Technological convergence is the tendency for
technologies
Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...
that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example,
watch
A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...
es,
telephone
A telephone, colloquially referred to as a phone, is a telecommunications device that enables two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most ...
s,
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
,
computer
A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
s, and
social media platforms
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Common features include:
* Online ...
began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.
Definitions
"Convergence is a deep integration of knowledge, tools, and all relevant activities of human activity for a common goal, to allow society to answer new questions to change the respective physical or social ecosystem. Such changes in the respective ecosystem open new trends, pathways, and opportunities in the following divergent phase of the process".
Siddhartha Menon defines convergence as integration and digitalization. Integration, here, is defined as "a process of transformation measure by the degree to which diverse media such as phone, data broadcast and information technology infrastructures are combined into a single seamless all purpose network architecture platform". Digitalization is not so much defined by its physical infrastructure, but by the content or the medium.
Jan van Dijk suggests that "digitalization means breaking down signals into bytes consisting of ones and zeros".
Convergence is defined by Blackman (1998) as a trend in the evolution of technology services and industry structures.
Convergence is later defined more specifically as the coming together of telecommunications, computing and broadcasting into a single digital bit-stream.
Mueller stands against the statement that convergence is really a takeover of all forms of media by one technology: digital computers.
Acronyms
Some acronyms for converging scientific or technological fields include:
* NBIC (
Nanotechnology,
Biotechnology,
Information technology and
Cognitive science)
* GNR (
Genetics, Nanotechnology and
Robotics)
* GRIN (Genetics, Robotics, Information, and Nano processes)
* GRAIN (Genetics, Robotics,
Artificial Intelligence, and Nanotechnology)
* BANG (
Bits,
Atoms,
Neurons,
Genes)
Biotechnology
A 2010 citation analysis of patent data shows that biomedical devices are strongly connected to computing and mobile telecommunications, and that molecular bioengineering is strongly connected to several IT fields.
''Bioconvergence'' is the integration of biology with engineering.
Possible areas of bioconvergence include:
* Materials inspired by biology (such as in electronics)
*
DNA data storage
* Medical technologies:
**
Omics
Omics is the collective characterization and quantification of entire sets of biological molecules and the investigation of how they translate into the structure, function, and dynamics of an organism or group of organisms. The branches of scien ...
-based profiling
** Miniaturized
drug delivery
Drug delivery involves various methods and technologies designed to transport pharmaceutical compounds to their target sites helping therapeutic effect. It involves principles related to drug preparation, route of administration, site-specif ...
** Tissue reconstruction
* Traceable pharmaceutical packaging
* More efficient
bioreactors
Digital convergence
''Digital convergence'' is the inclination for various digital innovations and media to become more similar with time. It enables the convergence of access devices and content, as well as the industry participant operations and strategy.
This is how this type of technological convergence creates opportunities, particularly in the area of product development and growth strategies for digital product companies.
The same can be said in the case of individual content creators, such as
vloggers on
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. The convergence in this example is demonstrated in the involvement of the Internet, home devices such as a smart television, camera, the YouTube application, and digital content. In this setup, there are the so-called "spokes", which are the devices that connect to a central hub (such as a PC or smart TV). Here, the Internet serves as the intermediary, particularly through its interactive tools and social networking, in order to create unique mixes of products and services via horizontal integration.
The above example highlights how digital convergence encompasses three phenomena:
# previously stand-alone devices are being connected by networks and software, significantly enhancing functionalities;
# previously stand-alone products are being converged onto the same platform, creating hybrid products in the process; and,
# companies are crossing traditional boundaries such as hardware and software to provide new products and new sources of competition.
Another example is the convergence of different types of digital content. According to Harry Strasser, former CTO of
Siemens
Siemens AG ( ) is a German multinational technology conglomerate. It is focused on industrial automation, building automation, rail transport and health technology. Siemens is the largest engineering company in Europe, and holds the positi ...
"
igital convergence will substantially impact people's lifestyle and work style.
Cellphones

The functions of the cellphone change as technology converges. Because of technological advancement, a cellphone functions as more than just a phone: it can also contain an Internet connection, video players, MP3 players, gaming, and a camera. Their areas of use have increased over time, partly substituting for other devices.
A mobile convergence device is one that, if connected to a keyboard, monitor, and mouse, can run applications as a desktop computer would.
Convergent operating systems include the Linux operating systems
Ubuntu Touch
Ubuntu Touch is a mobile version of the Ubuntu operating system, developed by the UBports community. Its user interface is written in Qt, and is designed primarily for touchscreen mobile devices such as smartphones and tablet computers. Howev ...
,
Plasma Mobile
Plasma Mobile is a KDE Plasma, Plasma variant for smartphones. It is currently available for the PinePhone, and supported devices for postmarketOS such as the OnePlus 6.
It is shipped by several Linux distributions, such as postmarketOS and Manj ...
and
PureOS.
