A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of
marketing,
media, and
branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team of
creative directors,
art director
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film industry, film and television, the Internet, and video games.
It is the charge of a sole art director to supervise and ...
s,
designers, and
copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...
s.
Overall description
The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear
brand image which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its creative brand.
[Written By: Terry Masters, Edited By: Allegra J. Ling]
"What Does a Chief Creative Officer Do"
14 October 2014, Retrieved on 30 October 2014
Notable chief creative officers
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Riccardo Tisci of
Burberry
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Raf Simons of
Calvin Klein
Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...
*
Jennifer Lee of