2007 Daimler created a joint venture with Fujian Motors Group and China Motor Corporation and created Fujian Benz (originally Fujian Daimler Automotive Co.).


SsangYong Motors

Between 1990 and 2010 SsangYong partnered with
Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
. The deal was for SsangYong to develop an SUV with
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market. This resulted in the Musso, which was sold first by Mercedes-Benz and later by SsangYong. SsangYong further benefited from this alliance, long after
Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission), the Chairman H (chassis and transmission) and the Kyron (transmission). Ssangyong Also Partnered with Daewoo Motors to sell the chairman, Korando, Istana, and Musso to the rest of South Korea and Asia, Ssangyong later partnered with SAIC (Roewe) to rebadge the Chairman W in china as the Roewe R95/850 and the Kyron as Roewe W5 and also use the Mercedes-Benz 5G-Tronic transmission for the W5, SAIC has been working with Daimler since the 1964 with the Shanghai SH760 using a modified W121 chassis. Micro another company that rebadged Ssangyong's like Kyron, Actyon and Rexton using Mercedes-Benz engines.


Renault-Nissan-Mitsubishi and Daimler Alliance

On 7 April 2010,
Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...
-
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
executives, Carlos Ghosn and Dieter Zetsche, announced an intercourse between the three companies. The first fruits of the alliance in 2012 included engine sharing ( Infiniti Q50 utilising Mercedes diesel engines) and a re-badged Renault Kangoo being sold as a Mercedes-Benz Citan.


Alternative propulsion


Electric

Daimler AG and the utility company RWE AG were set in 2009 to begin a joint electric car and charging station test project in the German capital,
Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
, called "E-Mobility Berlin." Following trials in 2007 and then with Tesla in 2009, Daimler is building a production Smart electric drive car using Tesla's battery technology. Daimler temporarily invested in Tesla, saving it from bankruptcy. Daimler's joint venture with BYD has resulted in the creation of the new brand Denza. In 2016, Daimler subsidiary ACCUMOTIVE announced their stationary batteries, to store up to 20 kWh of
solar power Solar power, also known as solar electricity, is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Solar panels use the photovoltaic effect to c ...
for later use. Daimler plans to invest €1.5 billion in battery technology, and unveiled a factory in Kamenz in May 2017. In September 2019, Daimler redirected its
internal combustion engine An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal comb ...
development initiatives to focus on
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
technologies, leaving electric propulsion rather less of an "alternative" and more the Daimler mainline. Their Research and Development department has developed a compostable battery that uses graphene-based organic cell chemistry. This means that no rare, toxic metals are needed for the battery, which makes it 100% recyclable. Since 2019, fully electric cars have been released through the Mercedes-EQ brand.


Fuel cell

Daimler has been involved with fuel cell vehicle development for some time, with a number of research and concept vehicles shown and demonstrated, the first being the 2002 Mercedes-Benz F-Cell car and the Mercedes-Benz Citaro hydrogen bus. In 2013, the Renault-Nissan/Daimler alliance was joined by Ford to further develop the fuel cell technology with an aim for production by 2017.


Hybrid

Mercedes-Benz launched its first passenger car model equipped with a hybrid drive system in summer 2009, the Mercedes-Benz S-Class 400 Hybrid. and the Citaro Hybrid bus in 2007. Daimler Trucks and Mitusbishi Fuso have also trialed various hybrid models including the Mitsubishi Fuso Canter Eco Hybrid and Mitsubishi Fuso Aero Star Aero Star Eco Hybrid bus.


Biofuel research

Daimler AG is involved in a joint project with Archer Daniels Midland Company and Bayer CropScience to develop the semi-evergreen shrub jatropha curcas as a
biofuel Biofuel is a fuel that is produced over a short time span from Biomass (energy), biomass, rather than by the very slow natural processes involved in the formation of fossil fuels such as oil. Biofuel can be produced from plants or from agricu ...
.