Convergence can also refer to being able to run the same app across different devices and being able to develop apps for different devices (such as smartphones, TVs and desktop computers) at once, with the same code base.
This can be done via Linux applications that adapt to the device they are being used on
(including native apps designed for such via frameworks like Kirigami) or by the use of multi-platform frameworks like the
Quasar framework that use tools such as
Apache Cordova
Apache Cordova (formerly PhoneGap) is a mobile application development framework created by Nitobi. Adobe Systems purchased Nitobi in 2011, rebranded it as PhoneGap, and later released an open-source version of the software called Apache Cordova. ...
,
Electron
The electron (, or in nuclear reactions) is a subatomic particle with a negative one elementary charge, elementary electric charge. It is a fundamental particle that comprises the ordinary matter that makes up the universe, along with up qua ...
and
Capacitor
In electrical engineering, a capacitor is a device that stores electrical energy by accumulating electric charges on two closely spaced surfaces that are insulated from each other. The capacitor was originally known as the condenser, a term st ...
, which can increase the userbase, the pace and ease of development and the number of reached platforms while decreasing development costs.
The Internet
The role of the
Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
has changed from its original use as a communication tool to easier and faster access to information and services, mainly through a
broadband
In telecommunications, broadband or high speed is the wide-bandwidth (signal processing), bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Inter ...
connection. The television, radio, and newspapers were the world's media for accessing news and entertainment; now, all three media have converged into one, and people all over the world can read and hear news and other information on the Internet. The convergence of the Internet and conventional TV became popular in the 2010s, through
Smart TV
A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart T ...
, also sometimes referred to as "Connected TV" or "Hybrid TV", (not to be confused with
IPTV
Internet Protocol television (IPTV), also called TV over broadband, is the service delivery of television over Internet Protocol (IP) networks. Usually sold and run by a Telephone company, telecom provider, it consists of broadcast live telev ...
,
Internet TV
Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable te ...
, or with
Web TV). Smart TV is used to describe the current trend of integration of the Internet and
Web 2.0
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, a ...
features into modern
television set
A television set or television receiver (more commonly called TV, TV set, television, telly, or tele) is an electronic device for viewing and hearing television broadcasts, or as a computer monitor. It combines a tuner, display, and loudspeake ...
s and
set-top box
A set-top box (STB), also known as a cable converter box, cable box, receiver, or simply box, and historically television decoder or a converter, is an information appliance device that generally contains a Tuner (radio)#Television, TV tuner inpu ...
es, as well as the technological convergence between computers and these television sets or set-top boxes. These new
devices most often also have a much higher focus on
online
In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...
interactive media
Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as Text (literary theory), text, images, animations, video, Sound, audio, and even Artificial intelligence, AI-driven interactions. O ...
,
Internet TV
Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable te ...
,
over-the-top content
An over-the-top media service (also known as over-the-top television, or simply OTT) is a digital distribution service of video and audio delivered directly to viewers via the public Internet, rather than through an over-the-air, cable, satel ...
, as well as
on-demand streaming media
Streaming media refers to multimedia delivered through a Computer network, network for playback using a Media player (disambiguation), media player. Media is transferred in a ''stream'' of Network packet, packets from a Server (computing), ...
, and less focus on traditional
broadcast
Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
media like previous generations of
television set
A television set or television receiver (more commonly called TV, TV set, television, telly, or tele) is an electronic device for viewing and hearing television broadcasts, or as a computer monitor. It combines a tuner, display, and loudspeake ...
s and
set-top box
A set-top box (STB), also known as a cable converter box, cable box, receiver, or simply box, and historically television decoder or a converter, is an information appliance device that generally contains a Tuner (radio)#Television, TV tuner inpu ...
es always have had.
Social movements
The integration of
social movement
A social movement is either a loosely or carefully organized effort by a large group of people to achieve a particular goal, typically a Social issue, social or Political movement, political one. This may be to carry out a social change, or to re ...
s in cyberspace is one of the potential strategies that social movements can use in the age of media convergence. Because of the
neutrality of the Internet and the
end-to-end design, the power structure of the Internet was designed to avoid discrimination between applications. Mexico's
Zapatistas campaign for
land rights
Land law is the form of law that deals with the rights to use, alienate, or exclude others from land. In many jurisdictions, these kinds of property are referred to as real estate or real property, as distinct from personal property. Land use ...
was one of the most influential case in the information age; Manuel Castells defines the Zapatistas as "the first informational guerrilla movement". The Zapatista uprising had been marginalized by the popular press. The Zapatistas were able to construct a grassroots, decentralized social movement by using the Internet. The Zapatistas Effect, observed by Cleaver, continues to organize social movements on a global scale. A sophisticated webmetric analysis, which maps the links between different websites and seeks to identify important nodal points in a network, demonstrates that the Zapatistas cause binds together hundreds of global NGOs. The majority of the social movement organized by Zapatistas targets their campaign especially against global neoliberalism. A successful social movement not only need online support but also protest on the street. Papic wrote, "Social Media Alone Do Not Instigate Revolutions", which discusses how the use of social media in social movements needs good organization both online and offline.
