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Charles Glen Little Jr. (born April 29, 1963) is an American former professional
stock car racing Stock car racing is a form of Auto racing, automobile racing run on oval track racing, oval tracks and road courses. It originally used Production vehicle, production-model cars, hence the name "stock car", but is now run using cars specifical ...
driver. He holds a degree in
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
from
Washington State University Washington State University (WSU, or colloquially Wazzu) is a Public university, public Land-grant university, land-grant research university in Pullman, Washington, United States. Founded in 1890, WSU is also one of the oldest Land-grant uni ...
and a J.D. degree from
Gonzaga University Gonzaga University (GU) ( ) is a Private university, private Society of Jesus, Jesuit university in Spokane, Washington, United States. It is Higher education accreditation in the United States, accredited by the Northwest Commission on Colleges ...
. While attending Washington State University, he joined the
Delta Upsilon Delta Upsilon (), commonly known as DU, is a collegiate men's fraternity founded on November 4, 1834, at Williams College in Williamstown, Massachusetts. It is the sixth-oldest, all-male, college Greek-letter organization founded in North America ...
fraternity. Little currently works at
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
as managing director for technical inspection and officiating. Little had previously been director of the
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing (NASCAR), and is the only series in NASCAR to race production pickup truck-based stock cars. The series i ...
, as well as the director of racing development for Mexico and the
Whelen Modified Tour The NASCAR Whelen Modified Tour (NWMT) (previously the NASCAR Winston Modified Tour and NASCAR Featherlite Modified Series from 1985 until 2005) is a modified stock car racing series owned and operated by NASCAR in the Modified Division. The Mod ...
. He keeps regular office hours in the sanctioning body's research and development center in
Concord, North Carolina Concord ( ) is the most populous city in Cabarrus County, North Carolina, United States, and its county seat. The city had a population of 105,240 at the 2020 United States census, 2020 census. Concord is the second-most populous city in the Cha ...
. He also was a part-time studio analyst for
Speed Channel Speed was an American sports-oriented cable and satellite television network that was owned by the Fox Sports Media Group division of 21st Century Fox. The network was dedicated to motorsports programming, including auto racing, as well as a ...
. He is the father of Jesse Little.


Early years

Little began racing the short tracks in
Washington Washington most commonly refers to: * George Washington (1732–1799), the first president of the United States * Washington (state), a state in the Pacific Northwest of the United States * Washington, D.C., the capital of the United States ** A ...
in the mid-1980s. He soon began racing in the American Speed Association West late model series, the NASCAR Northwest Tour Series and the NASCAR Winston West Series. One year after being named the NASCAR Winston West Rookie of the Year, Little clinched that series' championship in 1987. Little made his NASCAR
Winston Cup The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR), the most prestigious stock car racing series in the United States. The series began in 1949 as the Strictly Stock Division, ...
debut in 1986 at
Riverside International Raceway Riverside International Raceway (sometimes known as Riverside, RIR, or Riverside Raceway) was a motorsports race track and road course established in the Edgemont area of Riverside County, California, just east of the city limits of Riversid ...
, driving the No. 28 Ford owned by George Jefferson. He started 25th and finished 13th. He ran the other Riverside race that year but finished 35th after suffering engine failure. He ran both the Riverside races the next year, finishing 15th both times in the No. 95 Coors Ford. The following year, Little was eligible for NASCAR Winston Cup Rookie of the Year honors and signed to drive the No. 90 for Junie Donlavey. However, his best finish was an eighteenth, at the
Coca-Cola 600 The Coca-Cola 600, originally the World 600, is an annual NASCAR Cup Series points race held at the Charlotte Motor Speedway in Concord, North Carolina, on a Sunday during Memorial Day weekend. The first race, held in 1960, was also the firs ...
, and he was released early in the season. In 1989, he missed
United Airlines Flight 232 United Airlines Flight 232 was a regularly scheduled United Airlines flight from Stapleton International Airport in Denver to O'Hare International Airport in Chicago, continuing to Philadelphia International Airport. On July 19, 1989, the DC-1 ...
. About a third of the passengers aboard the flight perished during its
emergency landing An emergency landing is a premature landing made by an aircraft in response to an emergency involving an imminent or ongoing threat to the safety and operation of the aircraft, or involving a sudden need for a passenger or crew on board to term ...
in
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
. In 1990, Little and his father Chuck teamed to field their own entry, the No. 19 Ford sponsored by Bull's Eye Barbecue Sauce. He ran eighteen races and had seven top-twenty finishes, garnering a 33rd-place points finish. The following season, Little made his first full-time attempt at winning the NASCAR Winston Cup Series Championship, qualifying for 28 out of 29 races and posting a tenth-place finish at
Charlotte Motor Speedway Charlotte Motor Speedway (known as Lowe's Motor Speedway from 1999 to 2009 due to sponsorship reasons) is a quad-oval Oval track racing#Intermediate, intermediate speedway in Concord, North Carolina. It has hosted various major races since it ...
, finishing 27th in points.