Formula One

On 16 November 2009, Daimler and Aabar Investments purchased a 75.1% stake in Brawn GP (Daimler holding 45.1%). The company was rebranded as Mercedes GP with its base in Brackley, UK and Ross Brawn remaining team principal. The Brawn purchase led to Daimler selling back its stake in McLaren in stages, completed in 2011. Mercedes continued to provide sponsorship and engines to McLaren until 2014. Prior to the 2011 season, Daimler and Aabar Investments purchased the remaining 24.9% stake owned by the team management in February 2011. In November 2012, Aabar Investments sold its remaining shares, leaving the team (rebranded as Mercedes AMG Petronas F1 Team) wholly Daimler-owned. Daimler also owns Mercedes AMG High Performance Powertrains which, as of 2024, supplied engines to Aston Martin, Williams, and McLaren, in addition to Mercedes AMG Petronas.


O-Bahn

The O-Bahn system was conceived by
Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
to enable buses to avoid traffic congestion by sharing
tram A tram (also known as a streetcar or trolley in Canada and the United States) is an urban rail transit in which Rolling stock, vehicles, whether individual railcars or multiple-unit trains, run on tramway tracks on urban public streets; some ...
tunnels in the German city of
Essen Essen () is the central and, after Dortmund, second-largest city of the Ruhr, the largest urban area in Germany. Its population of makes it the fourth-largest city of North Rhine-Westphalia after Cologne, Düsseldorf and Dortmund, as well as ...
. However, the project did not materialise there; the project was built in the Australian city of
Adelaide Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...
.


Bribery and corruption

On 1 April 2010, Daimler AG's German and Russian
subsidiaries A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...
each pleaded guilty to two counts of bribery charges brought by the
U.S. Justice Department The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
and the U.S. Securities and Exchange Commission. The parent company made a US$185 million settlement, but the company and its Chinese subsidiary remained subject to a two-year deferred prosecution agreement requiring further cooperation with regulators, adherence to internal controls and meeting other terms before final sentencing. Daimler would face harsher penalties should it fail to meet the terms of the agreement during the two-year period. Additionally, Louis J. Freeh, a former director of the
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
, served as an independent monitor to oversee Daimler's compliance with anti-bribery laws. U.S. prosecutors accused key executives of Daimler, Daimler subsidiaries, and Daimler affiliates of illegally showering foreign officials with money and gifts between 1998 and 2008 to secure government contracts around the world. The investigation for the case revealed that Daimler improperly paid some $56 million in bribes related to more than 200 transactions in at least 22 countries (including China, Russia, Turkey, Hungary, Greece, Latvia, Serbia and Montenegro, Egypt, and Nigeria, among other places) that, in return, awarded the company $1.9 billion in revenue and at least $91.4 million in illegal profits. The SEC case was sparked in 2004 after David Bazzetta, a former auditor at then DaimlerChrysler Corp, filed a whistleblower complaint after he was fired for raising questions about bank accounts controlled by Mercedes-Benz units in South America. Bazzetta alleged that he learned in a July 2001 corporate audit executive committee meeting in
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
that business units "continued to maintain secret bank accounts to bribe foreign government officials", though the company knew the practice violated U.S. laws. In another attempt to silence Bazzetta, Daimler later offered to settle his termination of employment suit out of court and he eventually accepted a settlement. But Daimler's strategy with Bazzetta proved to be a failure as the U.S. criminal investigation for violating anti-bribery laws was already underway in what has been one of the most wide-ranging cases brought against a foreign corporation. According to the charges, the bribes were frequently made by over-invoicing customers and paying the excess back to top government officials or their proxies. The bribes also took the form of luxury European vacations, armored Mercedes vehicles for high-ranking government officials and a birthday gift to the dictator of
Turkmenistan Turkmenistan is a landlocked country in Central Asia bordered by Kazakhstan to the northwest, Uzbekistan to the north, east and northeast, Afghanistan to the southeast, Iran to the south and southwest and the Caspian Sea to the west. Ash ...
, Turkmenbashi ( Saparmurat Niyazov), including a golden box and 10,000 copies of his personal
manifesto A manifesto is a written declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party, or government. A manifesto can accept a previously published opinion or public consensus, but many prominent ...
, '' Ruhnama'', translated into German. Investigators also found that the firm violated the terms of the United Nations' Oil-for-Food Programme with
Iraq Iraq, officially the Republic of Iraq, is a country in West Asia. It is bordered by Saudi Arabia to Iraq–Saudi Arabia border, the south, Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq border, the east, the Persian Gulf and ...
by giving kickbacks worth 10% of the contract values to officials within the Iraqi government, then led by
Saddam Hussein Saddam Hussein (28 April 1937 – 30 December 2006) was an Iraqi politician and revolutionary who served as the fifth president of Iraq from 1979 until Saddam Hussein statue destruction, his overthrow in 2003 during the 2003 invasion of Ira ...
. The SEC said the company made more than $4 million in profit from the sale of vehicles and spare parts in the corrupt oil-for-food deals. U.S. prosecutors further alleged that some bribes were paid through shell companies based in the U.S. "In some cases Daimler wired these improper payments to U.S. bank accounts or to the foreign bank accounts of U.S. shell companies in order to transmit the bribe", the court papers said. Prosecutors said that Daimler engaged in a "long-standing practice" of paying bribes, due in part to a corporate culture that encouraged the practice. "Using
offshore bank An offshore bank is a bank that is operated and regulated under international banking license (often called offshore license), which usually prohibits the bank from establishing any business activities in the jurisdiction of establishment. Due to ...
accounts, third-party agents and deceptive pricing practices, aimler AG, its subsidiaries and its affiliatessaw foreign bribery as a way of doing business," said Mythili Raman, a principal deputy in the Justice Department's criminal division. "It is no exaggeration to describe corruption and bribe-paying at Daimler as a standard business practice",
Robert Khuzami Robert S. Khuzami (; born August 2, 1956) was the Deputy U.S. Attorney for the United States Attorney's Office for the Southern District of New York until March 22, 2019. He previously was a United States federal prosecutor and Assistant Unite ...
, director of the SEC's enforcement division, said in a statement. As per the agreement with prosecutors, the two Daimler subsidiaries admitted to knowingly violating the Foreign Corrupt Practices Act, which bars companies and their officials from paying bribes to foreign officials to win business. The Foreign Corrupt Practices Act applies to any company that lists its shares on U.S.
stock exchange A stock exchange, securities exchange, or bourse is an exchange where stockbrokers and traders can buy and sell securities, such as shares of stock, bonds and other financial instruments. Stock exchanges may also provide facilities for ...
s. Daimler AG was listed with the symbol "DAI" on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
, giving the Justice Department jurisdiction over the German car maker's payments in countries around the globe. Judge Richard J. Leon of the United States District Court in Washington, D.C., approved the plea agreement and settlement, calling it a "just resolution." Daimler AG agreed to settle for $2.2 billion to US and California state regulators.


