Corgi Classics Limited was a British die-cast

scale model A scale model is a physical model that is geometrically similar to an object (known as the ''prototype''). Scale models are generally smaller than large prototypes such as vehicles, buildings, or people; but may be larger than small protot ...

manufacturer established as an independent company in 1995, which has its origins in the

Corgi Toys Corgi Toys (trademark) is the brand name of a range of die-cast toy vehicles created by Mettoy and currently owned by Hornby Railways, Hornby,Mettoy in 1956. It is known for its British and North American vehicle models. Products manufactured and marketed by Corgi included die-cast

cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...

airplanes An airplane (American English), or aeroplane (Commonwealth English), informally plane, is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, ...

, buses, and

military A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. Militaries are typically authorized and maintained by a sovereign state, with their members identifiable by a d ...

. In 2008 the company was acquired by

Hornby Railways Hornby Hobbies Limited is a British-owned scale model manufacturing company which has been focused on rail transport modelling, model railways. Its roots date back to 1901 in Liverpool, when founder Frank Hornby received a patent for his Meccan ...

,Hornby PLC acquires toy car maker Corgi Classics in 7.5 million-pound deal
on ''The Economic Times'', 1 May 2008 who has owned the ''Corgi''

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

since then.

History

Background: Corgi Toys era

"Corgi Toys" was launched in 1956 as a new range of

die-cast toy A die-cast toy (also spelled diecast, or die cast) is a toy or a collectible model produced by using the die casting, die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made o ...

model cars by Mettoy Playcraft LTD, the

toy car A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally a ...

company founded in 1936. These new toy cars were soon a huge hit because at the time they were the only toy cars on the market that included transparent plastic windows, they soon became known as "the ones with the windows". Corgivolkswagenpolo

Although Corgi has had many

model car A model car, or toy car, is a Physical model, miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even All-terrain vehicle, ATVs, etc. are often included in this general category. Because many mi ...

competitors ranging from

Dinky Toys Dinky Toys was the brand name for a range of die-cast zamak zinc alloy scale model vehicles, traffic lights, and road signs produced by British toy company Meccano Ltd. They were made in England from 1934 to 1979, at a factory in Binns Road in ...

Lledo Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell, and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when ...

, its name is well known to this day. In its first year of trading Corgi sold 2.75 million cars, making it a clear leader of the British toy car industry. In 1966 Corgi won both '' The Queen's Award to Industry'' and the ''National Association of Toy Retailers' Highest Standards Award'', two prestigious awards. In March 1969, a year's supply was destroyed in the factory in Fforestfach in

Swansea Swansea ( ; ) is a coastal City status in the United Kingdom, city and the List of urban areas in the United Kingdom, second-largest city of Wales. It forms a Principal areas of Wales, principal area, officially known as the City and County of ...

by a fire, a major setback, which cut profits tremendously. Despite this, Corgi continued to remain among top

collectable A collectable (collectible or collector's item) is any Physical object, object regarded as being of value or interest to a collecting, collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types ...

s for many years. Sales increased in the late 1960s and early '70s after the ''

James Bond The ''James Bond'' franchise focuses on James Bond (literary character), the titular character, a fictional Secret Intelligence Service, British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels ...

Aston Martin DB5 The Aston Martin DB5 is a British grand tourer (GT) produced by Aston Martin and designed by Italian coachbuilder Carrozzeria Touring, Carrozzeria Touring Superleggera. Originally produced from 1963 to 1965, the DB5 was an evolution of the final ...

'' and the

Chitty Chitty Bang Bang ''Chitty Chitty Bang Bang'' is a 1968 children's film, children's Musical film, musical fantasy film directed by Ken Hughes and produced by Albert R. Broccoli. It stars Dick Van Dyke, Sally Ann Howes, Lionel Jeffries, Gert Fröbe, Anna Quayle, ...

car was released, but sales were fell sharply after the 1969 fire, which led to substantial ground being lost to its main rival Dinky, but by 1971, the Swansea factory was back to full production again after major repairs costing over £1.3 million. The ''Queen's silver jubilee model'' edition released in 1977 was an instant best-seller, along with another nostalgia model, ''Edward VII's coronation state coach'' of 1901. After a rapid decline in sales, in 1983 economic analysts said that decline was inevitable; children and adults had moved on to more sophisticated toys, others however did not agree; they believed if it had not been for the fire there would have been no problem. Corgi 2cv white bg

Corgi reformed as "Corgi Toys Ltd." in 1984 and turned its attention to regaining the British toy company's confidence. Three years later Corgi turned to the export market for profits, soon distributing in Australia,

Continental Europe Continental Europe or mainland Europe is the contiguous mainland of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by som ...

and the United States. Shortly after this Corgi started the ''Collectors Club'', which quickly gained worldwide membership. In 1989 the company was taken over by

Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...

