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Now was a brand of electronics by
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
through
Tiger Electronics Tiger Electronics Ltd. (also known as Tiger and Tiger Toys) is an American toy manufacturer best known for its handheld electronic games, the Furby, the Talkboy, Giga Pets, the 2-XL robot, and audio games such as '' Brain Warp'' and the ...
that specializes in
multimedia Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...
. Its most popular brand was the VideoNow, which was a personal videodisc player for children who wanted to watch their favorite shows on the go. The device was introduced in 2003, and as it sold well, Tiger began to experiment with other Now brands. The Now brand was discontinued by late 2007, after the VideoNow Color FX and TVNow left store shelves.


Products


VideoNow

The first, and most popular, line of "Now" products by Tiger Electronics was introduced in 2003, the VideoNow was a franchise of portable video players for children to watch their favorite shows on the go. The systems use discs called PVDs (which stands for Personal Video Disc), which can store about 30 minutes of video, the length of an average TV show with commercials (a typical TV episode is about 20–23 minutes without them), so each PVD contains only one episode, with trailers at the end to use the leftover time on most PVDs, including Nickelodeon PVDs. Video data is stored on the left audio channel with audio on the right channel, thus making it impossible to achieve stereo sound on the system, which only plays in black and white. The video plays at 15fps. Most of the shows were from
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
, such as ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'' and ''
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...
'', and later they released shows from
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
, such as ''
Ed, Edd n Eddy '' Ed, Edd n Eddy'' is an animated television series created by Danny Antonucci for Cartoon Network. The series revolves around three friends named Ed, Edd (nicknamed "Double D" to avoid confusion with Ed), and Eddy—collectively known as "th ...
'' and '' Dexter's Laboratory'', Disney only mostly released episodes of '' America’s Funniest Home Videos'' and one ''
Hannah Montana ''Hannah Montana'' is an American teen sitcom created by Michael Poryes, Rich Correll, and Barry O'Brien that aired on Disney Channel for four seasons between March2006 and January2011. The series centers on Miley Stewart (played by Miley Cy ...
'' music video. A small amount of movies were also released on the system, but due to the limited space on a PVD, said movies would have to be released on at least three discs, depending on the length of said film. The first VideoNow was released in October 2003 as a black and white media player, and by 2004, the VideoNow Color was introduced as a more colorized version of the system. In 2005, two new VideoNow systems were introduced; one called the "VideoNow Jr.", made for preschoolers through
Playskool Playskool is an American brand of educational toys and games for preschoolers. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant ...
that also contains discs that were more flexible and rubbery. Another called the "VideoNow XP", that's designed to resemble the
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
Game Boy Advance SP The Game Boy Advance SP (SP stands for "Special") is a 32-bit handheld game console made by Nintendo. It was released in Japan on February 14, 2003, and to international markets in March. This model is an upgraded version of the Game Boy Advance ...
, and included interactive features. By 2006, the fifth and final of the original VideoNow Players was introduced as the "VideoNow Color FX"; a more translucent version of the VideoNow Color. Hasbro also produced editing software for creating custom VideoNow Color PVDs called the VideoNow Media Wizard in 2005, which came with blank PVD media. Also included was the VCamNow, a VideoNow-branded camcorder that came with a copy of the Media Wizard.


PlayItNow

The PlayItNow was a Digital Music Recorder launched in 2004 that also functions as a game console. It included an auxiliary port that allows users to record audio, including music, and they'll listen to it wherever they go, semi-similar to the
HitClips HitClips is a digital audio player created by Tiger Electronics that plays lo-fi, low-fidelity mono one-minute clips of usually teen pop hits from exchangeable cartridges. It first launched in August 2000 with 60-second microchip songs featuring B ...
. The device also came with licensed games from
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...
, as usually 5 games were included, such as ''Pong'', ''Circus Atari'', ''Adventure'', ''Battlezone'', and ''Lunar Lander''. Although, some PlayItNow devices also included another Atari game called ''Wayniak''.