Media
''Media technological convergence'' is the tendency that as
technology changes, different technological systems sometimes evolve toward performing similar tasks. It is the interlinking of computing and other information technologies, media content, media companies, and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products, and services that have emerged in the digital media space.
Generally, media convergence refers to the merging of both old and new media and can be seen as a product, a system, or a process. Jenkins states that convergence is "the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted". According to Jenkins, there are five areas of convergence: technological, economic, social or organic, cultural, and global. Media convergence is not just a technological shift or a technological process, it also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. However, Lugmayr and Dal Zotto argued that media convergence takes place on the technology, content, consumer, business model, and management level. They argue that media convergence is a matter of evolution and can be described through the triadic phenomena of convergence, divergence, and coexistence. Today's digital media ecosystems coexist, as e.g., mobile app stores provide vendor lock-ins into particular eco-systems; some technology platforms are converging under one technology, due to, for example, the usage of common communication protocols as in digital TV; and other media are diverging, as, for example, media content offerings are more and more specializing and provides a space for niche media.
Closely linked to the multilevel process of media convergence are also several developments in different areas of the media and communication sector, which are also summarized under the term of
media deconvergence. Many experts view this as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education, are increasingly being carried out in these digital media spaces across a growing network of
information and communication technology
Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals) and computer ...
devices. Also included in this topic is the basis of computer networks, wherein many different operating systems are able to communicate via different
protocols
Protocol may refer to:
Sociology and politics
* Protocol (politics), a formal agreement between nation states
* Protocol (diplomacy), the etiquette of diplomacy and affairs of state
* Etiquette, a code of personal behavior
Science and technology
...
.
Convergent services, such as
VoIP
Voice over Internet Protocol (VoIP), also known as IP telephony, is a set of technologies used primarily for voice communication sessions over Internet Protocol (IP) networks, such as the Internet. VoIP enables voice calls to be transmitted as ...
,
IPTV
Internet Protocol television (IPTV), also called TV over broadband, is the service delivery of television over Internet Protocol (IP) networks. Usually sold and run by a Telephone company, telecom provider, it consists of broadcast live telev ...
,
Smart TV
A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart T ...
, and others, tend to replace the older technologies and thus can
disrupt markets. IP-based convergence is inevitable and will result in new service and new demand in the market.
When the old technology converges into the public-owned common, IP based services become access-independent or less dependent. The old service is access-dependent.
Advances in technology bring the ability for technological convergence that Rheingold believes can alter the "social-side effects," in that "the virtual, social, and physical world are colliding, merging, and coordinating."
It was predicted in the late 1980s, around the time that
CD-ROM
A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains computer data storage, data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold b ...
was becoming commonplace, that a
digital revolution
The Information Age is a History by period, historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on info ...
would take place, and that old media would be pushed to one side by
new media. Broadcasting is increasingly being replaced by the Internet, enabling consumers all over the world the freedom to access their preferred media content more easily and at a more available rate than ever before.
However, when the
dot-com bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
of the 1990s suddenly popped, that poured cold water over the talk of such a digital revolution. In today's society, the idea of media convergence has once again emerged as a key point of reference as newer as well as established media companies attempt to visualize the future of the entertainment industry. If this revolutionary digital paradigm shift presumed that old media would be increasingly replaced by new media, the convergence paradigm that is currently emerging suggests that new and old media would interact in more complex ways than previously predicted. The paradigm shift that followed the digital revolution assumed that new media was going to change everything. When the dot-com market crashed, there was a tendency to imagine that nothing had changed. The real truth lay somewhere in between as there were so many aspects of the current media environment to take into consideration. Many industry leaders are increasingly reverting to media convergence as a way of making sense in an era of disorientating change. In that respect, media convergence in theory is essentially an old concept taking on a new meaning. Media convergence, in reality, is more than just a shift in technology. It alters relationships between industries, technologies, audiences, genres and markets. Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. Media convergence is essentially a process and not an outcome, so no single black box controls the flow of media. With the proliferation of different media channels and increasing portability of new telecommunications and computing technologies, we have entered into an era where media constantly surrounds us.
Media convergence requires that media companies rethink existing assumptions about media from the consumer's point of view, as these affect marketing and programming decisions. Media producers must respond to newly empowered consumers. Conversely, it would seem that hardware is instead diverging whilst media content is converging. Media has developed into brands that can offer content in a number of forms. Two examples of this are ''
Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
'' and ''
The Matrix
''The Matrix'' is a 1999 science fiction film, science fiction action film written and directed by the Wachowskis. It is the first installment in the The Matrix (franchise), ''Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Ca ...