Busch Series

In 1992, Little signed to drive the No. 66 TropArctic-sponsored Ford for
Cale Yarborough William Caleb Yarborough (March 27, 1939 – December 31, 2023) was an American NASCAR Winston Cup Series driver and owner, businessman, farmer, and rancher. He was the first driver in NASCAR history to win three consecutive championships, winn ...
but was released six races into the season. Later, he caught on to the No. 9 Ford fielded by
Melling Racing Melling Racing was a Championship-winning NASCAR Sprint Cup Series, Winston Cup Series race team owned by Harry Melling (NASCAR), Harry Melling and his son Mark Melling. Harry Melling ran the team from its inception in 1982, to mid-1999. When Har ...
and had an eighth-place finish at Talladega. He also made his
Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
debut that year, starting and finishing 29th in the No. 37 Maxx Race Cards-sponsored
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
at
Watkins Glen International Watkins Glen International, nicknamed "The Glen", is an automobile race track in the Northeastern United States, northeastern United States, located in Dix, New York, just southwest of the village of Watkins Glen, New York, Watkins Glen, at the ...
. In 1993, Little, along with Greg Pollex and former NFL quarterback Mark Rypien, formed Mark Rypien Motorsports, running the No. 23 If It's Paper- Bayer Select-sponsored Ford on a limited basis that year, posting a second-place finish at
Dover International Speedway Dover Motor Speedway (formerly known as the Dover International Speedway from 2002 to 2021 and as the Dover Downs International Speedway from 1969 to 2001) is a oval track in Dover, Delaware. The venue has hosted major events since its inaugu ...
. The next year, the team went full time and Little had 10 top-five finishes, finishing third in points. He also drove the No. 97 Ford at the
Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
that season, finishing 29th. In 1995, Little broke through and won six races during the course of the season, including the first two races of the season, at Daytona and Rockingham, and finished second in points, behind Johnny Benson. His other wins were at Loudon, Charlotte, Talladega and South Boston. Little did not win a race the following season, however, and slipped to sixth in points. He also ran nine Winston Cup Series races, five in Pollex's No. 97 Sterling Cowboy-sponsored
Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac (automobile), Pontiac Division of General Motors from 1962 until 2002 as coupes and from 1989 through 2008 model years as four-door sedans. First introduced as a full-size car, full ...
, and another four for
Diamond Ridge Motorsports Diamond Ridge Motorsports (formerly Diamond-Waltrip Racing, and Pastrana-Waltrip Racing) was a NASCAR Nationwide Series team that competed in the NASCAR Cup Series and Busch Series from 1990 to 1999, and revived as a Nationwide Series team in 20 ...
, posting a 20th-place finish at
Darlington Raceway Darlington Raceway is a egg-shaped oval track in Darlington, South Carolina. The track has hosted a variety of racing events since its inaugural season of racing in 1950; primarily races sanctioned by NASCAR. The venue has a capacity of 47,00 ...
,