ChatNow

The ChatNow is a
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
-like
walkie-talkie A walkie-talkie, more formally known as a handheld transceiver, HT, or handheld radio, is a hand-held, portable, two-way radio transceiver. Its development during the Second World War has been variously credited to Donald Hings, radio engineer A ...
developed by
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
's
Tiger Electronics Tiger Electronics Ltd. (also known as Tiger and Tiger Toys) is an American toy manufacturer best known for its handheld electronic games, the Furby, the Talkboy, Giga Pets, the 2-XL robot, and audio games such as '' Brain Warp'' and the ...
division for the
preteen Preadolescence is a stage of human development following middle childhood and preceding adolescence.New Oxford American Dictionary. 2nd Edition. 2005. Oxford University Press. It commonly ends with the beginning of puberty. Preadolescence is ...
market, as part of the Now brand of consumer products. It includes simple
digital photography Digital photography uses cameras containing arrays of electronic photodetectors interfaced to an analog-to-digital converter (ADC) to produce images focused by a lens, as opposed to an exposure on photographic film. The digitized image is ...
and
text message Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktop computer, des ...
functionality and transmits using the
Family Radio Service The Family Radio Service (FRS) is a walkie-talkie radio system authorized in the United States since 1996. This personal radio service uses channelized frequencies around 462 and 467 MHz in the ultra high frequency (UHF) band. It does n ...
UHF Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter ...
radio band. It has limited compatibility with other FRS gear; in particular, it is not compatible with CTCSS or DCS signals commonly used on standard FRS gear. ChatNow differs from standard walkie-talkies by having a 10-digit "Buddy number" (ex.0794020300), allowing users to communicate with specific other users in a telephone-like manner; to make text messaging easier, the ChatNow units provide limited buddy list capability. There is a limited digital camera built into the device as well, and the unit can store up to 30 black and white pictures. The units were sold in pairs, and came in both
flip phone Clamshell design is a form factor commonly used in the design of electronic devices and other manufactured objects. It is inspired by the morphology of the clam. The form factor has been applied to handheld game consoles, mobile phones (where ...
and slide-out configurations. Hasbro also manufactured add-ons and carrying cases for the line, including an antenna which allowed it to pick up FM radio.


TVNow

Originally released in 2005 as the VuGo, the TVNow was a personal handheld DVR player from 2006 to 2007, published by
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
under
Tiger Electronics Tiger Electronics Ltd. (also known as Tiger and Tiger Toys) is an American toy manufacturer best known for its handheld electronic games, the Furby, the Talkboy, Giga Pets, the 2-XL robot, and audio games such as '' Brain Warp'' and the ...
, and was the last product Tiger released under the "Now" brand of personal devices for kids, following the
VideoNow The VideoNow is a portable video player produced by Hasbro and released by their subsidiary Tiger Electronics in 2003 as part of Tiger's line of Now (brand), Now consumer products. The systems use discs called PVDs (which stands for Personal Vi ...
, the PlayItNow, the VCamNow, and the ChatNow. Advertised as a portable video recorder, the TVNow allows kids to connect to a DVD player, cable box, satellite receiver, VCR, or TV, so that they can record and play back their favorite shows on the go. It has a 128MB Built-in Memory, holds up to 1 hour of video, and store stuff on SD cards. It also has a built in
MP3 MP3 (formally MPEG-1 Audio Layer III or MPEG-2 Audio Layer III) is a coding format for digital audio developed largely by the Fraunhofer Society in Germany under the lead of Karlheinz Brandenburg. It was designed to greatly reduce the amount ...
player. The package dimensions up to 9.1 x 7 x 3 inches, weighs 1.35 pounds, and its ASIN is B000M6CIJI.


See also

*
Family Radio Service The Family Radio Service (FRS) is a walkie-talkie radio system authorized in the United States since 1996. This personal radio service uses channelized frequencies around 462 and 467 MHz in the ultra high frequency (UHF) band. It does n ...
*
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
*
Tiger Electronics Tiger Electronics Ltd. (also known as Tiger and Tiger Toys) is an American toy manufacturer best known for its handheld electronic games, the Furby, the Talkboy, Giga Pets, the 2-XL robot, and audio games such as '' Brain Warp'' and the ...
* Game Boy Advance Video * Juice Box


References

{{Reflist


External links


Tiger Electronics Official VideoNow WebsiteTiger Electronics Official ChatNow WebsiteTiger Electronics Official VCamNow WebsiteTiger Electronice Official PlayItNow Website
Electronic toys 2000s toys Hasbro products Consumer electronics Audiovisual introductions in 2003