''. Both are films, but are also books, video games, cartoons, and action figures. Branding encourages expansion of one concept, rather than the creation of new ideas. In contrast, hardware has diversified to accommodate media convergence. Hardware must be specific to each function. While most scholars argue that the flow of cross-media is accelerating, O'Donnell suggests, especially between films and video game, the semblance of media convergence is misunderstood by people outside of the media production industry. The conglomeration of media industry continues to sell the same story line in different media. For example, Batman is in comics, films, anime, and games. However, the data to create the image of batman in each media is created individually by different teams of creators. The same character and the same visual effect repetitively appear in different media is because of the synergy of media industry to make them similar as possible. In addition, convergence does not happen when the game of two different consoles is produced. No flows between two consoles because it is faster to create game from scratch for the industry.
One of the more interesting new media journalism forms is virtual reality. Reuters, a major international news service, has created and staffed a news "island" in the popular online virtual reality environment ''
Second Life
''Second Life'' is a multiplayer virtual world that allows people to create an Avatar (computing), avatar for themselves and then interact with other users and user-created content within a multi-user online environment. Developed for person ...
''. Open to anyone, ''Second Life'' has emerged as a compelling 3D virtual reality for millions of citizens around the world who have created avatars (virtual representations of themselves) to populate and live in an altered state where personal flight is a reality, altered egos can flourish, and real money ( were spent during the 24 hours concluding at 10:19 a.m. eastern time January 7, 2008) can be made without ever setting foot into the real world. The Reuters Island in ''Second Life'' is a virtual version of the Reuters real-world news service but covering the domain of ''Second Life'' for the citizens of ''Second Life'' (numbering 11,807,742 residents as of January 5, 2008).
Media convergence in the digital era means the changes that are taking place with older forms of media and media companies. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. As discussed in ''Media Culture'' (by Campbell), convergence of technology is not new. It has been going on since the late 1920s. An example is RCA, the Radio Corporation of America, which purchased Victor Talking Machine Company and introduced machines that could receive radio and play recorded music. Next came the TV, and radio lost some of its appeal as people started watching television, which has both talking and music as well as visuals. As technology advances, convergence of media change to keep up. The second definition of media convergence Campbell discusses is cross-platform by media companies. This usually involves consolidating various media holdings, such as cable, phone, television (over the air, satellite, cable) and Internet access under one corporate umbrella. This is not for the consumer to have more media choices, this is for the benefit of the company to cut down on costs and maximize its profits.
As stated in the article ''Convergence Culture and Media Work'' by Mark Deuze, "the convergence of production and consumption of media across companies, channels, genres, and technologies is an expression of the convergence of all aspects of everyday life: work and play, the local and the global, self and social identity."
History
Communication networks were designed to carry different types of information independently. The older media, such as television and radio, are broadcasting networks with passive audiences. Convergence of telecommunication technology permits the manipulation of all forms of information, voice, data, and video. Telecommunication has changed from a world of scarcity to one of seemingly limitless capacity. Consequently, the possibility of audience interactivity morphs the passive audience into an engaged audience.
The historical roots of convergence can be traced back to the emergence of
mobile telephony
Mobile telephony is the provision of wireless telephone services to mobile phones, distinguishing it from fixed-location telephony provided via landline phones. Traditionally, telephony specifically refers to voice communication, though th ...
and the
Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...
, although the term properly applies only from the point in marketing history when fixed and mobile telephony began to be offered by operators as joined products. Fixed and mobile operators were, for most of the 1990s, independent companies. Even when the same organization marketed both products, these were sold and serviced independently.
In the 1990s, an implicit and often explicit assumption was that new media was going to replace the old media and Internet was going to replace broadcasting. In Nicholas Negroponte's ''
Being Digital
''Being Digital'' is a non-fiction book about digital technologies and their possible future by technology author, Nicholas Negroponte. It was originally published in January 1995 by Alfred A. Knopf.
In 1995, Nicholas Negroponte outlines the his ...
'', Negroponte predicts the collapse of broadcast networks in favor of an era of narrow-casting. He also suggests that no government regulation can shatter the
media conglomerate
A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement parks, or ...
. "The monolithic empires of mass media are dissolving into an array of cottage industries... Media barons of today will be grasping to hold onto their centralized empires tomorrow.... The combined forces of technology and human nature will ultimately take a stronger hand in plurality than any laws Congress can invent." The new media companies claimed that the old media would be absorbed fully and completely into the orbit of the emerging technologies.
George Gilder
George Franklin Gilder (; born November 29, 1939) is an American investor, author, economist, and co-founder of the Discovery Institute. His 1981 book, '' Wealth and Poverty'', advanced a case for supply-side economics and capitalism during the e ...
dismisses such claims saying, "The computer industry is converging with the television industry in the same sense that the automobile converged with the horse, the TV converged with the nickelodeon, the word-processing program converged with the typewriter, the CAD program converged with the drafting board, and digital desktop publishing converged with the Linotype machine and the letterpress." Gilder believes that computers had come not to transform mass culture but to destroy it.
