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P. J. Carroll & Company Limited, often called Carroll's, is an Irish manufacturing company of
tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...
. Having been established in 1824, P.J. Carroll is the oldest tobacco manufacturer in the country, and currently a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of
British American Tobacco British American Tobacco p.l.c. (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products including electronic cigarettes. The company, established in 1902, is headquartered in London, E ...
. Its cigarette brands were among the best selling in Ireland in the twentieth century. Its factory was for decades the largest employer in
Dundalk Dundalk ( ; ) is the county town of County Louth, Ireland. The town is situated on the Castletown River, which flows into Dundalk Bay on the north-east coast of Ireland, and is halfway between Dublin and Belfast, close to and south of the bor ...
.


History

Patrick James Carroll (b. 1803) completed his apprenticeship as a tobacconist in 1824 and opened a shop in Dundalk, later also manufacturing cigars. He moved to
Liverpool Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...
in England in the 1850s. His son Vincent Stannus Carroll expanded the firm in the later 19th century. His son James Marmion Carroll moved to a house outside Dundalk. A second factory was opened, in Liverpool, in 1923. The company went public in 1934. A purpose-built factory opened in 1970. Designed by Ronnie Tallon of Michael Scott and Partners, it was described by the journalist Frank McDonald as "way ahead of anything else in Ireland at the time". In 1974, to mark the 150th anniversary of its founding, P.J. Carroll published an illustrated booklet by the writer James Plunkett: ''P. J. Carroll & Co. Ltd, Dublin & Dundalk - A Retrospect'', outlining the development of the company in its historical context. Carroll's was acquired by Rothmans in 1990; Rothmans was acquired by British American Tobacco Plc in 1998. The company's share of the Irish tobacco market is around 17%. In 2002, the Dundalk site was sold for €16.4m to the
Department of Education An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...
and repurposed for the campus of Dundalk Institute of Technology. Carroll's rented back a small section for its remaining factory operations, until finally ceasing its Dundalk operations in 2008. Carrolls remains an Irish company with deep connections to hundreds of retirees and nearly 40 staff based in their Dublin offices. In 2013, some lawmakers suggested PJ Carroll should be prohibited from speaking with lawmakers on the basis of the WHO Framework Convention on Tobacco Control (FCTC). PJ Carroll comes under the definition of Tobacco Industry as set out by the FCTC, but the FCTC does not prohibit engagement between tobacco companies and public representatives, but puts in place strict rules relating to transparency.


Brands

* "Carrolls Number 1", its first filter cigarette, was launched in 1958. * "Carrolls Additive Free* Red" and "Carrolls Additive Free* Blue" was launched in 2013 as additive free* cigarettes started to gain popularity across Western Europe. (*No additives in the tobacco blend does NOT mean a less harmful cigarette) * "Pall Mall" is also one of PJ Carroll's brands. * "Vogue" is PJ Carroll's "premium" cigarette brand. * "Major" Of international brands, Carroll's manufactured Rothmans and Dunhill and distributed Winfield, and Lucky Strike * " Sweet Afton", launched in 1919, was named after "'Afton Waters" by
Robert Burns Robert Burns (25 January 1759 – 21 July 1796), also known familiarly as Rabbie Burns, was a Scottish poet and lyricist. He is widely regarded as the List of national poets, national poet of Scotland and is celebrated worldwide. He is the be ...
, whose sister Agnes was buried in a graveyard opposite the old Carrolls factory in Church Street, Dundalk. Sweet Afton cigarettes were discontinued in the Autumn of 2011.


Sponsorship

Carroll's was a major sponsor of sport in Ireland until restrictions were imposed on
tobacco advertising Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco pr ...
. The company had
naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...
over the GAA All Stars Awards (1971–78); and Irish showjumping horses of the 1970s and 80s, such as "Carroll's
Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...
". In
golf Golf is a club-and-ball sport in which players use various Golf club, clubs to hit a Golf ball, ball into a series of holes on a golf course, course in as few strokes as possible. Golf, unlike most ball games, cannot and does not use a standa ...
, Carroll's was the sponsor of several professional tournaments including the Carroll's International (1963 to 1974), the Carroll's Number 1 Tournament (1965 to 1968), the Carroll's Irish Match Play Championship (1969 to 1982), and most notably the revived Irish Open from 1975 to 1993.


References


External links

* {{British American Tobacco Tobacco companies of Ireland Companies based in Dundalk Manufacturing companies established in 1824 British American Tobacco 1824 establishments in Ireland Irish subsidiaries of foreign companies