, the worldwide toy manufacturing giant (manufacturer of

Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...

Dolls and

Hot Wheels Hot Wheels is an American media franchise and brand of scale model model car, cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox (brand), Matchbox until Mattel bought ...

cars), and production was moved to Leicester, the Mattel headquarters. Corgi then introduced a new range: Corgi Classics, selling nostalgia cars, vans and trucks from the 1930s, '40s, '50s and '60s, aimed at those who had grown up during that period. At around the same period in the US, Corgi released a new range of trucks, fire tenders and buses based on North American prototypes, though these were not as successful as had been hoped.

Corgi Classics Limited

In 1995, Corgi regained its independence as a new company, "Corgi Classics Limited", and moved to new premises in

Leicester Leicester ( ) is a city status in the United Kingdom, city, Unitary authorities of England, unitary authority area, and the county town of Leicestershire in the East Midlands of England. It is the largest city in the East Midlands with a popula ...

. Corgi Classics turned to

British television Television broadcasts in the United Kingdom began in 1932, however, regular broadcasts would only begin four years later. Television began as a public service which was free of advertising, which followed the first demonstration of a transm ...

for model ideas, and soon released models such as Mr. Bean's Mini,

Inspector Morse Endeavour Morse, GM, is the namesake character of the series of "Morse" detective novels by British author Colin Dexter, a Detective Chief Inspector in the Thames Valley Police in Oxford, England. On television he was portrayed by John ...

Jaguar The jaguar (''Panthera onca'') is a large felidae, cat species and the only extant taxon, living member of the genus ''Panthera'' that is native to the Americas. With a body length of up to and a weight of up to , it is the biggest cat spe ...

and later models based on

Enid Blyton Enid Mary Blyton (11 August 1897 – 28 November 1968) was an English children's writer, whose books have been worldwide bestsellers since the 1930s, selling more than 600 million copies. Her books are still enormously popular and have been tra ...

's Noddy tales. A variety of firms ranging from

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

's chocolate to

Guinness Guinness () is a stout that originated in the brewery of Arthur Guinness at Guinness Brewery, St. James's Gate, Dublin, Ireland, in the 18th century. It is now owned by the British-based Multinational corporation, multinational alcoholic bever ...

beer to Eddie Stobart haulage have had Corgi scale models made of their road vehicles. In 1995 Corgi introduced a new range of 1/76th scale UK and Hong Kong bus models under the "Original Omnibus Company" banner; by 2007, the total number of individual model releases in this sub-range had exceeded eight hundred. In 1999 Corgi Classics Limited was taken over by Zindart, an American collectors specialists. By 2000, as in the 1960s, Corgi was once again the top British model maker. That same year, Corgi bought the rights to the

name (and many of the moulds), taking over the popular ''Days Gone'' series. The ''Vanguards'' series was also acquired in the deal. Days Gone and Vanguards models were sold by Corgi under the Lledo moniker until 2004, after which the Lledo name was dropped and the models officially became part of the Corgi Classics line. In 1999, Corgi debuted the Aviation Archive line of diecast military

aeroplanes An airplane (American English), or aeroplane (Commonwealth English), informally plane, is a fixed-wing aircraft that is propelled forward by thrust from a jet engine, propeller, or rocket engine. Airplanes come in a variety of sizes, shapes, ...

. Beginning with 1/144 scale, Corgi created one of the most expansive and widely collected lines of highly detailed limited edition collectable die-cast metal aircraft. This line has been expanded in successive years to include new moulds and liveries and even new scales, such as the super-detailed 1/32 scale Aviation Archive line. Corgi followed with a new line of 1/50 scale

armoured vehicles Military vehicles are commonly armoured (or armored; American and British English spelling differences#-our, -or, see spelling differences) to withstand the impact of Fragmentation (weaponry), shrapnel, bullets, Shell (projectile), shells, Rocke ...

ranging from

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

up to through the

Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...

. In 2006, Corgi began selling hand painted, spin-cast metal figures and soldiers in the ''Forward March'' series which complements their 1/32 and 1/50 scale lines of vehicles. In May 2008, international models and collectables group Hornby announced the acquisition of Corgi Classics Limited for £8.3 million. Under Hornby ownership the Corgi brand underwent a rebrand in 2012, this saw the introduction of a new logo and style of packaging, however the main element reasoning behind the change was the relaunch of Corgi Toys. In 2019 a new series was launched called: CORGI CHUNKIES is new range of toys with moving interactive parts, free-rolling, soft-tyred wheels, left and right hand drive and a strong child-proof build. The chunkies models were designed by Hanan Shpetrick.