Media companies put media convergence back to their agenda after the
dot-com bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
burst. In 1994, Knight Ridder promulgated the concept of portable magazines, newspaper, and books: "Within news corporations it became increasingly obvious that an editorial model based on mere replication in the Internet of contents that had previously been written for print newspapers, radio, or television was no longer sufficient." The rise of digital communication in the late 20th century has made it possible for media organizations (or individuals) to deliver text, audio, and video material over the same wired, wireless, or fiber-optic connections. At the same time, it inspired some media organizations to explore multimedia delivery of information. This digital convergence of news media, in particular, was called "Mediamorphosis" by researcher Roger Fidler in his 1997 book by that name. Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, "changing the way we create, consume, learn and interact with each other".
Convergence culture
Henry Jenkins
Henry Guy Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communicatio ...
determines convergence culture to be the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. The convergence culture is an important factor in
transmedia storytelling
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of adapting a single story or story experience across multiple platforms and formats using current digital technologies.
From a product ...
. Convergence culture introduces new stories and arguments from one form of media into many. Transmedia storytelling is defined by Jenkins as a process "where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story". For instance,
''The Matrix'' starts as a
film
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
, which is followed by two other instalments, but in a convergence culture it is not constrained to that form. It becomes a story not only told in the movies but in
animated shorts, video games and comic books, three different media platforms. Online, a wiki is created to keep track of the story's expanding canon. Fan films, discussion forums, and social media pages also form, expanding The Matrix to different online platforms. Convergence culture took what started as a film and expanded it across almost every type of media.
Bert is Evil (images) Bert and Bin Laden appeared in
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
coverage of anti-American protest following September 11. The association of Bert and Bin Laden links back to the Ignacio's Photoshop project for fun.
Convergence culture is a part of
participatory culture
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the product ...
. Because average people can now access their interests on many types of media they can also have more of a say. Fans and consumers are able to participate in the creation and circulation of new content. Some companies take advantage of this and search for feedback from their customers through social media and sharing sites such as
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. Besides marketing and entertainment, convergence culture has also affected the way we interact with news and information. We can access news on multiple levels of media from the radio, TV, newspapers, and the Internet. The Internet allows more people to be able to report the news through independent broadcasts and therefore allows a multitude of perspectives to be put forward and accessed by people in many different areas. Convergence allows news to be gathered on a much larger scale. For instance, photographs were taken of torture at
Abu Ghraib. These photos were shared and eventually posted on the Internet. This led to the breaking of a news story in newspapers, on TV, and the Internet.
Media scholar Henry Jenkins has described the media convergence with
participatory culture
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the product ...
as:
Appliances
Some media observers expect that we will eventually access all media content through one device, or "black box". As such, media business practice has been to identify the next "black box" to invest in and provide media for. This has caused a number of problems. Firstly, as "black boxes" are invented and abandoned, the individual is left with numerous devices that can perform the same task, rather than one dedicated for each task. For example, one may own both a computer and a video games console, subsequently owning two DVD players. This is contrary to the streamlined goal of the "black box" theory, and instead creates clutter. Secondly, technological convergence tends to be experimental in nature. This has led to consumers owning technologies with additional functions that are harder, if not impractical, to use rather than one specific device. Many people would only watch the TV for the duration of the meal's cooking time, or whilst in the kitchen, but would not use the microwave as the household TV. These examples show that in many cases technological convergence is unnecessary or unneeded.
Furthermore, although consumers primarily use a specialized media device for their needs, other "black box" devices that perform the same task can be used to suit their current situation. As a 2002 Cheskin Research report explained: "...Your email needs and expectations are different whether you're at home, work, school, commuting, the airport, etc., and these different devices are designed to suit your needs for accessing content depending on where you are- your situated context." Despite the creation of "black boxes", intended to perform all tasks, the trend is to use devices that can suit the consumer's physical position. Due to the variable utility of portable technology, convergence occurs in high-end mobile devices. They incorporate multimedia services, GPS, Internet access, and mobile telephony into a single device, heralding the rise of what has been termed the "smartphone," a device designed to remove the need to carry multiple devices. Convergence of media occurs when multiple products come together to form one product with the advantages of all of them, also known as the black box. This idea of one technology, concocted by
Henry Jenkins
Henry Guy Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communicatio ...
, has become known more as a fallacy because of the inability to actually put all technical pieces into one. For example, while people can have email and Internet on their phone, they still want full computers with Internet and email in addition. Mobile phones are a good example, in that they incorporate
digital camera
A digital camera, also called a digicam, is a camera that captures photographs in Digital data storage, digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film or film stock. Dig ...
s, MP3 players,
voice recorders, and other devices. For the consumer, it means more features in less space; for
media conglomerate
A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement parks, or ...
s it means remaining competitive.
