Christian adult contemporary, also known as Christian AC or CAC, is a

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. In the United States, Christian adult contemporary radio stations cater to a mostly adult audience and are similar to mainstream

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

stations in that they play hits often and for long periods of time. A Christian AC station may play contemporary Christian music, but it usually excludes Christian hip hop and some forms of Christian dance-pop and

teen pop Teen pop is a subgenre of pop music that is created, marketed and oriented towards preteens and teenagers.Lamb, Bill"Teen Pop" About.com. Retrieved January 28, 2007. Teen pop incorporates different subgenres of pop music, as well as elements o ...

, as these are less popular among adults, the target demographic.

Demographics

The target audience of Christian adult contemporary radio, generally females in their thirties or forties, has been nicknamed "Becky" by the

Christian music industry The Christian music industry is one aspect of the broader music industry, with a focus on Christian music and subgenres such as gospel music, southern gospel, contemporary Christian music, contemporary worship music, and even traditional church mus ...

. However, artists that are played on Christian adult contemporary radio are predominantly male. Male Christian artists outnumber female Christian artists by at least a 2:1 ratio and, according to '' Billboard'', 43 of the top 50 Christian songs of the 2000s were performed by males. Females held the top spot on the Christian Songs chart for just 11 weeks out of the chart's 337 weeks of activity during the 2000s. Audience testing has revealed that men test well to audiences, while women test low to audiences. This discrepancy has been associated with an overall shift in 2003 from a mainly pop sound to a more

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

-oriented sound. As the genre shifted towards more rock-driven songs, deeper male voices from artists such as

Third Day Third Day was a Christian rock band formed in Marietta, Georgia during the 1990s. The band was founded by lead singer Mac Powell, guitarist Mark Lee (both of whom were the only constant members) and Billy Wilkins. Drummer David Carr was the ...

Jeremy Camp Jeremy Thomas Camp (born January 12, 1978) is an American contemporary Christian music singer and songwriter from Lafayette, Indiana. He has released eleven albums, four of them RIAA-certified as Gold, and two live albums. Camp's original music ...

, and Todd Agnew became popular, and established female artists like

Amy Grant Amy Lee Grant (born November 25, 1960) is an American singer, songwriter, and musician. She began in contemporary Christian music (CCM) before crossing over to pop music in the 1980s and 1990s. She has been referred to as "The Queen of Christia ...

or bands with females like

Point of Grace Point of Grace is an all-female contemporary Christian music vocal group. The current trio consists of Shelley Breen, Denise Jones, and Leigh Cappillino. The group started out as a quartet in 1991, with original members Breen and Jones, as wel ...

and

Avalon Avalon (; la, Insula Avallonis; cy, Ynys Afallon, Ynys Afallach; kw, Enys Avalow; literally meaning "the isle of fruit r appletrees"; also written ''Avallon'' or ''Avilion'' among various other spellings) is a mythical island featured in the ...

, who tested extremely well among audiences, went out of style, along with their pop-oriented sound. Another reason for this discrepancy is audience concern of sexuality among female artists, especially worship leaders, and possible jealousy towards female artists among the format's generally female listener base. Opinion is split on whether or not this represents a permanent shift or just a temporary trend.

References

{{Reflist Radio formats Contemporary Christian music

Demographics

See also

References