Labor relations


United States

In March 2024, workers at the Mercedes-Benz plant in Tuscaloosa County, Alabama filed charges against the company with the US
National Labor Relations Board The National Labor Relations Board (NLRB) is an Independent agencies of the United States government, independent agency of the federal government of the United States that enforces United States labor law, U.S. labor law in relation to collect ...
(NLRB), accusing the company of illegally disciplining workers at the plant in retaliation for organizing with the
United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...
(UAW) labor union. In May 2024, following the loss of a
unionization Unionization is the creation and growth of modern trade unions. Trade unions were often seen as a Left-wing politics, left-wing, Socialism, socialist concept, whose popularity has increased during the 19th century when a rise in industrial capit ...
vote at the plant, the UAW filed a formal complaint with the NLRB seeking a new election due to what it called "wanton lawlessness" on the part of Mercedes-Benz in the run up to the election, with the UAW accusing the company of holding anti-union captive audience meetings, targeting pro-union workers for drug tests, and illegally terminating UAW supporters.


Notes


References


Bibliography

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External links

* * {{Authority control Vehicle manufacturing companies established in 1926 German brands Legacy electric vehicle manufacturers Bus manufacturers of Germany Car manufacturers of Germany Companies listed on the Frankfurt Stock Exchange Multinational companies headquartered in Germany Aabar Investments Companies in the DAX index Companies in the Euro Stoxx 50 Renault–Nissan–Mitsubishi Alliance German companies established in 1926 Companies involved in the Holocaust