However, convergence has a downside. Particularly in initial forms, converged devices are frequently less functional and reliable than their component parts (e.g., a mobile phone's web browser may not render some web pages correctly, due to not supporting certain rendering methods, such as the
iPhone
The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
browser not supporting
Flash
Flash, flashes, or FLASH may refer to:
Arts, entertainment, and media
Fictional aliases
* The Flash, several DC Comics superheroes with super speed:
** Flash (Jay Garrick)
** Barry Allen
** Wally West, the first Kid Flash and third adult Flash ...
content). As the number of functions in a single device escalates, the ability of that device to serve its original function decreases.
As Rheingold asserts, technological convergence holds immense potential for the "improvement of life and liberty in some ways and (could) degrade it in others".
He believes the same technology has the potential to be "used as both a weapon of social control and a means of resistance".
Since technology has evolved in the past ten years or so, companies are beginning to converge technologies to create demand for new products. This includes phone companies integrating
3G and
4G on their phones. In the mid 20th century, television converged the technologies of movies and radio, and television is now being converged with the mobile phone industry and the Internet. Phone calls are also being made with the use of personal computers. Converging technologies combine multiple technologies into one. Newer mobile phones feature cameras, and can hold images, videos, music, and other media. Manufacturers now integrate more advanced features, such as video recording, GPS receivers, data storage, and security mechanisms into the traditional cellphone.
Telecommunications
''Telecommunications convergence'' or ''network convergence'' describes emerging
telecommunications
Telecommunication, often used in its plural form or abbreviated as telecom, is the transmission of information over a distance using electronic means, typically through cables, radio waves, or other communication technologies. These means of ...
technologies, and
network architecture
Network architecture is the design of a computer network. It is a framework for the specification of a network's physical components and their functional organization and configuration, its operational principles and procedures, as well as commun ...
used to migrate multiple communications services into a single network. Specifically, this involves the converging of previously distinct media such as
telephony
Telephony ( ) is the field of technology involving the development, application, and deployment of telecommunications services for the purpose of electronic transmission of voice, fax, or data, between distant parties. The history of telephony is ...
and
data communications
Data communication, including data transmission and data reception, is the transfer of data, signal transmission, transmitted and received over a Point-to-point (telecommunications), point-to-point or point-to-multipoint communication chann ...
into common interfaces on single devices, such as most smart phones can make phone calls and search the web.
Messaging
Combination services include those that integrate SMS with voice, such as voice SMS. Providers include Bubble Motion, Jott, Kirusa, and SpinVox. Several operators have launched services that combine SMS with mobile instant messaging (MIM) and presence. Text-to-landline services also exist, where subscribers can send text messages to any landline phone and are charged at standard rates. The text messages are converted into spoken language. This service has been popular in America, where fixed and mobile numbers are similar. Inbound SMS has been converging to enable reception of different formats (SMS, voice, MMS, etc.). In April 2008, O2 UK launched voice-enabled shortcodes, adding voice functionality to the five-digit codes already used for SMS. This type of convergence is helpful for media companies, broadcasters, enterprises, call centres and help desks who need to develop a consistent contact strategy with the consumer. Because SMS is very popular today, it became relevant to include
text messaging
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or ...
as a contact possibility for consumers. To avoid having multiple numbers (one for voice calls, another one for SMS), a simple way is to merge the reception of both formats under one number. This means that a consumer can text or call one number and be sure that the message will be received.
Mobile
"Mobile service provisions" refers not only to the ability to purchase mobile phone services, but the ability to wirelessly access everything: voice, Internet, audio, and video. Advancements in
WiMAX
Worldwide Interoperability for Microwave Access (WiMAX) is a family of wireless broadband communication standards based on the IEEE 802.16 set of standards, which provide physical layer (PHY) and media access control (MAC) options.
The WiMA ...
and other leading edge technologies provide the ability to transfer information over a wireless link at a variety of speeds, distances, and non-line-of-sight conditions.
Multi-play
Multi-play is a marketing term describing the provision of different telecommunication services, such as
Internet access
Internet access is a facility or service that provides connectivity for a computer, a computer network, or other network device to the Internet, and for individuals or organizations to access or use applications such as email and the World Wide ...
, television, telephone, and mobile phone service, by organizations that traditionally only offered one or two of these services. Multi-play is a catch-all phrase; usually, the terms
triple play
In baseball or softball, a triple play (denoted as TP in baseball statistics) is the act of making three out (baseball), outs during the same play. There have only been 739 triple plays in Major League Baseball (MLB) since 1876, an average of ju ...
(voice, video and data) or quadruple play (voice, video, data and wireless) are used to describe a more specific meaning. A dual play service is a marketing term for the provisioning of the two services: it can be high-speed Internet (
digital subscriber line
Digital subscriber line (DSL; originally digital subscriber loop) is a family of technologies that are used to transmit digital data over telephone lines. In telecommunications marketing, the term DSL is widely understood to mean asymmetric dig ...
) and telephone service over a single broadband connection in the case of phone companies, or high-speed Internet (
cable modem
A cable modem is a type of network bridge that provides bi-directional data communication via radio frequency channels on a hybrid fiber-coaxial (HFC), radio frequency over glass (RFoG) and coaxial cable infrastructure. Cable modems are pri ...