Famous models

This is a list of a few of the most famous Corgi Classics limited models: *

Mk II * ''

Mr. Bean ''Mr. Bean'' is a British sitcom created by Rowan Atkinson and Richard Curtis, produced by Tiger Aspect Productions and starring Atkinson as the title character. The sitcom consists of 15 episodes that were co-written by Atkinson alongside ...

''s

Mini The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally ...

* ''

The Italian Job ''The Italian Job'' is a 1969 British comedy Caper story, caper film written by Troy Kennedy Martin, produced by Michael Deeley, directed by Peter Collinson (film director), Peter Collinson, and starring Michael Caine. The film's plot centres ...

''s Mini * ''

Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...

''s

TARDIS The TARDIS (; acronym for "Time And Relative Dimension(s) In Space") is a fictional hybrid of a time machine and spacecraft that appears in the British science fiction television series ''Doctor Who'' and its various spin-offs. While a TARDI ...

and

Dalek The Daleks ( ) are a fictional extraterrestrial race of extremely xenophobic mutants principally portrayed in the British science fiction television programme ''Doctor Who''. They were conceived by writer Terry Nation and first appeared in th ...

s * ''

The Dukes of Hazzard ''The Dukes of Hazzard'' is an American action comedy television series created by Gy Waldron that aired on CBS from January 26, 1979, to February 8, 1985, with a total of seven seasons consisting of List of The Dukes of Hazzard episodes, 147 ...

''s

Dodge Charger The Dodge Charger is a model of automobile marketed by Dodge in various forms over eight generations since 1966. The first Charger was a show car in 1964. A 1965 Charger II concept car resembled the 1966 production version. In the United Sta ...

with Bo and Luke figures *

Basil Fawlty Basil Fawlty is the main character of the 1970s British sitcom ''Fawlty Towers'', played by John Cleese. The proprietor of the hotel Fawlty Towers, he is a cynical and misanthropic snob, desperate to attract hotel guests from the British upper ...

's Austin 1100 *

USS Enterprise (NCC-1701-D) USS ''Enterprise'' (NCC-1701-D), or ''Enterprise''-D, to distinguish it as Starship Enterprise, the fifth Federation vessel with the same name, is a fictional starship in the ''Star Trek'' media franchise. Under the command of Captain Jean-Lu ...

and some other ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...

'' ships, including

Romulan The Romulans () are an extraterrestrial race in the American science fiction franchise ''Star Trek''. Their adopted home world is Romulus, and within the same star system they have settled a sister planet Remus. Their original home world, Vulcan ...

and

Klingon The Klingons ( ; Klingon language, Klingon: ''tlhIngan'' ) are a humanoid species of aliens in the science fiction franchise ''Star Trek''. Developed by screenwriter Gene L. Coon in 1967 for the Star Trek: The Original Series, original ''Star T ...

vessels. * ''

Bullitt ''Bullitt'' is a 1968 American action thriller film directed by Peter Yates from a screenplay by Alan Trustman, Alan R. Trustman and Harry Kleiner and based on the 1963 crime novel ''Mute Witness'' by Robert L. Fish. It stars Steve McQueen, Ro ...

''s

Ford Mustang The Ford Mustang is a series of American Car, automobiles manufactured by Ford Motor Company, Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its Ford Mustang (seventh ...

with

Steve McQueen Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of counterculture of the 1960s, 1960s counterculture, made him a top box office draw for his films of the late ...

figure. * ''

Only Fools and Horses ''Only Fools and Horses'' (titled onscreen as ''Only Fools and Horses....'') is a British television sitcom that was created and written by John Sullivan (writer), John Sullivan. Seven series were originally broadcast on BBC One in the United Ki ...

Reliant Reliant may also refer to: * Reliant Energy, an energy corporation from Houston, Texas, United States * Reliant Motors, a defunct British car manufacturer * Reliant Pharmaceuticals, now owned by GlaxoSmithKline * Stinson Reliant, a utility and ...

Supervan III. * The line of ''

'' cars. * The new line Corgi Chunkies.

References

External links

NCHWA.com – Price Guides for Hot Wheels, Matchbox, Corgi and more
{{Scale model brands Die-cast toys Model manufacturers of the United Kingdom Toy cars and trucks Manufacturing companies established in 1995 Manufacturing companies disestablished in 2008 1995 establishments in England 2008 disestablishments in England Defunct toy manufacturers