Winston Cup

In 1997, Little returned to the Winston Cup Series, running the No. 97 Pontiac for Pollex with a sponsorship from
John Deere Deere & Company, Trade name, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, Transmission (mechanical device), transmi ...
. He finished seventh at the
Food City 500 The Food City 500 is an annual 500-lap, NASCAR Cup Series points race held at the Bristol Motor Speedway in Bristol, Tennessee. This is one of two NASCAR races held at Bristol, the other being the Bass Pro Shops Night Race. It was the first ven ...
, but the team struggled to make races. Late in the year,
Jack Roush Jack Roush (born Jackson Earnest Roush on April 19, 1942) is the founder, CEO, and co-owner of Roush Fenway Keselowski Racing, a NASCAR team headquartered in Concord, North Carolina, and is chairman of Roush Enterprises. Roush Enterprises is the ...
purchased the team to be added to his stable for 1998. Little ended 1997 36th in points. In 1998, Little drove for Roush full time with Jeff Hammond as crew chief. Running 32 out of 33 races, he had seven top-tens, including a second-place run at
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
, finishing behind Mark Martin, and finished a career-high 15th in points. He was unable to duplicate that performance in 1999, posting just five top-tens and finishing 23rd in points. After just one top-ten in 2000, Roush announced Little would not drive the 97 the following season. Late in the year, Little was pulled out of the car and replaced by his successor,
Kurt Busch Kurt Thomas Busch (born August 4, 1978) is an American auto racing driver. He is best known for competing in the NASCAR Cup Series from 2000–2022, last driving the No. 45 Toyota Camry TRD for 23XI Racing. Busch is the 2004 NASCAR Cup Series ch ...
, with Hammond still as crew chief. During the season, he also ran a handful of races in the Busch Series. Originally running the No. 30 for Innovative Motorsports, he was released and posted a top-ten in a one-race deal with PPI Motorsports. Little had 217 career Cup starts in all.


Final years as driver

In 2001, Little signed to drive the No. 74 Staff America-sponsored
Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the Monte Carlo, city in Monaco, the Monte Carlo was marketed as the first personal luxury car ...
for
BACE Motorsports BACE Motorsports was a championship-winning NASCAR team. It was owned by entrepreneur Bill Baumgardner, who also founded Staff America. Baumgardner was inspired to start his own team after Staff America was a sponsor in the Busch Series for two ye ...
in the Busch Series. He had six Top 10’s and finished ninth in points. He started off 2002 running for BACE, but the team closed after three races due to sponsor issues. He made his final Cup start in a BACE car at Dover that year, finishing 33rd. He has not run NASCAR since.


Post-driving career

In 2004, Chad called several Truck and Xfinity races from the booth. Chad later provided competition support for the NASCAR Mexico Corona Series, and became the tour director for the
Whelen Modified Tour The NASCAR Whelen Modified Tour (NWMT) (previously the NASCAR Winston Modified Tour and NASCAR Featherlite Modified Series from 1985 until 2005) is a modified stock car racing series owned and operated by NASCAR in the Modified Division. The Mod ...
. Starting in 2013, Chad took on the role of NASCAR
Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing (NASCAR), and is the only series in NASCAR to race production pickup truck-based stock cars. The series i ...
managing director. On February 2, 2015, NASCAR announced that Little would be moving into a new role, as a managing director of technical inspection and officiating. His role as director was replaced by another former driver,
Elton Sawyer Elton Everett Sawyer (born November 5, 1959) is an American former NASCAR driver. He is married to former NASCAR driver Patty Moise, and is the older brother of Roger Sawyer, who has also competed in NASCAR. Sawyer is currently the senior Vice P ...
.


Motorsports career results


NASCAR

( key) (Bold – Pole position awarded by qualifying time. ''Italics'' – Pole position earned by points standings or practice time. * – Most laps led.)


Winston Cup Series


=Daytona 500

=


Busch Series


SuperTruck Series


References


External links

*
Archived NASCAR.com page
{{DEFAULTSORT:Little, Chad Living people 1963 births Racing drivers from Spokane, Washington NASCAR drivers American Speed Association drivers Motorsport announcers American lawyers Gonzaga University alumni Washington State University alumni John Deere RFK Racing drivers Delta Upsilon members