) and TV service over a single broadband connection in the case of cable TV companies. The convergence can also concern the underlying communication
infrastructure
Infrastructure is the set of facilities and systems that serve a country, city, or other area, and encompasses the services and facilities necessary for its economy, households and firms to function. Infrastructure is composed of public and pri ...
. An example of this is a
triple play
In baseball or softball, a triple play (denoted as TP in baseball statistics) is the act of making three out (baseball), outs during the same play. There have only been 739 triple plays in Major League Baseball (MLB) since 1876, an average of ju ...
service, where communication services are packaged allowing consumers to purchase TV, Internet, and
telephony
Telephony ( ) is the field of technology involving the development, application, and deployment of telecommunications services for the purpose of electronic transmission of voice, fax, or data, between distant parties. The history of telephony is ...
in one subscription. The broadband cable market is transforming as pay-TV providers move aggressively into what was once considered the telco space. Meanwhile, customer expectations have risen as consumer and business customers alike seek rich content, multi-use devices, networked products and converged services including on-demand video, digital TV, high speed Internet, VoIP, and wireless applications. It is uncharted territory for most broadband companies.
A
quadruple play service combines the
triple play
In baseball or softball, a triple play (denoted as TP in baseball statistics) is the act of making three out (baseball), outs during the same play. There have only been 739 triple plays in Major League Baseball (MLB) since 1876, an average of ju ...
service of broadband Internet access, television, and telephone with
wireless
Wireless communication (or just wireless, when the context allows) is the transfer of information (''telecommunication'') between two or more points without the use of an electrical conductor, optical fiber or other continuous guided transm ...
service provisions. A quadruple play service may be formed through either the co-ownership of a wireless carrier by a provider of triple play services,
or the establishment of a
mobile virtual network operator
A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...
(MVNO) in partnership with an existing incumbent (such as
Comcast
Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
's
Xfinity Mobile, which operates on the
Verizon
Verizon Communications Inc. ( ), is an American telecommunications company headquartered in New York City. It is the world's second-largest telecommunications company by revenue and its mobile network is the largest wireless carrier in the ...
network)—a
turnkey
A turnkey, a turnkey project, or a turnkey operation (also spelled turn-key) is a type of project that is constructed so that it can be sold to any buyer as a completed product. This is contrasted with build to order, where the constructor builds ...
option that relieves the provider from needing to acquire or construct its own network.
Home network
Early in the 21st century, home LAN convergence so rapidly integrated home
routers,
wireless access point
In Computer networking device, computer networking, a wireless access point (WAP) (also just access point (AP)) is a networking hardware device that allows other Wi-Fi devices to connect to a wired network or wireless network. As a standalone ...
s, and
DSL modem
A digital subscriber line (DSL) modem is a device used to connect a computer or Router (computing), router to a telephone line which provides the digital subscriber line (DSL) service for connection to the Internet, which is often called ''DSL ...
s that users were hard put to identify the resulting box they used to connect their computers to their Internet service. A general term for such a combined device is a
residential gateway
A residential gateway is a small consumer-grade gateway which bridges network access between connected local area network (LAN) hosts to a wide area network (WAN) (such as the Internet) via a modem, or directly connects to a WAN (as in EttH), ...
.
VoIP
The U.S.
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) has not been able to decide how to regulate VoIP (Internet Telephony) because the convergent technology is still growing and changing. In addition to its growth, FCC is tentative to set regulation on VoIP in order to promote competition in the telecommunication industry. There is not a clear line between telecommunication service and the information service because of the growth of the new convergent media. Historically, telecommunication is subject to state regulation. The state of California concerned about the increasing popularity of Internet telephony will eventually obliterate funding for the
Universal Service Fund. Some states attempt to assert their traditional role of common carrier oversight onto this new technology. Meisel and Needles (2005) suggests that the FCC, federal courts, and state regulatory bodies on access line charges will directly impact the speed in which Internet telephony market grows. On one hand, the FCC is hesitant to regulate convergent technology because VoIP with different feature from the old Telecommunication; no fixed model to build legislature yet. On the other hand, the regulations is needed because Service over the Internet might be quickly replaced telecommunication service, which will affect the entire economy.
Convergence has also raised several debates about classification of certain telecommunications services. As the lines between data transmission, and voice and media transmission are eroded, regulators are faced with the task of how best to classify the converging segments of the telecommunication sector. Traditionally, telecommunication regulation has focused on the operation of physical infrastructure, networks, and access to network. No content is regulated in the telecommunication because the content is considered private. In contrast, film and Television are regulated by contents. The rating system regulates its distribution to the audience. Self-regulation is promoted by the industry. Bogle senior persuaded the entire industry to pay 0.1 percent levy on all advertising and the money was used to give authority to the Advertising Standards Authority, which keeps the government away from setting legislature in the media industry.
The premises to regulate the new media, two-ways communications, concerns much about the change from old media to new media. Each medium has different features and characteristics. First, Internet, the new medium, manipulates all form of information – voice, data and video. Second, the old regulation on the old media, such as radio and Television, emphasized its regulation on the scarcity of the channels. Internet, on the other hand, has the limitless capacity, due to the end-to-end design. Third, Two-ways communication encourages interactivity between the content producers and the audiences.
"...Fundamental basis for classification, therefore, is to consider the need for regulation in terms of either market failure or in the public interests"(Blackman).
The
Electronic Frontier Foundation
The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties.
It provides funds for legal defense in court, ...
, founded in 1990, is a non profit organization that defends free speech, privacy, innovation, and consumer rights. The
Digital Millennium Copyright Act
The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or ...
regulates and protect the digital content producers and consumers.
Trends
Network neutrality is an issue. Wu and Lessig set out two reasons for network neutrality: firstly, by removing the risk of future discrimination, it incentivizes people to invest more in the development of broadband applications; secondly, it enables fair competition between applications without network bias. The two reasons also coincide with FCC's interest to stimulate investment and enhance innovation in broadband technology and services. Despite regulatory efforts of deregulation, privatization, and liberalization, the infrastructure barrier has been a negative factor in achieving effective competition. Kim et al. argues that IP dissociates the telephony application from the infrastructure and Internet telephony is at the forefront of such dissociation. The neutrality of the network is very important for fair competition. As the former FCC Charman
Michael Copps put it: "From its inception, the Internet was designed, as those present during the course of its creating will tell you, to prevent government or a corporation or anyone else from controlling it. It was designed to defeat
discrimination
Discrimination is the process of making unfair or prejudicial distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong, such as race, gender, age, class, religion, or sex ...
against users, ideas and technologies".
Because of these reasons, Shin concludes that regulator should make sure to regulate application and infrastructure separately.
The layered model was first proposed by Solum and Chug, Sicker, and Nakahata. Sicker, Warbach and Witt have supported using a layered model to regulate the telecommunications industry with the emergence of convergence services. Many researchers have different layered approach, but they all agree that the emergence of convergent technology will create challenges and ambiguities for regulations.
The key point of the layered model is that it reflects the reality of network architecture, and current business model.
The layered model consists of:
# Access layer – where the physical infrastructure resides: copper wires, cable, or fiber optic.
# Transport layer – the provider of service.
# Application layer – the interface between the data and the users.
# Content layer – the layer which users see.
Shin combines the layered model and network neutrality as the principle to regulate the convergent media industry.
Robotics
Medical applications of robotics have become increasingly prominent in the robotics literature.
The ''use'' of robots in service sectors is much less than the use of robots in manufacturing.
See also
*
Computer multitasking
In computing, multitasking is the concurrent computing, concurrent execution of multiple tasks (also known as Process (computing), processes) over a certain period of time. New tasks can interrupt already started ones before they finish, instea ...
(the software equivalent of a converged device)
*
Dongle
A dongle is a small piece of computer hardware that connects to a port on another device to provide it with additional functionality, or enable a pass-through to such a device that adds functionality.
In computing, the term was initially synony ...
(can facilitate inclusion of non-converged devices)
*
Digital rhetoric
Digital rhetoric is communication that exists in the digital sphere. It can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of contemporary society, distinctions betwee ...
*
Generic Access Network
Wi-Fi calling, also called VoWiFi, refers to mobile phone voice calls and data that are made over IP networks using Wi-Fi, instead of the cell towers provided by cellular networks. Using this feature, compatible handsets are able to route ...
*
History of science and technology
The history of science and technology (HST) is a field of history that examines the development of the understanding of the natural world (science) and humans' ability to manipulate it (technology) at different points in time. This academic discip ...
**
UMA Today
*
IP Multimedia Subsystem
The IP Multimedia Subsystem or IP Multimedia Core Network Subsystem (IMS) is a standardised architectural framework for delivering IP multimedia services. Historically, mobile phones have provided voice call services over a circuit-switched-sty ...
(IMS)
*
Mobile VoIP
Mobile VoIP or simply mVoIP is an extension of mobility to a voice over IP network. Two types of communication are generally supported: cordless telephones using DECT or PCS protocols for short range or campus communications where all base stati ...
*
Next Generation Networks
**
Next generation network services
*
Post-convergent
Virtual worlds are an example of an early 21st-century post-convergent medium. Virtual worlds present a complex matrix of interdependent relationships among such media elements as sound, vision, network, time, interactivity, and other prior technol ...
*
Second screen
References
Bibliography
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Further reading
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External links
Amdocs MultiPlay Strategy WhitePaper
Technology Convergence Update with Bob Brown – Video
{{DEFAULTSORT:Technological convergence
Crossover devices
Digital media
History of telecommunications
Science and technology studies
Technological change
Telecommunications systems
Technology systems